Herdify: Product updates, Customer stories, and Insights | 2026 Cuspera

Herdify helped Join The Dots, an independent media agency, improve targeting for clients like Abel & Cole, RSPCA, KSS, and The Salvation Army. By using Herdify's behavioural science targeting, JTD in...creased response rates by up to 164% and reduced cost per acquisition by 78%. RSPCA saw a 24% rise in donor response and a 23% boost in revenue. The Salvation Army achieved a 142% uplift in response rates. JTD used Herdify to find high-value audiences and cut media waste.
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Herdify helped Abel & Cole lower acquisition costs and find better customers. Abel & Cole used Herdify’s Behavioural Segmentation Engine to target real-world communities where word of mouth was stron...g. Direct mail campaigns focused on these hotspots. Response rates increased by 164%. Average order value went up 18%. Cost per acquisition dropped 78%. Abel & Cole gained more loyal, profitable customers and reduced waste by printing and posting fewer packs.
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Herdify helped Abel & Cole use community targeting to improve door drop campaigns with Whistl. Areas with Abel & Cole communities saw response rates 120% higher than those without. The combined targe...ting model delivered a 90% higher response rate than Whistl alone. The campaign achieved a forecasted ROI of 13%. The return from one campaign covered Herdify's cost for a year, including future campaigns.
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Herdify helped an agency improve voter mobilisation among younger audiences using behavioural targeting. The agency's first-party data campaigns had stalled, with low engagement and high costs. Herdi...fy mapped postcode-level communities to find where social influence was strongest. The new targeting list reduced Instagram cost per click by 50% and increased click-through rate to 0.62%. Facebook campaigns saw a 14% drop in CPC and a 27% rise in CTR. The agency reached new, previously unengaged audiences and set the stage for future campaigns.
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Herdify helped musicMagpie lower customer acquisition costs by 20%. The team used Herdify's community data to target digital ads more effectively. An A/B test showed better results in locations ident...ified by Herdify. This led to increased revenue across channels. Incremental revenue reached 6 times the monthly cost. The partnership gave musicMagpie new insights into community-driven marketing.
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Herdify helped Outdoor & Cycle Concepts improve their marketing with audience location data and behavioural segmentation. The company wanted to boost community advocacy and increase sales. Herdify's ...insights were used in Google Performance Max campaigns. Ad clickthrough rates went up by 20%. Conversion rates increased by 9%. Cost per acquisition dropped by 3%. The return on ad spend improved by up to 25% during the trial.
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