Retail Case Studies and Customer Success Stories with Herdify
Outdoor & Cycle Concepts
- Retail
- Large
London, UK
Herdify helped Outdoor & Cycle Concepts boost their digital marketing. The company used Herdify’s behavioural segmentation in Google Performance Max... campaigns. Ad clickthrough rates rose by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The trial also improved return on ad spend for Cotswold Outdoor.
Herdify helped musicMagpie cut customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more... effectively. An A/B test showed locations with strong community signals performed better. This led to incremental revenue of 6x the monthly cost. musicMagpie also saw increased revenue across multiple channels.
Pepper Sq used Herdify to target ads in areas with strong community influence. 82% of revenue during the trial came... from these community areas. Ads in these areas returned £7.60 for every £1 spent. Herdify’s costs were just 1% of revenue generated in these zones. The company improved customer acquisition cost and brand awareness by focusing on word-of-mouth communities.
Herdify helped T. M.Lewin improve customer acquisition using behavioural targeting. T.M.Lewin faced slowing acquisition and rising costs with traditional targeting....Herdify Scores targeted real-world communities on Meta and Google. Google campaigns saw ROAS up 79%, conversion rates up 40%, and average order value up 73%. Meta campaigns had ROAS up 53% and cost per acquisition £50 lower. T.M.Lewin increased budget for Herdify-powered campaigns after seeing these results.
Food & Beverages Case Studies and Customer Success Stories with Herdify
Abel & Cole
- Food & Beverages
- Medium
Andover, UK
Herdify’s behavioural segmentation helped Abel & Cole target communities where word of mouth was already strong. By focusing door drop... campaigns on these hotspots, response rates increased by 168%. The average order value rose by 6.8%. The number of box purchases needed for positive acquisition cost dropped by 30%. Abel & Cole used postcode-level insights to plan print, digital, and local campaigns more efficiently. This approach cut waste and boosted growth by reaching the right customers.
Herdify helped Rare Tea Company double their conversion rate and ROAS. The company used Herdify’s recommendations to find word-of-mouth hotspots... and target non-branded keywords in those areas. This strategy led to a significant spike in website traffic while cutting cost-per-click in half. Rare Tea Company could finally bid on non-branded keywords that were previously too expensive. Their search marketing became more targeted and effective.
Herdify helped Abel & Cole use community targeting for door drop campaigns. Areas with Abel & Cole communities saw a... 120% higher response rate. The campaign used Herdify and Whistl’s models to target key postcodes. The combined approach led to a 90% higher response rate than Whistl alone. Forecasted ROI from one campaign covered Herdify’s cost for a year. Abel & Cole now plans to use this targeting for future campaigns.
Join The Dots, an independent media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s... insights on their audience segmentation, they achieved smarter targeting and reduced media waste. The agency saw higher response rates, increased order values, and lower acquisition costs in campaigns for brands like Abel & Cole, KSS, and the RSPCA. Join The Dots credits Herdify for helping them reach the right people at the right time. This partnership led to measurable improvements in media planning and ROI.
Unspecified agency (political campaign)
- Marketing And Advertising
- Medium
Herdify helped a marketing agency boost voter engagement among younger audiences. The agency's first-party data campaigns had stalled, with high... costs and low growth. Herdify used behavioural targeting to map postcode-level communities influenced by peer activity. Instagram cost per click dropped 50%, and click-through rate rose to 0.62%. Facebook CPC fell 14%, with a 27% CTR increase. The campaign reached new, previously unengaged younger voters and set a new standard for future mobilisation efforts.
Consumer Goods Case Studies and Customer Success Stories with Herdify
Ella's Kitchen
- Consumer Goods
- Medium
Henley-on-Thames, UK
Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation and targeted Meta ads, they... ran a three-month A/B test. In Herdify-identified communities, signups increased by 102% over the test average. The cost per acquisition dropped by 6.3%. Ella's Kitchen used peer influence insights to reach and nurture new parents more effectively.
Who Gives a Crap used Herdify's behavioural segmentation engine to target locations with high offline social influence. The team uploaded... first-party sales data and quickly identified key hotspots for new customer acquisition. Their media agency, The Specialist Works, integrated these insights into a multi-channel campaign. Over six weeks, targeted areas saw a 3.4x higher uplift in new customer penetration compared to non-targeted areas. This approach helped Who Gives a Crap grow faster as a challenger brand in the toilet paper market.
RSPCA
- Non Profit Organization Management
- Large
Horsham, UK
Herdify helped the RSPCA boost donations by 23% using behavioural science. The RSPCA wanted to find new donors and spend... their marketing budget more effectively. Herdify mapped hidden networks of influence to target communities likely to give. A split test showed a 24% increase in response rates and an 11% rise in cash donations. The campaign proved that smarter audience targeting leads to stronger donor engagement and better fundraising results.
Automotive Case Studies and Customer Success Stories with Herdify
Perrys
- Automotive
- Large
UK
Perrys used Herdify to improve customer acquisition. They targeted community areas using Herdify's insights. This made it 9 times cheaper... to get new customers. 56% of new customers came from these community hotspots. They saved enough on acquisition costs in three months to pay for Herdify for over a year. The approach helped boost showroom visits and sales.
