InAppStory: Use Cases, Capabilities & Competitors

Leroy Merlin used InAppStory to boost engagement in its retail app across France, Poland, and Italy. In France, stories improved service clarity and loyalty program understanding, with read rates up ...to 69% and CTRs as high as 1.85%. In Poland, short, value-driven stories drove the highest click-through rates, peaking at 9% during promotions. Italy saw strong seasonal engagement, with daily click conversion rates reaching 30.2%. Stories helped users navigate complex categories, discover products, and respond to promotions, making the app more dynamic and user-friendly.
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InAppStory helped Hamkorbank boost in-app engagement. The bank used Stories to create a direct channel for user communication. They published product, lifestyle, and educational content in two langua...ges. Stories led to over 250,000 clicks and an 80% click-through rate. Nearly half of users read educational content to the end. The new format made mobile banking more interactive and trustworthy.
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InAppStory helped a leading telecom app test in-app messages versus stories for user engagement. The same plan transfer offer was shown in both formats with identical visuals and copy. In-app message...s achieved a 5.6x higher click-through rate (CTR) on a partner subscription bundle compared to stories. Stories excelled at onboarding and education, reaching up to a 45.6% read rate. The telecom app now uses stories for teaching and in-app messages for driving actions at key moments.
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HomeExchange used InAppStory to launch a personalized "Year in Review" campaign. The campaign delivered Spotify Wrapped-style recaps to over 26,000 users in five languages. Each story showed user sta...ts, travel highlights, and shareable messages. The campaign achieved a 66.9% open rate and 100% story completion. Personal storytelling increased user connection and brand visibility.
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InAppStory helped BSPB use in-app stories to reach 1.2 million users during onboarding. The bank explained complex products, built trust, and kept users engaged with quizzes, deposit campaigns, and f...unctional updates. Deposit stories drove 55,000 clicks, while quizzes reached 188,000 users in three days and converted 10% into actions. Functional updates achieved up to 53% click-through rates. Onboarding stories converted 71% of engaged readers, making financial communication clear and measurable inside the BSPB app.
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Dodo Pizza used InAppStory to launch a digital 'Love Is' campaign. The campaign featured a gamified postcard generator inside the Dodo app. Over 2.5 million users saw the campaign, with 400,085 parti...cipants and a 15.9% open conversion rate. Users created more than 761,000 digital greeting cards. The campaign succeeded without extra ad spend, showing strong engagement and viral sharing.
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