Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

  • Social Media Analytics
  • Product Marketing
  • Content Management
  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
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Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years." - Scott Harrison

Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Optimizely Digital Experience Platform Use Cases

How efficiently Does Optimizely Digital Experience Platform manage your Engagement Management?

Why is Optimizely Digital Experience Platform the best choice for Products & Pricelist Management?

Why is Optimizely Digital Experience Platform the best choice for Onboarding?

How can Optimizely Digital Experience Platform optimize your Social Media Analytics Workflow?

How can Optimizely Digital Experience Platform enhance your Product Marketing process?

50+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

Christine Kapp

Cuisinart

It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp
Optimizely Digital Experience Platform testimonial

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline
CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
Optimizely Digital Experience Platform testimonial

Christine Kapp

Cuisinart

It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp
Optimizely Digital Experience Platform testimonial

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline

Case Studies

Case Study Blue Apron

Blue Apron Validates Products Faster with Experimentation

Case Study Atlassian

Learn how Atlassian uses experimentation to drive their business

Case Study Alaska

Alaska Improves its Mileage Plan Offering with Optimizely

Case Study FSA Store Retail

FSAstore.com increased revenue per visitor by 54%

Case Study AutoScout24 Retail

Improving user experience and product revenue thanks to continuous testing

Professional Training & Coaching

CASE STUDY Dale Carnegie

Dale Carnegie's lead generation form redesign increased B2B ecommerce sales using split testing, optimizing high-value forms, and enhancing engagement, significantly boosting lead quality and convers...ion rates.

Video

How Brand Templates Work in Optimizely Content Marketing Platform

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

Quadient CCM Platform, Contentsquare, Whatfix and RapidSpike are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management

Optimizely Digital Experience Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Optimizely, Inc. News

Partnership

Optimizely, commercetools partner to speed up retail campaigns

Optimizely and commercetools have announced a strategic partnership to integrate Optimizely's content management, personalization, and AI capabilities with commercetools' composable commerce platform. This collaboration aims to help enterprise retailers accelerate campaign development, enhance digital experiences, and boost customer retention by enabling marketers to create content-rich product pages more efficiently.

Product

Optimizely updates OpaI

Optimizely has launched an updated version of Opal, featuring a redesigned user interface and direct integration across the Optimizely One suite. The new Opal streamlines marketing and digital workflows, enabling task automation, brand content creation, and experimentation analysis. It leverages organizational data, campaign performance, and experimentation results to provide actionable insights for digital experience teams.

Awards

Optimizely Named a Leader in Content Management Systems by Leading ... - PR Newswire

Optimizely has been recognized as a leader for the eighth consecutive year in the Gartner Magic Quadrant for Content Marketing Platforms.

Awards

Optimizely earns Leader title in 2025 Gartner report - New Zealand

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms and Digital Experience Platforms, marking the eighth consecutive year of recognition for its execution and vision.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D