Customer stories

Popular Business Setting

Comscore is popular in Marketing And Advertising, Media Production, and Internet industries and is widely used by Mid Market,Large Enterprise, and Enterprise.

Comscore Overview

Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It is widely used for cross-platform media analysis.

Comscore Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...comScore Activation enables us to have a more strategic conversation with our advertisers about their needs, giving us the granularity and flexibility we need to take control over our ad packages and maximize scale for inventory monetization...." Peer review by Alex Gibson, Senior Manager Ad Operations and Planning, Hearst

Comscore Customer Insights, Testimonials and Case Studies

What benefits does Comscore offer for Engagement Management?

How can Comscore enhance your Sending & Publishing Communications process?

How does Comscore facilitate Public Relations?

How efficiently Does Comscore manage your Media Planning?

What is Comscore used for?

Comscore is a Mobile Marketing Software mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Comscore?

Feedback surveys, Recording and Personalization are some of the top features of Comscore.

Who uses Comscore?

Comscore is used by Marketing And Advertising, Media Production and Internet among other industries.

What are Comscore alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for Comscore.

Where is Comscore located?

Comscore is headquartered at 11950 Democracy Drive, Suite 600, Reston, VA 20190 .

11 buyers and buying teams have used Cuspera to assess how well Comscore solved their Mobile Marketing needs. Cuspera uses 1129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

Comscore and Santikos Entertainment Announce Five-Year Circuit... - Comscore, Inc. - comScore

Comscore has entered a five-year agreement with Santikos Entertainment to deploy its Cinema ACE and Enterprise Web solutions across all Santikos locations. This expansion follows Santikos' acquisitio...n of VSS - Southern Theatres, which previously utilized these Comscore technologies. The rollout aims to enhance theatre management and streamline operations, reinforcing the partnership between the two companies.

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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales - Comscore

Comscore's collaboration with The Trade Desk enabled Hawthorne Advertising to enhance CTV reach for an HVAC and plumbing client. By leveraging Comscore Campaign Ratings, the agency achieved a 42% rea...ch extension and a 12% revenue lift in targeted ZIP codes. The strategy focused on granular geographic and demographic targeting, optimizing media spend and minimizing waste.

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A digital payment company - Financial Services

Comscore's custom e-commerce measurement solution helped a digital payment company compare online checkout conversion rates. The company wanted to show merchants the benefit of using its payment meth...od. Comscore tracked user behavior across online retailers. The data showed the client's payment method converted at 88.7%. This was 33.4 points higher than other digital wallets and 40 points higher than all payment types combined.

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The Shade Room - Media Production

Comscore Social Impact report helped The Shade Room measure their social media impact using a specific hashtag. The Shade Room wanted to see how well they drove engagement compared to others. Comscor...e used social tools to show key metrics, content share, top posts, and sentiment. The report covered TikTok, Facebook, Instagram, X, and YouTube. The Shade Room used these insights to refine strategies and show value to stakeholders.

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OMtd & OPAD Media - Marketing And Advertising

Proximic by Comscore helped OMtd & OPAD Media improve ad targeting without using IDs. The solution used ID-free Predictive Audiences in a brand awareness campaign. It was tested against two cookie-ba...sed solutions. Proximic delivered higher in-target accuracy and lower CPM. This shows identity-free targeting can boost precision and save money.

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Centro - Marketing And Advertising

Comscore's page-level audience segments and vCE measurement tools helped Centro improve ad targeting for a pregnancy products advertiser. The advertiser used Centro's Basis DSP to target women aged 2...5-34. Comscore's pre-bid segments filtered inventory to reach this group. In-target delivery increased six times compared to campaigns without demographic targeting. Effective CPM improved fivefold. The integration also reduced costs by cutting cookie-syncing expenses.

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lightning

Peers used Comscore for advertisement and engagement management

Comscore Competitors

Comscore Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5 ★

Read Reviews (13)
Analytics

4.94/5 ★

Read Reviews (135)
Custom Reports

3.69/5 ★

Read Reviews (230)

Comscore Integrations

Comscore integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.39/5 ★

Read Reviews (164)
Data Export

3.38/5 ★

Read Reviews (41)

Few API Integrations for Comscore

Upwork

4.2 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Zoho Subscriptions

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Qualtrics

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Owler

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Disqus

4.17 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Comscore

Overall Risk Meter

Low Medium High

Top Failure Risks for Comscore

Comscore, Inc News

Product
 

Comscore Launches Audio Targeting and Measurement Capabilities... - Comscore, Inc. - comScore

Comscore has launched new audio targeting and measurement capabilities on The Trade Desk platform, enhancing advertisers' ability to plan, target, and measure audio inventory, including streaming audio and podcasts. This integration allows advertisers to activate AI-powered predictive audiences and contextual segments, offering privacy-conscious solutions without relying on user IDs. The initiative highlights the growing importance of audio in digital media and aims to provide advertisers with improved cross-platform support and incremental reach.

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Financial
 

Comscore Completes Recapitalization Transaction with Preferred... - comScore

Comscore completed a recapitalization transaction with its preferred stockholders, exchanging Series B preferred shares for common and new Series C preferred stock. This move, approved by common stockholders, aims to enhance financial flexibility, eliminate an $18 million annual dividend, and strengthen corporate governance, positioning Comscore for long-term growth in media evaluation through AI.

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Product
 

Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV

Comscore introduced a daily program-level reporting tool that provides deduplicated insights on shows and episodes across connected TV (CTV) and linear TV. This new feature aims to enhance media planning and evaluation by offering more granular data.

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Partnership
 

Comscore and Marcus Theatres Announce Five-Year Extension for... - Comscore, Inc.

Comscore and Marcus Theatres have extended their partnership for five years, continuing the use of Comscores Cinema ACE and Enterprise Web solutions. This renewal ensures Marcus Theatres will maintain its use of Comscore's theatre and circuit management systems, enhancing operational efficiency and the moviegoer experience. The agreement emphasizes both companies' commitment to advancing theatre technology.

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Comscore, Inc Profile

Company Name

Comscore, Inc

Company Website

https://www.comscore.com/

Year Founded

1999

HQ Location

11950 Democracy Drive, Suite 600, Reston, VA 20190

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO