Magnite's SSP and SpringServe ad serving technology helped Samsung Ads and GroupM streamline programmatic media buying. The GroupM Premium Marketplace improved transparency and efficiency for Samsung... premium inventory. Buyers gained end-to-end control and better campaign performance. The solution made it easier to scale campaigns and increase win rates. Media buying became more efficient and transparent.
Magnite helped IMGE use a single exchange strategy for CTV buying. IMGE compared this to using multiple exchanges. The single exchange approach lowered CPMs and reduced costs per household reached. I...MGE saw stronger message frequency and better transparency. This strategy kept campaign scale and impact while cutting inefficiencies.
Magnite helped Dentsu improve cost transparency in digital advertising. Dentsu used Magnite's in-depth reporting to see how much ad spend reached publishers. This helped Dentsu make better supply pat...h optimization decisions. The insights showed Dentsu the most direct and cost-effective route to supply. Marketers can use these tools to boost efficiency and transparency.
Magnite ClearLine helped Cake.Shop, an independent media consultancy, make video buying easier. They used ClearLine to connect directly to premium video supply and cut out extra steps. With real-time... analytics and log-level data, Cake.Shop improved campaign performance and reduced tech fees by 25%. Now, ClearLine is key to their video strategy, helping them run campaigns and onboard new clients efficiently.
Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183 advertisers. The platform brought more efficiency to their business. B...igAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.
Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.
Magnite ClearLine helped Allied Services Group lower costs for connected TV ads during the 2024 election. Allied used ClearLine to buy premium CTV inventory directly, cutting out middlemen. This led ...to an average 29% drop in CPMs, with savings reaching 46% on one major streaming platform. Allied's clients could reach more voters in key states and stretch their budgets further. The solution also gave access to 90+ million CTV households and detailed content reporting.
Magnite's SSP and SpringServe ad serving technology helped Samsung Ads and GroupM streamline programmatic media buying. The GroupM Premium Marketplace improved transparency and efficiency for Samsung... premium inventory. Buyers gained end-to-end control and better campaign performance. The solution made it easier to scale campaigns and increase win rates. Media buying became more efficient and transparent.
Magnite helped IMGE use a single exchange strategy for CTV buying. IMGE compared this to using multiple exchanges. The single exchange approach lowered CPMs and reduced costs per household reached. I...MGE saw stronger message frequency and better transparency. This strategy kept campaign scale and impact while cutting inefficiencies.
Magnite helped Dentsu improve cost transparency in digital advertising. Dentsu used Magnite's in-depth reporting to see how much ad spend reached publishers. This helped Dentsu make better supply pat...h optimization decisions. The insights showed Dentsu the most direct and cost-effective route to supply. Marketers can use these tools to boost efficiency and transparency.
Magnite ClearLine helped Cake.Shop, an independent media consultancy, make video buying easier. They used ClearLine to connect directly to premium video supply and cut out extra steps. With real-time... analytics and log-level data, Cake.Shop improved campaign performance and reduced tech fees by 25%. Now, ClearLine is key to their video strategy, helping them run campaigns and onboard new clients efficiently.
Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183 advertisers. The platform brought more efficiency to their business. B...igAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.
Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.
Magnite ClearLine helped Allied Services Group lower costs for connected TV ads during the 2024 election. Allied used ClearLine to buy premium CTV inventory directly, cutting out middlemen. This led ...to an average 29% drop in CPMs, with savings reaching 46% on one major streaming platform. Allied's clients could reach more voters in key states and stretch their budgets further. The solution also gave access to 90+ million CTV households and detailed content reporting.
Food & Beverages Case Studies and Customer Success Stories with Magnite For Sellers
HEINEKEN UK
- Food & Beverages
Magnite helped HEINEKEN UK run a two-month campaign for their new sustainable cider, Inch’s. HEINEKEN UK wanted to measure incremental reach and brand awareness from digital and CTV ads. Magnite’s pl...atform increased brand awareness by 55%. The campaign also drove incremental reach through connected TV. This case highlights digital advertising, CTV, and video streaming for beverage brands.
Magnite Studio helped Burger King Singapore boost awareness for the Rendang Burger. The campaign used Branded Border End Card on premium OTT and news sites. Magnite and Havas Media worked together to... increase engagement. The result was a CTR 4.7 times higher than the industry average. This shows the power of interactive ad formats in food and beverage marketing.
Magnite helped McCain and its agency Havas Germany use CTV supply with ACR data. The goal was to reach new audiences not found on linear TV. This approach increased incremental reach for McCain. The ...campaign used streaming and CTV channels to find more customers. The case shows how brands can use Magnite to improve campaign performance by targeting unique viewers.
Magnite helped Heineken reach more young viewers on connected TV (CTV) in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted people aged 18 to 34. The campaign impr...oved audience engagement and helped Heineken make smarter ad investments. The case highlights the value of CTV for brands seeking younger audiences.
Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted to celebrate its 50th anni...versary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.
Magnite helped HEINEKEN UK run a two-month campaign for their new sustainable cider, Inch’s. HEINEKEN UK wanted to measure incremental reach and brand awareness from digital and CTV ads. Magnite’s pl...atform increased brand awareness by 55%. The campaign also drove incremental reach through connected TV. This case highlights digital advertising, CTV, and video streaming for beverage brands.
Magnite Studio helped Burger King Singapore boost awareness for the Rendang Burger. The campaign used Branded Border End Card on premium OTT and news sites. Magnite and Havas Media worked together to... increase engagement. The result was a CTR 4.7 times higher than the industry average. This shows the power of interactive ad formats in food and beverage marketing.
Magnite helped McCain and its agency Havas Germany use CTV supply with ACR data. The goal was to reach new audiences not found on linear TV. This approach increased incremental reach for McCain. The ...campaign used streaming and CTV channels to find more customers. The case shows how brands can use Magnite to improve campaign performance by targeting unique viewers.
Magnite helped Heineken reach more young viewers on connected TV (CTV) in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted people aged 18 to 34. The campaign impr...oved audience engagement and helped Heineken make smarter ad investments. The case highlights the value of CTV for brands seeking younger audiences.
Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted to celebrate its 50th anni...versary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.
Entertainment Case Studies and Customer Success Stories with Magnite For Sellers
Vidio
- Entertainment
Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.
Magnite Streaming helped RCTI+ automate and expand advertising for live sports in Indonesia. RCTI+ used Magnite to deliver programmatic ads during major tournaments like the AFC U23 Asian Cup and Eur...o 2024. The platform enabled real-time reporting and seamless campaign delivery. RCTI+ unlocked new advertiser demand and increased ad revenue. This was the first programmatic monetization for live sports on RCTI+.
Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.
Magnite Streaming helped RCTI+ automate and expand advertising for live sports in Indonesia. RCTI+ used Magnite to deliver programmatic ads during major tournaments like the AFC U23 Asian Cup and Eur...o 2024. The platform enabled real-time reporting and seamless campaign delivery. RCTI+ unlocked new advertiser demand and increased ad revenue. This was the first programmatic monetization for live sports on RCTI+.
Consumer Services Case Studies and Customer Success Stories with Magnite For Sellers
Wolt
- Consumer Services
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Sports Case Studies and Customer Success Stories with Magnite For Sellers
Tennis Australia
- Sports
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical skills and opera...tional support. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia also found new global demand during the Australian Open.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical and operational ...skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical skills and opera...tional support. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia also found new global demand during the Australian Open.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical and operational ...skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
Media Production Case Studies and Customer Success Stories with Magnite For Sellers
HK01
- Media Production
Magnite Demand Manager helped HK01, a leading Hong Kong digital news source, boost revenue by 68%. HK01 wanted to diversify monetization with open-source header bidding. The solution increased paid i...mpressions by 82%. Demand Manager delivered more scale, transparency, and bidder connections. HK01 outperformed their previous unified auction solution.
Magnite Demand Manager helped HK01, a leading Hong Kong digital news source, boost revenue by 68%. HK01 wanted to diversify monetization with open-source header bidding. The solution increased paid i...mpressions by 82%. Demand Manager delivered more scale, transparency, and bidder connections. HK01 outperformed their previous unified auction solution.
Hospitality Case Studies and Customer Success Stories with Magnite For Sellers
Greater Miami Convention and Visitors Bureau (GMCVB)
- Hospitality
Magnite worked with the Greater Miami Convention and Visitors Bureau on the 'Miami Shines' tourism recovery campaign. The goal was to support Miami hotels and businesses during pandemic closures and ...encourage future travel. Magnite helped drive awareness among travelers. The campaign surpassed performance goals and led to a significant increase in future bookings. This case highlights the impact of programmatic video advertising for tourism recovery.
Greater Miami Convention and Visitors Bureau (GMCVB)
- Hospitality
Magnite worked with the Greater Miami Convention and Visitors Bureau on the 'Miami Shines' tourism recovery campaign. The goal was to support Miami hotels and businesses during pandemic closures and ...encourage future travel. Magnite helped drive awareness among travelers. The campaign surpassed performance goals and led to a significant increase in future bookings. This case highlights the impact of programmatic video advertising for tourism recovery.
Education Case Studies and Customer Success Stories with Magnite For Sellers
Gear Up NC (University of North Carolina System) and VisionPointMarketing
- Education
Magnite helped Gear Up NC and VisionPointMarketing run the "Affordable for All" campaign. The goal was to reach first-generation students and their families in North Carolina. The campaign used OTT a...nd OLV advertising to raise awareness about college affordability. Thousands of potential students learned about affordable college options. This case highlights targeted programmatic advertising in the education sector.
Gear Up NC (University of North Carolina System) and VisionPointMarketing
- Education
Magnite helped Gear Up NC and VisionPointMarketing run the "Affordable for All" campaign. The goal was to reach first-generation students and their families in North Carolina. The campaign used OTT a...nd OLV advertising to raise awareness about college affordability. Thousands of potential students learned about affordable college options. This case highlights targeted programmatic advertising in the education sector.
Internet Case Studies and Customer Success Stories with Magnite For Sellers
KLY
- Internet
Magnite Demand Manager helped KLY improve header bidding on Bola.net. KLY saw an 8% increase in eCPM in just 6 weeks. Bidder’s gross spend grew 4 times after using Demand Manager. Operational efficie...ncy improved by 60%. Magnite provided seamless integration, better data reporting, and more monetization options.
Magnite Demand Manager helped KLY improve header bidding on Bola.net. KLY saw an 8% increase in eCPM in just 6 weeks. Bidder’s gross spend grew 4 times after using Demand Manager. Operational efficie...ncy improved by 60%. Magnite provided seamless integration, better data reporting, and more monetization options.
Restaurants Case Studies and Customer Success Stories with Magnite For Sellers
national quick-service restaurant chain
- Restaurants
Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences with precision. Measurement partners Innovid a...nd Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.
national quick-service restaurant chain
- Restaurants
Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences with precision. Measurement partners Innovid a...nd Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.
Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was to find viewers not watching traditional TV. This approach increased incremental re...ach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.
Magnite helped Heineken reach more young viewers on connected TV in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted 18- to 34-year-olds who are hard to reach wit...h traditional TV. The campaign led to better audience engagement and smarter spending decisions. The case highlights the value of data-driven advertising for brands seeking younger audiences.
Magnite helped Capital One and their agency the7stars use connected TV (CTV) to reach new households. They targeted viewers not accessible through linear TV. The campaign aimed to boost brand awarene...ss. Detailed reporting and insights helped optimize the campaign. The case highlights the value of CTV for financial services advertisers.
Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was to find viewers not watching traditional TV. This approach increased incremental re...ach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.
Magnite helped Heineken reach more young viewers on connected TV in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted 18- to 34-year-olds who are hard to reach wit...h traditional TV. The campaign led to better audience engagement and smarter spending decisions. The case highlights the value of data-driven advertising for brands seeking younger audiences.
Magnite helped Capital One and their agency the7stars use connected TV (CTV) to reach new households. They targeted viewers not accessible through linear TV. The campaign aimed to boost brand awarene...ss. Detailed reporting and insights helped optimize the campaign. The case highlights the value of CTV for financial services advertisers.
Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
Breaking Through Seasonal Clutter with IRIS-enabled Contextual Targeting
Magnite uses IRIS-enabled contextual targeting and partners with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms, highlighting the importance of streaming... TV in Southeast Asia.
Enhance Addressability with Streamlined Identity Integrations via Control Center
Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming platforms. The company focuses on sustainable media ecosystem...s and contextual targeting through various insights and events.
