Marsello: Use-Cases, Insights and Reviews | 2025 Cuspera

Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.
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Marsello helped Blue Moon Estate Sales launch a loyalty program. The company wanted to turn one-time shoppers into repeat buyers and build a loyal community. With Marsello, they now add 500 new loyal...ty members each week. Their repeat purchase rate is 38%. Customer satisfaction is at 97%. Shoppers have earned over 50 million loyalty points. The program helps Blue Moon understand shopper behavior and win more estate sale clients.
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Marsello helped Finnleys boost their marketing with loyalty data. Finnleys used Marsello to connect sales channels and run targeted email and SMS campaigns. The loyalty program and increased campaign... frequency led to a 27.2% rise in repeat purchase rate year-over-year. Staff use loyalty incentives and automated messages to keep customers engaged. Marsello’s segmentation tools let Finnleys target key customer groups and drive more sales.
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Marsello helped MiVape overcome strict marketing rules in the vape industry. MiVape used Marsello's loyalty program and Shopify integration to build direct customer relationships. Over 90% of custome...rs now identify at the point of sale, growing their database fast. MiVape earned a 4.8 to 5.0 Google rating with over 1,000 reviews. Their points-matching referral campaign boosted word-of-mouth and customer retention.
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Marsello helped Nodo create a unified loyalty program across all sales channels. Nodo used Marsello to connect in-store and online data, run targeted marketing, and automate emails. The Sweet Circle ...loyalty program let customers earn and redeem rewards everywhere they shop. Nodo saw a 20x return on investment in loyalty and customer marketing. Automated emails triggered by customer actions had a 52%+ open rate. Marsello gave Nodo better insights into customer satisfaction and supported their growth.
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Marsello helps Pinjarra Bakery boost customer loyalty and repeat business. The bakery uses Marsello’s marketing and loyalty tools to drive a 66% repeat purchase rate and a 54x average purchase freque...ncy. Automated win-back campaigns bring back lapsed customers, generating nearly $100,000 in extra revenue. The feedback tool delivers a 97% positive response rate, letting the team quickly address issues. Marsello’s seamless integration with Lightspeed makes marketing easy and effective for Pinjarra Bakery.
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