Optimizely Digital Experience Platform Overview
Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.
Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Digital Experience Platform works with different mediums / channels such as Website.
Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have created an online atmosphere that provides nearly the same experience as a physical store." - Claes Hansen
Peer review evidence (same sources as the product rating summary)
"...But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well...." Peer review by Ethan J., Marketing Manager, Consumer Services
"...With this tool we test the hypothesis made by product managers to see if they can improve our overall sales...." Peer review by Analyst in Marketing
"...There is a lot of learning, so if you have someone on your team who's a pro at picking up software, they will be crucial in metering out the training to other team members...." Peer review by Matt S., Director of Digital Marketing, Health, Wellness and Fitness
Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Digital Experience Platform
Top Industries
- Internet
- Non-Profit Organization Management
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.
Optimizely Digital Experience Platform Customer wins, Customer success stories, Case studies
How efficiently Does Optimizely Digital Experience Platform manage your Engagement Management?
What Are the key features of Optimizely Digital Experience Platform for Products & Pricelist Management?
How can Optimizely Digital Experience Platform enhance your Onboarding process?
How does Optimizely Digital Experience Platform facilitate Product Marketing?
11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen |
|
All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara |
|
I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Claes Hansen Montana Furniture |
We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen |
|
Joanne Ofiara Commscope |
All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara |
|
Heather Resh Global Credit Union |
I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh |
Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform
Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions
How Brand Templates Work in Optimizely Content Marketing Platform
Frequently Asked Questions (FAQ)
What buyers ask before choosing Optimizely Digital Experience Platform
What is Optimizely Digital Experience Platform?
Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.
The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.
Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.
What is Optimizely Digital Experience Platform used for?
What are the top features of Optimizely Digital Experience Platform?
Who uses Optimizely Digital Experience Platform?
What are Optimizely Digital Experience Platform alternatives?
Where is Optimizely Digital Experience Platform located?
Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management
Optimizely Digital Experience Platform Competitors
Optimizely Digital Experience Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (268) |
| Custom Reports | Read Reviews (657) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (268) |
| Custom Reports | Read Reviews (657) |
Optimizely Digital Experience Platform Integrations
Optimizely Digital Experience Platform integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Optimizely Digital Experience Platform
Software Failure Risk Guidance
?for Optimizely Digital Experience Platform
Overall Risk Meter
Top Failure Risks for Optimizely Digital Experience Platform
Optimizely, Inc. News
Optimizely Introduces Virtual Teammates, Giving Marketers Role-Specific AI Coworkers - PR Newswire
Optimizely has launched Virtual Teammates, a new AI-driven solution designed to work alongside marketers by automating recurring tasks and retaining organizational knowledge. These digital coworkers are tailored for specific marketing roles, such as SEO Analyst and CRO Manager, providing proactive support across marketing workflows. This innovation aims to streamline AI adoption by reducing the need for marketers to manage multiple disconnected tools.
Optimizely Named a Leader and a Customer Favorite in Experience Optimization Solutions by Leading Independent Research Firm - PR Newswire
Optimizely has been recognized as a Leader and Customer Favorite in the Q3 2026 Forrester Waveâ„¢: Experience Optimization Solutions. The recognition highlights Optimizely's focus on AI, innovation, and customer satisfaction, with high scores in vision, innovation, and partner ecosystem criteria. The company's Opal AI platform was praised for enabling non-coding experiment creation and enhancing experiment quality.
Optimizely Unveils New Brand Identity Focused on AI Marketing Platform
Optimizely has unveiled a new brand identity emphasizing its AI marketing platform, aiming to reduce operational friction and enhance creativity for marketers. The rebrand aligns with recent product developments, including Optimizely One and Opal, and addresses industry concerns about AI's impact on brand differentiation and content quality.
Optimizely Unveils New Brand Identity Rooted in a Simple Belief ...
Optimizely has unveiled a new brand identity focused on empowering marketers to prioritize creativity amidst the rise of AI in marketing. The rebranding emphasizes Optimizely's commitment to providing an AI platform that enhances the marketing lifecycle, enabling teams to focus on human-centric elements like creativity and strategic thinking.
Optimizely, Inc. Profile
Company Name
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
How can Optimizely Digital Experience Platform enhance your Social Media Analytics process?