Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...make sure you have potential channels and publishers in mind..." Peer review by emilie t, Senior Media Planner

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How does Comscore facilitate Engagement Management?

What solutions does Comscore provide for Sending & Publishing Communications?

What benefits does Comscore offer for Public Relations?

How can Comscore optimize your Media Planning Workflow?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

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Comscores Cross-Platform Content Measurement to Service ESPN, ...

Comscore announced that ESPN will use its Cross-Platform Content Measurement (CCM) to gain insights into audience engagement across linear TV, streaming, digital, and social platforms. This collabora...tion aims to enhance ESPN's understanding of its total audience reach and programming impact, aiding in content strategy and advertising communication.

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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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A digital payment company - Financial Services

Comscore's custom e-commerce measurement solution helped a digital payment company compare online checkout conversion rates. The company wanted to show merchants the benefit of using its payment meth...od. Comscore tracked user behavior across online retailers. The data showed the client's payment method converted at 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.

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The Shade Room - Media Production

Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room wanted to see how well they drove engagement compared to others. Comscor...e used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.

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Centro - Marketing And Advertising

Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Financial

Comscore Reports Fourth Quarter and Full Year 2025 Results

Comscore reported its financial results for Q4 and the full year 2025, highlighting a revenue of $357.5 million, a slight increase from 2024. The company achieved double-digit growth in its cross-platform and local TV business lines. Despite a net loss of $10 million, Comscore improved its financial position through a recapitalization transaction, eliminating significant dividend burdens and aligning stockholder interests.

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Partnership

Comscore and Yahoo DSP work together on political ad measurement

Comscore has partnered with Yahoo DSP to enhance political ad measurement across connected TV (CTV) using Proximic Political Audiences. This collaboration aims to align CTV targeting with linear TV exposure, optimizing political campaign advertising ahead of the US mid-term elections.

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Financial

Comscore to Announce Fourth Quarter and Full Year 2025 Financial Results

Comscore will announce its fourth quarter and full year 2025 financial results on March 17, 2026, via a conference call.

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Financial

Comscore Q4 2025 financial results call Mar. 17

Comscore will announce its Q4 2025 financial results on March 17.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

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Financials

IPO