Real-World Case Studies and Customer Success Stories with MoEngage

Wayni used Inform to improve how they send transactional messages and run campaigns. Before, their team struggled with slow processes... and little control over communications. Inform gave them more autonomy and made it easier to track which customers got messages. The marketing team can now change messages without help from developers. This helped Wayni work faster and keep their customer experience strong.
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MoEngage helped Samco Securities improve customer engagement. Samco faced low activity from new users in the first 90 days. They... used MoEngage to send personalized messages and nudge users to trade more. This led to a 40% reduction in costs and a 5% boost in click rates. Samco also saw a 40% increase in average order value, a 15% boost in daily active users, and 3.33x higher conversions than the industry benchmark.
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MoEngage helped MoneyHero Group scale their customer engagement. MoneyHero wanted more control for marketing teams and better personalization. MoEngage completed... implementation in 60 days for four brands in four countries. The platform enabled MoneyHero to send over 2 million emails per day. MoneyHero gained deeper insights into customer preferences and improved campaign targeting.
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MoEngage Flows helped Razorpay fix onboarding and engagement problems. Razorpay had trouble with fragmented onboarding and poor delivery rates before.... MoEngage let them put all onboarding steps in one flow and target users at key drop-off points. Razorpay saw a 25% increase in merchant retention, a 19% rise in re-engagement, and a 29% boost in onboarding rates. The switch to MoEngage was smooth and did not disrupt business.
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MoEngage helped Policybazaar improve customer engagement with advanced segmentation and analytics. Policybazaar needed a tool to boost renewals and gain... insights for better customer experiences. Using MoEngage, they created targeted campaigns for different insurance needs. This led to a 100% year-over-year increase in annual premium equivalent (APE) via push notifications. Push delivery rates reached 86%. Policybazaar optimized campaigns and improved customer journeys with MoEngage.
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MoEngage helped Piramal Finance automate customer journeys and improve engagement. The company used MoEngage's segmentation and campaign automation to target... customers better. This led to a 20% increase in month-on-month revenue. Campaign go-live time dropped from 4 hours to 45 minutes. Piramal Finance used channels like SMS, push notifications, and WhatsApp to reach customers.
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MoEngage Inform helped Payactiv combine promotional and transactional emails into one platform. Payactiv migrated to MoEngage for cost-effective, high-volume messaging.... They now send over 100,000 emails a day with delivery times under two seconds. Engagement rates and brand loyalty improved with timely, personalized communications. Payactiv saw a 9x increase in conversions from email notifications.
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MoEngage helped BlinkX by JM Financial double their monthly active users. BlinkX needed a customer engagement platform to automate and... scale their onboarding and engagement. MoEngage provided real-time, data-driven engagement across the customer lifecycle. BlinkX saw a 114% increase in MAUs and improved customer stickiness. The platform enabled fast, personalized communication and supported rapid growth.
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MoEngage helped The ENTERTAINER, a leading lifestyle savings app, improve customer engagement for Visa cardholders. The ENTERTAINER used MoEngage's customer... data and engagement platform to launch the Visa Rewards App. This led to AED 5.4 million in estimated savings for users and a 60%+ increase in redemptions. Manual work dropped by 35%. Visa cardholders spent around AED 13 million using the app in 2024.
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MoEngage helped Xcite by Alghanim boost CRM-driven revenue from 8% to 25% using AI-powered automation. Xcite used MoEngage to personalize... customer experiences and improve engagement. The platform enabled advanced segmentation and unified customer profiles across 45 stores, website, and app. Xcite saw a 212% uplift in CRM-driven revenue share, a 175% increase in average revenue per user, and 40% growth in its highest-spending customer segment.
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MoEngage helped Tanishq boost app retention rates by 25%. Tanishq used MoEngage’s Onsite messaging and In-app Communications to run lead-gen... campaigns. These campaigns achieved a 7.2% clickthrough rate and a 5% fill rate. MoEngage’s Sherpa AI drove a 107% increase in click-to-conversion rates during Akshaya Tritiya. Tanishq also used MoEngage Flows across WhatsApp, push, in-app, and email to increase user stickiness and retention.
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MoEngage helped Max Fashion improve customer engagement by unifying their marketing tools. Max Fashion used MoEngage's analytics and segmentation to... target key customer journeys. They saw a 25% increase in conversions from cart abandonment campaigns. Monthly sales revenue increased by 5%. The marketing team can now launch campaigns in just 15 minutes, reducing reliance on tech teams.
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MoEngage helped Bisleri boost app adoption with a phygital engagement strategy. Bisleri used MoEngage’s On-Site Messaging to drive users from... web to app with special offers. They also used MoEngage Flows to send 3 million emails monthly and push campaigns to encourage purchases. The campaigns achieved a 1.2% conversion rate and 98% email delivery rate. Bisleri automated multi-channel campaigns and improved customer engagement at scale.
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MoEngage helped LINE Bank fix fragmented data and slow marketing. Before, LINE Bank sent the same messages to everyone. Campaigns... took days to launch. With MoEngage, LINE Bank personalized messages for each customer. Campaign launch time dropped from 2 days to 2 hours. Conversion rates went up by 86%. LINE Bank now gives a better, more personal banking experience.
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MoEngage Inform helped Zeta send over 9. 6 million critical alerts in one year. Zeta needed real-time, omnichannel notifications for...banking customers. MoEngage Inform delivered alerts via SMS, email, and push at scale. The platform provided strong analytics and reporting. Zeta saved engineering time and improved customer engagement with reliable, compliant messaging.
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MoEngage helped Jenius, a digital bank in Indonesia, improve customer engagement automation. Jenius faced challenges with generic push notifications and... manual segmentation using Google Firebase. MoEngage provided a secure data center in Jakarta, structured project management, and a data management dashboard. The solution enabled faster campaign launches and a 66% reduction in go-live timelines. Jenius now delivers more personalized and effective campaigns to its 6 million customers.
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MoEngage helped IndusInd Bank speed up campaign launches. The bank used to take 8-10 days to go live with a... campaign. With MoEngage, they now launch campaigns in less than 10 minutes. IndusInd Bank automated 80% of cross-sell campaigns on their INDIE app. They saw a 2.6x growth in transactions in six months. Campaign go-live timelines dropped by 99.97%.
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MoEngage helped 1Weather, a top-rated U. S. weather app, boost mobile user engagement by 3X. 1Weather wanted to improve re-engagement...and increase app sessions. MoEngage enabled automated, real-time, and personalized weather alerts. The app saw 25 million more app opens and a 10% increase in click-through rates. Analytics from MoEngage helped 1Weather improve user retention.
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MoEngage Push Amplification™ helped OYO improve push notification delivery. OYO struggled with low delivery rates on Xiaomi devices, with less... than 30% reach for active users. Using MoEngage, OYO increased delivery rates by 44% for Xiaomi devices and saw a 25% uplift in overall campaign delivery. The solution used features like Dynamic Product Messaging and fallback mechanisms. OYO reached more users and improved engagement with personalized offers.
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MoEngage helped Fastic, a health and fitness app with over 50 million downloads, migrate from Iterable. Fastic needed better analytics,... reporting, and support for their large user base. MoEngage provided a platform that handled over 100 million emails and 12 million users daily. The migration took just 3 weeks. Fastic saw a 35% increase in subscription purchases after switching to MoEngage.
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MoEngage helped TATA AIG General Insurance cut manual work by 90%. The company used MoEngage's customer data and engagement platform... to fix slow campaign creation and reduce tech support needs. TATA AIG saw a 93% drop in go-live time for complex campaigns. The platform made it easy to build customer journeys and improved team agility. Leaders at TATA AIG praised MoEngage for strong collaboration and tailored solutions.
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MoEngage helped Domino’s improve customer engagement across app, website, and in-store channels. Domino’s used MoEngage to track customer drop-offs and... re-engage users in real time. The solution enabled multiple automated customer journeys and supported the 'Cheesy Rewards' loyalty program. Domino’s saw a 20% uplift in revenue from its loyalty management program. The brand achieved better customer experiences and increased incremental revenue.
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MoEngage helped Hero FinCorp boost ABND recovery by 22%. The company used voucher and retargeting campaigns to drive results. MoEngage... also contributed to 32% of overall monthly disbursals. Click-through rates improved by 30% in Tier 2 cities. Hero FinCorp modernized customer journeys using MoEngage's customer engagement platform.
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MoEngage Web Push helped SportsCafe boost page views by 32%. SportsCafe wanted to increase traffic and keep visitors engaged, especially... on mobile. They used MoEngage to send real-time, targeted notifications to over 10,000 users. This brought more high-attention users and increased time spent by web push visitors by 120%. The platform let them segment fans by sports interests for better engagement.
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MoEngage's Merlin AI helped Thomas Cook (India) Limited speed up campaign go-live times by 90%. The company used Merlin AI... Designer to create visuals for push notification campaigns in just 5-10 minutes. This process used to take 2-4 hours and needed a designer. The faster workflow led to better impressions and click rates. Push notifications are now a key part of Thomas Cook's customer engagement strategy.
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MoEngage helped SoundCloud migrate over 200 live marketing campaigns in just 12 weeks. SoundCloud needed to simplify its Martech stack... and manage engagement for 100 million users. MoEngage provided strong support and custom solutions for data and campaign migration. Over 90 SoundCloud team members now use MoEngage daily to deliver engaging experiences. MoEngage is key to SoundCloud's goal of being a top global streaming platform.
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MoEngage helped Pocket FM grow its user base from 7 million to 25 million monthly active users. Pocket FM used... MoEngage to personalize content and engage users across channels. The platform supported Pocket FM's expansion from one to four business units. Pocket FM achieved a 3X+ uplift in monthly transacting users, 85% consistent push delivery rates, and a 20% increase in click-through rates. MoEngage enabled scalable, efficient campaign execution and deeper personalization for millions of users.
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MoEngage helped Audiomack boost premium trial conversion rates by 18%. Audiomack used AI-driven insights to improve onboarding and customer engagement.... The platform also saw a 17.8% increase in sessions per customer. MoEngage delivered hyper-personalized listening experiences for creators, labels, and fans. Audiomack grew its community and customer base with targeted recommendations.
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MoEngage helped The Indian Express boost paid subscribers by 2X. The platform let the team spot users likely to churn... and re-engage them. MoEngage enabled personalized, omnichannel journeys for millions of users. The Indian Express saw higher operational efficiency and no longer needed tech team support. The solution used customer insights and analytics to drive results.
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MoEngage helped Tata Play Mobile App improve campaign efficiency with personalization and contextual engagement. Tata Play wanted to boost customer... satisfaction by matching products to user preferences. They used MoEngage to deliver targeted campaigns and seamless interactions. The integration with their CMS enabled better data-driven outreach. Results included a 2X uplift in monthly active users, a 2X increase in upselling revenue, and a 1.4X surge in campaign impressions.
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MoEngage’s Merlin AI helped Glance speed up campaign launches by 50%. Glance used Merlin AI to run A/B tests faster... and reach more users. The team saw a 38% increase in mobile push notification click-through rates. They added 2 million customers to A/B tests. Glance relied on mobile push notifications to keep users engaged and reduce app uninstalls.
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MoEngage helped Airtel Xstream grow their video streaming platform. The team used MoEngage to track user behavior and send real-time... messages. They focused on boosting engagement and keeping new users. Airtel Xstream saw an 85.6% conversion rate from in-app interstitials. They also achieved a 61.4% user retention rate on mobile apps. MoEngage's push notifications and segmentation tools drove these results, especially during live events like the India-Australia cricket series.
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MoEngage helped ABS CBN improve subscriber retention. Before MoEngage, campaign creation and user segmentation took two weeks and was manual.... With MoEngage, ABS CBN now has a 92% retention rate, up from 80%. Churn dropped to 7.6% from 8.7%. Their CLM initiatives brought in 59% new users per quarter. ABS CBN can now use marketing budgets better and engage customers in a more personal way.
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