Real-World Case Studies and Customer Success Stories with Braze

Max used Braze and Snowflake to send personalized movie recommendations and reminders. They launched a "Remind Me" feature with in-app... messages and push notifications for movie premieres. This campaign led to an 18% increase in viewers and a 13% decrease in churn. On premiere nights, viewership rose by 30% compared to a control group. Max's CRM team found the campaigns easy to repeat and iterate.
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Hinge used Braze to launch its “Most Compatible” campaign, aiming to help users form real connections instead of endless swiping. The campaign paired... users every 24 hours based on preferences and activity, using cross-channel messaging with emails, push notifications, and in-app messages. Hinge A/B tested campaign elements to boost engagement. After launch, click-through rates for emails and push notifications increased by 200%. The campaign helped users go on more dates and improved app engagement.
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Second Dinner used Braze Content Cards to keep MARVEL SNAP players engaged after launch. They delivered timely, personalized updates without... interrupting gameplay. 96% of users first saw new campaigns through Content Cards, and 86% of voting page traffic came from these cards. This approach cut update times and boosted operational efficiency. Player retention and community engagement improved across platforms.
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Max used Braze to launch an interactive cross-channel campaign for the Fantastic Beasts premiere. They created a "What's Your Hogwarts... House" survey to collect zero-party data and deliver personalized content. The campaign drove a 6X higher click rate to in-app messages compared to benchmarks. Max also saw a 3.36% lift in viewership of recommended titles and a 3.12% lift in session starts. The team plans to use this strategy for future fan campaigns.
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BandLab used Braze to move users from its free Studio to paid Memberships. They promoted features like Voice Cleaner using... in-app messages, Content Cards, and push notifications. BandLab tested different messages and creative to target active users. Content Cards drove a 12.1% impression-to-click rate and a 6.4% click-to-membership rate for power users. BandLab now uses Braze across the customer lifecycle, from onboarding to monetization.
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Braze helped BUGECE, an entertainment ticketing platform, boost signup conversions by 32% and email open rates by 63%. Before Braze, BUGECE... used four separate tools, causing inefficiency and inconsistent messaging. Switching to Braze unified their communications and enabled personalized, cross-channel campaigns. The team used AI features like Intelligent Timing and Item Recommendations to target users at the right moment. With Braze and Mixpanel integration, BUGECE gained deeper insights and improved user engagement.
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NAVER WEBTOON used Braze Connected Content to boost user engagement. They integrated their recommendation engine with Braze to automate and... personalize content for readers. This led to higher click-through rates, more webtoon completions, and increased payment rates. Real-time data and dynamic messaging helped keep users interested. The platform also reduced marketing workload by automating recommendations.
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Braze Cloud Data Ingestion helped NAVER WEBTOON sync 5 million users in 10 minutes. The company used its own predictive... user modeling data to target users likely to leave or make purchases. With Braze, NAVER WEBTOON sent personalized CRM messages to different user groups. This approach boosted user retention and lifetime value. Automating CRM processes saved 640 work hours each month. Machine learning powered more efficient and targeted campaigns.
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Peacock used Braze to launch a personalized year-in-review campaign. The campaign celebrated user milestones and encouraged free users to upgrade.... By targeting users with tailored messages across email, push, and in-app channels, Peacock saw a 20% drop in churn over 30 days. The campaign also led to a 6% increase in upgrades from free to paid subscriptions and a 2-point lift in return rate. Braze helped Peacock optimize messaging and boost customer engagement.
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Overstock used Braze to improve customer engagement with personalized, real-time messaging. By switching to Braze, Overstock sent fewer but more... targeted emails. This led to a 21% conversion rate and a 38% open rate, both well above industry benchmarks. Automated product alerts and cross-channel messaging helped drive repeat visits and stronger customer relationships. The focus on segmentation and personalization made their campaigns more effective.
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Jumbo, an Australian lottery retailer, used Braze to personalize their onboarding experience. This led to an 18% increase in new... user retention. Revenue per active user also rose by 16%. The company focused on keeping customers engaged and coming back to play. Braze helped Jumbo grow their business with targeted customer engagement.
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Braze helped Grove Collaborative boost conversions with a targeted browse abandon campaign. Grove replaced their old system after it failed... during a key sales period. Using Braze and Shopify integration, they sent personalized emails to shoppers who left without buying. The campaign achieved a 10% checkout rate, 41% add to cart rate, and 3% click-through rate. These results validated Grove’s personalization strategy and improved customer engagement.
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Braze helped Erewhon boost mobile order engagement by 20%. About half of targeted users placed a mobile order within 90... days. Erewhon doubled their monthly active user volume after launching with Braze. The marketing team reduced campaign setup time by 33%. Erewhon used Braze to deliver personalized, cross-channel campaigns via email, SMS, push, and in-app messages. These efforts strengthened loyalty and increased revenue from digital channels.
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KakaoStyle used Braze Currents to stream CRM campaign data and combine it with internal user data. This integration gave them... real-time insights into customer behavior and message performance. They built dashboards to track creative effectiveness and identify the most responsive customer segments. Teams used these insights to tailor messages and promotions. As a result, KakaoStyle saw a 35% increase in monthly app traffic.
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24S used BrazeAI to boost sales with AI-powered personalization. They launched eight triggered campaigns, including back-in-stock alerts and abandoned cart... notifications. The back-in-stock campaign led to a 7% increase in add to cart rate over six months. The abandoned cart campaign drove a 35% increase in purchase conversion rate in the same period. 24S also reduced technology costs and integration time by consolidating platforms with Braze.
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e. l.f. Beauty used Braze and Stitch to boost digital engagement and loyalty. They launched creative cross-channel campaigns using SMS,...push notifications, and in-app messages. Monthly mobile app usage rose by 125% in six months. Loyalty offer redemptions increased by 58% year-over-year. The Beauty Squad loyalty program grew to over 5.3 million members. e.l.f. also improved campaign efficiency and personalized customer experiences.
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Central Retail used Braze to migrate all seven business units to a unified messaging platform in under 50 days. They sent 97.5... million messages in the first two months, improving customer engagement with targeted, cross-channel campaigns. The migration reduced tech stack complexity and enabled real-time personalization. Central Retail now runs thousands of active campaigns, powered by better customer insights. The project was completed with minimal downtime and strong collaboration between teams.
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Braze helped Wallapop boost marketplace engagement by shifting from buyer discounts to behavior-led promotions. Wallapop used Braze to target actions... like listing creation and communication opt-ins, driving a 20% conversion of listers to buyers. Listing quality improved, with a 3% higher sold rate versus control. The team built a repeatable growth framework, expanding CRM reach and controlling costs. Wallapop now runs scalable, data-driven campaigns for sustainable growth.
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Braze helped Bazaar re-engage inactive customers using real-time restock notifications. Bazaar used Braze Canvas to trigger alerts based on customer... consent, product interest, and live inventory data. The campaign led to a 29% increase in open rates, 26% more orders, and 21% higher revenue. Automated segmentation and messaging reduced manual work and sped up campaign launches. Bazaar cut reliance on paid ads and improved customer retention with timely, data-driven engagement.
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Braze helped Rappi boost purchases by 80% using WhatsApp campaigns. Rappi targeted lapsed and active users with personalized deals. The... WhatsApp channel achieved a 71% read rate for active users and 67% for lapsed users. Rappi saw a 28% lift in users reactivated to make one purchase, and a 43% lift for two or more purchases within 30 days. Braze enabled fast campaign setup and precise audience segmentation. WhatsApp proved to be a powerful channel for customer retention and engagement.
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Snoonu used the Braze platform to launch a gamified shopping campaign in their grocery store, Snoomart. The "Spin the Wheel"... campaign encouraged repeat orders and rewarded customers instantly through in-app messages and push notifications. The campaign was built and launched in just 30 days. Snoonu saw a 39% increase in orders, 32% more revenue, and 30% more brand page visits compared to their Ramadan peak. Braze enabled fast deployment and automated reward distribution without heavy development work.
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Jobplanet used Braze to automate and personalize marketing for job seekers and companies. They faced challenges with manual campaign setup... and slow performance analysis. By adopting Braze, they launched real-time personalized campaigns and tested new features quickly. This led to a 2-3X increase in message clicks and saved 10X time per campaign. The team now uses data-driven insights to improve engagement and drive business growth.
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Canva used Braze to boost user engagement during the COVID-19 pandemic. They increased weekly email sends from 30 million to... 50 million while keeping deliverability at 99%. Open rates rose by 33% and platform engagement grew by 2.5%. Canva used Braze’s localization tools to send emails in 20 languages, saving days of work. Their personalized campaigns helped millions of users stay informed and engaged.
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Braze helped Hosco boost user engagement with personalized onboarding and re-engagement campaigns. Hosco saw a 54% increase in click-to-open rates... and 10,000 new job applications. The company used Braze Canvas to personalize messages and nudge users to complete profiles and apply for jobs. App store ratings rose from about 4 to 4.7 on Google Play and 4.8 on Apple’s App Store. Hosco improved user retention and drove more job applications in just two months.
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Braze Canvas Flow helped BlaBlaCar recover abandoned bookings with targeted, personalized messages. The team used email, push, and in-app content... to reach users who left before completing a booking. By segmenting audiences and automating journeys, they increased engagement and conversions. BlaBlaCar saw a 30% rise in bookings and a 48% uplift in click rates. Personalization and A/B testing drove these results, making campaigns more effective.
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Virgin Red used Braze to simplify their tech stack, moving from three tools to one for customer engagement. With Braze Cloud... Data Ingestion, they achieved a 45% open rate and over 7,000 click-throughs during an IP warmup campaign. The marketing team could now run campaigns and personalize messages using Snowflake data, without heavy engineering support. A competition campaign saw a 48% open rate and 20% clickthrough rate, with 8.6% of recipients entering. Virgin Red now manages all messaging channels in one place, driving both engagement and new member acquisition.
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Stori used Braze to improve customer engagement with WhatsApp messaging. Customers could update their address in one click and get... account info easily. Stori saw 3X more engagement with WhatsApp than push notifications. Conversion rates for address updates rose by 26% compared to in-app processes. Braze helped Stori streamline operations and boost retention with targeted, multi-channel campaigns.
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Stash used Braze to personalize onboarding for new users. They built multi-channel campaigns that responded to user behavior in real... time. This approach led to a 64% increase in email click-through rates and a 72% increase in open rates. Stash saw a 20.34% conversion rate for users starting their first deposit. Nearly 60,000 new users began investing with Stash. Personalized messaging helped users move past drop-off points and build investing habits.
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Braze helped Hugosave improve onboarding for its savings app. Hugosave used Canvas Flow, Content Cards, push notifications, and emails to... guide new users. The onboarding process included gamified Quests and rewards to keep users engaged. As a result, the rate of clients opening a full account increased by over 300%. Hugosave now delivers a more personal and engaging experience for every new client.
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Braze helped Papa Johns UK unify three legacy CRMs into a single local marketing hub. Franchisees gained easy access to... customer data, enabling targeted SMS campaigns. The new platform drove a 180% increase in SMS revenue and a 170% rise in purchases from SMS. Over 13 million SMS messages were sent in 2024, supporting 6,000+ campaigns. Customer complaints dropped by 72% due to more relevant messaging and better compliance features.
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KFC India used Braze to launch the gamified “Bucket It” campaign. The campaign ran across email, push notifications, SMS, and... in-app messages. KFC India saw a 22% increase in average daily orders per store and a 23% lift in daily revenue per store. New users grew by 22% and repeat orders rose by 27%. The campaign used real-time data and cross-channel messaging to boost engagement and retention.
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Braze helped Pizza Hut boost revenue by 21% using personalized customer engagement. Pizza Hut switched from an inflexible email and... SMS system to Braze for better cross-channel communication. They used machine learning to test and optimize email strategies in real time. This led to a 30% increase in transactions and a 10% rise in profit. The team also launched push notifications and in-app messaging for deeper customer relationships.
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Clipchamp used Braze to target lapsed users and boost engagement. They replaced disconnected marketing tools with Braze, making it easier... to track and personalize messages. By testing offers and using in-browser messaging, they achieved a 600% lift in winbacks over the control group. Integration with Amplitude helped the team analyze campaign results and share insights. Content Cards also drove more users to update billing and join teams.
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Jumbo Interactive used Braze to launch cross-channel campaigns for Oz Lotteries. They targeted high-value customers with personalized offers using Content... Cards, mobile push, email, and web. Amplitude analytics helped identify users likely to buy higher-priced tickets and download the app. The Superdraw campaign drove a 300x increase in revenue from larger ticket sales. Web Content Cards led to a 5% app download conversion rate.
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Kayo Sports used Braze and AI to personalize messages for each subscriber. They increased personalized message variations from 300 to... 1.5 million. This led to a 14% rise in subscriptions and a 105% boost in cross-sells. Average annual occupancy grew by 8%. Subscription prices also went up by 20%. The AI-driven approach improved customer loyalty and lifetime value.
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