Real-World Case Studies and Customer Success Stories with Braze

Wallapop used Braze to launch a five-week gamified campaign called Wallachallenge. The campaign sent push notifications and in-app messages to... boost user engagement during the COVID-19 pandemic. Wallapop saw a 31% increase in monthly active users and a 227% rise in user listings. Over 150,000 users participated, with targeted users making 235% more chats. Braze Canvas helped Wallapop test and optimize cross-channel communications for better results.
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Braze helped トゥモローランド boost staff coordination favorites by 190%. The company unified EC and store data to automate personalized 'Thank... you' messages after purchases. App integration enabled automated cart abandonment scenarios and expanded personalized outreach to all app members. A/B testing with Waseda University improved timing for cart recovery. The team now leads data-driven OMO marketing in Japanese apparel.
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Braze helped Petz boost online revenue by 737% from 2019 to 2021. Petz used Braze to build data-driven, cross-channel marketing... campaigns. The team automated personalized messages to increase customer lifetime value and reduce acquisition costs. Petz integrated Braze with tools like Segment and Snowflake for unified data. Strategic messaging and testing led to Petz becoming the top online pet retailer in Brazil. Petz learned which channels worked best for re-engagement and repeat purchases.
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Braze helped Kauche, a Japanese shopping app, boost daily active users and retention. Kauche used Braze as a testing ground... for new features before full development. By integrating Braze with Claude Code and BigQuery, they cut analysis time from hours to minutes. This let them run more experiments and improve marketing precision. As a result, Kauche saw a 90% reduction in analysis workload and a 68x increase in DAU after pivoting their business model.
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Braze helped Dafiti boost revenue per user by 300%. Dafiti unified its messaging and used in-app messages and gamification to... engage customers. The company ran A/B tests to improve campaign performance. Orders increased by 82% and conversions rose by 43% compared to the control group. Dafiti also improved segmentation and campaign creation speed.
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Braze helped Crumbl launch an interactive SMS quiz for their Martha Stewart dessert collaboration. The campaign used two-way SMS to... match customers with desserts, driving a 373% higher conversion rate and a 249% higher click rate than average. Over 82% of participants opened the Crumbl app within two days. The experience boosted app traffic, sales, and brand loyalty. Crumbl now has a scalable model for future interactive campaigns.
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Coches used Braze Canvas Flow to boost user engagement and conversions. They redesigned onboarding and reactivation journeys to keep users... active. Personalized onboarding led to a 352% increase in ad responses and a 533% rise in ads posted. Reactivation campaigns saw a 2892% jump in monthly reactivated users. Users who received push notifications had a 1500% increase in conversions, while those who got both email and push saw a 2400% rise. Multichannel messaging and tailored experiences drove these results.
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BEES used Braze to improve communication with small and medium retailers. Before, BEES had limited ways to update customers about... orders. With Braze and Segment, BEES added real-time order updates through push notifications, emails, and in-app messages. This helped retailers know the status of their orders and reduced support tickets by 15%. BEES now gives customers better information and a more personal experience.
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Braze helped amondz, a jewelry shopping app, increase conversion rates by 20%. Before Braze, amondz could not segment users or... personalize messages. With Braze, they sent targeted push notifications and in-app messages based on user actions. This led to higher engagement and a 50% increase in click rates for personalized messages. amondz now delivers a more relevant shopping experience to each user.
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24S used BrazeAI to boost sales with personalized shopping experiences. They launched eight campaigns to address friction points like out-of-stock... items and abandoned carts. Using AI-powered product recommendations, 24S increased add-to-cart rates by 7% and conversion rates by 35% in six months. The team consolidated three platforms into Braze, reducing costs and speeding up campaign launches. Real-time inventory data and urgent messaging helped recover lost sales and engage new customers.
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Braze helped Dafiti boost revenue per user by 300%. Dafiti unified its messaging and added automation, A/B testing, and gamification... to its customer engagement. The company used in-app messages and cross-channel campaigns to drive a 43% increase in conversion rate and 82% more orders. Gamified campaigns like "Scratch & Win" and countdown offers led to higher engagement. Dafiti improved segmentation and campaign creation speed with Braze.
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Braze helped Petz boost digital sales by 737% from 2019 to 2021. Petz used Braze and Braze Alloys to send... personalized, cross-channel messages. The marketing team automated product recommendations based on customer data. Petz increased product sales by 300% and improved customer lifetime value. The company tested channels like email, Facebook, and WhatsApp for better engagement.
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Braze helped サツドラ unify POS, location, and purchase data for better marketing. Before, they used paper flyers and mass emails,... with little personalization. With Braze and BigQuery, they built a system for personalized, cross-channel campaigns. Royal customer campaigns increased per-user spend by over 20%. Targeted offers using visit frequency and location data boosted spend by 15%. A sports team app collaboration achieved nearly 50% coupon redemption.
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Overstock used Braze to improve customer engagement with personalized, real-time messaging. By switching to Braze, Overstock sent fewer but more... targeted emails. This led to a 21% conversion rate and a 38% open rate, both well above industry benchmarks. Automated product alerts and cross-channel messaging helped drive repeat visits and stronger customer relationships. The focus on segmentation and personalization made their campaigns more effective.
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Jumbo, an Australian lottery retailer, used Braze to personalize their onboarding experience. This led to an 18% increase in new... user retention. Revenue per active user also rose by 16%. The company focused on keeping customers engaged and coming back to play. Braze helped Jumbo grow their business with targeted customer engagement.
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Braze helped Grove Collaborative boost conversions with a targeted browse abandon campaign. Grove replaced their old system after it failed... during a key sales period. Using Braze and Shopify integration, they sent personalized emails to shoppers who left without buying. The campaign achieved a 10% checkout rate, 41% add to cart rate, and 3% click-through rate. These results validated Grove’s personalization strategy and improved customer engagement.
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24S used BrazeAI to boost sales with AI-powered personalization. They launched eight triggered campaigns, including back-in-stock alerts and abandoned cart... notifications. The back-in-stock campaign led to a 7% increase in add to cart rate over six months. The abandoned cart campaign drove a 35% increase in purchase conversion rate in the same period. 24S also reduced technology costs and integration time by consolidating platforms with Braze.
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Central Retail used Braze to migrate all seven business units to a unified messaging platform in under 50 days. They sent 97.5... million messages in the first two months, improving customer engagement with targeted, cross-channel campaigns. The migration reduced tech stack complexity and enabled real-time personalization. Central Retail now runs thousands of active campaigns, powered by better customer insights. The project was completed with minimal downtime and strong collaboration between teams.
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e. l.f. Beauty used Braze and Stitch to boost digital engagement and loyalty. They launched creative cross-channel campaigns using SMS,...push notifications, and in-app messages. Monthly mobile app usage rose by 125% in six months. Loyalty offer redemptions increased by 58% year-over-year. The Beauty Squad loyalty program grew to over 5.3 million members. e.l.f. also improved campaign efficiency and personalized customer experiences.
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Braze helped Erewhon boost mobile order engagement by 20%. About half of targeted users placed a mobile order within 90... days. Erewhon doubled their monthly active user volume after launching with Braze. The marketing team reduced campaign setup time by 33%. Erewhon used Braze to deliver personalized, cross-channel campaigns via email, SMS, push, and in-app messages. These efforts strengthened loyalty and increased revenue from digital channels.
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KakaoStyle used Braze Currents to stream CRM campaign data and combine it with internal user data. This integration gave them... real-time insights into customer behavior and message performance. They built dashboards to track creative effectiveness and identify the most responsive customer segments. Teams used these insights to tailor messages and promotions. As a result, KakaoStyle saw a 35% increase in monthly app traffic.
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Max used Braze to launch a cross-channel campaign before the release of a major film. They created a personalized in-app... survey to recommend content based on user data. The campaign led to a 3.36% increase in views of recommended titles and a 3.12% rise in sessions started. The click-through rate on in-app messages was six times higher than the control group. Max plans to repeat this strategy for future releases.
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Kayo Sports used Braze and OfferFit to deliver AI-powered personalized messaging across channels. They increased personalized message variations from 300... to 1.2 million. This led to a 14% rise in subscriptions, 8% higher annual occupancy, and 105% more cross-sales. The average subscription price also rose by 20%. BrazeAI Decisioning Studio enabled real-time, multichannel customer engagement.
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Braze helped HBO Max LATAM boost viewer engagement and reduce churn. Using in-app message surveys, HBO Max segmented fans into... groups and collected voluntary data. This enabled personalized streaming experiences and targeted recommendations. The strategy led to a 35–50% survey participation rate, a 40% increase in CRM communication performance, and a 15% rise in engagement and churn prevention. HBO Max marketers now create data-driven, personalized journeys for subscribers.
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Max used Braze and Snowflake to send personalized movie recommendations and reminders. They launched a "Remind Me" feature with in-app... messages and push notifications for movie premieres. This campaign led to an 18% increase in viewers and a 13% decrease in churn. On premiere nights, viewership rose by 30% compared to a control group. Max's CRM team found the campaigns easy to repeat and iterate.
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Hinge used Braze to launch its “Most Compatible” campaign, aiming to help users form real connections instead of endless swiping. The campaign paired... users every 24 hours based on preferences and activity, using cross-channel messaging with emails, push notifications, and in-app messages. Hinge A/B tested campaign elements to boost engagement. After launch, click-through rates for emails and push notifications increased by 200%. The campaign helped users go on more dates and improved app engagement.
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Max used Braze to launch an interactive cross-channel campaign for the Fantastic Beasts premiere. They created a "What's Your Hogwarts... House" survey to collect zero-party data and deliver personalized content. The campaign drove a 6X higher click rate to in-app messages compared to benchmarks. Max also saw a 3.36% lift in viewership of recommended titles and a 3.12% lift in session starts. The team plans to use this strategy for future fan campaigns.
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Second Dinner used Braze Content Cards to keep MARVEL SNAP players engaged after launch. They delivered timely, personalized updates without... interrupting gameplay. 96% of users first saw new campaigns through Content Cards, and 86% of voting page traffic came from these cards. This approach cut update times and boosted operational efficiency. Player retention and community engagement improved across platforms.
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Braze helped BUGECE, an entertainment ticketing platform, boost signup conversions by 32% and email open rates by 63%. Before Braze, BUGECE... used four separate tools, causing inefficiency and inconsistent messaging. Switching to Braze unified their communications and enabled personalized, cross-channel campaigns. The team used AI features like Intelligent Timing and Item Recommendations to target users at the right moment. With Braze and Mixpanel integration, BUGECE gained deeper insights and improved user engagement.
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BandLab used Braze to move users from its free Studio to paid Memberships. They promoted features like Voice Cleaner using... in-app messages, Content Cards, and push notifications. BandLab tested different messages and creative to target active users. Content Cards drove a 12.1% impression-to-click rate and a 6.4% click-to-membership rate for power users. BandLab now uses Braze across the customer lifecycle, from onboarding to monetization.
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Peacock used Braze to launch a personalized year-in-review campaign. The campaign celebrated user milestones and encouraged free users to upgrade.... By targeting users with tailored messages across email, push, and in-app channels, Peacock saw a 20% drop in churn over 30 days. The campaign also led to a 6% increase in upgrades from free to paid subscriptions and a 2-point lift in return rate. Braze helped Peacock optimize messaging and boost customer engagement.
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Braze Cloud Data Ingestion helped NAVER WEBTOON sync 5 million users in 10 minutes. The company used its own predictive... user modeling data to target users likely to leave or make purchases. With Braze, NAVER WEBTOON sent personalized CRM messages to different user groups. This approach boosted user retention and lifetime value. Automating CRM processes saved 640 work hours each month. Machine learning powered more efficient and targeted campaigns.
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NAVER WEBTOON used Braze Connected Content to boost user engagement. They integrated their recommendation engine with Braze to automate and... personalize content for readers. This led to higher click-through rates, more webtoon completions, and increased payment rates. Real-time data and dynamic messaging helped keep users interested. The platform also reduced marketing workload by automating recommendations.
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Virgin Red used Braze to simplify its marketing tech stack, moving from three tools to one. With Braze Cloud Data... Ingestion, they sent 469,000 emails, achieving a 45% open rate and over 7,000 clicks for a referral program. The marketing team could run campaigns with less engineering help. Braze enabled personalized, cross-channel messaging and easier data integration with Snowflake. Campaigns saw high engagement, including a contest with a 48% open rate and 20% click rate.
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TUI used Braze to improve customer journeys and boost app engagement. Before the holiday season, TUI redesigned its messaging with... real-time personalization, AI, and geolocation. This multichannel strategy led to a 118% increase in customers booking holidays via the app. Purchases of extras like airport parking rose by 205%. The share of holiday sales driven by the app grew by 78%. TUI now connects with customers at every stage, using email, SMS, and push notifications.
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Luxury Escapes used BrazeAI Agent Console to improve email segmentation. They moved from rule-based cohorts to AI-driven segmentation using 10... types of website event signals. This change led to a 10% increase in revenue per user, a 7% rise in total transaction value, and a 6% boost in purchase count. The team tested AI segmentation against their old system and saw better conversion rates. BrazeAI helped deliver more relevant messages to new users.
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Dayuse used BrazeAI Agent Console to improve repeat booking rates. They replaced generic messages with AI-personalized campaigns based on user... data like booking history and language. After switching from external AI tools to BrazeAI, Dayuse saw a 23% improvement in repeat campaign performance and doubled revenue from their wishlist campaign. Their small CRM team now delivers personalized content at scale, increasing overall booking conversion rates by 90%.
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Braze Canvas Flow helped BlaBlaCar recover abandoned bookings. The team used personalized emails, push notifications, and in-app messages to reach... users who left before finishing their reservations. With Braze, BlaBlaCar automated multichannel journeys and tested different messages. This led to a 30% increase in bookings and a 48% higher click rate. The solution made campaigns faster to launch and easier to manage.
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Braze helped BlaBlaCar boost bookings by 30% and increase click rates by 48%. BlaBlaCar used Braze Canvas Flow to automate... cross-channel journeys and send personalized messages at the right time. The team targeted users who abandoned bookings with email, push, and in-app messages. They used A/B testing and segmentation to improve engagement. Personalized content led to more conversions than generic messages. BlaBlaCar saved time and improved campaign results with automation and real-time analytics.
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Virgin Red used Braze to simplify its tech stack and boost loyalty program engagement. By consolidating three tools into one,... Virgin Red achieved a 45% open rate on a 469,000-email campaign and drove over 7,000 members to learn about its referral program. The team used Braze’s cloud data collection and Snowflake integration to personalize campaigns and reduce manual work. This led to higher member sign-ups and more efficient marketing operations.
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Braze helped Hosco boost user engagement with personalized onboarding and re-engagement campaigns. Hosco saw a 54% increase in click-to-open rates... and 10,000 new job applications. The company used Braze Canvas to personalize messages and nudge users to complete profiles and apply for jobs. App store ratings rose from about 4 to 4.7 on Google Play and 4.8 on Apple’s App Store. Hosco improved user retention and drove more job applications in just two months.
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Braze Canvas Flow helped BlaBlaCar recover abandoned bookings with targeted, personalized messages. The team used email, push, and in-app content... to reach users who left before completing a booking. By segmenting audiences and automating journeys, they increased engagement and conversions. BlaBlaCar saw a 30% rise in bookings and a 48% uplift in click rates. Personalization and A/B testing drove these results, making campaigns more effective.
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Virgin Red used Braze to simplify their tech stack, moving from three tools to one for customer engagement. With Braze Cloud... Data Ingestion, they achieved a 45% open rate and over 7,000 click-throughs during an IP warmup campaign. The marketing team could now run campaigns and personalize messages using Snowflake data, without heavy engineering support. A competition campaign saw a 48% open rate and 20% clickthrough rate, with 8.6% of recipients entering. Virgin Red now manages all messaging channels in one place, driving both engagement and new member acquisition.
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Stori used Braze to improve customer experience with interactive WhatsApp messaging. Customers could update their address with one click and... get important account info easily. WhatsApp campaigns led to three times more interaction than push notifications. Address update conversions rose by 26% compared to in-app processes. Stori streamlined operations and boosted customer retention across Latin America.
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Hugosave used Braze to improve onboarding for its financial app. They built a data-driven, gamified experience using Canvas Flow, content... cards, push notifications, and email. This approach guided users through missions and rewarded them for completing tasks. As a result, Hugosave saw a 300% increase in the rate of users opening full accounts. The campaign reduced onboarding friction and boosted customer engagement.
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Braze helped Hugosave boost new user engagement by over 300%. Hugosave used Braze Canvas Flow, content cards, push notifications, and... email to reduce onboarding friction. Personalized, data-driven onboarding journeys guided users through key financial steps. Gamification features encouraged users to learn about saving and investing. The result was a sharp increase in formal account openings and improved customer loyalty.
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Braze helped マネックス証券 overcome strict financial regulations and phishing risks. The company used Braze's web pop-ups and push notifications to... reach customers when email was not allowed. They segmented users by trading experience and ran A/B tests to improve campaigns. Pop-ups doubled campaign entries compared to email alone. Annual revenue impact reached about 100 million yen. January 2025 saw a record 47,000 new accounts opened.
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Tala used Braze Banners to let marketers control the app home screen. Before, every update needed a developer and an... app release, slowing down marketing. With Braze, marketers can now update content, targeting, and creative instantly, without engineering help. By 2025, Tala delivered over 100 unique, personalized Banners in Mexico, all managed by the marketing team. This change gave Tala full independence and faster customer engagement.
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Stori used Braze to improve customer engagement with WhatsApp messaging. Customers could update their address in one click and get... account info easily. Stori saw 3X more engagement with WhatsApp than push notifications. Conversion rates for address updates rose by 26% compared to in-app processes. Braze helped Stori streamline operations and boost retention with targeted, multi-channel campaigns.
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Stash used Braze to personalize onboarding for new users. They built multi-channel campaigns that responded to user behavior in real... time. This approach led to a 64% increase in email click-through rates and a 72% increase in open rates. Stash saw a 20.34% conversion rate for users starting their first deposit. Nearly 60,000 new users began investing with Stash. Personalized messaging helped users move past drop-off points and build investing habits.
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Braze helped Hugosave improve onboarding for its savings app. Hugosave used Canvas Flow, Content Cards, push notifications, and emails to... guide new users. The onboarding process included gamified Quests and rewards to keep users engaged. As a result, the rate of clients opening a full account increased by over 300%. Hugosave now delivers a more personal and engaging experience for every new client.
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Braze helped Too Good To Go boost campaign ROI with large-scale personalization. The company used Braze to match supply and... demand, sending dynamic, relevant messages based on user behavior and inventory. CRM-driven purchases increased by 135%, and message conversion rates doubled. Automated syncing of behavioral segments improved efficiency. Personalized notifications reduced churn and increased user engagement.
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Delivery Hero used Braze's Push Stories to boost user engagement for its Talabat brand. The company sent personalized, visual push... notifications to users who had not interacted in seven days. These notifications included interactive image carousels and action buttons. The goal was to re-engage inactive users with fun, immersive stories. Delivery Hero is known for innovation in food delivery marketing.
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Braze helped mon-marché. fr, a Paris-based online grocery delivery service, automate and personalize customer messaging. By using Braze data transformation,...the team integrated external data sources without manual work. This enabled more targeted campaigns, like personalized order reminders. As a result, mon-marché.fr saw a 43% increase in orders and a 21% rise in notification open rates. The platform made customer data easier to use and improved campaign performance.
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Braze helped Joe & the Juice boost sales by 56% with personalized loyalty messaging. The team automated customer journeys across... email, in-app, and push channels. Loyalty card sales rose 75% after launching targeted campaigns. The marketing process became faster and more efficient. The average campaign open rate reached 81%.
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Joe & the Juice used Braze to improve their loyalty program and boost sales. They sent personalized, automated campaigns through... email, in-app messages, and push notifications. This led to a 56% increase in sales and a 75% rise in loyalty card sales. The team also saved time by automating marketing processes. Customer engagement and campaign open rates improved significantly.
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Grubhub used Braze to send personalized year-end summary emails to 30 million diners. The campaign used dynamic content and data-driven... personalization to engage users. Grubhub saw a 100% increase in social media mentions. Word-of-mouth referrals rose by 18%. The emails highlighted diners' order history and favorite foods, boosting brand awareness.
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Delivery Hero used Braze Push Stories to re-engage lapsed users of its Talabat brand. The team sent personalized, interactive push... notifications to customers who had not interacted in seven days. These push notifications included rich visuals and carousel-like galleries. The campaign aimed to boost engagement during the 2018 World Cup. Delivery Hero focused on creating fun, relevant stories to bring users back.
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Braze helped KFC Trinidad and Tobago boost sales and customer engagement. The team used Braze Canvas Flow to automate lifecycle... campaigns with limited resources. Their mobile welcome series increased session frequency by 384% and average lifetime revenue by 9.37 times. The "Terrific Tuesday" campaign drove over 20% of weekly purchases and raised user LTV by 5.31 times. Personalized, data-driven messaging improved retention and brand presence.
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KFC Ecuador used Braze Canvas and Intelligence Suite to boost digital engagement. They targeted users who downloaded but did not... redeem mobile coupons. By testing different messages and using Intelligent Timing, they sent offers at the best moment for each customer. This approach led to a 15% increase in revenue. KFC Ecuador also gained deeper insights into customer segments and reduced abandoned coupons.
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KFC España used Braze to address negative feedback about their fries. They identified customers who had bought the old fries... and sent them personalized offers for free new fries. The campaign achieved a 95% email open rate, a 679% increase in app downloads, and a 20x boost in daily orders on launch day. KFC gave away 17 tons of fries and saw record daily sales through their app. The campaign generated 42 million impressions and 1.3 million social interactions.
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Braze helped KFC Ecuador boost revenue by 15% using cross-channel marketing. KFC wanted more users to redeem mobile coupons. They... used Braze Canvas and Intelligence Suite to test and deliver messages at the best time. KFC ran campaigns with email and push notifications to increase coupon use. This led to higher customer engagement and more sales.
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Braze helped Papa Johns UK unify three legacy CRMs into a single local marketing hub. Franchisees gained easy access to... customer data, enabling targeted SMS campaigns. The new platform drove a 180% increase in SMS revenue and a 170% rise in purchases from SMS. Over 13 million SMS messages were sent in 2024, supporting 6,000+ campaigns. Customer complaints dropped by 72% due to more relevant messaging and better compliance features.
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KFC India used Braze to launch the gamified “Bucket It” campaign. The campaign ran across email, push notifications, SMS, and... in-app messages. KFC India saw a 22% increase in average daily orders per store and a 23% lift in daily revenue per store. New users grew by 22% and repeat orders rose by 27%. The campaign used real-time data and cross-channel messaging to boost engagement and retention.
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Braze helped Pizza Hut boost revenue by 21% using personalized customer engagement. Pizza Hut switched from an inflexible email and... SMS system to Braze for better cross-channel communication. They used machine learning to test and optimize email strategies in real time. This led to a 30% increase in transactions and a 10% rise in profit. The team also launched push notifications and in-app messaging for deeper customer relationships.
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Rappi used Braze to boost customer retention and engagement with personalized WhatsApp campaigns. The company targeted inactive users and encouraged... active users to make more purchases. WhatsApp campaigns led to an 80% increase in purchases compared to control groups. Rappi also saw a 28% rise in reactivated users making a purchase within 30 days, and a 43% increase in users making two or more purchases. Braze helped Rappi automate user journeys and segment audiences for better results.
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Braze helped Wallapop boost marketplace engagement by shifting from buyer discounts to behavior-led promotions. Wallapop used Braze to target actions... like listing creation and communication opt-ins, driving a 20% conversion of listers to buyers. Listing quality improved, with a 3% higher sold rate versus control. The team built a repeatable growth framework, expanding CRM reach and controlling costs. Wallapop now runs scalable, data-driven campaigns for sustainable growth.
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Braze helped Bazaar re-engage inactive customers using real-time restock notifications. Bazaar used Braze Canvas to trigger alerts based on customer... consent, product interest, and live inventory data. The campaign led to a 29% increase in open rates, 26% more orders, and 21% higher revenue. Automated segmentation and messaging reduced manual work and sped up campaign launches. Bazaar cut reliance on paid ads and improved customer retention with timely, data-driven engagement.
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Braze helped Rappi boost purchases by 80% using WhatsApp campaigns. Rappi targeted lapsed and active users with personalized deals. The... WhatsApp channel achieved a 71% read rate for active users and 67% for lapsed users. Rappi saw a 28% lift in users reactivated to make one purchase, and a 43% lift for two or more purchases within 30 days. Braze enabled fast campaign setup and precise audience segmentation. WhatsApp proved to be a powerful channel for customer retention and engagement.
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Snoonu used the Braze platform to launch a gamified shopping campaign in their grocery store, Snoomart. The "Spin the Wheel"... campaign encouraged repeat orders and rewarded customers instantly through in-app messages and push notifications. The campaign was built and launched in just 30 days. Snoonu saw a 39% increase in orders, 32% more revenue, and 30% more brand page visits compared to their Ramadan peak. Braze enabled fast deployment and automated reward distribution without heavy development work.
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Jobplanet used Braze to automate and personalize marketing for job seekers and companies. They faced challenges with manual campaign setup... and slow performance analysis. By adopting Braze, they launched real-time personalized campaigns and tested new features quickly. This led to a 2-3X increase in message clicks and saved 10X time per campaign. The team now uses data-driven insights to improve engagement and drive business growth.
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Canva used Braze to boost user engagement during the COVID-19 pandemic. They increased weekly email sends from 30 million to... 50 million while keeping deliverability at 99%. Open rates rose by 33% and platform engagement grew by 2.5%. Canva used Braze’s localization tools to send emails in 20 languages, saving days of work. Their personalized campaigns helped millions of users stay informed and engaged.
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Braze helped PureGym send personalized, timely emails to over 129,000 members. PureGym used Braze's API and dynamic segmentation to deliver... updates about gym closures, class changes, and equipment alerts. This approach made sure members got the right message at the right time. PureGym achieved a 55% email open rate. The CRM team also reduced their workload and improved member satisfaction.
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Wellhub used Braze to personalize user journeys across email, in-app messaging, and push notifications. The company tripled its subscription volume... and achieved up to 70% click-through rates. Personalized campaigns drove a 25% increase in new net revenue from new subscribers. Wellhub used behavioral data and in-app questionnaires to tailor communications. Marketing automation freed up the team to focus on strategy and conversion optimization.
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BrazeAI Operator helped Cleo transform its welcome email series into a personalized experience for each member. Cleo used BrazeAI to... create and debug complex Liquid code, matching content to each user's life stage and care needs. This led to an 81% drop in unsubscribe rates and a 284% increase in app launches. Push notification engagement rose by 124%, and meaningful in-app actions grew by 178%. Cleo's team delivered tailored support without extra resource strain, proving the value of advanced personalization.
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Braze helped ClassPass improve ad ROI by automating audience targeting for Facebook, Google, and TikTok. ClassPass used Braze's audience sync... to dynamically update paid ad audiences, saving 2 hours per social channel each month. TikTok conversion rates increased by 2%. The marketing team reduced manual work and improved campaign efficiency. ClassPass now delivers more relevant messages and optimizes ad spend using real-time data.
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Braze helped Gympass personalize wellness journeys for users. Gympass used Braze Canvas Flow to send targeted emails, in-app messages, and... push notifications. These campaigns drove 25% of new subscriber revenue and tripled sign-ups. Click rates reached up to 70%. Conversion rates improved by up to 5% through customized flows and surveys. Gympass automated marketing, freeing teams to focus on strategy and growth.
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8fit used the Braze Predictive Suite to target users most likely to buy. They segmented users by purchase likelihood and... sent tailored subscription offers. This approach led to a 3.75X increase in conversions compared to other campaigns. 8fit also reduced email volume by excluding low-probability users, saving 100,000 emails weekly. The team gained new insights into user behavior and improved campaign ROI.
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Cabify used Braze to launch a personalized year-end campaign called "Wrapped". The campaign used in-app HTML messages to show users... their travel stats and encourage app updates. 70% of users viewed the campaign more than once, with some seeing it up to 15 times. After two weeks, over 87% of rides were completed on the latest app version. The campaign drove high user engagement and app adoption.
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Cabify used Braze to launch a two-part email campaign for White Cane Awareness Day. The first email was "invisible" but... included descriptive text for screen readers. After opening, users received a second email explaining the campaign and highlighting Cabify's accessibility features. The campaign achieved an 84% re-open rate for the first email. This effort raised social awareness and showed Cabify's commitment to inclusion and accessible technology.
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Braze helped BlaBlaCar boost email open rates by up to 24%. The company tested different sender names in email campaigns... across France and Russia. Using a real person's first name as the sender increased open rates by over 20% compared to using "BlaBlaCar". The best results came from common male names. BlaBlaCar now uses these insights to improve campaigns in multiple countries.
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Cabify used the Braze platform to run a two-part email campaign for White Cane Awareness Day. The campaign aimed to... raise social awareness and highlight accessibility efforts for visually impaired users. The first email was a simple image with an audio description, while the second explained the campaign's purpose and Cabify's accessibility features. The campaign achieved an 84% email reopen rate, showing strong user engagement. Cabify's approach drew attention on social media and in the press.
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FREE NOW used Braze to boost driver activation by 47% with in-app messages and SMS. The company tested letting drivers... choose their own incentive quests, which increased engagement. Braze's triggered messages helped reduce ride cancellations, raising conversions by 4.33% among customers who tried to cancel. SMS campaigns to lapsed users led to a 21% rise in bookings. These strategies improved both driver retention and customer satisfaction.
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Clipchamp used Braze to target lapsed users and boost engagement. They replaced disconnected marketing tools with Braze, making it easier... to track and personalize messages. By testing offers and using in-browser messaging, they achieved a 600% lift in winbacks over the control group. Integration with Amplitude helped the team analyze campaign results and share insights. Content Cards also drove more users to update billing and join teams.
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Jumbo Interactive used Braze to launch cross-channel campaigns for Oz Lotteries. They targeted high-value customers with personalized offers using Content... Cards, mobile push, email, and web. Amplitude analytics helped identify users likely to buy higher-priced tickets and download the app. The Superdraw campaign drove a 300x increase in revenue from larger ticket sales. Web Content Cards led to a 5% app download conversion rate.
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Kayo Sports used Braze and AI to personalize messages for each subscriber. They increased personalized message variations from 300 to... 1.5 million. This led to a 14% rise in subscriptions and a 105% boost in cross-sells. Average annual occupancy grew by 8%. Subscription prices also went up by 20%. The AI-driven approach improved customer loyalty and lifetime value.
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