Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

  • Social Media Analytics
  • Product Marketing
  • Content Management
  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
See all business priorities See less business priorities

Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes." - Joanne Ofiara

Peer review evidence (same sources as the product rating summary)

"...Some of the goals these may help accomplish include improving acquisition and engagement metrics...." Perficient Digital Partners with Optimizely for Experimentation with Personalization
"...Product Manager..." Optimizely s Product Manager Leveling Framework
"...It removes the process of optimizing landing pages from the development team and places it in the hands of the marketers, greatly speeding up the testing process...." Peer review by Verified User, Director in Marketing, Marketing and Advertising

Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Optimizely Digital Experience Platform Customer wins, Customer success stories, Case studies

What makes Optimizely Digital Experience Platform ideal for Engagement Management?

How can Optimizely Digital Experience Platform enhance your Products & Pricelist Management process?

What Are the key features of Optimizely Digital Experience Platform for Onboarding?

How does Optimizely Digital Experience Platform address your Social Media Analytics Challenges?

What Are the key features of Optimizely Digital Experience Platform for Product Marketing?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union

I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union

I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Optimizely Digital Experience Platform testimonial

Scott Harrison

Founder & CEO

Charity: Water

Insights from Optimizely have helped us radically raise more money—millions and millions of dollars online over the years. Testimonial By Scott Harrison
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Read on →

Optimizely - Information Technology And Services - Large

Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually appealing site in just two weeks. Marketers and developers worked faster w...ith real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.

 

Optimizely (internal digital team) - Information Technology And Services - Large

New York, USA

Optimizely's digital team used the Optimizely Content Management System and Web Experimentation tools to speed up website creation. The Visual Builder let developers and marketers build visually appe...aling sites faster, with less technical effort. Teams could launch new sites in just two weeks and run more experiments than before. Real-time editing and pre-built components improved collaboration and efficiency. The CMS and experimentation tools made testing and personalizing web experiences easier and more frequent.

How Brand Templates Work in Optimizely Content Marketing Platform

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

Quadient CCM Platform, Contentsquare, Whatfix and RapidSpike are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management

Optimizely Digital Experience Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Optimizely, Inc. News

Partnership

Optimizely and Deloitte Digital partner on AI marketing ops

Optimizely and Deloitte Digital have formed a strategic partnership to enhance AI-powered marketing operations. This collaboration focuses on integrating Optimizely's personalization, content, and experimentation capabilities with Deloitte's expertise in marketing operating models and change management. The partnership aims to bridge the gap between AI investment and measurable performance by redesigning workflows and governance frameworks, ultimately improving marketing execution and outcomes.

Partnership

Optimizely and Deloitte Digital to boost AI-powered marketing transformation

Optimizely and Deloitte Digital have partnered to enhance AI-powered marketing transformation. This collaboration aims to leverage Optimizely's digital experience platform with Deloitte's consulting expertise to deliver innovative marketing solutions.

Partnership

Optimizely and Deloitte Digital collaborate to help accelerate AI-powered marketing transformation

Optimizely and Deloitte Digital have announced a strategic collaboration to enhance AI-powered marketing transformations. This partnership combines Optimizely's digital experience platform with Deloitte's expertise in marketing transformation, aiming to provide a structured AI journey for brands. The collaboration focuses on integrating AI into marketing workflows to drive measurable growth.

Financial

Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform

Optimizely reports a 42% quarter-over-quarter ARR growth for its AI Agent Orchestration Platform, Optimizely Opal. The platform has seen increased adoption, with nearly 1,700 customers building over 4,000 AI agents, executing 172,000 tasks across marketing workflows. This growth is driven by the platform's ability to automate and complete multi-step tasks, enhancing productivity and reducing manual efforts.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D