Eagle Eye AIR: Product updates, Customer stories, and Insights | 2026 Cuspera

Eagle Eye helped Giant Eagle relaunch myPerks, their loyalty program. The solution delivered over 25 million personalized offers each month. This boosted the loyalty program's ROI. Eagle Eye's platfo...rm enabled real-time loyalty and omnichannel promotions. Giant Eagle improved customer engagement and retention with this technology.
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Eagle Eye helped Z Energy transform its loyalty program, Z Rewards, to drive growth in the fuel retail sector. Z Energy used Eagle Eye's real-time loyalty platform to deliver personalized rewards and... improve customer engagement. The new program aimed to increase customer retention and boost loyalty. This partnership highlights the value of digital loyalty solutions for large fuel retailers.
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Eagle Eye's AI-powered solution helped Tesco scale personalization for its Clubcard loyalty program. Tesco launched Clubcard Challenges in May 2024, letting members earn up to £50 in points by comple...ting personalized challenges. The system used over 190 AI decisions per challenge to tailor offers. Four six-week campaigns reached 10 million Clubcard members. 76% of visitors participated, and 62% earned rewards. Tesco reported record digital engagement and over half a billion extra Clubcard points collected.
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Tesco wanted to make their Clubcard loyalty program more personal for their members. They used Eagle Eye's AI solution to launch Clubcard Challenges in May 2024. The program let customers earn up to ...£50 in points by completing challenges made just for them. Tesco ran four campaigns, with the latest reaching 10 million customers. 76% of visitors joined the challenges, and 62% of those earned a reward. Tesco said this helped them have their biggest ever Christmas performance in 2024.
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ASDA wanted to use customer data to stand out from competitors. They did not have a loyalty program and had little digital engagement with customers. Eagle Eye helped ASDA launch 'ASDA Rewards' in ju...st 12 weeks. The program lets customers earn cash rewards by completing missions or buying special products. ASDA gained 6 million active members and built £525 million in Cashpots. 52% of sales are now linked to the digital scheme.
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IMO Car Wash wanted to connect better with customers and improve their digital experience. They used Eagle Eye’s app to launch digital loyalty programs, pre-paid vouchers, and a subscription service.... The app helped them reach 1.5 million active users in 18 months. Digital sales grew from 0.3% to 10% of revenue. Digital customers now spend 50% more than drive-up customers. Bundle sales increased by 130%, creating steady new income.
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