Real-World Case Studies and Customer Success Stories with Mintel On-Demand

Mintel reports help International Cookware understand the market and their consumers. The insights support business planning for the year ahead.... Mintel data also guides long-term strategy. International Cookware uses Mintel to make better decisions in the food and drink industry.
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Mintel reports helped Burton's Biscuits align internal plans with market trends. The innovation and brand teams used these insights to... build their new product development pipeline. The international sales team found country-specific consumption and sales data valuable. Mintel's market intelligence supported better decision-making and strategy.
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Mintel reports helped Savencia Fromage share key market trends and consumer stats with their teams. The insights shaped brand and... category plans in the UK and at headquarters. Savencia Fromage used Mintel data to show retail partners what trends drive consumer behavior. The reports also supported strategic talks and joint business planning.
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Mintel helps Sheppy's track cider market trends with credible data. Sheppy's uses Mintel's numerical data to align with existing and... new product development. The insights support sales discussions and help list new products with customers. Mintel's reputation adds trust in Sheppy's business conversations.
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Mintel GNPD helps Thai Beverage track trends in alcoholic and non-alcoholic drinks. ThaiBev uses Mintel for regular updates and presentations... on consumer and category trends. The company values Mintel's insights for market research and sales growth. Strict advertising rules in Thailand make event marketing and sponsorship key. ThaiBev relies on Mintel to stay ahead in the food and beverages market. Frequent updates and Asian market coverage are important benefits.
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Burton’s Biscuits used a Mintel report to guide their internal planning. The report helped them align their strategies with current... trends and competitor actions. Their innovation and brand teams used the insights to build a new product development pipeline. The international sales team found country-specific consumption and sales data valuable. Mintel’s market intelligence supported better decision-making across teams.
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Sheppy's uses Mintel to access credible data on cider market trends. The team relies on Mintel's numerical data to validate... their knowledge and support product decisions. This information helps Sheppy's align existing and new products with market needs. Mintel's reputation also aids in discussions with customers about product listings. The data-driven approach supports both product development and sales conversations.
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Mintel reports gave Savencia Fromage key insights on trends and consumer behavior. The company used these insights to shape brand... and category plans. They also shared the data with retail partners during presentations. This helped guide strategic discussions and business decisions. The reports supported both group-level and UK-specific planning.
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International Cookware uses Mintel reports to understand the market and their consumers. The data and insights help them plan their... business for the year ahead. Mintel also provides guidance for long-term strategy. This support helps International Cookware focus on key trends and make informed decisions.
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Mintel provided a market research report to Central England Co-operative. The report helped teams like business development, data and analytics,... and retail ops. Central England Co-operative used the insights to shape their online channel strategy. The report gave useful market context for decision making. Multiple business areas engaged with the findings.
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Mintel's Impact of Covid-19 DIY report for Italy helped Gorilla Glue launch in the market in August 2020. Gorilla Glue used... the report to decide to launch on Amazon earlier, responding to rising online demand. The insights also guided their choice of DIY retailers for distribution in 2021. Linking Mintel's market data with UK and US sales made their pitch to buyers stronger. This case shows how market intelligence supports retail expansion and online sales strategy.
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Mintel's market research reports help Sleepeezee make better business decisions. The reports guide sales and marketing strategy. They show how... big brands spend on advertising and which channels they use. Sleepeezee uses these insights to track trends like wellbeing and online growth. This helps them stay ahead in the retail market.
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Mintel reports help Superflora with strategic planning. Superflora uses Mintel's market research and insights to track trends in the floral... category. The data supports their account team and benefits their UK customers. Mintel's research adds value by providing a solid view of market developments. Superflora combines Mintel insights with other data for better decisions.
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Mintel GNPD, Mintel Reports, and Mintel Consulting helped Tesco Food Academy spot new product opportunities. Tesco used Mintel's global market... insights for a cross-category innovation workshop. The team found unique development chances and set their range apart from competitors. Feedback from the workshop was very positive. Mintel's tailored services made a big impact on Tesco's product and packaging research.
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Superflora uses Mintel reports for strategic planning. They combine Mintel insights with other data to understand market trends. In the... floral category, Mintel's research helps Superflora's account team and their customers in the UK. The reports focus on real trends and provide value for business decisions. Superflora relies on Mintel to guide their market strategy.
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Mintel reports help Sleepeezee make better business decisions. The insights guide their sales and marketing strategy. Sleepeezee uses the reports... to track advertising spend by major competitors. The data shows trends like a shift to online and a focus on wellbeing. This helps Sleepeezee plan for changes in the retail market.
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Mintel provided a report to Central England Co-operative. The report helped teams across business development, data and analytics, brand, retail... operations, and commercial. The executive team also used the findings. The report will guide their online channel strategy. It gives market context for decision making.
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Epsilon uses Mintel Reports, Trends, and Comperemedia to gain insights across many markets. These tools help Epsilon understand consumer behavior... and industry trends. Epsilon applies these insights to create strategies that connect brands with consumers. The data from Mintel supports Epsilon in developing new business and creative solutions. This helps Epsilon's clients build stronger brand loyalty and grow their business.
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Deutsch LA, a leading US advertising agency, uses Mintel's reports and analyst services to prepare for client pitches. The team relies... on Mintel for fast, detailed insights into new business categories. Mintel helps Deutsch LA quickly understand market dynamics and cultural trends. This support is crucial for winning new clients and delivering innovative ideas. Deutsch LA values the regular, thorough reports and direct access to Mintel experts.
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MediaCom uses Mintel Reports and Mintel Trends to understand consumer behavior and media usage. The agency relies on Mintel to... track fast-changing trends and category developments. Mintel helps MediaCom quickly gain insights for new pitches and client projects. The insight team uses Mintel data to support planning and deliver actionable recommendations. MediaCom values Mintel’s summaries and detailed reports for both internal and client-facing work.
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Wunderman Thompson uses Mintel Reports, Mintel Trends, Mintel GNPD, and Mintel Market Dynamics to stay ahead in marketing and advertising. The agency relies... on Mintel for competitor analysis, sector insights, and pitch preparation. Mintel helps their teams adapt to changing market needs and supports evidence-based brainstorming. Wunderman Thompson values Mintel's expert analysts for focused, actionable information.
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Mintel Reports and Mintel Trends help Tenthwave, a digital marketing agency, win more than 30 new project pitches in 2014. Tenthwave uses Mintel... for daily research and client analysis. Multiple logins support company-wide adoption. The agency values Mintel's detailed category insights for competitive pitches and campaign strategy. Mintel's services improve workflow and support growth in retail and travel sectors.
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Mintel Health insurance and consumer research helped Lime Insurance plan its future roadmap. Lime used the report to improve product... design. The research gave Lime a better view of consumer needs. Mintel's insights supported Lime's focus on consumer-driven insurance solutions.
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Mintel helps Coram with market intelligence and insights. Coram uses Mintel's reports to spot trends and find new opportunities. The... insights support Coram's decision making and help shape their sales process. Coram values Mintel for credible data and strategic recommendations.
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Coram uses Mintel's market reports to guide business decisions. The insights help Coram spot trends and new opportunities. They also... support Coram's sales process to both b2b and b2c markets. Coram relies on Mintel for credible data in their strategy. This helps Coram shape communications and expand to wider markets.
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Lime Insurance used Mintel's health insurance and consumer research to guide their product planning. The insights helped Lime Insurance focus... on consumer needs. They used the report to improve their product design. The research was referenced often in their roadmap planning. This led to more consumer-focused products.
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Mintel's insights platform helps Whirlpool's marketing and commercial teams. The "consumer research" section gives the most value to stakeholders. Whirlpool... uses Mintel's brand section to spot new product innovations. The insights help create fact-based consumer stories for retail partners. This supports better decision-making and highlights market opportunities.
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Mintel helped Solvay Home and Personal Care understand market sizes and trends. Solvay used Mintel's reports and data to launch... new products and improve customer presentations. The team received strong support and trend presentations from Mintel. This helped Solvay build better relationships with customers. Solvay focused on growing in hair care and cleaning products, using Mintel's insights for marketing and training.
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Gorilla Glue used Mintel's Impact of Covid-19 DIY report for Italy to guide their market entry in August 2020. The report showed... a shift in consumer demand to online channels. Gorilla Glue launched on Amazon earlier than planned. The insights also helped them target DIY retailers for distribution in 2021. Linking market data with UK and US sales supported their presentations to buyers.
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