Optimizely Digital Experience Platform Overview

This is a summary of the comprehensive capabilities and benefits of Optimizely Digital Experience Platform based on over 3365 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Optimizely Digital Experience Platform, SAP Fiori, Kurtosys, Contentsquare, freshping, etc., all belong to a category of solutions that help Digital Experience Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Optimizely Digital Experience Platform is right for your needs? Our Cuspera AI engine can evaluate how Optimizely Digital Experience Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Optimizely Digital Experience Platform supports business activities such as:

  • Engagement Management
  • Products & Pricelist Management
  • Training & Onboarding
  • Social Media Analytics
  • Product Marketing

Optimizely Digital Experience Platform can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Improve ROI, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use Website for these needs. As a solution, Optimizely Digital Experience Platform's capabilities include Personalization, Landing Page, Dashboard, etc.

Optimizely Digital Experience Platform Internet Vertical is its biggest customer base.

Reviews

"Optimizely Performance Edge allows us to scale our CRO program without slowing down our site. " - Alex Wald

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Optimizely Digital Experience Platform solved their Digital Experience Platform needs. Cuspera uses 3365 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Experience Platform needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Optimizely Digital Experience Platform.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Navigation
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Reduce Bounce
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Products & Pricelist Management , Training & Onboarding , as the business use cases that they have been most satisfied while using Optimizely Digital Experience Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Website

4.90/5 ★

Read Reviews (127)

"...Testing can be done on a headline for specific metrics, such as click-through rates, conversions, social media shares, or engagement...." The ABCs of digital journalism tools: Helpful apps and sites to make your job easier
engaging and following up

4.87/5 ★

Read Reviews (82)

"...At a high level, we use Optimizely for mostly A/B testing of landing page elements to increase conversions or user engagement...."
Products & Pricelist Management with Website

4.91/5 ★

Read Reviews (38)

"...Test a specific hypothesis and identify which elements impact results and which elements don t move the needle and change consumer choices, explains Claire Vo, vice president of product management at Optimizely...." The Costly Mistakes Marketers Make in A/B Tests & How to Get Truly Meaningful Results
Training & Onboarding with Website

4.23/5 ★

Read Reviews (35)

"...Mutiny (includes onboarding and personalization advising services) Intellimize Or use Segment to connect your Clearbit Reveal data to a personalization platform. ..." What you need to start personalizing your site with Clearbit Reveal
PEER EXPERIENCES
Engagement Management with Website

4.90/5 ★

Read Reviews (127)

"...Testing can be done on a headline for specific metrics, such as click-through rates, conversions, social media shares, or engagement...." The ABCs of digital journalism tools: Helpful apps and sites to make your job easier
engaging and following up

4.90/5 ★

Read Reviews (82)

Products & Pricelist Management with Website

4.91/5 ★

Read Reviews (38)

"...Test a specific hypothesis and identify which elements impact results and which elements don t move the needle and change consumer choices, explains Claire Vo, vice president of product management at Optimizely...." The Costly Mistakes Marketers Make in A/B Tests & How to Get Truly Meaningful Results
Training & Onboarding with Website

4.23/5 ★

Read Reviews (35)

"...Mutiny (includes onboarding and personalization advising services) Intellimize Or use Segment to connect your Clearbit Reveal data to a personalization platform. ..." What you need to start personalizing your site with Clearbit Reveal

50+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3365 insights from peers and experts to help you assess how these Optimizely Digital Experience Platform use cases fit your Digital Experience Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Alex Wald

Growth Hacker

BiggerPockets

Optimizely Performance Edge allows us to scale our CRO program without slowing down our site. Testimonial By Alex Wald

Roger Chang

Decision Scientist

VISA

The value for testing definitely is in finding the correct answer without spending all the time, all the resources building something and then have it turn into something that doesn't work the way that you want it to work. Testimonial By Roger Chang

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline
CUSTOMERS TESTIMONIALS

Alex Wald

Growth Hacker

BiggerPockets

Optimizely Performance Edge allows us to scale our CRO program without slowing down our site. Testimonial By Alex Wald

Roger Chang

Decision Scientist

VISA

The value for testing definitely is in finding the correct answer without spending all the time, all the resources building something and then have it turn into something that doesn't work the way that you want it to work. Testimonial By Roger Chang

John Cline

Engineering Lead

Blue Apron

We can now get an early signal from the Optimizely Results Dashboard within a few days, whereas before it would have taken weeks or longer for someone on our analytics team to pull the data and understand what was going on. Testimonial By John Cline

Case Studies

COMPANY CASE STUDIES
Case Study The Rank Group

The Rank Group raises the stakes and drives 134% increase in game launches with experimentation and better uptake of safer gambling tools

Read More
Case Study Cancer Research UK

Cancer Research UK empowers employees to deliver life-changing results

Read More
Case Study Sky

Sky Wins Best Digital Team - Customer Approach at DXA2019

Read More

Based on peer insights

Cuspera recommends Optimizely Digital Experience Platform for

Use Cases Engagement Management , Products & Pricelist Management , Training & Onboarding
Medium Website
Features Personalization, Landing Page, Dashboard
Business Priorities Acquire Customers, Increase Sales & Revenue, Improve ROI
Industries Internet, Non-Profit Organization Management, Marketing And Advertising

Frequently Asked Questions(FAQ)

for Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is a Progressive Delivery and Experimentation platform used by Marketing, Product management, and Engineering teams. It can be deployed in industries such as Media, Retail, Financial Services and other High Tech enterprises.

What is Optimizely Digital Experience Platform used for?

Optimizely Digital Experience Platform is a Digital Experience Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Products & Pricelist Management and Training & Onboarding .

What are the top features of Optimizely Digital Experience Platform?

Personalization, Landing page and Dashboard are some of the top features of Optimizely Digital Experience Platform.

Who uses Optimizely Digital Experience Platform?

Optimizely Digital Experience Platform is used by Internet, Non-Profit Organization Management and Marketing And Advertising among other industries.

What are Optimizely Digital Experience Platform alternatives?

SAP Fiori, Kurtosys, Contentsquare and Freshping are popular alternatives for Optimizely Digital Experience Platform.

Where is Optimizely Digital Experience Platform located?

Optimizely Digital Experience Platform is headquartered at 119 5th Ave, 7th Floor, New York, New York Optimizely, US.

Popular Business Setting

for Optimizely Digital Experience Platform

Top Industries

  • Internet
  • Non-Profit Organization Management
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Optimizely Digital Experience Platform to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Optimizely Digital Experience Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5 ★

Read Reviews (162)
Landing page

4.80/5 ★

Read Reviews (138)
Dashboard

3.71/5 ★

Read Reviews (60)
AB testing

4.81/5 ★

Read Reviews (41)
SEM

3.92/5 ★

Read Reviews (19)
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5 ★

Read Reviews (162)
Landing page

4.80/5 ★

Read Reviews (138)
Dashboard

3.71/5 ★

Read Reviews (60)
AB testing

4.81/5 ★

Read Reviews (41)
SEM

3.92/5 ★

Read Reviews (19)

IT and Other Capabilities

for Optimizely Digital Experience Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.05/5 ★

Read Reviews (131)
Data Import

2.80/5 ★

Read Reviews (284)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.05/5 ★

Read Reviews (131)
Data Import

2.80/5 ★

Read Reviews (284)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5 ★

Read Reviews (331)
Email Support

4.21/5 ★

Read Reviews (27)
Phone Support

3.92/5 ★

Read Reviews (30)
Chat Support

3.54/5 ★

Read Reviews (25)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.36/5 ★

Read Reviews (331)
Email Support

4.21/5 ★

Read Reviews (27)
Phone Support

3.92/5 ★

Read Reviews (30)
Chat Support

3.54/5 ★

Read Reviews (25)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (13)
Analytics

4.06/5 ★

Read Reviews (268)
Custom Reports

3.86/5 ★

Read Reviews (657)

Software Failure Risk Guidance

?

for Optimizely Digital Experience Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimizely Digital Experience Platform

Vendor Profile Details

Company Name

Optimizely

Company Website

https://www.optimizely.com/

HQ Location

119 5th Ave, 7th Floor, New York, New York Optimizely, US

Employees

251-500

Social

Financials

SERIES D