Real-World Case Studies and Customer Success Stories with Braze

Braze helped Styli boost ROI by 50% with cross-channel personalized campaigns. Styli used Braze Catalogs to automate and personalize messages... across WhatsApp, in-app, and push channels. The company increased user activation by 15% and sign-ups by 21%. Campaign creation time dropped by 40%. Styli focused on better segmentation and automation to deepen customer engagement and drive sales.
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Braze helped Sephora SEA boost user adoption of its AR feature by 28%. The company faced low awareness of its... Virtual Artist tool. Sephora SEA used step-by-step videos and targeted push notifications, content cards, and in-app messages. This campaign increased overall AR feature traffic by 48%. User engagement with the AR tool also rose by 16%.
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Braze helped Sephora SEA boost purchases by 132% with an in-app gamification campaign. Sephora SEA used Braze's customization and streaming... features to launch the "Ang Pao" campaign for Malaysian users. The campaign delivered daily in-app messages with gifts, driving user engagement. Even users who received low-value prizes increased their purchases. The campaign was implemented in just one month, showing the power of creative customer engagement.
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Petz used Braze to boost its digital sales by 737% from 2019 to 2021. The company wanted to improve customer... engagement and retention but lacked internal data engineers. By integrating Braze and partners like Segment and Snowflake, Petz automated personalized messages across channels. This strategy led to a 300% increase in product sales and made Petz the digital leader in Brazil's pet retail market. Petz also saw a 22.6 percentage point rise in digital sales share.
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Braze Data Transformation helped mon-marche. fr, a Paris-based online grocery, boost orders by 43%. The team used Braze to import...and activate customer data without coding. This enabled more personalized messages and targeted campaigns. Push notification open rates reached 21%. The solution replaced manual data processes with automated integrations, saving time and improving customer engagement.
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Braze helped Dafiti boost revenue per user by 300%. Dafiti unified its messaging and used in-app messages and gamification to... engage customers. The company ran A/B tests to improve campaign performance. Orders increased by 82% and conversions rose by 43% compared to a control group. Dafiti used Braze to segment users and personalize communications. The team gained valuable insights and sped up campaign creation.
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Braze helped The Coffee Club boost loyalty program sales by 35% in six months. The company unified customer data and... messaging with Braze, replacing disconnected marketing platforms. App store ratings improved from 2.4 to 4.1 after launching a new app with targeted in-app messaging and email campaigns. Barcode coupons integrated with POS systems drove direct sales. The solution attracted more millennial and young users to the loyalty program.
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Braze helped Coches, an online auto marketplace in Spain, boost conversions by 1500%. Coches used Braze Canvas Flow to create... personalized onboarding and reactivation journeys. Ad replies increased by 352% and ad listings by 533% through onboarding flows. Monthly reactivated users grew by 2892%. Users receiving both push and email saw conversions rise by 2400%. Multi-channel engagement and automation drove long-term customer retention and growth.
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Braze helped amondz, a Korean jewelry shopping app, boost abandoned cart conversions by 20%. amondz used Braze to segment users... and send targeted push notifications and in-app messages. Before Braze, amondz could not personalize messages or track detailed campaign results. With Braze, they created customer segments based on behavior and sent personalized offers. amondz also achieved a 50% click rate on push and in-app messages.
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Braze helped 24S boost sales with AI-powered personalization. 24S used Braze to unify messaging and automate product recommendations. They launched... campaigns for back-in-stock alerts and abandoned cart notifications. Cart add rate rose 7% in six months. Purchase conversion within three days increased by 35%. 24S reduced tech costs and improved customer experience with Braze.
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Wallapop used Braze to launch the Wallachallenge, a gamified campaign to boost user engagement during the pandemic. They sent push... notifications and in-app messages to encourage participation. Wallapop tested and optimized these campaigns using Braze Canvas. As a result, active users increased by 31% and listings from campaign recipients rose by 227%. Over 150,000 users joined the challenge, driving more chats and listings on the app.
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Braze helped TUKURU, an EC site operator, boost lapsed customer return rates by 150%. TUKURU segmented its 1.8 million members... and used personalized campaigns across email, push, and LINE. The company saw a 55% increase in Halloween event sales and a 30.4% rise in buyers. Braze replaced multiple tools, cutting costs by up to 20%. TUKURU now delivers targeted messages and optimizes marketing spend with Braze's multi-channel features.
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Braze helped Tonies boost free-to-paid content conversions by 117% year-over-year. Tonies used Braze to personalize onboarding and upsell campaigns for... their app users. The team guided new users to download free content, then targeted them with relevant paid offers. Push notifications and in-app messages drove engagement and repeat purchases. Tonies integrated real-time data and machine learning insights to improve customer retention and monetization.
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Braze helped tenso株式会社 boost campaign ROAS by 180% and new user LTV by 4. 2%. tenso struggled to personalize marketing...for 5.5 million overseas users, leading to low retention. With Braze, they segmented users and delivered targeted coupons via email, in-app messages, and content cards. This reduced coupon spend by 9.2% and improved email open rates. tenso now plans to use more Braze features and integrations for deeper customer engagement.
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Styli used the Braze platform to improve customer engagement and personalization. They expanded their messaging channels to include in-app messages,... Content Cards, and WhatsApp. By using Braze Catalogs and Canvas Flow, Styli automated campaigns and targeted users based on detailed segments. This led to a 50% increase in ROI, a 21% rise in sign-ups, and a 40% reduction in campaign creation time. Styli also saw a 15% boost in user activation.
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Braze helped TUI boost app bookings by 118%. TUI used real-time personalization, AI, and geolocation to improve customer journeys. Their... cross-channel messaging strategy increased app-driven holiday sales by 78%. Purchases of travel add-ons like airport parking rose 205%. TUI combined email, push, and SMS to engage travelers at every stage. The result was higher engagement and lower CPA for TUI's mobile app.
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Virgin Red used Braze and Snowflake to simplify its tech stack and boost customer engagement. By consolidating three tools into... one, Virgin Red improved email open rates to 45% and drove over 7,000 clicks for its referral program. The marketing team used Braze's cloud data ingestion to personalize messages and run campaigns without heavy engineering support. A special campaign for a new hotel launch achieved a 48% open rate and 20% click rate. Virgin Red now manages all messaging channels in one platform, enabling fast, data-driven customer acquisition and retention.
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Braze helped Uber Carshare cut cart abandonment and boost bookings by 20%. The company used Braze and its Alloys partners... to analyze user actions and send timely messages. This led to a jump in conversion rates from 5-8% to 16% for users who shared cars and earned badges. Campaign launch time dropped from 24 hours to just 1 hour. Uber Carshare managed rapid growth without adding staff, improving both marketing and engineering efficiency.
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Braze helped TUI boost app bookings by 118% and increase ancillary purchases by 205%. TUI used real-time personalization, AI, and... geolocation to create cross-channel customer journeys. The new strategy included email, SMS, push notifications, and in-app messages. TUI replaced one-off messages with 40 always-on communications and added 15 new app features. As a result, 78% more trips were sold through the app, and mobile CRM volume rose from 0% to 23%.
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Braze helped 湯快リゾート personalize guest communications using customer data. The company moved from mass marketing to targeted messaging, solving data... silos and boosting direct channel sales. In the first year, KPI achievement reached 200%, and conversion rates improved by 270%. Active membership also grew by 6%. Email, web push, and A/B testing were key features in their marketing transformation.
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Braze helped Yellow Balloon Tour fix fragmented marketing. The company unified campaigns across email, web push, and mobile notifications. Automated,... personalized messages boosted conversions and revenue. Clicks on messaging rose 3-4X. Campaign automation saved the team 10X more time. The marketing team now focuses on creative work, not manual tasks.
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Braze helped YAMAP boost premium member signups by 154%. The company used Braze to personalize messages and automate reminders for... its hiking app users. Coupon usage doubled after implementing Braze content cards and automated reminders. YAMAP improved user experience by segmenting messages and using AB testing. Location-based notifications and in-app messages now deliver timely, relevant information to users. The result is better customer retention and a stronger revenue base.
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Braze helped Virgin Red simplify its customer engagement by moving from three tools to one. Virgin Red used Braze and... Snowflake to personalize cross-channel marketing and boost member acquisition. During an IP warming campaign, they achieved a 45% open rate and over 7,000 clicks, leading to many new members. The marketing team could now run campaigns without heavy technical support. Virgin Red also used Braze to segment audiences and run targeted campaigns, increasing engagement and acquisition.
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Braze helped TUI boost app bookings by 118% and ancillary purchases by 205%. TUI used cross-channel messaging, real-time personalization, and... AI to engage travelers at every stage. The strategy included email, SMS, push notifications, and geolocation triggers. TUI mapped five key lifecycle stages to guide users from onboarding to post-trip. The new approach increased the share of holiday sales via the app by 78%.
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Braze helped トラストバンク unify all user data from multiple systems into one platform. Before, they needed to set up communications... for each channel and spent a lot of time on testing. With Braze, they now send personalized messages to users based on donation history and income data. They use email, app, and other channels from a single place. AI features in Braze reduced the time needed for A/B testing and campaign analysis. This made their marketing more efficient and improved user engagement for their tax donation site.
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Braze helped tiket. com triple its revenue by redesigning onboarding for app and web users. The company used Braze Canvas...to create two unique customer journeys. They sent targeted messages and promo codes to new users based on their actions. Personalized emails, in-app, and in-browser messages kept users engaged. This approach led to a 1,285% increase in promo code usage and a 572% lift in impressions.
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Tiket. com used Braze to send travel updates 3x faster during the COVID-19 crisis. The company improved its customer service...SLA by 10 points, from 70% to 80%. Braze enabled Tiket.com to deliver personalized, cross-channel messages through email, push notifications, and in-app messaging. This helped reduce customer frustration and eased the burden on customer service teams. Tiket.com rolled out these features without needing developer support, letting their tech team focus on refunds and rescheduling.
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Braze helped スペースマーケット unify separate marketing tools across web, email, and app channels. Before, they struggled to deliver the right... message at the right time to users. With Braze, they integrated their BI tool and used features like no-code journey building and machine learning. This enabled multi-channel campaigns and personalized messaging. As a result, campaign conversion rates increased by 1.4x and coupon usage rose by 1.65x. Their CRM-triggered conversion rate grew to 108% compared to before Braze.
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Braze helped Skyscanner keep travelers informed during COVID-19. Skyscanner used Braze to send personalized emails about travel restrictions and deals.... These campaigns used real-time data and triggered messages based on user interests. Open and click-through rates were 3-4 times higher than average. Travelers felt more confident and engaged with up-to-date, relevant information.
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Braze helped USサッカー連盟 (USSF) unify messaging and centralize customer data. USSF used Braze, Treasure Data, and Shopify to improve fan... engagement and streamline ticket and merchandise sales. The organization saw a 43% increase in paid memberships and a 20.3% rise in email open rates. Campaign execution time dropped by 25%. Personalized journeys and targeted campaigns boosted loyalty and revenue.
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Braze helped Ticketek boost conversion rates by 250% with personalized event ticket recommendations. Ticketek used Braze, Snowflake, and AWS to... tailor weekly newsletter emails for each user. Machine learning matched users with events they liked. Click conversion rates rose by 228%. Ticket sales for related products increased by 49%. Ticketek automated and improved customer engagement using Braze's dynamic personalization features.
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Braze helped Tapas Entertainment double new user retention. Tapas used Braze Canvas and Amplitude to improve onboarding and send personalized... messages. The new onboarding campaign increased new user retention by 100%. 'Ink' purchases rose by 28%. Episode reading per user went up 10%. Email open rates climbed 30%.
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Braze helped Showmax boost paid subscribers by 204%. Showmax used segmentation and cross-channel messaging to target users. Personalized messages were... sent by email, push, and in-app. Retention rose to 71% and ROI increased by 37%. Win-back rates improved by 12%. Showmax focused on local content and user preferences to drive engagement.
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Braze helped Picklebet boost user sessions by 116%. Picklebet used Braze to send personalized offers across email, SMS, push, and... in-app messages. The team tested different channel mixes and promotions to find the best way to engage users. This approach increased retention by 13% and improved customer acquisition cost recovery by 550%. Picklebet now delivers a more engaging, cross-channel experience for sports betting fans.
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Braze helped iHeartRadio Australia grow monthly active users by 17%. The team used cross-channel campaigns with in-app messaging, push notifications,... email, and SMS. Radio listeners were encouraged to engage with the app for contest clues. News feed click-through rates rose 37%, and radio listening time via the app increased by 11%. The campaign set new records for app engagement and listener activity.
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Braze helped HBO Max LATAM boost viewer engagement by 15% and reduce churn by 15%. The team used in-app messages... and surveys to collect zero-party data from fans of DC Comics, Harry Potter, and the Champions League. Survey participation rates ranged from 35% to 50%. CRM communication performance improved by 40%. Personalized recommendations and targeted campaigns increased user satisfaction and loyalty.
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Braze helped Etermax boost user engagement in their mobile game app. Etermax used in-app messages and cross-channel campaigns to test... new ideas. They split users into three groups to measure the impact. The group receiving in-app messages saw a 50% increase in mission players, 35% more mission completions, 22% more weekday plays, and an 87% rise in weekend plays. Braze made it easy for Etermax to communicate with players and increase game activity.
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VGW used Braze to launch a cross-channel campaign for its Standard Play LuckyLand Slots Games. The campaign promoted charity tournaments,... letting players support causes they care about. Braze enabled VGW to reach users via email, SMS, in-app, and push notifications. The campaign led to an 8% increase in user participation. One tournament raised $7,500 for the Surfrider Foundation.
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Braze helped U. S. Soccer Federation unify messaging and customer data. They integrated Braze with Treasure Data and Shopify to...improve fan engagement. U.S. Soccer saw a 43% increase in paid Insider subscriptions. Email open rates rose by 20.3%. Campaign execution time dropped by 25%. Personalized journeys and targeted campaigns boosted ticket and merchandise sales.
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Ticketek used Braze to personalize their Weekly Newsletter emails with machine learning. They connected Braze with Snowflake and Amazon Personalize... to use customer data for tailored event recommendations. This led to a 228% improvement in click-to-convert rate and a 49% increase in tickets sold per email open. Ticketek automated and centralized their email content, making campaigns faster and more relevant. Customers received more personalized event suggestions, boosting engagement and sales.
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Showmax used Braze to segment users and send personalized messages across email, push, and in-app channels. They aimed to convert... free trial users, boost retention, and win back churned subscribers. With this data-driven approach, Showmax increased subscribers by 204% and improved retention by 71%. Their win-back rate rose by 12%, and ROI grew by 37%. The strategy focused on local content and tailored communication for each user segment.
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Braze helped Stori, a fast-growing fintech in Latin America, improve customer engagement using WhatsApp, email, SMS, in-app, and push messaging. Stori made it... easier for users to update their address and access key account info with just one click in WhatsApp. WhatsApp campaigns drove a 3x higher engagement rate and a 26% higher conversion rate for address updates compared to previous channels. Stori also used Braze’s chatbot tools to deliver fun, personalized payment reminders. These changes boosted customer retention and made operations more efficient.
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Braze helped Legal & General boost email engagement by 30%. The company unified legacy systems and data with Braze and... Tealium. This enabled real-time, personalized customer journeys across channels. Legal & General saw a 220% increase in meaningful actions from email campaigns. The solution improved workflow speed and reduced manual processes. The company now delivers targeted, secure communications to millions of users.
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Braze helped Hugosave, a Singapore-based savings app, boost account opening rates by over 300%. Hugosave used Braze to create a... data-driven onboarding journey with gamification. The app guided users through quests and rewarded them for learning about saving and investing. Personalized cross-channel messaging increased user engagement and loyalty. Hugosave simplified onboarding and built strong customer relationships using Braze.
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Yonder used Braze to launch a personalized email strategy for its UK credit card customers. The company focused on engaging... users with monthly partner emails and targeted lifecycle messaging. Yonder achieved a 95% unique open rate and 0% unsubscribes. Their churn rate was 60% lower than expected. Braze helped Yonder build trust and demonstrate value to new cardholders.
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Wealthsimple used Braze to improve customer engagement and drive asset transfers. They launched a campaign offering a cell phone to... clients who moved assets, using personalized emails and in-app messages. The campaign led to a record month for net deposits and a 40% increase in quarterly net deposits. 20% of targeted clients registered for the promotion, and 25% of participants were new clients. Braze helped Wealthsimple scale communications and strengthen client relationships.
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Braze helped Wealthsimple boost customer acquisition and long-term value. Wealthsimple used Braze to run personalized, automated campaigns across channels. 20%... of campaign recipients registered for a mobile offer, leading to a record month for net deposits. 25% of participants were new customers, showing strong gains in both acquisition and loyalty. Braze enabled Wealthsimple to deliver relevant content and streamline user journeys for millions of clients.
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Taxfix used Braze and Braze Alloys partners to improve customer engagement. They cut time spent on data analysis and campaign... creation by up to 70%. Deliverability rates rose to 99.8%, up from 60-70%. Tax return submissions increased by 15%. Product feature upsells grew by 25%. The team now works faster and reaches more users with personalized messages.
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Stori used Braze to improve customer engagement with interactive WhatsApp messages. The fintech made it easier for users to update... their address and access account info, boosting satisfaction. Stori saw 3x more engagement on WhatsApp than push notifications and a 26% higher conversion rate for address updates. Campaigns were launched quickly without heavy technical support. Stori strengthened its position as a leader in financial inclusion in Latin America.
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Braze helped Stash improve onboarding for its personal finance app. Stash used personalized, multi-channel campaigns to guide users through complex... steps. Email open rates rose by 72% and click rates by 64%. The conversion rate for first deposit started reached 20.34%. Over 60,000 new users took their first step in investing. Stash built trust and boosted long-term engagement with dynamic messaging.
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Braze helped Simplii Financial launch a personalized credit card offer campaign. The campaign used in-app messaging, webhooks, and dynamic content... to target eligible customers. Simplii Financial reduced campaign creation time to two weeks or less. They saw a significant increase in conversions. The solution made it easier for customers to accept offers with one click. Simplii Financial improved marketing efficiency and customer engagement.
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Braze helped Wallapop boost user engagement during the pandemic. Wallapop used Braze to launch the Wallachallenge, a gamified campaign with... weekly challenges. Push notifications and in-app messages targeted different user groups. Active app users grew by 31% from March to June. Campaign participants listed 227% more items than before. Over 150,000 users joined, driving higher engagement and listings.
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Braze helped JobKorea boost average CTR by 4–5 times using personalized messages with Liquid. The marketing team could run A/B... tests, diversify campaigns, and check reports without developer help. They used Braze to send targeted in-app and push messages based on user data. This led to higher click and conversion rates for resume completion campaigns. JobKorea saw clear improvements in user engagement and campaign results.
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Braze helped Canva boost user engagement with personalized content catalogs. Canva launched over 650 unique campaigns to highlight 75 key... features, using dynamic segmentation and automation. The campaign increased message open rates by 55% and click rates by 47%. Feature adoption rose by 8%, and Canva saved nearly 1,000 hours in production time. These improvements led to higher user retention and revenue growth.
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Braze helped 株式会社トリビュー boost repeat customers by 280% in six months. The company switched from new customer acquisition to a... CRM-focused approach. They used Braze to manage multi-channel communications and trigger real-time actions. This led to a 25% increase in user reviews and doubled reservation rates. The platform enabled scenario-based messaging and improved customer engagement.
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Timee used Braze to improve the quality of matching between workers and businesses on its platform. Before Braze, Timee struggled... to segment users and deliver real-time, targeted messages. With Braze, marketers could easily create user groups and send personalized communications without SQL. This led to a rise in job postings and more repeat workers within three months. Timee also expanded its reach to high-end brands and five-star hotels, increasing satisfaction for both workers and businesses.
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Braze helped 株式会社タップル boost user engagement for its dating app. The team used Braze’s integration with Snowflake to quickly test... and improve marketing campaigns. Mobile push notifications focused on loss aversion led to a 30% increase in session numbers for some user segments. Weekly PDCA cycles run by data scientists improved retention and reduced dormant users. The new system made it easy to personalize messages and keep users active.
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Splice used Braze to move from single-channel email to a cross-channel messaging strategy. They targeted legacy plan users and trialists... with in-app messages and content cards. This led to a 64X increase in conversions compared to email-only campaigns. Trial-to-paid conversions rose by 11% after testing educational content cards. Splice also saw a 114% increase in legacy user migrations using in-app messaging.
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Braze helped Grubhub improve its onboarding flow for university students. Grubhub used personalized emails and push notifications to guide students... through a multi-stage welcome journey. This led to a 20% increase in total orders and an 836% boost in ROI. Grubhub+ sign-ups rose by 188%. The new onboarding experience drove thousands of students to add Grubhub Campus to their dining plans.
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Braze helped foodora unify customer communications and boost engagement. foodora used BrazeAI to send messages at the best time for... each user. This led to a 41% conversion rate and a 26% drop in opt-outs. Push notification open rates rose by 6%. foodora saw higher customer satisfaction and more repeat orders. Revenue increased as engagement improved across email, push, and in-app channels.
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Braze helped Dutch Bros boost CRM campaign ROI by 230% and cut platform costs by 31%. Dutch Bros used Braze... to unify SMS, email, push, and in-app messaging for personalized, cross-channel campaigns. The company improved customer engagement and retention with 1:1 content tailored to user preferences. Braze's integration with Segment enabled real-time data and dynamic audience segmentation. Dutch Bros streamlined its tech stack, eliminated redundant tools, and focused on strategic marketing initiatives.
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Braze helped Delivery Hero increase their reachable iOS user base by 36% using provisional push notifications. Delivery Hero used Braze's... messaging tools to target users who had not opted in to push notifications after iOS 12 changes. The team created in-app messages to explain the new push process and used personalization for multiple languages. This approach led to more users receiving important updates and improved customer loyalty. Delivery Hero's marketing and product teams worked closely to achieve these results.
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Deliveroo used Braze Currents and Looker to improve real-time marketing analytics. The CRM team in London supported marketing in 12... countries with fast, accurate data. By using Looker dashboards, Deliveroo cut data request time by 8x. Teams accessed campaign data instantly and could act on insights quickly. This helped Deliveroo run better cross-channel campaigns and focus on bigger projects.
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Braze helped Snoonu boost revenue by over 40% with in-app gamification. Snoonu used Braze and Amplitude to launch creative campaigns... during slow periods. Users collected flags or chests in the app for prizes, increasing orders per user by 30%. The campaigns were easy to set up and saved the team months of work. Braze enabled personalized messaging and cross-channel engagement for Snoonu's fast-growing delivery business.
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Braze Canvas helped KFC Trinidad and Tobago boost user engagement and sales. The team used automated lifecycle campaigns to target... key customer stages. Their mobile welcome series increased session frequency by 384% and lifetime revenue by 9.37 times. The "Terrific Tuesday" campaign drove over 20% of weekly purchases and lifted user LTV by 5.31 times. KFC achieved 10% of daily CRM revenue from these campaigns, showing strong results with a small team.
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Braze helped KFC Spain turn negative feedback about their fries into a record-breaking CRM campaign. KFC used Braze to identify... customers who bought the old fries and sent them personalized messages offering free new fries. The campaign achieved a 95% email open rate, a 679% increase in app downloads, and a 20x jump in daily orders on launch day. KFC gave away 17 tons of fries and saw the highest daily app sales ever. Social media engagement reached 1.3 million, with 42 million impressions.
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KFC Ecuador used Braze Canvas and Intelligence Suite to boost customer engagement. They targeted users who downloaded but did not... redeem app coupons. The team tested different messages and channels, like email and push notifications. Using Intelligent Timing, they sent offers when users were most likely to respond. This approach led to a 15% increase in revenue. KFC also reduced the number of unredeemed coupons.
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Braze helped Joe & the Juice transform its loyalty program. The company used automated, personalized campaigns across email, in-app messages,... and push notifications. This led to a 56% increase in revenue and a 75% rise in loyalty card sales. The team saved time by automating marketing processes. Customer engagement improved, with open rates reaching 81%.
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Braze helped American Dairy Queen boost CRM revenue by 138% with a $0. 85 Blizzard Treat campaign. The company tested...four welcome offers to drive DQ Rewards sign-ups. The winning offer led to a national campaign, increasing loyalty program registrations by 310%. Braze enabled targeted, multichannel messaging and A/B testing. The campaign also achieved 90% of the app download goal for 2023.
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Braze helped sweetgreen add over 10,000 new SMS subscribers with a targeted promo code campaign. sweetgreen wanted customers to order... through its app instead of third-party delivery services. Using Braze Promotion Codes, sweetgreen sent unique discount codes via SMS. The campaign achieved a 10% conversion rate and reduced campaign launch time. sweetgreen now reaches customers directly and manages promotions more easily.
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Cabify used Braze to launch a personalized year-end Wrapped campaign. 70% of users viewed the campaign at least once, with... some viewing it up to 15 times. Over 87% of users completed their journey on the latest app version within two weeks. The campaign used in-app messages and custom content to drive app updates and user engagement. Braze enabled Cabify to deliver tailored experiences and boost customer engagement across multiple cities.
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Cabify used the Braze platform to run a two-part email campaign for White Cane Awareness Day. The first email was... "invisible" and accessible only by screen readers, highlighting app accessibility features. A follow-up email explained the campaign's purpose and encouraged users to revisit the first message. The campaign achieved an 84% re-open rate for the initial email. This approach raised social awareness and boosted user engagement.
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Braze helped BlaBlaCar boost email open rates by 24%. BlaBlaCar wanted to reach users more effectively through email. They tested... sender names using Braze's customer journey tools. Real person names as senders increased open rates by over 20%. The best results came from using a popular male name in France and Russia. BlaBlaCar now sends French campaigns from "Julien" and plans to expand this approach.
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Braze Canvas Flow helped BlaBlaCar recover abandoned bookings. The team used personalized emails, push notifications, and content cards to reach... users who left the booking process. Automated journeys and A/B testing improved message timing and relevance. BlaBlaCar saw a 30% increase in bookings and a 48% rise in click rates. The solution made campaigns faster to launch and more effective at engaging customers.
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Uber Carshare used Braze to reduce cart abandonment and boost engagement. They sent targeted reminders to users who left bookings... incomplete, leading to a 20% increase in completed trip bookings. For car owners, onboarding messages and badge prompts doubled conversion rates from 5-8% to 16%. The team launched campaigns in just one hour, down from 24. Braze helped Uber Carshare run hundreds of campaigns with a small team.
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Braze helped Sonder improve member onboarding and engagement. Sonder used Braze to automate onboarding flows, raising activation by 50%. Daily... product usage increased by 22%. Retention rates rose by 43%. Personalized messaging and SMS alerts kept members safe and informed. The platform let Sonder focus resources on growth and member care.
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Gympass used Braze to personalize user journeys with targeted emails, in-app messages, and push notifications. This approach tripled account creation... and drove a 25% increase in new net revenue from subscriber flows. Click-through rates reached up to 70%. Gympass also improved conversion rates by up to 5% using personalized surveys and campaign flows. The marketing team gained efficiency by automating campaigns and focusing on data-driven engagement.
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Braze helped Equinox boost club and online membership by 150% in one month. The team used Braze Content Cards and... Connected Content to personalize app experiences. They increased engagement by 21% through targeted campaigns. Equinox delivered hundreds of personalized journeys for members. The solution unified digital and in-person experiences for premium fitness.
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ClassPass used Braze Audience Sync to improve its paid ad targeting and save time. The marketing team automated audience updates... for Facebook, Google, and TikTok, replacing manual list uploads. This led to a 2% increase in conversion rates on TikTok. The team also saved 6 hours per month across social platforms. ClassPass now delivers more relevant ads and messages using real-time customer data.
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Braze helped Sonder boost member engagement and product adoption. Sonder used Braze to automate onboarding and send targeted push notifications.... A geo-targeted safety campaign increased activations by 50%. Digital Product Usage rose by 22%. Retention improved by 43%. SMS and email channels kept members informed and safe. Braze enabled Sonder to deliver personalized care and reduce churn.
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Braze helped Too Good To Go boost purchases by 135% through personalized notifications and behavior-based segmentation. The company used Braze... to send targeted messages based on user preferences and real-time supply, doubling conversion rates. Automated campaigns matched users with available "surprise baskets," increasing engagement and reducing attrition. Data integration enabled fast, autonomous syncing of user segments, improving operational efficiency. Too Good To Go reduced CRM costs while increasing ROI and supporting its mission to cut food waste.
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Braze helped Life360 boost annual trial signups by 105%. Life360 used Braze to launch a personalized year-in-review campaign. The campaign... used multi-channel messaging, including in-app, email, and push notifications. Social sharing by users increased 15 times. Personalized experiences grew by 20%. Life360 cut engineering time in half for campaign setup and improved marketing efficiency.
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Braze helped EverWash boost conversion rates by 37% with strategic onboarding messages. EverWash used Braze Canvas Flow to send personalized... messages to new users in their first 30 days. This improved 30-day retention by 7%. The company increased email sends to 2 million with a 95.5% delivery rate. Push notifications and SMS further improved user engagement and reduced support calls.
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Too Good To Go used Braze to send personalized notifications and segment users by behavior. They matched supply and demand... for their Surprise Bags, sending alerts when relevant food was available nearby. This approach led to a 135% increase in purchases from CRM and doubled message conversion rates. Automated campaigns and dynamic content helped reduce churn and improve operational efficiency. The team synced behavioral segments to Braze in weeks, making the process run automatically.
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Braze helped SimpliSafe cut 4 weeks from development per system by automating user data integration. SimpliSafe used Braze's data transformation... to centralize survey, call, and direct mail data into user profiles. This eliminated manual processes and let the marketing team launch new channels faster. The team gained a single customer view, enabling quicker personalization and campaign execution. SimpliSafe now saves time and resources while improving customer engagement.
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Wyze used Braze to improve messaging with in-app integration and user segmentation. They focused on onboarding and targeted campaigns for... their Cam Plus subscription. By using Braze Canvas and Segment, Wyze created custom flows for different user groups and devices. This approach led to a 56% increase in conversions. The team could now test and refine campaigns quickly, driving deeper customer connections.
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Braze Data Transformation helped SimpliSafe save four weeks of development time by connecting four systems for unified customer data. The marketing team... now builds user profiles and personalizes campaigns without engineering help. SimpliSafe uses webhooks to move survey, call, and direct mail data into Braze. This centralized view enables faster channel launches and better segmentation. The team acts on customer insights more quickly, improving engagement and resource use.
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Viber used Braze to improve its messaging and user engagement. The team set up A/B tests and segmented users by... activity level. They saw a 50% increase in conversions with in-app banner messages. Active users had up to a 13% higher conversion rate in some regions. Braze helped Viber automate campaigns, personalize messages, and save time for their teams.
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Upday used Braze to run a four-month push notification campaign. They targeted users who had not opened the app in... 30 days. The campaign reactivated 528,000 lapsed users. Engagement among targeted users increased by 4.9%. Upday’s marketing team could analyze results instantly in Braze, saving days of work. This helped Upday boost ad reach and revenue.
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Braze helped Tapas Entertainment double new user retention. Tapas used Braze Canvas and Amplitude to improve onboarding and personalize messages.... They automated campaigns and tracked user behavior in real time. This led to a 28% increase in 'Ink' purchases and a 10% rise in the episode read funnel. Tapas also saw a 30% boost in email open rates.
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Storytel used Braze Content Cards to personalize messages for users. They wanted to improve loyalty and expand their app experience.... With Braze, Storytel created local campaigns and adapted messages for each market. They used in-app messages, email, and push notifications to reach users. Storytel grew their subscriber base to 1.5 million and saw a 20-30% view rate on Content Cards. Email open rates also hit an all-time high.
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