Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
See all business priorities See less business priorities

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This is the next step in driving adoption, so publishers, media buyers, and creatives can work together to enhance the interactivity and performance of mobile ad campaigns to the benefit of both consumers and brands...." Peer review by Peter Minnium, Head of Brand Initiatives, Oreo

Peer review evidence (same sources as the product rating summary)

"...The TV and video advertising industries have been approaching an inflection point that holds the potential for the measurement industry to undergo its own seismic shift...." A Rentrak takeover : Inside the fallout from Comscore s executive shakeup
"...This recent Comscore mobile research looked at how U.S. audiences engage with mobile music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify and Google Play Music, discussed how their audiences vary across mobile web and app, and examined time spent by consumers including a look at the difference between free and paid users and their tolerance for advertising. ..." Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile
"...In late 2017, comScore introduced a free viewability platform for advertisers and publishers...." How Independent Ad Viewability Tools Are Driving Platforms Toward Third-Party Verification

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comscore Customer wins, Customer success stories, Case studies

How efficiently Does Comscore manage your Engagement Management?

What benefits does Comscore offer for Sending & Publishing Communications?

What makes Comscore ideal for Public Relations?

How can Comscore optimize your Media Planning Workflow?

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Advaya Capital LLC - Private Equity - Medium

Advaya Capital LLC acquired Comscore Movies from comScore, Inc ...

New York, USA

Advaya Capital LLC acquired Comscore Movies from Comscore, Inc. for $70 million. The acquisition includes Comscore's box office data business, which will revert to its original name, Rentrak. This mo...ve aims to strengthen Advaya's position in the entertainment analytics sector.

Read on →
 

Comscore signs 15+ local measurement clients

Comscore has secured over 15 new local measurement clients, expanding its reach in media planning and evaluation.

Read on →
 

Comscore Continues Building Momentum in Local Measurement Through New ...

Comscore has secured agreements with over 15 broadcast clients, including Sinclair Broadcast Group and Cox Media Group, to enhance local measurement capabilities. This expansion reflects a growing de...mand for modern cross-platform measurement solutions that align with evolving audience behaviors across TV and digital platforms. The multi-year contracts highlight Comscore's strategic role in national advertising strategies.

Read on →

Un comitato che si occupa di pianificare prestigiosi eventi sportivi a livello globale - Events Services - Medium

Comscore helped a global sports event planning committee measure and analyze their event audiences. The committee used Comscore's data and contextual insights to understand market size and link press... coverage to digital audiences. This enabled better event planning and showed sponsors the value of their involvement. Demographic and sentiment analysis revealed audience impact and perception. The committee identified new revenue streams and partnership opportunities using these insights.

Read more →

Un important comité mondial d’événements sportifs - Events Services - Large

Comscore a aidé un grand comité mondial d’événements sportifs à mieux comprendre son audience. La solution a combiné des données d’audience totale et des analyses contextuelles. Le comité a pu quanti...fier la couverture de chaque événement et démontrer la valeur du sponsoring. L’analyse a aussi révélé l’impact des événements sur le contenu consommé et a généré de nouvelles sources de revenus. L’étude a permis d’identifier des partenariats potentiels et d’analyser la perception des événements.

Read more →

Um grande comitê global de eventos esportivos - Events Services - Large

Comscore ajudou um grande comitê global de eventos esportivos a entender melhor seu público. Usaram dados de audiência e análise contextual para medir o impacto dos eventos. O comitê quantificou a co...bertura de mídia e demonstrou valor aos patrocinadores. Dados demográficos e análise de sentimento mostraram como os eventos influenciaram o consumo de conteúdo. Os insights ajudaram a planejar futuras parcerias e estratégias de receita.

Read more →

Frequently Asked Questions (FAQ)

What buyers ask before choosing Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Billing

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Product

Comscore Announces Integration of Proximic Contextual and Id-Free ...

Comscore has integrated Proximic's contextual and Id-Free solutions to enhance its media measurement capabilities. This integration aims to improve contextual advertising and privacy-focused media measurement across platforms.

Read more →
Product

Comscore Announces Native Availability of Proximic by Comscore ...

Comscore has integrated its Proximic by Comscore contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to engage in privacy-oriented targeting across CTV, web, and mobile platforms, enhancing their reach and outcomes without traditional identifiers. The initiative addresses identity disruption challenges, enabling effective audience strategies in premium environments.

Read more →
Product

Comscore Announces Partnership with Amazon DSP to Expand Content ...

Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward, high-performance targeting across CTV and web and mobile inventory. It aims to enhance campaign performance by extending reach to non-endemic audiences and improving addressability in premium environments.

Read more →
Product

Comscore Announces Partnership with Amazon DSP to Expand Content ...

Comscore has integrated its Proximic contextual and ID-free Predictive Audience segments into Amazon DSP. This integration allows advertisers to activate privacy-forward targeting across CTV and web and mobile inventory, enhancing audience strategies and driving measurable outcomes. The move aims to address identity disruption challenges and improve reach and performance in premium media environments.

Read more →

Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO