Real-World Case Studies and Customer Success Stories with Herdify

Herdify helped Abel & Cole use community targeting to improve door drop campaigns with Whistl. Areas with Abel & Cole communities saw response rates 120% higher than those without. The combined targe...ting model delivered a 90% higher response rate than Whistl alone. The campaign achieved a forecasted ROI of 13%. The return from one campaign covered Herdify's cost for a year, including future campaigns.
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Herdify helped Ella's Kitchen boost signups to their "Ella's Friends" care programme. Ella's Kitchen wanted to reach more new parents and lower acquisition costs. Herdify used behavioural segmentatio...n and audience location data to target ads on Meta. This led to 6.3% lower acquisition costs and 102% more signups compared to the test average. The campaign showed the power of peer influence and better media planning.
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Herdify helped Rare Tea Company improve their Google Ads performance. Before Herdify, they struggled with high CPCs and could not bid on non-branded keywords. Herdify's recommendations let them targe...t areas where people talked about their brand. This focused approach doubled their conversion rate and ROAS. Website traffic spiked while CPC was cut in half.
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Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine to target real-world communities where word of mouth was stron...g. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.
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Herdify helped T.M.Lewin improve customer acquisition using behavioural targeting. T.M.Lewin faced slowing acquisition and rising costs with traditional targeting. Herdify Scores targeted real-world ...communities on Meta and Google. Google campaigns saw ROAS up 79%, conversion rates up 40%, and average order value up 73%. Meta campaigns had ROAS up 53% and cost per acquisition £50 lower. T.M.Lewin increased budget for Herdify-powered campaigns after seeing these results.
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Herdify helped musicMagpie lower customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more effectively. An A/B test showed better results in locations ident...ified by Herdify. This led to increased revenue across channels. Incremental revenue reached 6 times the monthly cost. The partnership gave musicMagpie new insights into community-driven marketing.
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Herdify helped Outdoor & Cycle Concepts improve their marketing with audience location data and behavioural segmentation. The company wanted to boost community advocacy and increase sales. Herdify's ...insights were used in Google Performance Max campaigns. Ad clickthrough rates went up by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The return on ad spend improved by up to 25% during the trial.
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Herdify helped Pepper Sq, a bespoke furniture business, find and target their strongest communities. Before Herdify, Pepper Sq struggled with inconsistent ad results and high competition. Using Herdi...fy's community data, they focused ads on areas with strong word-of-mouth. During a three-month trial, 82% of revenue came from these areas, with a £7.60 return for every £1 spent. Herdify's costs were just 1% of revenue in community areas. This improved customer acquisition cost and boosted brand awareness.
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Herdify's BESeen behavioural segmentation engine helped Who Gives a Crap find locations with high offline social influence for their products. The media agency used these insights to target Out-Of-Ho...me ads, addressable TV, and door drops. The campaign ran for six weeks, comparing areas with and without detected offline influence. Locations targeted with Herdify's data saw a 3.4x higher uplift in new customer penetration. This approach maximized marketing impact and helped Who Gives a Crap grow their brand.
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Herdify helped an agency improve voter mobilisation among younger audiences using behavioural targeting. The agency's first-party data campaigns had stalled, with low engagement and high costs. Herdi...fy mapped postcode-level communities to find where social influence was strongest. The new targeting list reduced Instagram cost per click by 50% and increased click-through rate to 0.62%. Facebook campaigns saw a 14% drop in CPC and a 27% rise in CTR. The agency reached new, previously unengaged audiences and set the stage for future campaigns.
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Herdify helped Perrys, a large UK car dealer group, use community location data for better media planning. Perrys faced high customer acquisition costs and rising ad prices. Herdify's insights showed... which local areas drove real customer visits. Targeting these areas made it 9 times cheaper to get new customers. 56% of new customers came from these community hotspots. Perrys saved enough in three months to pay for Herdify for over a year.
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Herdify helped RSPCA, the UK's leading animal welfare charity, find more donors without wasting budget. RSPCA used Herdify's behavioural science platform to target communities with strong social infl...uence. This approach led to a 24% increase in response rates, an 11% boost in cash donations, and a 23% rise in overall donations. RSPCA reached new supporters and made their marketing spend more effective. The campaign proved that smarter audience targeting drives better fundraising results.
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