Real-World Case Studies and Customer Success Stories with MoEngage

MoEngage helped Tanishq increase app retention rates by 25%. Tanishq wanted to match its offline retail success with its mobile... app. Using MoEngage's cross-channel marketing and personalization tools, Tanishq improved customer engagement. The result was a significant boost in app retention. This shows the impact of insights-led marketing automation for retail brands.
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MoEngage's AI-powered personalization helped Jumia achieve a 19% uplift in conversion. Jumia used MoEngage to improve customer engagement and drive... more sales. The platform enabled targeted messaging and personalized experiences. This led to better results in their e-commerce business. MoEngage supported Jumia in reaching more customers and increasing revenue.
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MoEngage helped Homzmart increase conversions by 20%. Homzmart used automation and customer engagement insights. The platform provided analytics and personalization.... Homzmart improved customer journeys across digital channels. MoEngage supported efficient marketing automation for Homzmart.
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MoEngage helped V Perfumes increase revenue by 32%. The AI-powered strategy also reduced churn by 8%. V Perfumes used MoEngage... for cross-channel marketing and customer insights. The platform enabled better personalization and real-time alerts. These changes improved customer engagement and sales.
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MoEngage helped Aza Fashions increase in-app revenue by 25%. The AI-powered personalization tools improved customer engagement. Aza Fashions used MoEngage... for web and app personalization. The solution delivered measurable results for retail marketing. MoEngage enabled better cross-channel marketing for Aza Fashions.
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MoEngage helped Cocomelody, a U. S. bridalwear brand, increase repurchase rates by 27%. The brand used MoEngage's cross-channel marketing and...personalization features. This improved customer engagement and retention. Cocomelody saw better results from targeted campaigns. The solution supported their retail and e-commerce growth.
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MoEngage helped Blibli increase its repeat purchase rate by 43% using tactical gamification. Blibli used MoEngage's insights-led platform to engage... customers and drive more purchases. The solution included analytics and personalized journeys across digital channels. This led to higher customer retention and more sales for Blibli.
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MoEngage helped Cocomelody, a U. S. bridalwear brand, increase repurchase rates by 27%. The brand used MoEngage's cross-channel marketing and...personalization tools. These features improved customer engagement and loyalty. Cocomelody saw better results from targeted campaigns. The solution drove more repeat purchases in the retail sector.
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MoEngage helped Blibli increase its repeat purchase rate by 43% using tactical gamification. Blibli used MoEngage's platform to engage customers... and drive more purchases. The solution focused on customer engagement and gamification strategies. This led to a significant boost in customer retention and sales for Blibli.
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MoEngage's AI-powered personalization helped Jumia achieve a 19% uplift in conversion. Jumia used MoEngage to improve customer engagement and drive... more sales. The platform enabled targeted messaging and better customer journeys. This led to higher conversion rates for Jumia's e-commerce business.
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MoEngage helped Homzmart increase conversions by 20%. Homzmart used automation and customer engagement insights. The platform provided analytics and personalization.... Homzmart improved customer journeys across digital channels. The solution focused on retail and e-commerce.
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MoEngage helped V Perfumes increase revenue by 32%. The AI-powered strategy also reduced churn by 8%. V Perfumes used MoEngage... for cross-channel marketing and customer insights. The platform enabled better personalization and real-time alerts. These changes improved customer engagement and sales.
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MoEngage helped Aza Fashions increase in-app revenue by 25%. The AI-powered personalization tools improved customer engagement. Aza Fashions used MoEngage... for web and app personalization. The solution focused on retail and e-commerce growth. The results show strong impact from MoEngage's cross-channel marketing features.
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MoEngage helped Poshmark increase conversions by 30%. Poshmark used MoEngage's cross-channel marketing and personalization tools. The platform provided real-time transactional... alerts and customer insights. This led to better engagement and higher sales. MoEngage supports retail and e-commerce brands with analytics and AI-driven campaigns.
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MoEngage helped The ENTERTAINER, a leading lifestyle savings app, improve customer engagement for Visa cardholders. The ENTERTAINER used MoEngage's customer... data and engagement platform to launch the Visa Rewards App. This led to AED 5.4 million in estimated savings for users and a 60%+ increase in redemptions. Manual work dropped by 35%. Visa cardholders spent around AED 13 million using the app in 2024.
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MoEngage helped Bisleri boost app adoption with a phygital engagement strategy. Bisleri used MoEngage’s On-Site Messaging to drive users from... web to app with special offers. They also used MoEngage Flows to send 3 million emails monthly and push campaigns to encourage purchases. The campaigns achieved a 1.2% conversion rate and 98% email delivery rate. Bisleri automated multi-channel campaigns and improved customer engagement at scale.
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MoEngage helped Max Fashion improve customer engagement by unifying their marketing tools. Max Fashion used MoEngage's analytics and segmentation to... target key customer journeys. They saw a 25% increase in conversions from cart abandonment campaigns. Monthly sales revenue increased by 5%. The marketing team can now launch campaigns in just 15 minutes, reducing reliance on tech teams.
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MoEngage helped Tanishq boost app retention rates by 25%. Tanishq used MoEngage’s Onsite messaging and In-app Communications to run lead-gen... campaigns. These campaigns achieved a 7.2% clickthrough rate and a 5% fill rate. MoEngage’s Sherpa AI drove a 107% increase in click-to-conversion rates during Akshaya Tritiya. Tanishq also used MoEngage Flows across WhatsApp, push, in-app, and email to increase user stickiness and retention.
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MoEngage helped Xcite by Alghanim boost CRM-driven revenue from 8% to 25% using AI-powered automation. Xcite used MoEngage to personalize... customer experiences and improve engagement. The platform enabled advanced segmentation and unified customer profiles across 45 stores, website, and app. Xcite saw a 212% uplift in CRM-driven revenue share, a 175% increase in average revenue per user, and 40% growth in its highest-spending customer segment.
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MoEngage helped Hero FinCorp (HIPL) boost ABND recovery by 22%. The platform modernized customer journeys for the financial services provider.... MoEngage enabled cross-channel marketing and real-time transactional alerts. Hero FinCorp improved customer engagement using MoEngage's analytics and personalization features. The solution delivered measurable results in customer journey modernization.
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MoEngage helped Choice Broking increase KYC conversions by 50%. The platform bridged the digital and physical divide for the company.... Choice Broking used MoEngage to improve customer engagement. The solution enabled better cross-channel marketing. This led to higher conversion rates and improved customer experience.
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MoEngage helped LINE Bank boost conversion rates by 86%. The bank used MoEngage's personalization and cross-channel marketing tools. This improved... customer engagement and increased campaign effectiveness. LINE Bank saw better results with targeted messaging. The solution delivered measurable growth in financial services.
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MoEngage helped Samco Securities cut costs by 40%. The company also saw a 5% increase in click rates. MoEngage provided... cross-channel marketing and customer insights. Samco Securities used MoEngage to improve digital engagement. The platform supported better personalization and analytics.
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MoEngage helped Razorpay increase merchant retention by 25%. Razorpay used MoEngage Flows to boost engagement with their merchants. The platform... enabled personalized, cross-channel marketing and real-time alerts. Razorpay improved customer journeys and retention using MoEngage's analytics and automation tools. This led to better merchant engagement and higher retention rates.
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MoEngage Analytics and Omnichannel Flows helped CoinDCX boost weekly active users by 80%. The team used user path analysis to... find onboarding drop-offs and segment users. They improved KYC verification by 10% and bank verification by 95%. Turnaround time dropped from 36 hours to 2 hours. Push notifications and email campaigns reactivated dormant users and increased engagement.
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MoEngage Analytics and Omnichannel Flows helped CoinDCX boost weekly active users by 80%. The team used user path analysis to... spot onboarding drop-offs and segmented users for targeted engagement. They improved KYC verification rates by 10% and bank verification rates by 95%. Turnaround time dropped from 36 hours to 2 hours. CoinDCX also reactivated dormant users with personalized campaigns across channels.
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MoEngage helped Speedi achieve a 6X increase in retention rate. Speedi used segmentation and personalization features to improve customer engagement.... The platform enabled targeted cross-channel marketing and real-time alerts. Speedi saw better results by personalizing web and app experiences. MoEngage's analytics provided insights for ongoing optimization.
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MoEngage helped Hero FinCorp boost ABND recovery by 22%. The company used voucher and retargeting campaigns to drive results. MoEngage... also contributed to 32% of overall monthly disbursals. Click-through rates improved by 30% in Tier 2 cities. Hero FinCorp modernized customer journeys using MoEngage's customer engagement platform.
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MoEngage helped Samco Securities improve customer engagement. Samco faced low activity from new users in the first 90 days. They... used MoEngage to send personalized messages and nudge users to trade more. This led to a 40% reduction in costs and a 5% boost in click rates. Samco also saw a 40% increase in average order value, a 15% boost in daily active users, and 3.33x higher conversions than the industry benchmark.
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Wayni used Inform to improve how they send transactional messages and run campaigns. Before, their team struggled with slow processes... and little control over communications. Inform gave them more autonomy and made it easier to track which customers got messages. The marketing team can now change messages without help from developers. This helped Wayni work faster and keep their customer experience strong.
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MoEngage helped MoneyHero Group scale their customer engagement. MoneyHero wanted more control for marketing teams and better personalization. MoEngage completed... implementation in 60 days for four brands in four countries. The platform enabled MoneyHero to send over 2 million emails per day. MoneyHero gained deeper insights into customer preferences and improved campaign targeting.
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MoEngage helped BlinkX by JM Financial double their monthly active users. BlinkX needed a customer engagement platform to automate and... scale their onboarding and engagement. MoEngage provided real-time, data-driven engagement across the customer lifecycle. BlinkX saw a 114% increase in MAUs and improved customer stickiness. The platform enabled fast, personalized communication and supported rapid growth.
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MoEngage Inform helped Payactiv combine promotional and transactional emails into one platform. Payactiv migrated to MoEngage for cost-effective, high-volume messaging.... They now send over 100,000 emails a day with delivery times under two seconds. Engagement rates and brand loyalty improved with timely, personalized communications. Payactiv saw a 9x increase in conversions from email notifications.
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MoEngage helped Piramal Finance automate customer journeys and improve engagement. The company used MoEngage's segmentation and campaign automation to target... customers better. This led to a 20% increase in month-on-month revenue. Campaign go-live time dropped from 4 hours to 45 minutes. Piramal Finance used channels like SMS, push notifications, and WhatsApp to reach customers.
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MoEngage helped Policybazaar improve customer engagement with advanced segmentation and analytics. Policybazaar needed a tool to boost renewals and gain... insights for better customer experiences. Using MoEngage, they created targeted campaigns for different insurance needs. This led to a 100% year-over-year increase in annual premium equivalent (APE) via push notifications. Push delivery rates reached 86%. Policybazaar optimized campaigns and improved customer journeys with MoEngage.
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MoEngage Flows helped Razorpay fix onboarding and engagement problems. Razorpay had trouble with fragmented onboarding and poor delivery rates before.... MoEngage let them put all onboarding steps in one flow and target users at key drop-off points. Razorpay saw a 25% increase in merchant retention, a 19% rise in re-engagement, and a 29% boost in onboarding rates. The switch to MoEngage was smooth and did not disrupt business.
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MoEngage helped Airtel Xstream achieve 30% conversion rates using WhatsApp. The platform enabled cross-channel marketing and real-time transactional alerts. Airtel... Xstream used MoEngage for customer insights and web and app personalization. This improved engagement and drove higher conversions in the entertainment sector.
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MoEngage helped Gujarat Titans boost fan engagement with AI-powered marketing. The team unified data to create a seamless fan experience.... Gujarat Titans saw a 93% surge in screenviews. The solution improved fan loyalty and digital engagement. MoEngage enabled personalized campaigns for better results.
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MoEngage helped Classic Rummy increase player retention by 24%. The platform provided analytics and personalization tools. Classic Rummy used MoEngage... to create better customer journeys. The result was higher engagement and improved retention. MoEngage supports digital channel marketing for entertainment brands.
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MoEngage helped Classic Rummy increase player retention by 24%. Classic Rummy used MoEngage's insights-led platform to understand player behavior. They... used cross-channel marketing and personalization features. This improved engagement and kept more players active. MoEngage's analytics and real-time alerts supported their growth.
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MoEngage helped Airtel Wynk Music reactivate 44% of dormant customers. The platform used insights-led engagement to target inactive users. MoEngage's... analytics and personalization tools enabled tailored campaigns. As a result, Wynk Music saw a significant boost in user reactivation. This case highlights the power of customer insights and cross-channel marketing for entertainment apps.
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MoEngage helped Gujarat Titans boost fan engagement with AI-powered marketing. The team unified data to create personalized fan journeys. This... led to a 93% increase in screenviews. Gujarat Titans used MoEngage to power loyalty and connect with fans. The solution improved digital engagement for the sports brand.
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MoEngage helped Airtel Xstream boost conversion rates by 30% using WhatsApp products. The challenge was to improve user engagement and... drive more conversions. MoEngage's cross-channel marketing and real-time alerts enabled Airtel Xstream to reach users effectively. The result was a significant increase in conversion rates. Airtel Xstream saw measurable success with MoEngage's marketing automation platform.
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MoEngage helped Bisleri increase D2C customer retention by 50%. Bisleri used personalized omnichannel journeys to engage customers. The solution included... cross-channel marketing and real-time alerts. Bisleri improved customer experience and loyalty. MoEngage's platform enabled better insights and personalization. The food and beverages brand saw strong retention growth.
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MoEngage helped Lifesum boost habit adoption by 19. 2% using dynamic push notifications. Lifesum used MoEngage's cross-channel marketing and personalization...features. The app sent real-time alerts to users. This improved user engagement and healthy habit formation. MoEngage's analytics gave Lifesum insights to optimize campaigns.
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MoEngage helped Lifesum boost habit adoption by 19. 2% using dynamic push notifications. Lifesum used MoEngage's cross-channel marketing and personalization...features. The app improved user engagement and drove better results. MoEngage's analytics gave Lifesum a clear view of customer behavior. The solution led to measurable growth in healthy habit formation.
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MoEngage helped Bisleri increase D2C customer retention by 50%. Bisleri used personalized omnichannel journeys to engage customers. The solution included... cross-channel marketing and real-time alerts. Bisleri improved customer experience and loyalty. MoEngage's platform enabled better insights and personalization.
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MoEngage helped LINE Bank fix fragmented data and slow marketing. Before, LINE Bank sent the same messages to everyone. Campaigns... took days to launch. With MoEngage, LINE Bank personalized messages for each customer. Campaign launch time dropped from 2 days to 2 hours. Conversion rates went up by 86%. LINE Bank now gives a better, more personal banking experience.
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MoEngage helped IndusInd Bank speed up campaign launches. The bank used to take 8-10 days to go live with a... campaign. With MoEngage, they now launch campaigns in less than 10 minutes. IndusInd Bank automated 80% of cross-sell campaigns on their INDIE app. They saw a 2.6x growth in transactions in six months. Campaign go-live timelines dropped by 99.97%.
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MoEngage helped Jenius, a digital bank in Indonesia, improve customer engagement automation. Jenius faced challenges with generic push notifications and... manual segmentation using Google Firebase. MoEngage provided a secure data center in Jakarta, structured project management, and a data management dashboard. The solution enabled faster campaign launches and a 66% reduction in go-live timelines. Jenius now delivers more personalized and effective campaigns to its 6 million customers.
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MoEngage Inform helped Zeta send over 9. 6 million critical alerts in one year. Zeta needed real-time, omnichannel notifications for...banking customers. MoEngage Inform delivered alerts via SMS, email, and push at scale. The platform provided strong analytics and reporting. Zeta saved engineering time and improved customer engagement with reliable, compliant messaging.
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MoEngage helped 1Weather, a top-rated U. S. weather app, boost mobile user engagement by 3X. 1Weather wanted to improve re-engagement...and increase app sessions. MoEngage enabled automated, real-time, and personalized weather alerts. The app saw 25 million more app opens and a 10% increase in click-through rates. Analytics from MoEngage helped 1Weather improve user retention.
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MoEngage Predictions helped Publishers Clearing House re-engage 30,000 dormant users. The platform used AI-driven insights to target inactive customers. Publishers... Clearing House saw improved engagement with cross-channel marketing. MoEngage enabled real-time personalization and transactional alerts. The case highlights success in the media production industry.
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MoEngage Push Amplification™ helped OYO improve push notification delivery. OYO struggled with low delivery rates on Xiaomi devices, with less... than 30% reach for active users. Using MoEngage, OYO increased delivery rates by 44% for Xiaomi devices and saw a 25% uplift in overall campaign delivery. The solution used features like Dynamic Product Messaging and fallback mechanisms. OYO reached more users and improved engagement with personalized offers.
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MoEngage helped Fastic, a health and fitness app with over 50 million downloads, migrate from Iterable. Fastic needed better analytics,... reporting, and support for their large user base. MoEngage provided a platform that handled over 100 million emails and 12 million users daily. The migration took just 3 weeks. Fastic saw a 35% increase in subscription purchases after switching to MoEngage.
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MoEngage helped TATA AIG General Insurance cut manual work by 90%. The company used MoEngage's customer data and engagement platform... to fix slow campaign creation and reduce tech support needs. TATA AIG saw a 93% drop in go-live time for complex campaigns. The platform made it easy to build customer journeys and improved team agility. Leaders at TATA AIG praised MoEngage for strong collaboration and tailored solutions.
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MoEngage helped Domino’s improve customer engagement across app, website, and in-store channels. Domino’s used MoEngage to track customer drop-offs and... re-engage users in real time. The solution enabled multiple automated customer journeys and supported the 'Cheesy Rewards' loyalty program. Domino’s saw a 20% uplift in revenue from its loyalty management program. The brand achieved better customer experiences and increased incremental revenue.
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MoEngage helped Zigi increase user retention by 40%. Zigi used MoEngage's automated flows to reach this result. The platform enabled... better customer engagement. Automated marketing flows improved user experience. Zigi saw a clear boost in retention with MoEngage.
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MoEngage helped S'More increase app engagement time by 65%. S'More used personalized customer experiences to reach this result. The platform... enabled targeted messaging and improved user retention. S'More saw better engagement with MoEngage's personalization features. This case highlights the impact of cross-channel marketing and app personalization.
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MoEngage helped 1Weather, a top-rated U. S. weather app, scale mobile user engagement by 3X. The platform provided analytics and...personalization tools. 1Weather used MoEngage to create better customer journeys. The result was a significant increase in user engagement. MoEngage supports cross-channel marketing and real-time alerts.
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MoEngage helped Zigi increase user retention by 40% in one quarter. Zigi used automated workflows from MoEngage. The platform enabled... better customer engagement. Automated marketing flows improved retention rates. Zigi saw results within three months. MoEngage supports cross-channel marketing and personalization.
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MoEngage Web Push helped SportsCafe boost page views by 32%. SportsCafe wanted to increase traffic and keep visitors engaged, especially... on mobile. They used MoEngage to send real-time, targeted notifications to over 10,000 users. This brought more high-attention users and increased time spent by web push visitors by 120%. The platform let them segment fans by sports interests for better engagement.
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MoEngage helped Audiomack boost premium trial conversion rates by 18%. Audiomack used AI-driven insights to improve onboarding and customer engagement.... The platform also saw a 17.8% increase in sessions per customer. MoEngage delivered hyper-personalized listening experiences for creators, labels, and fans. Audiomack grew its community and customer base with targeted recommendations.
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MoEngage helped Pocket FM grow its user base from 7 million to 25 million monthly active users. Pocket FM used... MoEngage to personalize content and engage users across channels. The platform supported Pocket FM's expansion from one to four business units. Pocket FM achieved a 3X+ uplift in monthly transacting users, 85% consistent push delivery rates, and a 20% increase in click-through rates. MoEngage enabled scalable, efficient campaign execution and deeper personalization for millions of users.
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MoEngage helped SoundCloud migrate over 200 live marketing campaigns in just 12 weeks. SoundCloud needed to simplify its Martech stack... and manage engagement for 100 million users. MoEngage provided strong support and custom solutions for data and campaign migration. Over 90 SoundCloud team members now use MoEngage daily to deliver engaging experiences. MoEngage is key to SoundCloud's goal of being a top global streaming platform.
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MoEngage's Merlin AI helped Thomas Cook (India) Limited speed up campaign go-live times by 90%. The company used Merlin AI... Designer to create visuals for push notification campaigns in just 5-10 minutes. This process used to take 2-4 hours and needed a designer. The faster workflow led to better impressions and click rates. Push notifications are now a key part of Thomas Cook's customer engagement strategy.
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MoEngage helped Airtel Xstream grow their video streaming platform. The team used MoEngage to track user behavior and send real-time... messages. They focused on boosting engagement and keeping new users. Airtel Xstream saw an 85.6% conversion rate from in-app interstitials. They also achieved a 61.4% user retention rate on mobile apps. MoEngage's push notifications and segmentation tools drove these results, especially during live events like the India-Australia cricket series.
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MoEngage helped ABS CBN improve subscriber retention. Before MoEngage, campaign creation and user segmentation took two weeks and was manual.... With MoEngage, ABS CBN now has a 92% retention rate, up from 80%. Churn dropped to 7.6% from 8.7%. Their CLM initiatives brought in 59% new users per quarter. ABS CBN can now use marketing budgets better and engage customers in a more personal way.
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MoEngage’s Merlin AI helped Glance speed up campaign launches by 50%. Glance used Merlin AI to run A/B tests faster... and reach more users. The team saw a 38% increase in mobile push notification click-through rates. They added 2 million customers to A/B tests. Glance relied on mobile push notifications to keep users engaged and reduce app uninstalls.
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MoEngage helped Tata Play Mobile App improve campaign efficiency with personalization and contextual engagement. Tata Play wanted to boost customer... satisfaction by matching products to user preferences. They used MoEngage to deliver targeted campaigns and seamless interactions. The integration with their CMS enabled better data-driven outreach. Results included a 2X uplift in monthly active users, a 2X increase in upselling revenue, and a 1.4X surge in campaign impressions.
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MoEngage helped The Indian Express boost paid subscribers by 2X. The platform let the team spot users likely to churn... and re-engage them. MoEngage enabled personalized, omnichannel journeys for millions of users. The Indian Express saw higher operational efficiency and no longer needed tech team support. The solution used customer insights and analytics to drive results.
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