InAppStory Overview

InAppStory transforms mobile app engagement with its versatile content marketing tools. Businesses can craft in-app stories, mini-games, and onboarding flows effortlessly, enhancing user retention and interaction without the need for coding expertise. This platform supports various in-app marketing objectives, providing a seamless way to influence customer behavior naturally. By integrating visually engaging content, companies can extend their mobile customer lifecycle and drive sustained engagement. InAppStory's unique focus on gamification and storytelling allows teams to captivate users effectively, positioning it as a strategic asset for businesses aiming to optimize their mobile marketing ROI.

Use Cases

Customers recommend Engagement Management, Collaboration, Content Publishing, as the business use cases that they have been most satisfied with while using InAppStory.

Other use cases:

  • Content Curation
  • Revenue Cycle Management
  • Training & Onboarding
  • Segmentation And Targeting
  • Customer Feedback Management
  • Sending & Publishing Communications
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Business Priorities

Increase Sales & Revenue and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using InAppStory.

InAppStory Use-Cases and Business Priorities: Customer Satisfaction Data

InAppStory, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InAppStory offers a Stories feature to enhance app engagement and retention. It helps organize in-app advertising and onboarding with user segmentation.

InAppStory Customer wins, Customer success stories, Case studies

How does InAppStory address your Engagement Management Challenges?

Leroy Merlin - Retail - Very Large

InAppStory helps Leroy Merlin boost engagement in France, Poland, and Italy. Stories in the app drive 30–69% read rates and up to 1.85% CTR in France. France uses stories for editorial content and lo...yalty, Poland for fast promotions, and Italy for mood-driven discovery. Stories guide users, reduce cognitive load, and expand promotions beyond static banners. Each market adapts story formats to local needs, improving e-commerce UX and navigation.

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Tele2 - Telecommunications

Tele2 used InAppStory to add a nostalgic game to its mobile app. The goal was to get users to open the app more often and try new features. Over 171,000 unique users played the game, with more than 4...22,000 total plays. The most active user played 203 times. App usage increased by 40-50% during the campaign. Tele2 saw higher engagement and plans to keep using gamification.

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Welltory - Health, Wellness And Fitness

Welltory used InAppStory to boost user engagement and grow subscriptions for their health and wellness app. They faced challenges converting free users to paid subscribers and keeping users engaged. ...InAppStory let them add interactive stories for onboarding, subscription management, and smartwatch tutorials. Personalized stories helped users stay motivated and informed. As a result, over 70% of users engaged with stories monthly, and Welltory saw more than 700,000 story openings each month.

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Deezer - Entertainment

Deezer used InAppStory to boost user engagement in its music streaming app. The company added Stories for music discovery, interactive content, product feature guides, and special campaigns. Users in...teracted with Stories over one million times. Average viewing time per Story was 40 seconds, with some Stories holding attention for over 6 minutes. Users viewed 3.5 Stories each month, showing strong ongoing engagement.

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Papa Johns - Food & Beverages

InAppStory helped Papa Johns launch a gamified campaign for their Shawarma Pizza. The game let users slice ingredients to build the pizza and win promo codes. Over 12,951 users played, logging 35,614... sessions and 420+ hours of engagement. Players returned an average of three times, showing strong interest. The campaign increased foot traffic, retention, and average checks at Papa Johns locations.

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Dodo Brands - Food & Beverages

InAppStory helped Dodo Brands launch a custom advent calendar game called Summer Diary in their mobile app. The campaign ran from June 7 to August 5 and offered daily surprises, including digital pos...tcards and special offers. Over 880,000 users participated, with 54% of all app users engaging in the game. More than 1 million postcards were created and shared. The campaign boosted user engagement and brand loyalty, especially during the summer low season.

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InAppStory Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.67/5

Read Reviews (4)
Custom Reports

3.61/5

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.67/5

Read Reviews (4)
Custom Reports

3.61/5

Read Reviews (5)

Software Failure Risk Guidance

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Top Failure Risks for InAppStory

InAppStory Profile

Company Name

InAppStory

Company Website

https://inappstory.com/

Year Founded

2019

HQ Location

Delaware, US

Employees

11-50

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