Results reported in published case studies.
OpenBrand
Market Intelligence · Medium
OpenBrand has acquired Comperemedia from Mintel, expanding its market intelligence platform into financial services, insurance, telecommunications, and media. This acquisition enhances Op...
OpenBrand has acquired Comperemedia from Mintel, expanding its market intelligence platform into financial services, insurance, telecommunications, and media. This acquisition enhances OpenBrand's competitive marketing intelligence capabilities, allowing it to offer specialized insights across multiple industries. The strategic partnership ensures continuity for existing customers, maintaining access to Mintel's consumer research.
Wunderman Thompson
Marketing And Advertising · Very Large
Wunderman Thompson uses Mintel to track industry trends and consumer changes. The team relies on Mintel for competitive analysis and to support new business pitches. Mintel helps them qui...
Wunderman Thompson uses Mintel to track industry trends and consumer changes. The team relies on Mintel for competitive analysis and to support new business pitches. Mintel helps them quickly learn about new categories and back up ideas with data. The agency has used Mintel services for over 10 years across Europe. Mintel is seen as a trusted partner for innovation and strategy.
Wincanton
Transportation/Trucking/Railroad · Large
Mintel Reports helped Wincanton support its marketing and business development teams. Wincanton used Mintel's market insights to identify market size and key players in the CPG sector. Th...
Mintel Reports helped Wincanton support its marketing and business development teams. Wincanton used Mintel's market insights to identify market size and key players in the CPG sector. The company created targeted customer lists for future growth. Mintel's data enabled Wincanton to adapt to fast-changing consumer behavior and economic shifts. Access to high-quality information helped Wincanton stand out in a competitive logistics market.
University of Massachusetts Amherst
Education · Large
Mintel helps University of Massachusetts Amherst students and faculty access key market research. The Isenberg School of Management uses Mintel reports for MBA and PhD programs. Over 3,00...
Mintel helps University of Massachusetts Amherst students and faculty access key market research. The Isenberg School of Management uses Mintel reports for MBA and PhD programs. Over 3,000 students and 100 professors benefit from Mintel’s academic collection. Most users rely on executive summaries for quick insights. Mintel’s online reports support group projects and marketing assignments. The university has used Mintel since 2005.
Tesco
Retail · Very Large
Tesco's food and packaging team used Mintel GNPD and custom research to drive product innovation. They relied on Mintel's global market data and annual reports to identify new trends and ...
Tesco's food and packaging team used Mintel GNPD and custom research to drive product innovation. They relied on Mintel's global market data and annual reports to identify new trends and support category workshops. Mintel's insights helped Tesco discover new product opportunities and differentiate their assortment. The team valued Mintel's flexible, tailored service and practical information for food category development.
Solvay Home and Personal Care
Consumer Goods · Large
Mintel GNPD, Reports, and Trends help Solvay Home and Personal Care track market changes. The team uses Mintel data for product launches and marketing in home and personal care. They have...
Mintel GNPD, Reports, and Trends help Solvay Home and Personal Care track market changes. The team uses Mintel data for product launches and marketing in home and personal care. They have been a Mintel customer for about 5 years. Mintel's insights support growth in hair care and home care sectors. The team values Mintel's trend presentations and customer service.
