Real-World Case Studies and Customer Success Stories with Braze

Braze helped Central Retail migrate their tech stack and improve customer messaging. Central Retail needed to move seven business units and 250 campaigns in under two months. Braze provided a phased ...rollout plan, onboarding sessions, and technical support. Central Retail sent 97.5 million messages in the first two months. They now use cross-channel campaigns with email and push notifications. Central Retail launched 382 million messages and 2,750 active Braze Canvases to date.
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Braze helped e.l.f. Beauty improve its digital customer experience and boost loyalty program adoption. e.l.f. used Braze to launch creative campaigns across mobile push, SMS, and in-app messages. The... company saw a 125% increase in monthly mobile app usage over six months. Loyalty offer redemptions rose by 58% year-over-year. e.l.f. also saved time by streamlining campaign processes and expanded digital engagement for its 5.3 million loyalty members.
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Braze helped Erewhon grow by enabling personalized, cross-channel marketing. Erewhon needed a platform to scale and support new channels. With Braze, they launched over 30 tailored journeys for loyal...ty members. Erewhon saw a 20% lift in mobile order engagement and a 2X increase in monthly active users. Campaign setup time dropped by about 33%. Braze's integrations with Shopify and Zapier improved data flow and campaign relevance.
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Braze Currents helped KakaoStyle improve its CRM strategy. KakaoStyle streamed campaign data and combined it with internal user data. This gave them better insights into customer behavior. They used ...these insights to target messages and promotions. As a result, KakaoStyle saw a 35% increase in monthly app traffic. The company now aligns CRM strategies with business goals more easily.
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BrazeAI Canvas helped 24S boost sales with AI-powered personalization. 24S wanted to increase purchase frequency and first purchase rates but struggled with disconnected platforms. Using Braze, they ...launched eight personalized campaigns, including abandoned cart and back-in-stock alerts. The abandoned cart campaign drove a 35% increase in purchase conversion rate over 6 months. The back-in-stock campaign led to a 7% increase in add to cart rate. 24S also reduced tech costs and integration time by consolidating their tech stack.
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Braze helped BEES improve real-time communication with retailers. BEES used Braze and Segment to send in-app messages, emails, and push notifications about order status. This gave retailers better de...livery data and personalized updates. The new system led to a 15% drop in order support and product info requests. BEES now provides a smoother, more reassuring experience for their retail customers.
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Braze helped Hugosave improve onboarding with data-driven engagement and gamification. Hugosave used Braze to create a personalized, cross-channel onboarding journey for new users. The onboarding inc...luded gamified 'Quests' and rewards, delivered through email and content cards. As a result, the rate of clients progressing to opening a full account increased by more than 300%. Hugosave now provides tailored guidance and nudges to help users build good financial habits.
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Braze helped BUGECE improve user experience and increase signups. Before Braze, BUGECE used four separate tools, causing inefficiency and low engagement. Switching to Braze unified their messaging an...d enabled AI-powered personalization. BUGECE saw a 32% increase in signup conversion from in-app messaging and a 63% rise in email open rates. The small team now works more efficiently and delivers better customer journeys.
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Braze helped Rightmove improve their email marketing. Rightmove needed better personalization and faster email delivery for up to 6 million daily emails. The Braze Email Deliverability Services team ...created a custom migration plan with strategic IP warming. Rightmove finished the migration ahead of schedule. They saw a 10% increase in clickthrough rate and cut bounce rates by over 50%. Large email sends now finish in 30 minutes instead of 4 hours.
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Braze helped Jobplanet personalize marketing in real time. Jobplanet faced challenges engaging both job seekers and companies and struggled with slow, resource-heavy campaign setups. By using Braze a...nd Liquid Personalization, Jobplanet automated and tested campaigns faster. They saw a 2-3X increase in clicks on messages and saved 10X time per campaign. The team now works more efficiently and delivers more targeted messages to users.
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Braze helped Pizza Hut improve its customer engagement. Pizza Hut used Braze to launch a machine learning multivariate test for email. This new approach led to a 30% increase in transactions. Revenue... went up by 21%. Profit increased by 10%. Braze made it easy for Pizza Hut to use more channels and personalize messages for customers.
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Braze helped BandLab move users from free Studio to paid Memberships. BandLab used in-app messages, Content Cards, and push notifications to promote features and drive trials. They tested different m...essages and used Personalized Paths for targeted journeys. Content Cards led to a 12.1% impression-to-click rate and a 6.4% click-to-membership rate for power users. BandLab now uses Braze across the customer lifecycle to boost engagement and monetization.
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Braze Content Cards™ helped Wondery boost audience engagement and promote Wondery+, their premium service. Wondery used Content Cards to deliver targeted content inside their app, making recommendati...ons without interrupting users. Users who engaged with Content Cards listened to 64% more unique episodes per week. Total click-through rates increased by 152% compared to unique CTRs. Wondery implemented Content Cards in six weeks, improving both marketing and product experience.
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Braze helped Peacock reduce churn by 20% with a personalized year-in-review campaign. Peacock used Braze, mParticle, and Movable Ink to highlight each user's viewing habits and favorite genres. The c...ampaign led to a 6% higher upgrade rate from free to paid subscriptions. Peacock also saw a 2-point increase in return rate to view content. The campaign helped Peacock keep more subscribers and boost engagement.
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Braze Cloud Data Ingestion helped NAVER WEBTOON improve user retention and lifetime value. NAVER WEBTOON used its own user modeling data to send personalized messages to different user groups. The co...mpany automated CRM processes, saving 640 work hours each month. They synced 5 million users to Braze in 10 minutes. Machine learning powered their CRM strategy, boosting engagement and purchases.
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Braze helped NAVER WEBTOON improve user engagement and webtoon completion rates. NAVER WEBTOON integrated its recommendation engine with Braze Connected Content to deliver real-time, personalized con...tent. This automation reduced marketer workload and enabled dynamic recommendations for all users. NAVER WEBTOON saw significant increases in click-through rates, completion rates, and payment rates after the integration.
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Braze helped Kayo Sports use AI to send personalized messages to each subscriber. Kayo Sports built a system called Customer Cortex with Braze and OfferFit. This system used data and AI to pick the b...est message, channel, and time for every user. Kayo Sports saw a 14% increase in subscriptions, an 8% rise in average annual occupancy, and a 105% boost in cross-sells. Subscription prices also went up by 20%.
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Braze helped Canva improve their email strategy during the COVID-19 pandemic. Canva used Braze to send more emails, growing from 30 million to 50 million per week, while keeping deliverability at 99%.... They used Braze's Connected Content tool to localize emails in 20 languages, saving days of work. Canva saw a 33% increase in open rates and a 2.5% rise in platform engagement. These results show strong user engagement and effective communication at scale.
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