Mintel On-Demand: Use-Cases, Insights and Reviews | 2025 Cuspera

Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to share with different teams. The consumer research section is the most useful f...or many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
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International Cookware uses Mintel reports to understand the market and their consumers. The data and insights help them make business plans for the year ahead. The reports also give them ideas for l...ong-term planning. They find Mintel's information useful for shaping their strategy. The case highlights the value of market intelligence for business growth.
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Central England Co-operative used a report from Mintel to help with their business planning. They shared the report with teams like Business Development, Data & Analytics, Brand, Retail Operations, C...ommercial, and the Executive team. The report helped them as they worked on their online channel strategy. It gave them useful market context. The report will inform their decision making processes.
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Savencia Fromage used Mintel's reports to get insights on trends, consumption, and statistics. They shared these insights within their group and in the UK. The information helped shape brand and cate...gory plans. It also helped them show retail partners what trends are driving consumer behavior. The reports supported strategic discussions and presentations.
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Lime Insurance used Mintel's health insurance and consumer research. They used the report often to plan their future roadmap. Lime Insurance is very focused on consumers. The report helped them impro...ve their product design. The company found the research helpful for making better decisions.
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Consumer Council used Mintel's off-the-shelf reports. These reports helped them with consultation responses, strategy planning, and decision making. They found the reports useful in areas where they ...had no previous research data. The reports supported their work and filled knowledge gaps. No specific numbers or metrics are mentioned.
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