Optimizely Digital Experience Platform Overview
Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.
Use Cases
Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.
Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Digital Experience Platform works with different mediums / channels such as Website.
Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years." - Scott Harrison
Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Digital Experience Platform
Top Industries
- Internet
- Non-Profit Organization Management
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.
Comprehensive Insights on Optimizely Digital Experience Platform Use Cases
How efficiently Does Optimizely Digital Experience Platform manage your Engagement Management?
Why is Optimizely Digital Experience Platform the best choice for Products & Pricelist Management?
Why is Optimizely Digital Experience Platform the best choice for Onboarding?
How can Optimizely Digital Experience Platform enhance your Product Marketing process?
50+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
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Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison |
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It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp |
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We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Scott Harrison Founder & CEO Charity: Water |
Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison |
Christine Kapp Cuisinart |
It would be remiss of me not to tell you how amazing the Whereoware team is! I work with a lot of agency partners, and the current team has been extraordinary during this heavy lift. Very knowledgeable, patient and giving this project their 110%. Testimonial By Christine Kapp |
![]() John Cline Engineering Lead Blue Apron |
We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline |
Case Studies
Case Study Blue Apron
Case Study Atlassian
Case Study Alaska
Case Study FSA Store Retail
Case Study AutoScout24 Retail
CASE STUDY Dale Carnegie
Video
How Brand Templates Work in Optimizely Content Marketing Platform

Frequently Asked Questions(FAQ)
for Optimizely Digital Experience Platform
What is Optimizely Digital Experience Platform?
Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.
The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.
Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.
What is Optimizely Digital Experience Platform used for?
What are the top features of Optimizely Digital Experience Platform?
Who uses Optimizely Digital Experience Platform?
What are Optimizely Digital Experience Platform alternatives?
Where is Optimizely Digital Experience Platform located?
Optimizely Digital Experience Platform Competitors
Optimizely Digital Experience Platform Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (268) |
Custom Reports | Read Reviews (657) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (13) |
Analytics | Read Reviews (268) |
Custom Reports | Read Reviews (657) |
Optimizely Digital Experience Platform Integrations
Optimizely Digital Experience Platform integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Optimizely Digital Experience Platform
Software Failure Risk Guidance
?for Optimizely Digital Experience Platform
Overall Risk Meter
Top Failure Risks for Optimizely Digital Experience Platform
Optimizely, Inc. News
Optimizely, commercetools partner to speed up retail campaigns
Optimizely and commercetools have announced a strategic partnership to integrate Optimizely's content management, personalization, and AI capabilities with commercetools' composable commerce platform. This collaboration aims to help enterprise retailers accelerate campaign development, enhance digital experiences, and boost customer retention by enabling marketers to create content-rich product pages more efficiently.
Optimizely updates OpaI
Optimizely has launched an updated version of Opal, featuring a redesigned user interface and direct integration across the Optimizely One suite. The new Opal streamlines marketing and digital workflows, enabling task automation, brand content creation, and experimentation analysis. It leverages organizational data, campaign performance, and experimentation results to provide actionable insights for digital experience teams.
Optimizely Named a Leader in Content Management Systems by Leading ... - PR Newswire
Optimizely has been recognized as a leader for the eighth consecutive year in the Gartner Magic Quadrant for Content Marketing Platforms.
Optimizely earns Leader title in 2025 Gartner report - New Zealand
Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms and Digital Experience Platforms, marking the eighth consecutive year of recognition for its execution and vision.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
How can Optimizely Digital Experience Platform optimize your Social Media Analytics Workflow?