Real-World Case Studies and Customer Success Stories with Kit (formerly ConvertKit)

Kit helped Ellie Diop grow her email list to 62,000 subscribers. She used Kit’s landing pages and automations to capture... leads from webinars, social media, and free offers. Kit’s segmentation tools let her target subscribers with personalized email flows. Ellie achieved a 45% open rate, much higher than average. Email marketing became her main channel for selling digital products and engaging her audience.
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Nick True uses Kit's visual automations to grow his email list to over 10,000 subscribers. He creates dedicated lead magnets... for key YouTube videos, driving steady subscriber growth. Kit automates welcome sequences and tags new subscribers based on their interests. Nick sends weekly newsletters and uses feedback to improve his content. Kit helps him save time and focus on helping his audience with personal finance education.
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Ali Abdaal used Kit to grow his email list by hundreds of thousands and earn $5 million in two years. He switched from... relying on sponsored content to selling his own online course through segmented email marketing. Kit automations helped him target only interested subscribers, avoiding audience fatigue. One campaign generated $528,000 in four days. Kit gave Ali the freedom to create content on his own terms and build a direct relationship with his audience.
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Kit helped Justin Moore, a sponsorship coach, launch his course and grow his email list. By focusing on a single... call-to-action and using Kit's landing pages, Justin increased newsletter signups to 30 per day. He used Kit's automation to personalize emails and segment subscribers. This led to a $40,000 course launch, tripling his previous cohort's enrollment. Kit's tools enabled Justin to nurture his audience and own his niche.
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Kit Recommendations helped Sinem Günel grow her email list by 30% in three months. She used Kit to connect with... readers and sell courses, coaching, and memberships. After her list plateaued at 8,000 subscribers, she set up Kit Recommendations and a tailored welcome sequence. This strategy brought in 5,000 new subscribers, surpassing her 10,000 goal. She also earned about $6,000 from new clients and paid recommendations.
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Kit helped Chris Ferdinandi migrate 14,000 subscribers from Mailchimp. He saved hours every quarter by automating sales funnels and email... segmentation. Kit made it easy to tag subscribers and send only relevant promotions. The platform improved the subscriber experience with better forms and landing pages. Chris now enjoys a scalable, creator-focused email marketing system.
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JoClub used Kit to move away from unstable brand deals and build a sustainable business. Jo focused on growing her... email list and selling her own paid journaling products. She used Kit’s email sequences, tagging, and segmentation to personalize member experiences. JoClub achieved a 60% email open rate, much higher than the industry average. This new model gave Jo more freedom and higher income than her previous YouTube channel.
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Kit helped Abbey Ashley grow her business to over $2 million in annual revenue. She used Kit to build an... email list of 193,000 subscribers. Abbey created digital courses and automated her sales funnel with Kit. Her team of 11 now works remotely, supporting a flexible work culture. Kit’s tools enabled her to connect with subscribers and increase course sales. Abbey credits Kit for making her business sustainable and fun.
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Kit helps Marie Poulin manage her $40,000 per month course business. She uses Kit to automate student onboarding and send... targeted emails after each purchase. Kit's landing pages and automations grow her email list and nurture over 21,000 subscribers. Marie connects Kit with tools like ThriveCart and Tally for a seamless workflow. She quickly launches new Notion templates and manages sales with Kit Commerce. Kit enables Marie to personalize communication and scale her digital product sales efficiently.
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Kit helped RadReads grow its email list from 36 to over 27,000 subscribers. Khe Hy used Kit's visual automations and... targeted email sequences to engage his audience. He achieved a 53% open rate across all emails, with some sequences reaching up to 88%. Dedicated landing pages and lead magnets drove a 12% conversion rate. Kit enabled RadReads to nurture subscribers and launch courses efficiently.
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Kit helped Daren Smith grow Craftsman Creative to over $85,000 in revenue as a side business. He spends less than... 10 hours per week managing his email list, automations, and course sales. Kit's platform powers all forms, tagging, and segmentation for his audience. Daren uses Kit to nurture over 2,000 subscribers and run partnerships with other course creators. Kit's automations let him target offers and content based on subscriber interest.
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Kit helped Dorie Clark automate her email marketing and build lasting relationships with her audience. She switched to Kit to... avoid aggressive sales tactics and focus on value-driven communication. Using Kit, Dorie set up evergreen newsletters and sales sequences, leading to a 40% open rate and $269,000 in course sales in 18 months. Kit enabled her to grow a multi-seven-figure business while staying true to her values. The platform also supported her book launches and passive income streams.
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Kit helped Gillian Perkins grow her email list to over 60,000 engaged subscribers. She uses Kit's automations and tagging to... convert leads into customers. These strategies let her earn multiple six figures while working less than 15 hours per week. Kit's tools also enabled her to take extended maternity leave without slowing business growth. Gillian values the time freedom Kit provides, allowing her to focus on her family and audience.
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Kit helped Danny Gregory launch a paid newsletter, earning $45,000 in under two years. Danny used Kit to send emails... to over 20,000 subscribers and build a funnel from social media to paid content. He offered both free and paid newsletters, using Kit’s landing page builder to grow his list. The paid newsletter, Studio Notebook, gave deeper creative advice to 600 paying fans. Kit made it easy for Danny to connect with his audience and monetize his expertise.
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Kit helped Little Coffee Fox grow its email list to over 60,000 subscribers. Shelby Abrahamsen used lead magnets like webinars,... email courses, and a resource library to attract new signups. Personalized welcome emails and segmented automations kept subscribers engaged. Kit’s visual automations and segmentation tools enabled targeted product recommendations. Email now drives more than 80% of all sales for Little Coffee Fox.
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JoClub used Kit to run journaling challenges and build a strong member community. After years of relying on YouTube and... brand deals, Jo Franco wanted a business model focused on impact and stability. She switched to Kit in 2022 to automate communication and segment members. Kit helped her create personalized journeys and move away from algorithm-driven platforms. This allowed JoClub to grow with high-touch engagement and more control over member relationships.
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Danny Gregory used his passion for art to recover from personal tragedy and build a thriving creator business. He grew his... newsletter to 20,000 subscribers and launched a paid newsletter earning $45,000. Danny built an online community for artists, reaching 5,000 members sharing over 150,000 images. He also created a six-week online art course that attracted 1,800 students at launch. His story shows how creative skills and online platforms can help artists succeed as business owners.
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Ali Abdaal used Kit automations to grow his YouTube channel and online business. He struggled to balance his medical career... and content creation, leading to burnout. By focusing on fun and using Kit to automate course sales, he scaled his business to millions in revenue and built a team of 13. Kit helped him align his work with his values and reduce reliance on brand deals. Ali now creates digital products and content on his own terms.
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Kit helped Dylan Redekop grow his Growth Currency newsletter from 0 to over 2,000 subscribers in a year. He switched from... Substack to Kit to improve deliverability and manage sponsorships. After switching, his open rates jumped from 42% to 58%. Kit’s landing page builder and templates made it easy to create lead magnets, driving 140+ new signups. Consistent branding and cross-promotion further boosted his list growth.
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Kit helped Lawrence Yeo grow his email list from 15,000 to 24,000 subscribers in just over a year, a 60% increase. He used Kit’s... Creator Network to gain 1,200 new subscribers in one month through newsletter recommendations. Segmentation and tagging features let him build a targeted waitlist for his storytelling course, now with over 100 students. Kit made it easy for Lawrence to automate emails and manage his creative business. The platform supports creators in building community and scaling their audience.
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Kit helped Marissa Lovell grow her local newsletter, From Boise, to over 2,200 subscribers. She sends twice-weekly emails with local... news, events, and stories. Kit automates welcome emails and supports her referral and sponsorship programs. Most growth comes from word of mouth and local partnerships. Lovell keeps her content authentic and community-focused, using Kit to manage and expand her audience.
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Lauren Kay used Kit and social media to grow her email list from 500 to 25,000 subscribers in under a year. She switched to... Kit for its easy forms and freebie delivery, helping her turn followers into subscribers. Lauren offered high-value resources and a newsletter to engage her audience. She used tags and segments in Kit to target sales pitches for her editing services and online course. This system let her leave her job and run her creator business full-time.
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Kit helped The Daily Stoic grow its email list by over 50% in one year, reaching 320,000 subscribers. Ryan Holiday used... Kit to automate onboarding and segment new subscribers based on their interests. The platform enabled him to deliver daily, personalized content and maintain high open rates of 40%. Kit’s visual automation tools made it easy to manage multiple email tracks and schedule content in advance. The Daily Stoic newsletter became the core of Holiday’s marketing, driving engagement and book sales.
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Kit helped Cole Bridge grow his newsletter, Junto, using paid recommendations. Cole struggled to grow his subscriber list and monetize... his newsletter with traditional tactics. By joining Kit’s Creator Network and using paid recommendations, he earned $10,000 in 7 months. This new income stream allowed him to reinvest in his business and grow his audience faster. Kit’s referral features gave Cole the momentum to keep building his newsletter.
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Kit’s Creator Network helped Maurizio Leo, author of The Perfect Loaf, grow his email list by 598 subscribers in one month. Maurizio wanted to... expand his newsletter without being pushy or spending too much time. By joining the Creator Network, he partnered with similar creators to recommend each other’s lists. This approach let his subscriber base grow passively. Now, Maurizio spends more time baking and creating content, while his list grows in the background.
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Chris Craft uses Kit to send a weekly newsletter to 183 subscribers. He repurposes blog content into email campaigns, making... content creation fast and easy. Kit’s A/B testing helps him improve open rates, reaching 36.8% recently. He uses Kit landing pages and forms to grow his email list and community. The newsletter drives engagement and builds a loyal group of writers.
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Mark Manson uses the Kit Sponsor Network to earn $15,000 a month from his newsletter. He connects with his audience... by sharing content through Kit. The platform helps him build a loyal community. Kit makes it easy for him to grow his business with newsletters. He benefits from direct sponsorships and consistent engagement.
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Kit helped The Enchanted Book Club grow from a small group to a global community. Hayley Solano used Kit to... build an email list and connect with readers. She tested the idea of a paid book club with surveys and got hundreds of responses. Kit made it easy to manage communication and launch the membership. The club now offers live author interviews and tours of literary locations.
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Kit helped Kelsey Baldwin, owner of Paper and Oats, grow her email list to over 8,000 subscribers. She used Kit... landing pages and forms to offer a free 15-page InDesign Cliffnotes PDF, which alone brought in 1,800 subscribers. Kit automations delivered the PDF and nurtured leads with targeted email sequences. Kelsey also hosted an evergreen webinar using Kit, deepening engagement and driving course sign-ups. Her strategy focused on building trust with free resources and simple, effective marketing tools.
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Kit helped Visualize Value achieve a 61% email open rate and a 5. 7% click-through rate. Jack Butcher used Kit...to send fewer, high-impact emails that build anticipation and trust. He automated product delivery and feedback collection with Kit’s email sequences. Kit’s Shopify integration enabled targeted, personalized communications. Visualize Value grew its email list to 55,000 subscribers while maintaining strong engagement.
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Femke Design used Kit to grow her email list from 0 to 25,000 subscribers in five years. She attracted leads... with YouTube lead magnets, then segmented her list using Kit’s tagging and automation features. Kit helped her deliver targeted content and manage digital product sales. She now earns passive income by selling workshops and resources through Kit. Her email list is her main channel for engaging her design community.
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Kit helped artist Jaime Barks run her creative business while spending weeks in remote locations. She used Kit to automate... email marketing, grow her list to 500 subscribers, and manage ecommerce drops. Kit's pop-up forms and automation let her engage buyers even when offline. This freed up time for art, family, and travel. Kit made it easier for her to build relationships and drive sales online.
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Bonnie Christine used Kit to grow her email list from 4,000 to 62,000 subscribers in five years. She offered free... content like ebooks, mini-courses, and challenges to attract and nurture her audience. A 52-page ebook brought in 22,000 leads in one year. Kit helped her schedule and deliver these offers, boosting engagement and open rates from 6% to 58%. Her approach focused on building trust before making sales.
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Eric Friedensohn lost everything in a fire, including his art and home. He found a single sketch that survived, which... inspired him to keep creating. Eric rebuilt his career by focusing on murals and sharing his creative process online. He grew his audience through authentic communication and direct engagement. His story shows how resilience and optimism can help artists succeed after setbacks.
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Bonnie Christine used Kit to build her career as a fabric designer. She started with no experience and learned by... taking small steps each day. After 18 months, she signed her first contract with Art Gallery Fabrics. Her blog and online courses helped her grow her business and income. Bonnie's story shows how Kit can help creators turn their passion into a business.
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Kit helped Allea Grummert, founder of Duett, grow her email list faster. Before joining the Creator Network, her list growth... was slow despite consistent effort. By partnering with other creators in her niche, she reached a 22% conversion rate and is close to 1,000 subscribers. Kit made it easy for her to get quality subscribers and focus on her welcome sequence. She now spends less time on events and more time building her business.
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Kit helped Phil Pallen grow his email list from 900 to 30,000 subscribers in four years. He switched from MailChimp... to Kit to simplify his email design and improve authenticity. Phil used Kit's templates, landing pages, and automation to deliver high-quality freebies and run automated email sequences. Integrations with Squarespace and Teachable streamlined his workflow. Kit enabled Phil to engage his audience and scale his brand consulting business.
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Justin Welsh used Kit to launch his course, The Creator MBA, earning $1. 5 million in six days. He switched...to Kit for better email automation, personalization, and analytics. Kit's Creator Network and Recommendations helped him add 91,271 new subscribers. Deliverability and subscriber growth improved after migrating to Kit. Kit enabled Justin to scale his creator business and grow his revenue.
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Kit automations help Jenell B. Stewart manage her 5,000-member email list and nurture her online community. She uses Kit to... automate a 23-day email funnel, starting with a free content planning course. This leads to a welcome series and a 15-day nurture flow, driving 90% of new community members from her email channel. Jenell maintains a 25% open rate after sending over 4 million emails. Kit lets her focus on growing her business while automations handle regular communication.
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Kit helped Katelyn Bourgoin grow her "Why We Buy" newsletter from 20,000 to nearly 60,000 subscribers. She used Kit to... automate personalized welcome sequences, boosting product sales by 30% in three months. Kit's Creator Network enabled her to expand her audience without relying on social media. Katelyn also used Kit to run waitlists and pre-sales, selling out a digital product in six minutes and earning $116,000. Social proof and customer insights powered her sales copy and repeat launches.
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Kit helped Cara Chace automate her Pinterest marketing and email list growth. She used Kit to set up opt-ins and... evergreen email sequences, turning Pinterest traffic into engaged subscribers. Cara automated cold subscriber cleanup and product pitches, freeing time to launch a new business. Kit’s automation let her nurture leads and grow her audience with less manual work. Cara now builds her businesses with smart, hands-off systems.
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Kit helped Maurizio Leo, creator of The Perfect Loaf, switch from Mailchimp to better connect with his 81,000+ subscribers. He used Kit’s... migration and automation tools to set up a welcome series and evergreen newsletter. This led to a 61% open rate and increased website revenue. Kit’s analytics and Creator Network helped him gain 600 new subscribers in one month. Maurizio now uses segmentation and tagging to target his audience and prepare for product launches.
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Kit helped Real Food Dietitians boost their email open rates from 10-12% to 30%. The team switched from Mailchimp to... Kit in 2021, focusing on list hygiene and engagement. They pruned their list from 125,000 to 58,000 subscribers, targeting only active readers. Kit's automation features enabled them to deliver weekly content and manage segmentation easily. As a result, their audience engagement and deliverability improved significantly.
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Kit helped Tanya Harris grow her food blog email list from 3,000 to 10,000 subscribers in just 7 months. She used tailored... landing pages, automations, and pop-ups to segment her audience and boost engagement. Her income matched her lawyer salary within five months, letting her quit her job. Today, her list has over 67,000 subscribers and brings in six figures annually. Kit's features made it easy for Tanya to connect with her readers and scale her creator business.
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Kit helped Coghlan Cottage, a small farm in Canada, grow its business by 25% year-over-year. Stacey Langford used Kit to... automate her email marketing, saving time and building real relationships with customers. Her weekly newsletter drives all retail sales, generating $800 to $2,500 each week. Kit automations also support her online courses and coaching business. Stacey achieved six-figure revenue without paid ads or social media.
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Kit helped Rainbow Plant Life grow its email list from 28,000 to over 140,000 subscribers. Nisha Vora used Kit to... launch a paid meal plan newsletter, which now brings in five figures monthly and accounts for 45% of total revenue. Kit enabled tailored email sequences, opt-in forms, and segmentation, driving both book sales and community engagement. The platform allowed Nisha to reduce reliance on social media and build a sustainable business around vegan recipes.
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Kit helped Better-Faster Academy transform its email newsletter strategy. Becca Syme used Kit to send long, in-depth weekly emails to... a curated list of 2,600 subscribers. The newsletter achieved a 91.96% open rate and over 100 replies per issue. Kit’s analytics and A/B testing features supported audience engagement. The team values Kit for its alignment with creative coaching and community building.
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Kit helped Daphnee Lagredelle grow her coaching business by over $100,000 in one year. She used Kit to automate emails,... manage lead magnets, and sell event tickets and coaching packages. Kit’s platform let her offer payment plans and segment her audience for targeted promotions. Daphnee’s email list grew to 2,000 subscribers, and she credits Kit for making her business operations seamless. Her clients benefit from fast communication and exclusive offers.
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Kit helped Tiffany Uman grow her career coaching business to seven figures in just four months after launching her Peak Performers newsletter. She used Kit... to shift from organic-only growth to a scalable, sustainable model by focusing on high-value email content and personalized funnels. Kit’s features enabled her to increase open rates to 53%+, add over 8,000 subscribers, and boost engagement by 30%. Paid recommendations and the SparkLoop Partner Program created new revenue streams and brought in quality leads. Kit’s platform made it easy for Tiffany to scale her business and reach more clients worldwide.
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Kit helped Corey Wilks grow his newsletter subscribers by 80% in just one month. Before using Kit's Creator Network, it... took Corey nine months to gain 585 subscribers. With Kit, he reached that number in only one month. The Creator Network made it easy for Corey to collaborate with other creators and track referrals. Corey gained a total of 728 new subscribers and found more ways to reach people who need his content.
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Dorie Clark used Kit to build a passive income stream and reduce her workload by 50%. She shifted from consulting... and speaking to online course creation, leveraging email marketing to grow her audience. By segmenting her list and automating content, she built trust and increased engagement. Within 18 months, her courses generated $269,000 in revenue. During the pandemic, a single course launch brought in $250,000, showing strong demand for her expertise.
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BTRIBALFIT used Kit to grow their email list to 1,700 subscribers. They switched from MailChimp to Kit for easier email... marketing and better community engagement. Kit's built-in lead generation tools helped them run 21-day fitness challenges and automate signups. The team sends weekly emails with new workouts, health tips, and community stories. Kit Commerce lets them manage landing pages, payments, and email sequences for their challenges.
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Dan Go used Kit to solve email deliverability problems for his fitness coaching business. Before switching, his open rates were... stuck at 20% and emails often landed in spam. Kit’s migration support made the switch easy. After moving to Kit, his open rates jumped to 52% and his subscriber list grew from 50,000 to over 160,000. Dan saw a 100% increase in business and more engagement from his audience.
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Dan Go used Kit and the Creator Network to rebuild and grow his fitness coaching business. After switching to Kit,... his email deliverability improved from 20% to 52%. He gained over 41,000 new subscribers through the Creator Network. Dan uses Kit to send weekly emails that convert subscribers into clients. Every email brings in income and helps sustain his business. Kit helped Dan scale his online fitness coaching after personal and professional challenges.
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