Mintel On-Demand Overview

Mintel delivers a robust platform for market intelligence, offering comprehensive consumer and market research. It provides detailed industry expertise and data insights, enabling businesses to make informed decisions. Mintel's solutions cater to diverse industry needs, offering tailored insights that help companies understand market trends and consumer behavior. The platform's extensive data resources support strategic planning and competitive analysis, making it a valuable tool for businesses seeking to enhance their market positioning. With a focus on delivering actionable intelligence, Mintel empowers organizations to navigate complex market landscapes confidently.

Use Cases

Customers recommend International Marketing, Lead Analytics, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Mintel On-Demand.

Other use cases:

  • Forecasting
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Business Priorities

Enhance Customer Relationships is the most popular business priority that customers and associates have achieved using Mintel On-Demand.

Mintel On-Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Mintel On-Demand, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mintel's field service management system offers expert research and analysis. Businesses gain a competitive edge through detailed reports and IT insights.

Popular Business Setting

for Mintel On-Demand

Top Industries

  • Entertainment

Popular in

  • Large Enterprise

Mintel On-Demand is popular in Entertainment, and is widely used by Large Enterprise,

Comprehensive Insights on Mintel On-Demand Use Cases

How can Mintel On-Demand enhance your International Marketing process?

Case Studies

Insurance

CASE STUDY Coram

Coram used Mintel's market reports to help make important business decisions. The insights from Mintel helped Coram find trends and new opportunities. These reports also supported Coram in shaping th...eir sales process for both B2B and B2C markets. Coram found Mintel's data to be credible and essential for their work. The information helped them communicate better with wider markets and resellers.

Food & Beverages

CASE STUDY Sheppy's

Sheppy's uses Mintel to get reliable data about trends in the cider market. They use this data to support their knowledge and to back up their decisions with numbers. The information helps them align... their products with market trends. It also helps them when talking to customers about keeping current products and launching new ones. Mintel's reputation makes it easier for Sheppy's to have these discussions with their customers.

Retail

CASE STUDY Superflora

Superflora uses Mintel reports and insights for strategic planning. They combine Mintel's research with other data to understand market trends. In the floral category, Mintel provides up-to-date tren...ds based on high quality research. This information helps Superflora's account team and their customers in the UK. The insights add value to their business decisions.

CASE STUDY Gorilla Glue

Gorilla Glue wanted to launch in the Italian market in August 2020. They used Mintel's Impact of Covid-19 DIY report for Italy to help with their launch. The report showed a shift in consumer demand ...to online shopping. This led Gorilla Glue to launch on Amazon earlier than planned. The report also helped them choose which DIY retailers to target for distribution in 2021. The market data supported their sales presentations to buyers.

Food & Beverages

CASE STUDY Burton's Biscuits

Burton's Biscuits used a Mintel report to help with their internal planning. The report helped them adjust their plans to match new trends and competitor actions. Their Innovation and brand teams use...d the trends to build their new product pipeline. The International sales team found the data about sales and consumption in different countries helpful. The report supported their decision-making with up-to-date market insights.

Retail

CASE STUDY Sleepeezee

Sleepeezee uses Mintel's reports to help make business decisions. The reports help guide their sales and marketing strategy. They also give an overview of advertising spend by major companies. The re...ports show trends like a focus on wellbeing and more online activity in some market segments. This information helps Sleepeezee plan for the future.

Mintel On-Demand Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.63/5

Read Reviews (12)
Custom Reports

3.52/5

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.63/5

Read Reviews (12)
Custom Reports

3.52/5

Read Reviews (23)

Software Failure Risk Guidance

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for Mintel On-Demand

Top Failure Risks for Mintel On-Demand

Mintel Group Ltd. News

M&A

Mintel Acquires Black Swan Data, revolutionizing predictive intelligence and reshaping the future of insight

Mintel has acquired Black Swan Data, integrating Black Swans predictive analytics and AI-driven consumer insight technology into its market intelligence platform. This acquisition strengthens Mintels capabilities in predictive intelligence, enabling clients to anticipate market trends and consumer behavior with greater accuracy. The move positions Mintel as a leader in advanced data-driven insights for global brands.

Product

Mintel Launches 'Mintel Spark' As CPG Product Innovation Slumps - Beauty Packaging

Mintel introduces 'Mintel Spark' to boost product innovation in the consumer packaged goods sector.

Product

Mintel launches AI CPG concept tool - Research Live

Mintel has introduced a new AI tool for creating consumer packaged goods concepts.

Texture emerges as a differentiator at Sweets & Snacks Expo 2024

Innovations in texture were a break-out trend from the Sweets & Snacks Expo 2024 hosted May 14-16 in Indianapolis, Indiana. From freeze-dried candy to melty baked goods, texture was a key factor that companies used to create new, but familiar departures from the status quo – or, shall we say the “snackusâ€� quo.  According to […]

Mintel Group Ltd. Profile

Company Name

Mintel Group Ltd.

Company Website

https://www.mintel.com/

HQ Location

London, England

Employees

1-10

Social

Financials

PRIVATE