Real-World Case Studies and Customer Success Stories with InAppStory

Dodo Pizza used InAppStory to launch a digital 'Love Is' campaign. The campaign featured a gamified postcard generator inside the... Dodo app. Over 2.5 million users saw the campaign, with 400,085 participants and a 15.9% open conversion rate. Users created more than 761,000 digital greeting cards. The campaign succeeded without extra ad spend, showing strong engagement and viral sharing.
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InAppStory helped Dodo Brands launch a custom in-app advent calendar game called Summer Diary. The campaign ran in their mobile... app and engaged 880,000 users across Europe and Asia. Users unlocked daily surprises, collected and shared over 1 million digital postcards, and received special offers. The campaign drove 54% of all app users to participate, boosting engagement and brand loyalty. Dodo Brands received positive feedback for the interactive and emotional experience.
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InAppStory helped a leading European food retail chain fight the post-holiday sales slump. The company used an in-app gamification campaign... to boost engagement and digital sales. Over 2.5 million game sessions were played and 1 million promo codes were distributed. The campaign increased customer activity and helped manage inventory during a slow season. Gamification turned shopping into a fun experience and drove more digital orders.
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Dodo Brands used InAppStory to launch the "Tails" virtual pet game in their app. The game boosted like-for-like revenue by... 16% and increased orders by 50%. Over 456,000 users played, with a 22.7% conversion rate in-game Stories. The campaign raised $25,000 for animal charities, funding food and vet visits for shelter pets. Gamification helped Dodo Brands drive loyalty, sales, and social impact.
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InAppStory powered Dodomania, a mini-game in the Dodo Pizza app. The game used match-3 mechanics and offered real prizes like... travel tickets and a branded car. Users played quick rounds while waiting for their orders, boosting engagement. The leaderboard and weekly rewards encouraged competition. Marketers could update the game easily without extra development costs.
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InAppStory helped Hamkorbank boost in-app engagement. The bank used Stories to create a direct channel for user communication. They published... product, lifestyle, and educational content in two languages. Stories led to over 250,000 clicks and an 80% click-through rate. Nearly half of users read educational content to the end. The new format made mobile banking more interactive and trustworthy.
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InAppStory helped BSPB use in-app stories to reach 1. 2 million users during onboarding. The bank explained complex products, built...trust, and kept users engaged with quizzes, deposit campaigns, and functional updates. Deposit stories drove 55,000 clicks, while quizzes reached 188,000 users in three days and converted 10% into actions. Functional updates achieved up to 53% click-through rates. Onboarding stories converted 71% of engaged readers, making financial communication clear and measurable inside the BSPB app.
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Hamkorbank used InAppStory’s onboarding service to launch in-app Stories in just two months. The bank had no prior experience with... in-app content and lacked internal design resources. InAppStory provided a full content plan, custom story templates, and hands-on training. Hamkorbank’s team quickly learned to create and publish stories on their own. Within the first month, they were independently running a localized content stream. The onboarding process gave Hamkorbank a lasting system for mobile-first customer engagement.
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InAppStory helped OTP Bank boost mobile engagement to 70% with in-app stories. The bank used stories for onboarding, education, and... product promotion. Over 2 million monthly story views showed strong user interest. Interactive polls and quizzes collected feedback and improved communication. This strategy increased product adoption and built customer trust in a competitive banking market.
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Leroy Merlin used InAppStory to boost engagement in its retail app across France, Poland, and Italy. In France, stories improved... service clarity and loyalty program understanding, with read rates up to 69% and CTRs as high as 1.85%. In Poland, short, value-driven stories drove the highest click-through rates, peaking at 9% during promotions. Italy saw strong seasonal engagement, with daily click conversion rates reaching 30.2%. Stories helped users navigate complex categories, discover products, and respond to promotions, making the app more dynamic and user-friendly.
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Carrefour Italy used InAppStory to add interactive Stories to its mobile app. The goal was to boost engagement, highlight loyalty... rewards, and promote seasonal campaigns. Stories replaced static banners with dynamic, targeted content for different user segments. The content team could update promotions quickly without developers. This improved app engagement, loyalty program awareness, and campaign visibility.
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InAppStory helped Leroy Merlin boost mobile app engagement by adding interactive Stories. The app moved from a static catalog to... a lively, expert-led experience. 24% of monthly users engaged with Stories, and the click-through rate hit 47%. Users opened over 1 million Stories in one month. Stories enabled regular communication, tutorials, games, and real-time promotions inside the app.
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