Real-World Case Studies and Customer Success Stories with InAppStory

Dodo Brands used InAppStory to launch the "Tails" Tamagotchi-style game in their app. The goal was to boost customer engagement and communicate their "Comfort Zone" brand manifesto. The game let user...s care for virtual pets and earn points by playing and making purchases. This increased like-for-like revenue by 16% and orders by 50%. The game had 456,000 active players and a 22.7% conversion rate. Dodo and its users also raised $25,000 for animal charities.
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InAppStory helped a leading food retail and grocery chain fight the post-holiday sales slump. The company used InAppStory to add a simple game to their shopping app. Customers played the game to coll...ect snowflakes and win promo codes for discounts. Over 400,000 users played the game more than 2.5 million times. The campaign gave out 1 million promo codes and boosted sales and customer engagement during a slow season.
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InAppStory helped Papa Johns launch a gamified campaign for their Shawarma Pizza. The game let users slice ingredients to build the pizza and win promo codes. Over 12,951 users played, logging 35,614... sessions and 420+ hours of engagement. Players returned an average of three times, showing strong interest. The campaign increased foot traffic, retention, and average checks at Papa Johns locations.
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InAppStory helped Dodo Brands launch a custom advent calendar game called Summer Diary in their mobile app. The campaign ran from June 7 to August 5 and offered daily surprises, including digital pos...tcards and special offers. Over 880,000 users participated, with 54% of all app users engaging in the game. More than 1 million postcards were created and shared. The campaign boosted user engagement and brand loyalty, especially during the summer low season.
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InAppStory helped Dodo Pizza run the 'Love Is' campaign in their mobile app. Dodo Pizza wanted to create an emotional, engaging campaign but faced challenges with logistics and copyright. InAppStory ...built a digital postcard generator game, letting users create and share personalized cards. The campaign reached 2,517,066 users, with 400,085 participants and a 15.9% conversion rate. Users generated 761,611 cards, showing strong engagement and viral reach.
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InAppStory helped OTP Bank boost mobile engagement to 70% with in-app stories. The bank used stories for onboarding, education, and product promotion. Over 2 million monthly story views showed strong... user interest. Interactive polls and quizzes collected feedback and improved communication. This strategy increased product adoption and built customer trust in a competitive banking market.
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InAppStory helped Hamkorbank launch in-app Stories in just two months. Hamkorbank wanted to add modern, mobile-first content to their app but had no prior experience or internal design resources. InA...ppStory provided a full onboarding plan, including app analysis, competitor review, content planning, and hands-on training. The team delivered a 25-topic content plan, 10 custom stories, a UI kit, and ongoing support. Within the first month, Hamkorbank published stories independently and used the provided templates and guides.
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InAppStory helped BSPB reach 1.2 million users with in-app stories. The bank used stories to explain products, build trust, and keep users engaged. Deposit campaigns drove 55,000 clicks and 81% read ...conversion. Quizzes reached 188,000 users in three days, with 10% taking action. Onboarding stories secured 1.2 million opens and 71% engagement. Stories made banking communication clear and interactive.
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Carrefour Italy used InAppStory's mobile app Stories to boost digital engagement. The app connects in-store and online shopping, offering delivery, loyalty programs, and special deals. Carrefour face...d challenges from online competitors and shifting consumer habits. The mobile stories feature increased customer interaction, promoted special offers, and supported loyalty programs. This digital strategy improved user experience and strengthened customer loyalty.
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Leroy Merlin used InAppStory to make their mobile app more interactive and engaging. They wanted to bring their in-store expertise and experience to their digital platform. By adding Stories, they sh...ared tutorials, expert advice, and interactive quizzes. This made the app more dynamic and fun for users. After one month, 24% of users interacted with Stories and click-through rates reached 47%.
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InAppStory helped Careem improve communication with its network of captains. Careem needed a better way to engage captains from diverse backgrounds. InAppStory's mobile story format made updates more... engaging and accessible. The platform supported multiple languages and multimedia content. As a result, Careem saw a 2x increase in engagement rates among captains.
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Welltory used InAppStory to boost user engagement and grow subscriptions for their health and wellness app. They faced challenges converting free users to paid subscribers and keeping users engaged. ...InAppStory let them add interactive stories for onboarding, subscription management, and smartwatch tutorials. Personalized stories helped users stay motivated and informed. As a result, over 70% of users engaged with stories monthly, and Welltory saw more than 700,000 story openings each month.
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Deezer used InAppStory to boost user engagement in its music streaming app. The company added Stories for music discovery, interactive content, product feature guides, and special campaigns. Users in...teracted with Stories over one million times. Average viewing time per Story was 40 seconds, with some Stories holding attention for over 6 minutes. Users viewed 3.5 Stories each month, showing strong ongoing engagement.
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Tele2 used InAppStory to add a nostalgic game to its mobile app. The goal was to get users to open the app more often and try new features. Over 171,000 unique users played the game, with more than 4...22,000 total plays. The most active user played 203 times. App usage increased by 40-50% during the campaign. Tele2 saw higher engagement and plans to keep using gamification.
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InAppStory helped Dodo Pizza boost engagement in their mobile app with a gamified Dodomania campaign. Dodo Pizza needed a new way to excite users and increase app usage. InAppStory built a Match 3 pu...zzle game into the app's Stories feed, offering prizes and leaderboards. The campaign led to 315,000 plays from 162,000 unique users in four weeks. Over 71% of users joined from the Stories feed, and top players played more than 90 times. This gamification drove rapid, repeat engagement and increased app traffic.
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InAppStory helped METRO AG improve its mobile app by adding interactive Stories. METRO used Stories to highlight daily products, offer exclusive deals, and share recipes and tips. This made the app m...ore engaging and unique. After adding Stories, 52% of users started opening them, and session times increased by 34 seconds. The app's conversion rate rose by up to 37%. METRO built more trust and loyalty with its customers.
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InAppStory powered HomeExchange's "Year in Review" campaign with mobile-native, personalized stories. The campaign reached over 26,000 users, achieved a 66.9% open rate, and saw 100% story completion.... Users received custom recaps with travel stats and shareable highlights in five languages. This data-driven approach boosted user engagement and brand loyalty without external media buys.
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