Real-World Case Studies and Customer Success Stories with Mintel On-Demand

International Cookware uses Mintel reports to understand the market and their consumers. The data and insights help them make business plans for the year ahead. The reports also give them ideas for l...ong-term planning. They find Mintel's information useful for shaping their strategy. The case highlights the value of market intelligence for business growth.
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Central England Co-operative used a report from Mintel to help with their business planning. They shared the report with teams like Business Development, Data & Analytics, Brand, Retail Operations, C...ommercial, and the Executive team. The report helped them as they worked on their online channel strategy. It gave them useful market context. The report will inform their decision making processes.
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Savencia Fromage used Mintel's reports to get insights on trends, consumption, and statistics. They shared these insights within their group and in the UK. The information helped shape brand and cate...gory plans. It also helped them show retail partners what trends are driving consumer behavior. The reports supported strategic discussions and presentations.
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Sheppy's uses Mintel to get reliable data about trends in the cider market. They use this data to support their knowledge and to back up their decisions with numbers. The information helps them align... their products with market trends. It also helps them when talking to customers about keeping current products and launching new ones. Mintel's reputation makes it easier for Sheppy's to have these discussions with their customers.
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Burton's Biscuits used a Mintel report to help with their internal planning. The report helped them adjust their plans to match new trends and competitor actions. Their Innovation and brand teams use...d the trends to build their new product pipeline. The International sales team found the data about sales and consumption in different countries helpful. The report supported their decision-making with up-to-date market insights.
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Mintel GNPD helps Thai Beverage track trends in alcoholic and non-alcoholic drinks. ThaiBev uses Mintel for regular updates and presentations on consumer and category trends. The company values Minte...l's insights for market research and sales growth. Strict advertising rules in Thailand make event marketing and sponsorship key. ThaiBev relies on Mintel to stay ahead in the food and beverages market. Frequent updates and Asian market coverage are important benefits.
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Mintel Reports help Deutsch LA, a full-service advertising agency, quickly understand new business categories. The team uses Mintel's analyst services and reports to prepare for client pitches and bu...siness development. Deutsch LA relies on Mintel for fast, clear insights across many industries. This support helps them deliver innovative ideas to both new and existing clients. Mintel is their first stop for background information in high-pressure situations.
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Mintel Reports, Mintel Trends, and Comperemedia help Epsilon, a full-service marketing agency, gain insights across many markets. Epsilon uses these tools to find new business opportunities and stay ...ahead in consumer understanding. The data supports Epsilon in building strong brand connections and delivering actionable insights. Mintel's services give Epsilon a competitive edge with detailed market intelligence.
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Mintel Reports and Mintel Trends help Mediacom understand consumer behavior and media use. Mediacom uses these tools to track how people adopt new technology and use social media. The agency relies o...n Mintel to keep up with fast changes in data and media. Mediacom's insight team uses Mintel to support planning and deliver deep market research for clients. This helps Mediacom influence the consumer journey and improve campaign results.
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Mintel Reports and Mintel Trends help Tenthwave, a digital marketing agency, win more than 30 new project pitches in 2014. Tenthwave uses Mintel for daily research and client analysis. Multiple login...s support company-wide adoption. The agency values Mintel's detailed category insights for competitive pitches and campaign strategy. Mintel's services improve workflow and support growth in retail and travel sectors.
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Wunderman Thompson uses Mintel Reports, Mintel Trends, Mintel GNPD, and Mintel Market Dynamics to stay ahead in marketing and advertising. The agency relies on Mintel for competitor analysis, sector ...insights, and pitch preparation. Mintel helps their teams adapt to changing market needs and supports evidence-based brainstorming. Wunderman Thompson values Mintel's expert analysts for focused, actionable information.
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Sleepeezee uses Mintel's reports to help make business decisions. The reports help guide their sales and marketing strategy. They also give an overview of advertising spend by major companies. The re...ports show trends like a focus on wellbeing and more online activity in some market segments. This information helps Sleepeezee plan for the future.
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Superflora uses Mintel reports and insights for strategic planning. They combine Mintel's research with other data to understand market trends. In the floral category, Mintel provides up-to-date tren...ds based on high quality research. This information helps Superflora's account team and their customers in the UK. The insights add value to their business decisions.
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Mintel GNPD, Mintel Reports, and Mintel Consulting helped Tesco Food Academy spot new product opportunities. Tesco used Mintel's global market insights for a cross-category innovation workshop. The t...eam found unique development chances and set their range apart from competitors. Feedback from the workshop was very positive. Mintel's tailored services made a big impact on Tesco's product and packaging research.
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Lime Insurance used Mintel's health insurance and consumer research. They used the report often to plan their future roadmap. Lime Insurance is very focused on consumers. The report helped them impro...ve their product design. The company found the research helpful for making better decisions.
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Coram used Mintel's market reports to help make important business decisions. The insights from Mintel helped Coram find trends and new opportunities. These reports also supported Coram in shaping th...eir sales process for both B2B and B2C markets. Coram found Mintel's data to be credible and essential for their work. The information helped them communicate better with wider markets and resellers.
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Mintel Reports helped Wincanton, a top UK logistics provider, address fast-changing consumer behavior and economic challenges. Wincanton used Mintel's market research to improve decision-making in re...tail, food, household, and manufacturing logistics. The company values high-quality insights to stay ahead of competitors. Mintel Reports support Wincanton in meeting retailer needs and adapting to new market demands.
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Mintel Reports help VocaLink track trends in financial services and e-commerce. VocaLink processes over 10 billion transactions worth 6 trillion pounds yearly. The company uses Mintel to spot market ...opportunities and risks. Mintel insights support product development and market analysis. VocaLink values fast access to consumer behavior data. This helps them stay ahead in payment systems innovation.
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Mintel Academic and Mintel Market Dynamics help University of Massachusetts Amherst students access over 1,000 consumer market reports. Before Mintel, students could not easily use market data for pr...ojects. Since 2005, the university uses Mintel to support research and teaching. Students save time and get up-to-date consumer trends. Faculty value the executive summaries for quick insights.
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Mintel GNPD, Reports, Market Sizes, and Trends help Solvay Home and Personal Care track market trends and product launches. Solvay uses Mintel to support product introductions and marketing in home a...nd personal care. The team receives trend presentations and reports that improve customer access and relationships. Solvay values Mintel's service and insights for global growth, especially in hair care and cleaning products.
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Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to share with different teams. The consumer research section is the most useful f...or many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
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Consumer Council used Mintel's off-the-shelf reports. These reports helped them with consultation responses, strategy planning, and decision making. They found the reports useful in areas where they ...had no previous research data. The reports supported their work and filled knowledge gaps. No specific numbers or metrics are mentioned.
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Gorilla Glue wanted to launch in the Italian market in August 2020. They used Mintel's Impact of Covid-19 DIY report for Italy to help with their launch. The report showed a shift in consumer demand ...to online shopping. This led Gorilla Glue to launch on Amazon earlier than planned. The report also helped them choose which DIY retailers to target for distribution in 2021. The market data supported their sales presentations to buyers.
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