Sleepeezee uses Mintel's reports to help make business decisions. The reports help guide their sales and marketing strategy. They also give an overview of advertising spend by major companies. The re...ports show trends like a focus on wellbeing and more online activity in some market segments. This information helps Sleepeezee plan for the future.
Superflora uses Mintel reports and insights for strategic planning. They combine Mintel's research with other data to understand market trends. In the floral category, Mintel provides up-to-date tren...ds based on high quality research. This information helps Superflora's account team and their customers in the UK. The insights add value to their business decisions.
Food & Beverages Case Studies and Success Stories with Mintel On-Demand
CASE STUDY Savencia Fromage
Savencia Fromage used Mintel's reports to get insights on trends, consumption, and statistics. They shared these insights within their group and in the UK. The information helped shape brand and cate...gory plans. It also helped them show retail partners what trends are driving consumer behavior. The reports supported strategic discussions and presentations.
International Cookware uses Mintel reports to understand the market and their consumers. The data and insights help them make business plans for the year ahead. The reports also give them ideas for l...ong-term planning. They find Mintel's information useful for shaping their strategy. The case highlights the value of market intelligence for business growth.
Sheppy's uses Mintel to get reliable data about trends in the cider market. They use this data to support their knowledge and to back up their decisions with numbers. The information helps them align... their products with market trends. It also helps them when talking to customers about keeping current products and launching new ones. Mintel's reputation makes it easier for Sheppy's to have these discussions with their customers.
Burton's Biscuits used a Mintel report to help with their internal planning. The report helped them adjust their plans to match new trends and competitor actions. Their Innovation and brand teams use...d the trends to build their new product pipeline. The International sales team found the data about sales and consumption in different countries helpful. The report supported their decision-making with up-to-date market insights.
Central England Co-operative used a report from Mintel to help with their business planning. They shared the report with teams like Business Development, Data & Analytics, Brand, Retail Operations, C...ommercial, and the Executive team. The report helped them as they worked on their online channel strategy. It gave them useful market context. The report will inform their decision making processes.
Insurance Case Studies and Success Stories with Mintel On-Demand
CASE STUDY Coram
Coram used Mintel's market reports to help make important business decisions. The insights from Mintel helped Coram find trends and new opportunities. These reports also supported Coram in shaping th...eir sales process for both B2B and B2C markets. Coram found Mintel's data to be credible and essential for their work. The information helped them communicate better with wider markets and resellers.
Lime Insurance used Mintel's health insurance and consumer research. They used the report often to plan their future roadmap. Lime Insurance is very focused on consumers. The report helped them impro...ve their product design. The company found the research helpful for making better decisions.
Other Industry Case Studies and Success Stories with Mintel On-Demand
CASE STUDY Gorilla Glue
Gorilla Glue wanted to launch in the Italian market in August 2020. They used Mintel's Impact of Covid-19 DIY report for Italy to help with their launch. The report showed a shift in consumer demand ...to online shopping. This led Gorilla Glue to launch on Amazon earlier than planned. The report also helped them choose which DIY retailers to target for distribution in 2021. The market data supported their sales presentations to buyers.
Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to share with different teams. The consumer research section is the most useful f...or many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
Consumer Council used Mintel's off-the-shelf reports. These reports helped them with consultation responses, strategy planning, and decision making. They found the reports useful in areas where they ...had no previous research data. The reports supported their work and filled knowledge gaps. No specific numbers or metrics are mentioned.
