Optimizely Digital Experience Platform Overview

Optimizely provides modern, relevant commerce experiences customers will love. Businesses can launch their way with all Optimizely products.

Use Cases

Customers recommend Engagement Management, Products & Pricelist Management, Onboarding, as the business use cases that they have been most satisfied with while using Optimizely Digital Experience Platform.

Other use cases:

  • Social Media Analytics
  • Product Marketing
  • Content Management
  • Advertisement
  • Campaign Management
  • Digital Marketing
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
See all business priorities See less business priorities

Optimizely Digital Experience Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Optimizely Digital Experience Platform works with different mediums / channels such as Website.

Optimizely Digital Experience Platform's features include Personalization, Landing Page, Dashboard, etc. and Optimizely Digital Experience Platform support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Optimizely Digital Experience Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have created an online atmosphere that provides nearly the same experience as a physical store." - Claes Hansen

Peer review evidence (same sources as the product rating summary)

"...But while winning tests are implemented for 100% of visitors and immediately begin to contribute to the bottom line, even the losses can lead to more followup tests, some of which end up as winers by the 2nd or 3rd generation as well...." Peer review by Sergei K., VP of Marketing, Internet
"...The needs of the product manager, the developer, the designer and the analyst come together in this world, said Jon Noronha, senior director of product at Optimizely...." Waving the flag for feature experimentation
"...Mutiny (includes onboarding and personalization advising services) Intellimize Or use Segment to connect your Clearbit Reveal data to a personalization platform. ..." What you need to start personalizing your site with Clearbit Reveal

Optimizely Digital Experience Platform, Quadient CCM platform, Contentsquare, Whatfix, RapidSpike, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Optimizely Digital Experience Platform is popular in Internet, Non-Profit Organization Management, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Optimizely Digital Experience Platform Customer wins, Customer success stories, Case studies

How efficiently Does Optimizely Digital Experience Platform manage your Engagement Management?

How efficiently Does Optimizely Digital Experience Platform manage your Products & Pricelist Management?

How does Optimizely Digital Experience Platform address your Onboarding Challenges?

Why is Optimizely Digital Experience Platform the best choice for Social Media Analytics?

How efficiently Does Optimizely Digital Experience Platform manage your Product Marketing?

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Claes Hansen

Montana Furniture

We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union

I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
CUSTOMERS TESTIMONIALS
Optimizely Digital Experience Platform testimonial

Claes Hansen

Montana Furniture

We have created an online atmosphere that provides nearly the same experience as a physical store. Testimonial By Claes Hansen
Optimizely Digital Experience Platform testimonial

Heather Resh

Global Credit Union

I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore. Testimonial By Heather Resh
Optimizely Digital Experience Platform testimonial

Joanne Ofiara

Commscope

All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes. Testimonial By Joanne Ofiara
 

Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform

Optimizely reports a 42% quarter-over-quarter ARR growth for its AI agent orchestration platform, Optimizely Opal. The platform is widely adopted by nearly 1,700 companies, facilitating over 172,000 ...executions in marketing workflows. Customers are building AI agents to automate tasks across experimentation, content production, and reporting, significantly enhancing efficiency and output.

Read on →
 

Optimizely Reports 42% Quarter-Over-Quarter ARR Growth ...

Optimizely reports a 42% quarter-over-quarter ARR growth for its AI Agent Orchestration Platform, Optimizely Opal. Nearly 1,700 companies have built over 4,000 AI agents, executing more than 172,000 ...tasks across marketing workflows. The platform's adoption is accelerating, with significant increases in campaign production and content reuse, enhancing efficiency and reducing manual effort.

Read on →
 

Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

Optimizely's AI-powered digital experience platform, Optimizely One, delivered a 446% ROI over three years, according to a Forrester study. The platform improved digital conversions by 8% and session... visits by 5%, generating $40.3 million in incremental revenue. It enhanced productivity for developers and marketers, reduced legacy system costs, and provided significant value through centralized data and AI-driven personalization.

Read on →

Zoopla - Retail - Medium

London, UK

Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation, and automation. They used analytics to segment ...users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.

Zillow - Real Estate - Large

Seattle, USA

Zillow used Optimizely to run rapid, data-driven tests and personalize the user experience. They focused on key touchpoints, tailoring content for 233 million users across web, app, and email. Testin...g new messaging for multifamily rentals led to major revenue growth. Zillow achieved 2-3x ROI on conversion rate optimization. Their strategy centers on fast experimentation, segmentation, and continuous digital innovation.

Yamaha WaterCraft Group - Manufacturing - Large

Kennesaw, USA

Optimizely helped Yamaha WaterCraft Group redesign their websites for better personalization and lead generation. The new sites use automatic landing pages to boost organic search traffic. Yamaha Wav...eRunners saw an 84% increase in site traffic, while Yamaha Boats saw a 92% increase. The sites now feature interactive quizzes and persona-based content. This helps users find the right products and dealer locations easily.

How Brand Templates Work in Optimizely Content Marketing Platform

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

The Optimizely DXP’s product experimentation and feature management tools can be used by Engineering and product teams to tweak product quality and provide quicker product shipping. It also has tools and features that allow testing of messages for choosing the ones that can provide the best results and personalization of campaign management that could be used by Marketers to produce better ROI on marketing activities.

Optimizely DXP can be used for support with creation of applications on channels such as TV and IoT, in addition to Website and Mobile apps.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

Quadient CCM Platform, Contentsquare, Whatfix and RapidSpike are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.
lightning

Peers used Optimizely Digital Experience Platform for engagement management and products & pricelist management

Optimizely Digital Experience Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (13)
Analytics

4.06/5

Read Reviews (268)
Custom Reports

3.86/5

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Optimizely, Inc. News

Company

Optimizely Unveils New Brand Identity Focused on AI Marketing Platform

Optimizely has unveiled a new brand identity emphasizing its AI marketing platform, aiming to reduce operational friction and enhance creativity for marketers. The rebrand aligns with recent product developments, including Optimizely One and Opal, and addresses industry concerns about AI's impact on brand differentiation and content quality.

Company

Optimizely Unveils New Brand Identity Rooted in a Simple Belief ...

Optimizely has unveiled a new brand identity focused on empowering marketers to prioritize creativity amidst the rise of AI in marketing. The rebranding emphasizes Optimizely's commitment to providing an AI platform that enhances the marketing lifecycle, enabling teams to focus on human-centric elements like creativity and strategic thinking.

Product

Optimizely Solves Marketing's Biggest Broken Promise: True 1:1 ...

Optimizely announced limitless 1:1 personalization within its Opal platform, enabling brands to create AI-driven, personalized microsites for each target buyer. This capability integrates audience intelligence and content management to deliver tailored digital experiences at scale, enhancing B2B and B2C marketing strategies.

Product

Optimizely Solves Marketing's Biggest Broken Promise: True 1:1 Personalization at Scale

Optimizely has launched a new capability within Optimizely Opal, enabling limitless 1:1 personalization for marketing and digital teams. This feature allows brands to create AI-driven microsites tailored to individual buyers, enhancing customer engagement and digital experience optimization. The platform integrates audience intelligence and content management to deliver personalized experiences at scale.

Optimizely, Inc. Profile

Company Name

Optimizely, Inc.

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D