Mintel On-Demand Overview

Mintel delivers a robust platform for market intelligence, offering comprehensive consumer and market research. It provides detailed industry expertise and data insights, enabling businesses to make informed decisions. Mintel's solutions cater to diverse industry needs, offering tailored insights that help companies understand market trends and consumer behavior. The platform's extensive data resources support strategic planning and competitive analysis, making it a valuable tool for businesses seeking to enhance their market positioning. With a focus on delivering actionable intelligence, Mintel empowers organizations to navigate complex market landscapes confidently.

Use Cases

Customers recommend International Marketing, Lead Analytics, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Mintel On-Demand.

Other use cases:

  • Forecasting
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Business Priorities

Enhance Customer Relationships is the most popular business priority that customers and associates have achieved using Mintel On-Demand.

Other priorities:

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Mintel On-Demand Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Free report Seven core drivers of consumer behaviour that will shape global markets over the next 10 years. ..." Mintel Resources: free reports and thought pieces
"...Across Europe, ... (Shanghai, May 21, 2020) Mintel, the world's leading market intelligence agency, was invited to attend the 2020 Tmall Baby Products & Parenting Summit and the Golden Baby Awards ... Mintel, the experts in what consumers want and why, has today released new research analyzing the current economic environment compared to that of the Great Recession, including insight ... Mintel s Global COVID-19 Consumer Tracker trends change in global consumer behaviour directly related to COVID-19. ..." Mintel Press Office: latest news and press releases
"...The next year will bring new opportunities for the restaurant industry to appeal to diners based on specific dietary and lifestyle needs. ..." Mintel Resources: free reports and thought pieces

Mintel On-Demand, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mintel's field service management system offers expert research and analysis. Businesses gain a competitive edge through detailed reports and IT insights.

Popular Business Setting

for Mintel On-Demand

Top Industries

  • Entertainment

Popular in

  • Large Enterprise

Mintel On-Demand is popular in Entertainment, and is widely used by Large Enterprise,

Mintel On-Demand Customer wins, Customer success stories, Case studies

How can Mintel On-Demand optimize your International Marketing Workflow?

Central England Co-operative - Retail - Large

Mintel provided a market research report to Central England Co-operative. The report helped teams like business development, data and analytics, and retail ops. Central England Co-operative used the ...insights to shape their online channel strategy. The report gave useful market context for decision making. Multiple business areas engaged with the findings.

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International Cookware - Food And Beverages

Mintel reports help International Cookware understand the market and their consumers. The insights support business planning for the year ahead. Mintel data also guides long-term strategy. Internatio...nal Cookware uses Mintel to make better decisions in the food and drink industry.

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Savencia Fromage - Food & Beverages

Mintel reports helped Savencia Fromage share key market trends and consumer stats with their teams. The insights shaped brand and category plans in the UK and at headquarters. Savencia Fromage used M...intel data to show retail partners what trends drive consumer behavior. The reports also supported strategic talks and joint business planning.

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Burton's Biscuits - Food & Beverages - Large

Mintel reports helped Burton's Biscuits align internal plans with market trends. The innovation and brand teams used these insights to build their new product development pipeline. The international ...sales team found country-specific consumption and sales data valuable. Mintel's market intelligence supported better decision-making and strategy.

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Consumer Council - Other

Mintel reports help Consumer Council with strategy planning and decision making. The reports support consultation responses in areas with no previous research data. Consumer Council uses Mintel's mar...ket intelligence for better insights. This helps them make informed decisions. The reports are off the shelf and easy to access.

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Lime Insurance - Insurance

Mintel Health insurance and consumer research helped Lime Insurance plan its future roadmap. Lime used the report to improve product design. The research gave Lime a better view of consumer needs. Mi...ntel's insights supported Lime's focus on consumer-driven insurance solutions.

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Mintel On-Demand Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.63/5 ★

Read Reviews (12)
Custom Reports

3.52/5 ★

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.63/5 ★

Read Reviews (12)
Custom Reports

3.52/5 ★

Read Reviews (23)

Software Failure Risk Guidance

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for Mintel On-Demand

Top Failure Risks for Mintel On-Demand

Mintel Group Ltd. News

Partnership

Mintel and Dragonfly AI agree partnership | News

Mintel has partnered with Dragonfly AI to integrate predictive attention intelligence into Mintels Global New Products Database. This collaboration will enable users to assess packaging performance scores and predict pre-launch outcomes using neuroscience-backed analytics.

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Partnership

Dragonfly AI and Mintel partner to help brands move from product ...

Dragonfly AI and Mintel have partnered to integrate Dragonfly AI's predictive attention intelligence into Mintel's Global New Products Database (GNPD). This collaboration enables brands to assess packaging performance using neuroscience-backed analytics, providing insights into visibility and attention metrics. The integration aims to enhance decision-making in packaging design, helping brands optimize their products' market performance.

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Partnership

Mintel x Dragonfly AI: Closing the Gap Between Product Insight and ...

Mintel has partnered with Dragonfly AI to enhance its Global New Products Database (GNPD) by integrating attention analytics. This collaboration aims to provide clients with insights into packaging performance, helping them make evidence-based decisions before product launches. Dragonfly AI's technology, grounded in neuroscience, predicts visual engagement, offering a reliable way to connect innovation strategy with real-world execution.

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M&A

Mintel Acquires Black Swan Data, revolutionizing predictive intelligence and reshaping the future of insight

Mintel has acquired Black Swan Data, integrating Black Swans predictive analytics and AI-driven consumer insight technology into its market intelligence platform. This acquisition strengthens Mintels capabilities in predictive intelligence, enabling clients to anticipate market trends and consumer behavior with greater accuracy. The move positions Mintel as a leader in advanced data-driven insights for global brands.

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Mintel Group Ltd. Profile

Company Name

Mintel Group Ltd.

Company Website

https://www.mintel.com/

HQ Location

London, England

Employees

1-10

Social

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Financials

PRIVATE