Interactive Content to Drive Engagement and Awareness
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Design Case Studies and Customer Success Stories with Ion
UBM plc
- Media
- Large
London, UK
UBM plc used Ion Interactive to promote London Technology Week with an interactive guide. The guide helped users plan their... event journeys and provided real-time insights. Over 25% of users engaged via mobile, and average time on page was 120 seconds. 80% of positive feedback came from this experience. The project helped UBM gather leads and understand audience interests for future content.
UBM wanted to promote London Technology Week and stand out in a crowded market. They used Ion to create an... interactive guide based on an article called 'A Geek’s Guide to London.' The guide helped users find events and explore the city. Over 25% of users engaged with the guide on mobile devices. Users spent an average of 120 seconds on the page. 80% of the positive feedback came from this experience.
The Association of National Advertisers wanted to increase brand awareness and engagement. They created a new content hub using Ion... by Rock Content. The team used Ion’s code-free tools to build many pages and track user activity. Engagement rates on the new site were up to 7 times higher than before. This also led to more people learning about the brand’s podcast and webinars. The new content hub helped the ANA reach more users and improve their content experience.
WriterAccess helped RivalMind boost content production by 67%. RivalMind, a digital marketing agency, struggled to create specialized content for clients... in many industries. Their in-house team could not meet all quality and expertise needs. By using WriterAccess Managed Services, RivalMind accessed a large pool of vetted writers and a dedicated account manager. This let them scale content from 60,000 to 90,000 words per month while keeping quality high.
InfoStream Solutions
- Marketing And Advertising
- Small
USA
WriterAccess helped InfoStream Solutions deliver high-quality content for clients in many industries. Before using WriterAccess, InfoStream's in-house writers struggled to... cover all client industries, causing delays and lost credibility. With WriterAccess Managed Services, InfoStream quickly accessed specialized writers and improved quality control. Since 2020, InfoStream placed over 2,200 orders and now provides reliable writing and SEO services to all clients. The team saves time and delivers authentic, well-researched content every month.
Association of National Advertisers
- Marketing And Advertising
- Large
New York, USA
Ion by Rock Content helped the Association of National Advertisers create a new content hub. The engagement rate was up... to 7x higher than their old site. ANA produced over 1,400 pieces of content each year and needed a better way to reach their audience. The Ion platform let them track downloads and page clicks, and use Google Analytics to see visitor behavior. The new hub increased awareness for their podcast and webinars. Other teams at ANA wanted to learn from this success.
Ion helped Xactly cut landing page creation time by over 85%. Xactly needed many targeted landing pages for their paid... search campaigns. Before Ion, building and approving a page took at least two weeks. With Ion, Xactly and Obility made over 50 custom landing pages, each tailored to specific ad groups. Now, new pages are ready in just 2-3 days, and actual page creation takes only 30 minutes. This speed lets Xactly quickly optimize campaigns and improve lead quality.
Dell used Ion's platform to create over 1,000 landing pages and interactive microsites for global campaigns. Before Ion, building and... localizing lead generation pages took six to eight weeks. With Ion, Dell reduced this to just two to four days. Dell saw a 10X increase in sales opportunities in two years and a 78% lift in conversions in the first two weeks. The platform enabled easy localization and integration with tools like Demandbase and Eloqua.
Rock Content helped Autodesk create a new internal marketing playbook. Autodesk needed to deliver a global resource for their marketing... team. The team struggled to organize and update a large amount of information. Rock Content provided a template and access to freelancers for content creation. The final playbook included charts and visual elements, making it easier for the team to use and update.
Pitney Bowes
- Information Technology And Services
- Large
Stamford, USA
Pitney Bowes used Ion Interactive LLC to create an interactive 25-page eBook for shippers. The goal was to simplify complex... shipping information and boost engagement. The eBook included quizzes and interactive chapters, making it easy for users to find answers. Weekly reports from the platform helped Pitney Bowes track which content worked best. The interactive guide became a key resource for their 500+ person sales team and customers, driving high engagement rates.
InfoStream
- Information Technology And Services
- Small
USA
InfoStream used WriterAccess to create high-quality content for many industries. The company needed to deliver strong results for clients in... different sectors. WriterAccess helped InfoStream produce content that matched each industry's needs. This led to better engagement and improved marketing outcomes. InfoStream was able to meet client goals with targeted, effective content.
BloomReach
- Information Technology And Services
- Medium
Mountain View, USA
BloomReach used Ion interactive to launch a quiz that drove 50 times more participation than before. The quiz achieved a... 70% conversion rate and was 60% more effective at generating new leads. It also improved nurturing of existing customers by 40%. BloomReach used the quiz data to create an interactive infographic and boost inbound marketing, sales enablement, and experiential marketing. The campaign inspired both customers and staff, building strong brand buzz.
Human Resources Case Studies and Customer Success Stories with Ion
Purchasing Power
- Human Resources
- Medium
Atlanta, USA
Purchasing Power used Ion Interactive to turn static content into interactive experiences. They wanted to help late-stage prospects make purchase... decisions and avoid hiring web developers. Ion’s code-free platform let them quickly launch new content and integrate with their CMS. In 90 days, interactive experiences drove 4x more leads and exceeded conversion goals by 80%. Engagement and time spent on site also increased.
Korn Ferry used Ion Interactive to turn static white papers into interactive content like calculators, quizzes, and maps. This helped them... track which topics engaged users most and avoid sending the same content to prospects multiple times. By integrating with Marketo, they sent only high-value engagement data, improving campaign targeting. The marketing team gained better insights into audience interests and created more relevant, non-redundant content. This led to more impactful marketing communication and a better user experience.
Purchasing Power wanted to help employees make better buying decisions. They needed to turn static content into interactive experiences and... avoid hiring web developers. They used Ion Interactive to create guides and solution finders. After 90 days, they saw 4 times more leads and exceeded their conversion goal by 80%. The new content also had higher engagement and lower bounce rates.
Key Equipment Finance
- Financial Services
- Large
Superior, USA
Ion interactive helped Key Equipment Finance turn static content into interactive infographics. The marketing team saw a 36% increase in... conversions and a 21% rise in site visits. The new interactive content made it easier for both marketing and sales to engage customers. The platform enabled better tracking and feedback. The small team now performs like a much larger group, earning praise from leadership.
Key Equipment Finance had trouble managing their growing content with a small marketing team. They wanted an easier way to... build engaging content. Ion interactive helped them turn static content into interactive infographics. This made their content more engaging and useful for both marketing and sales. As a result, they saw a 36% increase in conversions and a 21% increase in site visits.
Education Case Studies and Customer Success Stories with Ion
Whitby School
- Education
- Small
Greenwich, USA
Whitby School used Ion interactive’s Easy Quick Start templates to create interactive content. In a crowded education market, they wanted... to stand out and boost engagement. They launched quizzes and infographics to share key information and attract attention. After sending an interactive report to 400 recipients, they saw a 25% engagement rate. Switching from print to digital content also cut costs by two-thirds. Ion’s platform helped Whitby School engage parents, teachers, and students in new ways.
University of Colorado Anschutz Medical Campus
- Education
- Very Large
Aurora, USA
University of Colorado Anschutz Medical Campus used Ion Interactive to create an interactive eBook. The goal was to improve engagement... and reach for their research and educational content. The eBook replaced static PDFs with a visual, web-based experience. It helped merge silos in the public health field and reached new audiences, including students and the medical community. The project proved cost-effective and showcased the value of interactive content for academic dissemination.
FedEx
- Transportation/Trucking/Railroad
- Very Large
Memphis, USA
FedEx used Ion interactive to transform its Small Business Center from 900 static pages into interactive tools. The new experiences,... like Freight 101 and LTL Freight Classification, made shipping easier for small business owners. The Freight Box tool alone generated 136,000 visits and a 151% increase in shipment sales. FedEx saw an 82% month-over-month revenue increase from their shipment service. Interactive content simplified customer education and boosted engagement.
Utilities Case Studies and Customer Success Stories with Ion
DHL
- Logistics
- Very Large
Bonn, Germany
DHL used Ion Interactive to build interactive landing pages for 220 countries. They needed a scalable way to keep brand... consistency across global marketing. Ion helped DHL create branded, engaging landing pages for both B2B and B2C customers. DHL saw conversion rates rise to 9%, much higher than with static pages. The team used A/B testing to improve campaigns and share best practices worldwide.
Events Services Case Studies and Customer Success Stories with Ion
6Connex
- Events Services
- Medium
San Antonio, USA
6Connex used WriterAccess to improve their content strategy. They switched from short, high-level blogs to long-form, in-depth posts. This change... doubled their website traffic in one year. Their click-through rate increased by 25%. Repurposing and optimizing old blog posts helped them rank #1 for metaverse keywords. The team found WriterAccess easy to use and helpful for scaling content production.
Insurance Case Studies and Customer Success Stories with Ion
VSP Vision Care
- Insurance
- Very Large
Rancho Cordova, USA
VSP Vision Care used Ion Interactive to build an interactive solution finder and savings calculator. Many new customers struggled to... compare insurance plans. The new tools helped users pick the right plan and see savings quickly. 98% of respondents found the wizard useful for choosing a plan. 90% said it gave them important information. The calculator also drove high user engagement and made plan value clear.
Other Industry Case Studies and Success Stories with Ion
Autodesk
- Technology
Autodesk needed to create a new internal marketing playbook for their global team. They faced challenges with organizing a large... amount of information and managing a dispersed team. Rock Content helped Autodesk by providing a template and connecting them with freelancers for content creation. The team used these resources to design a visually appealing and useful playbook. Autodesk was very happy with the final result and credited Rock Content for their success.
6Connex wanted to improve their SEO and web traffic. Their blog content was short and not deep enough. They started... using WriterAccess to create longer, high-quality blog posts. This helped them double their website traffic in one year. Their click-through rate went up from 20% to 25%. They also ranked #1 for keywords related to the Metaverse.
InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry,... which caused delays and lost credibility. They tried freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.
