How PickFu Works - Instant Split Testing for Ecommerce, Authors ...
Publishing Case Studies and Success Stories with PickFu
CASE STUDY Sean Rosensteel
PickFu helped Sean Rosensteel, a first-time author, launch his book during the COVID-19 pandemic. Sean used PickFu's polling platform to test book titles, subtitles, and cover designs with nonfiction... readers. In less than two weeks, he chose his final title, subtitle, and cover. The book became a #1 bestseller in five Amazon categories. Sean credits PickFu's unbiased reader feedback for his publishing success.
Food & Beverages Case Studies and Success Stories with PickFu
CASE STUDY YES Bar
PickFu helped YES Bar improve its Amazon sales. Sales were slow for the healthy snack bar brand. YES Bar used PickFu to test new product images. They ran a poll with 50 consumers to pick the best ima...ge. After updating the image, YES Bar saw an 11.8% increase in sessions in two weeks. This change brought in $3,390 in extra revenue for just $85 spent on the test.
Marketing and Advertising Case Studies and Success Stories with PickFu
CASE STUDY Vendo Commerce
PickFu helped Vendo Commerce test product photos for their clients before launching on Amazon. Vendo used PickFu's real-time polling to get fast feedback from shoppers. For a cereal brand, image test...s showed what the audience wanted, leading to a 37% day-over-day sales increase. For a beauty accessories rebrand, PickFu polls changed the photo strategy, resulting in a 5-11% weekly increase in purchase orders. Vendo values PickFu for its speed and actionable consumer insights.
PickFu helped Leap Stores, an agency for Amazon brands, boost a client's product ranking. The agency used PickFu Click Tests to optimize the main image. They ran about a dozen polls and spent $500. W...ithin five days, the product ranked on the first page for most target keywords. The product also earned an Amazon’s Choice badge. Fast feedback from PickFu made the process quick and effective.
Consumer Goods Case Studies and Success Stories with PickFu
CASE STUDY Thrasio
PickFu helped Thrasio rebrand Angry Orange, a pet deodorizer, by testing new packaging designs with real shoppers. Thrasio used PickFu polls with 800 shoppers to refine the bottle and label. After la...unching the new design, Angry Orange's unit session rate jumped from 35% to 42%. Daily sales increased by 180 units, and annual revenue grew from $2 million to over $23 million. Thrasio continues to use PickFu for ongoing product development.
Other Industry Case Studies and Success Stories with PickFu
CASE STUDY Beetroot Lab
PickFu helped Beetroot Lab test visual assets for their mobile game Dystopia: Contest of Heroes, starring Conor McGregor. Beetroot Lab used PickFu to poll hundreds of U.S. app store users about chara...cter designs and app icons. The studio spent less than $2,500 on testing. The feedback led to a winning icon and strong marketing assets. The game reached over 1 million downloads and a 4.8-star rating across app stores.
PickFu helped Mojiworks test creative assets for their Snapchat game Ready Chef Go!. Mojiworks needed faster feedback than A/B testing on Snapchat could provide. Using PickFu, they quickly tested ico...ns and tiles with a target audience. They got both votes and written feedback in just a few hours. This let them tailor game assets to player tastes and improve engagement.
