Real-World Case Studies and Customer Success Stories with Herdify

Herdify helped musicMagpie cut customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more... effectively. An A/B test showed locations with strong community signals performed better. This led to incremental revenue of 6x the monthly cost. musicMagpie also saw increased revenue across multiple channels.
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Herdify helped Outdoor & Cycle Concepts boost their digital marketing. The company used Herdify’s behavioural segmentation in Google Performance Max... campaigns. Ad clickthrough rates rose by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The trial also improved return on ad spend for Cotswold Outdoor.
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Herdify helped musicMagpie cut customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more... effectively. An A/B test showed locations with strong community signals performed better. This led to incremental revenue of 6x the monthly cost. musicMagpie also saw increased revenue across multiple channels.
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Pepper Sq used Herdify to target ads in areas with strong community influence. 82% of revenue during the trial came... from these community areas. Ads in these areas returned £7.60 for every £1 spent. Herdify’s costs were just 1% of revenue generated in these zones. The company improved customer acquisition cost and brand awareness by focusing on word-of-mouth communities.
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Herdify helped T. M.Lewin improve customer acquisition using behavioural targeting. T.M.Lewin faced slowing acquisition and rising costs with traditional targeting....Herdify Scores targeted real-world communities on Meta and Google. Google campaigns saw ROAS up 79%, conversion rates up 40%, and average order value up 73%. Meta campaigns had ROAS up 53% and cost per acquisition £50 lower. T.M.Lewin increased budget for Herdify-powered campaigns after seeing these results.
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Herdify helped Abel & Cole use community targeting for door drop campaigns. Areas with Abel & Cole communities saw a... 120% higher response rate. The campaign used Herdify and Whistl’s models to target key locations. The combined approach led to a 90% higher response rate than Whistl alone. Abel & Cole forecasted a 13% ROI, covering Herdify’s cost for a year.
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Herdify’s behavioural segmentation helped Abel & Cole target communities where word of mouth was strong. They used postcode-level insights to... focus door drop campaigns on advocacy hotspots. This approach boosted response rates by 168% and increased average order value by 6.8%. The number of box purchases needed for positive acquisition cost dropped by 30%. Abel & Cole spent less and achieved more by planning into real-world social proof.
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Herdify’s behavioural segmentation helped Abel & Cole target communities where word of mouth was already strong. By focusing door drop... campaigns on these hotspots, response rates increased by 168%. The average order value rose by 6.8%. The number of box purchases needed for positive acquisition cost dropped by 30%. Abel & Cole used postcode-level insights to plan print, digital, and local campaigns more efficiently. This approach cut waste and boosted growth by reaching the right customers.
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Herdify helped Rare Tea Company double their conversion rate and ROAS. The company used Herdify’s recommendations to find word-of-mouth hotspots... and target non-branded keywords in those areas. This strategy led to a significant spike in website traffic while cutting cost-per-click in half. Rare Tea Company could finally bid on non-branded keywords that were previously too expensive. Their search marketing became more targeted and effective.
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Herdify helped Abel & Cole use community targeting for door drop campaigns. Areas with Abel & Cole communities saw a... 120% higher response rate. The campaign used Herdify and Whistl’s models to target key postcodes. The combined approach led to a 90% higher response rate than Whistl alone. Forecasted ROI from one campaign covered Herdify’s cost for a year. Abel & Cole now plans to use this targeting for future campaigns.
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Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation, Herdify identified key parent communities... for targeted Meta ads. This led to a 102% increase in signups compared to the test average. Acquisition costs dropped by 6.3% in these targeted groups. Ella's Kitchen gained better ad targeting and improved sales growth.
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Ella's Kitchen used Herdify's location targeting software to boost signups for their "Ella's Friends" program. Over three months, they tested... different community targeting strategies on Facebook. Herdify-identified communities saw a 6.3% lower acquisition cost. Targeted ads increased signups by 102% compared to the test average. The campaign showed that peer influence and precise targeting can drive strong growth in subscription programs.
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Who Gives a Crap used Herdify's behavioural segmentation engine to target locations with high offline social influence. The team uploaded... first-party sales data and quickly identified key hotspots. Their media agency, The Specialist Works, integrated these insights into a multi-channel campaign. After six weeks, targeted areas saw a 3.4x higher uplift in new customer penetration. This approach helped the challenger brand compete with legacy toilet paper brands.
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Who Gives a Crap used Herdify's behavioural segmentation engine to target locations with high offline social influence. The team uploaded... first-party sales data and quickly identified key hotspots for new customer acquisition. Their media agency, The Specialist Works, integrated these insights into a multi-channel campaign. Over six weeks, targeted areas saw a 3.4x higher uplift in new customer penetration compared to non-targeted areas. This approach helped Who Gives a Crap grow faster as a challenger brand in the toilet paper market.
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Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation and targeted Meta ads, they... ran a three-month A/B test. In Herdify-identified communities, signups increased by 102% over the test average. The cost per acquisition dropped by 6.3%. Ella's Kitchen used peer influence insights to reach and nurture new parents more effectively.
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Herdify helped Kent Surrey Sussex Air Ambulance (KSS) find new donors in a crowded local market. KSS needed to reach... fresh supporters without raising costs. Using behaviour-based data and Herdify’s insights, they targeted communities more likely to respond. The campaign brought in £82,000 from 2,211 new donors through cold channels. KSS expanded their donor base and proved behavioural targeting can drive fundraising success.
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Herdify helped the RSPCA boost donations by 23% using behavioural science. The RSPCA wanted to find new donors and spend... its marketing budget more effectively. Herdify mapped hidden networks of influence to target communities likely to give. A split test showed a 24% increase in response rates and an 11% rise in cash donations. The RSPCA now reaches more supporters and builds stronger donor relationships.
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Herdify helped Kent Surrey Sussex Air Ambulance (KSS) find new donors in a crowded local market. KSS used behaviour-based data... and Herdify’s insights to target communities more likely to respond. The campaign brought in £82,000 from 2,211 new donors through cold channels. KSS reached a new, more rural audience that had not previously engaged. The approach reduced wasted budget and increased campaign efficiency.
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Herdify helped the RSPCA boost donations by 23% using behavioural science. The RSPCA wanted to find new donors and spend... their marketing budget more effectively. Herdify mapped hidden networks of influence to target communities likely to give. A split test showed a 24% increase in response rates and an 11% rise in cash donations. The campaign proved that smarter audience targeting leads to stronger donor engagement and better fundraising results.
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Join The Dots, a media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s... insights on their audience segmentation, they achieved smarter targeting and reduced media waste. The agency helped brands like Abel & Cole increase door drop response rates by 164% and cut cost per acquisition by 78%. For the RSPCA, donor response rates rose by 24% and total donations grew by 23%. The Salvation Army saw a 142% uplift in response rates using Herdify’s targeting. Join The Dots credits Herdify for enabling precise, data-driven media planning.
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Herdify helped a marketing agency boost voter engagement among younger audiences. The agency's first-party data campaigns had stalled, so they... used Herdify's behavioural targeting to map postcode-level communities. Instagram cost per click dropped 50% and click-through rate rose to 0.62%, nearly four times higher than before. Facebook CPC fell 14% and CTR climbed 27%. The campaign reached new, previously disengaged younger voters and set a new standard for future mobilisation efforts.
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Join The Dots, an independent media agency, used Herdify’s behavioural science targeting to improve campaign results for clients. By overlaying Herdify’s... insights on their audience segmentation, they achieved smarter targeting and reduced media waste. The agency saw higher response rates, increased order values, and lower acquisition costs in campaigns for brands like Abel & Cole, KSS, and the RSPCA. Join The Dots credits Herdify for helping them reach the right people at the right time. This partnership led to measurable improvements in media planning and ROI.
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Herdify helped a marketing agency boost voter engagement among younger audiences. The agency's first-party data campaigns had stalled, with high... costs and low growth. Herdify used behavioural targeting to map postcode-level communities influenced by peer activity. Instagram cost per click dropped 50%, and click-through rate rose to 0.62%. Facebook CPC fell 14%, with a 27% CTR increase. The campaign reached new, previously unengaged younger voters and set a new standard for future mobilisation efforts.
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