Financial Services Case Studies and Success Stories with Magnite For Sellers
CASE STUDY Capital One
Magnite helped Capital One and their agency the7stars use connected TV (CTV) to reach new households. They targeted viewers not accessible through linear TV. The campaign aimed to boost brand awarene...ss. Detailed reporting and insights helped optimize the campaign. The case highlights the value of CTV for financial services advertisers.
Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold ad demand for the first time. The platform reduced d...eal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.
Magnite Streaming helped RCTI+ automate and expand advertising for live sports in Indonesia. RCTI+ used Magnite to deliver programmatic ads during major tournaments like the AFC U23 Asian Cup and Eur...o 2024. The platform enabled real-time reporting and seamless campaign delivery. RCTI+ unlocked new advertiser demand and increased ad revenue. This was the first programmatic monetization for live sports on RCTI+.
Magnite helped Heineken reach more young viewers on connected TV (CTV) in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted people aged 18 to 34. The campaign impr...oved audience engagement and helped Heineken make smarter ad investments. The case highlights the value of CTV for brands seeking younger audiences.
Magnite helped McCain and its agency Havas Germany use CTV supply with ACR data. The goal was to reach new audiences not found on linear TV. This approach increased incremental reach for McCain. The ...campaign used streaming and CTV channels to find more customers. The case shows how brands can use Magnite to improve campaign performance by targeting unique viewers.
Magnite helped Heineken reach more young viewers on connected TV in the UK. Heineken used Magnite to access premium CTV inventory. This approach targeted 18- to 34-year-olds who are hard to reach wit...h traditional TV. The campaign led to better audience engagement and smarter spending decisions. The case highlights the value of data-driven advertising for brands seeking younger audiences.
Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted to celebrate its 50th anni...versary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.
Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was to find viewers not watching traditional TV. This approach increased incremental re...ach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect with audiences. They used CTV to match ads with audience actions. This helped Wo...lt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Marketing and Advertising Case Studies and Success Stories with Magnite For Sellers
CASE STUDY the7stars
Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not reach. They used CTV to grow brand awareness for Capital One. Magnite gave t...hem detailed reports and insights. This helped the7stars make better choices and improve their campaigns.
Magnite ClearLine helped Allied Services Group lower costs for connected TV ads during the 2024 election. Allied used ClearLine to buy premium CTV inventory directly, cutting out middlemen. This led ...to an average 29% drop in CPMs, with savings reaching 46% on one major streaming platform. Allied's clients could reach more voters in key states and stretch their budgets further. The solution also gave access to 90+ million CTV households and detailed content reporting.
CASE STUDY national quick-service restaurant chain
Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences with precision. Measurement partners Innovid a...nd Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.
Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used cross-publisher audiences based on first-party data. This allowe...d them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical skills and opera...tional support. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia also found new global demand during the Australian Open.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a partner with strong technical and operational ...skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
Breaking Through Seasonal Clutter with IRIS-enabled Contextual Targeting
Magnite uses IRIS-enabled contextual targeting and partners with Tennis Australia and Nestl Dentsu Indonesia to enhance ad performance on streaming platforms, highlighting the importance of streaming... TV in Southeast Asia.
Enhance Addressability with Streamlined Identity Integrations via Control Center
Magnite collaborates with Tennis Australia and Nestl Dentsu Indonesia to enhance programmatic advertising and brand exposure on streaming platforms. The company focuses on sustainable media ecosystem...s and contextual targeting through various insights and events.
