Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Comscore.

Other use cases:

  • Public Relations
  • Media Planning
  • Digital Marketing
  • Channel Marketing
  • Forecasting
  • Social Media Analytics
  • Content Management
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Comscore.

Other priorities:

  • Improve ROI
  • Launch New Products
  • Establish Thought Leadership
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
  • Manage Risk
  • Scale Best Practices
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Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Comscore works with different mediums / channels such as Mobile.

Comscore's features include Feedback Surveys, Recording, Personalization, etc. and Comscore support capabilities include AI Powered, Chat Support, Email Support, etc. also Comscore analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This is the next step in driving adoption, so publishers, media buyers, and creatives can work together to enhance the interactivity and performance of mobile ad campaigns to the benefit of both consumers and brands...." Peer review by Peter Minnium, Head of Brand Initiatives, Oreo

Comscore, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Comscore

Top Industries

  • Marketing and Advertising
  • Media Production
  • Internet

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Comscore is popular in Marketing And Advertising, Media Production, and Internet and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Comscore Use Cases

How can Comscore enhance your Engagement Management process?

What makes Comscore ideal for Sending & Publishing Communications?

How does Comscore facilitate Public Relations?

What makes Comscore ideal for Media Planning?

43+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Case Studies

Marketing and Advertising

CASE STUDY Pinnacle Advertising & Marketing Group

Comscore helped Pinnacle Advertising & Marketing Group improve campaign accuracy by switching from traditional panel-based measurement to impressions-based measurement. Pinnacle faced challenges with... fragmented audiences and unreliable panel data. Comscore provided larger sample sizes and unified impressions across platforms. This led to more precise targeting, better audience reporting tools, and improved campaign performance. Customer quotes highlight the value of Comscore's data and tools in planning and buying decisions.

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Media Production

CASE STUDY Forever Network

Comscore Social helped Forever Network, a sports media group, expand from Australia to the U.S. They needed to measure social media performance and stay competitive. Comscore Social gave them daily b...enchmarking reports and audience engagement data. From 2022 to 2023, their total social engagement grew by 117%, with another 15% increase in 2024. Their ranking in the U.S. Media 100 Index improved from #30 to #22, and from #10 to #8 among U.S. exclusive sports publishers.

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Marketing and Advertising

CASE STUDY Monks Agency

Comscore Campaign Ratings (CCR) helped Monks Agency measure incremental reach for a major healthcare advertiser using The Trade Desk. The agency wanted to see how CTV ads added to the reach of linear... TV campaigns. CCR showed that 99.5% of CTV viewers had not seen the linear TV ads. CTV also gave a 36% co-viewing lift, beating some major TV networks. The results proved CTV could find new audiences and improve campaign performance.

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Design

CASE STUDY Sonoro Media

Comscore MMX Multi-Platform helped Sonoro Media reach more Hispanic audiences online. A media buyer wanted to expand digital campaigns beyond two major Hispanic TV networks. Using Comscore, they meas...ured Sonoro’s potential reach and found it could add 3.7 million unique 18-34 Hispanic visitors. This nearly doubled the campaign’s reach. The buyer chose to partner with Sonoro Media for better results.

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Media Production

CASE STUDY Ranker

Comscore MMX with Social Incremental helped Ranker measure its total digital audience across site, app, and social. Ranker wanted to show advertisers the value of its social reach. Using Comscore, Ra...nker saw a 4x increase in unique visitors, from 9.2 million to 37.4 million, when including social. In October 2023, Ranker reached 20% of all US internet users. Social drove 76% of the total audience, about 28.4 million unique visitors. Ranker now gives partners a full view of its audience reach.

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Retail

CASE STUDY Helzberg

Proximic by Comscore’s ID-Free Predictive Audiences helped Helzberg, a jewelry retailer, boost brand awareness and improve omnichannel performance during their 2024 Holiday campaign. Helzberg used au...dience segments like Gift Givers, Young Moms, and Holiday Shoppers. They compared Proximic’s solution to other ID-free targeting partners. Proximic’s audiences beat Helzberg’s KPI benchmarks, delivered more efficient CPMs, and drove stronger customer engagement.

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Frequently Asked Questions(FAQ)

for Comscore

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .
lightning

Peers used Comscore for advertisement and engagement management

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Software Failure Risk Guidance

?

for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Financial

Comscore Reports First Quarter 2025 Results

Comscore, Inc. announced its financial results for the fourth quarter and full year ending December 31, 2024. The report details revenue, operating income, and other key financial metrics for the period, reflecting the company's performance in media measurement and analytics.

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Product

Comscore Adds Consumer AI Tool Usage Data to Its

Comscore has expanded its reporting suite to include consumer AI tool usage data, tracking site visits for 117 AI platforms and features across nine categories on both PC and mobile. This new dataset offers advertisers and brands detailed insights into how over 30% of U.S. internet users engage with AI tools monthly, supporting data-driven media planning and digital strategy.

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Product

Comscore to launch YouTube CTV measurement in India by the end of 2025

Comscore will launch YouTube Connected TV (CTV) measurement in India by the end of 2025. This new solution aims to provide unified digital currency and address data quality challenges for advertisers and media agencies. The initiative will help brands accurately measure YouTube CTV audiences and optimize cross-platform media planning in the Indian market.

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Partnership

#e4mExclusive: Comscore teams up with Google to launch YouTube CTV measurement in India

Comscore has partnered with Google to introduce YouTube Connected TV (CTV) measurement in India. This collaboration enables advertisers and media agencies to access comprehensive cross-platform audience insights for YouTube CTV, enhancing digital media planning and campaign effectiveness in the Indian market.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO