Real-World Case Studies and Customer Success Stories with Eagle Eye AIR

Eagle Eye's AI-powered solution helped Tesco scale personalization for its Clubcard loyalty program. Tesco launched Clubcard Challenges in May 2024,... letting members earn up to £50 in points by completing personalized challenges. The system used over 190 AI decisions per challenge to tailor offers. Four six-week campaigns reached 10 million Clubcard members. 76% of visitors participated, and 62% earned rewards. Tesco reported record digital engagement and over half a billion extra Clubcard points collected.
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Eagle Eye AIR Plattform helped Asda launch the Asda Rewards loyalty program in just three months. Asda needed to collect... more first-party customer data and stand out from competitors. Eagle Eye's real-time loyalty and wallet modules enabled a personalized cashback program with gamified missions. The program quickly reached 6 million active members. Customers collected £370 million in cashpots, and 52% of spending was linked to the digital loyalty program.
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ASDA wanted to use customer data to stand out from competitors. They did not have a loyalty program and had... little digital engagement with customers. Eagle Eye helped ASDA launch 'ASDA Rewards' in just 12 weeks. The program lets customers earn cash rewards by completing missions or buying special products. ASDA gained 6 million active members and built £525 million in Cashpots. 52% of sales are now linked to the digital scheme.
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Tesco wanted to make their Clubcard loyalty program more personal for their members. They used Eagle Eye's AI solution to... launch Clubcard Challenges in May 2024. The program let customers earn up to £50 in points by completing challenges made just for them. Tesco ran four campaigns, with the latest reaching 10 million customers. 76% of visitors joined the challenges, and 62% of those earned a reward. Tesco said this helped them have their biggest ever Christmas performance in 2024.
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PizzaExpress had trouble understanding their customers across many channels. They wanted a better way to see and reward customer loyalty.... They worked with Eagle Eye to launch a new loyalty program called PizzaExpress Club. The program lets customers earn rewards for buying pizza in restaurants, supermarkets, or through delivery. In the first year, 2 million customers signed up. Now, 25% of their revenue is linked to the loyalty scheme, and there are 2.2 million stamp card transactions each year.
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Eagle Eye's out-of-the-box app helped IMO Car Wash transform its loyalty program. IMO launched a new app in 15 countries,... reaching 1.5 million active users in 18 months. Digital sales rose from 0.3% to 10% of total revenue. App users spend 50% more than drive-up customers. Bundle sales grew by 130%, creating a new revenue stream. The digital stamp card and subscription service increased customer loyalty and repeat business.
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IMO Car Wash wanted to connect better with customers and improve their digital experience. They used Eagle Eye’s app to... launch digital loyalty programs, pre-paid vouchers, and a subscription service. The app helped them reach 1.5 million active users in 18 months. Digital sales grew from 0.3% to 10% of revenue. Digital customers now spend 50% more than drive-up customers. Bundle sales increased by 130%, creating steady new income.
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Eagle Eye helped PizzaExpress launch the first omnichannel loyalty program in the UK. PizzaExpress wanted to track and reward customer... interactions across restaurants, delivery, and supermarkets. Eagle Eye's solution let customers earn digital stamps for every purchase, no matter the channel. In the first 12 months, PizzaExpress gained 2 million customers. 25% of sales linked to the loyalty program. The program saw 2.2 million stamp card transactions per year.
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Eagle Eye helped Giant Eagle relaunch myPerks, their loyalty program. The solution delivered over 25 million personalized offers each month.... This boosted the loyalty program's ROI. Eagle Eye's platform enabled real-time loyalty and omnichannel promotions. Giant Eagle improved customer engagement and retention with this technology.
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Eagle Eye helped Z Energy transform its loyalty program, Z Rewards, to drive growth in the fuel retail sector. Z Energy used... Eagle Eye's real-time loyalty platform to deliver personalized rewards and improve customer engagement. The new program aimed to increase customer retention and boost loyalty. This partnership highlights the value of digital loyalty solutions for large fuel retailers.
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