Azira partnered with a leading Australian media company to help retailers understand consumer behavior during key shopping periods. The challenge was shifting consumer habits, unpredictable foot traf...fic, and more online shopping. Azira delivered data-driven insights on footfall, travel distance, and shopper profiles for grocery, electronics, and home improvement stores. Retailers used these insights to target the right customers and optimize campaigns. Results included a 16% increase in grocery store footfall before Easter and clear patterns in shopper demographics and travel distances.
Azira and GCommerce used real-world location data to help Chatham Bars Inn boost off-season bookings after renovations. They launched a targeted digital ad campaign to reach high-value travelers. The... campaign drove 890 visits, including 209 unique guests, and generated over $380,000 in revenue. Chatham Bars Inn saw a 6.7x return on ad spend and a 0.63% click-through rate, beating industry benchmarks. The partnership helped the hotel recover from a seasonal downturn and set up future marketing success.
Azira helped Mastercard boost international engagement at the UEFA Champions League Final. Mastercard wanted to stand out among many sponsors and connect with fans. Azira used real-time location data... for outdoor ads and digital retargeting. Black C Media created local content with Turkish hero Barış Telli. The campaign delivered over 1.05 million impressions. 27% of digital engagement came from international visitors.
Azira’s geo-targeting platform helped Black C Media drive a 43% increase in store traffic for Domestos at Hapeloğlu supermarkets. The campaign targeted female housekeepers near stores using real-time... and historical data. Azira’s footfall measurement tracked 3,955 in-store visits and a 1.672% footfall rate. Sales volume rose by 1,365% and revenue by 1,081%. The campaign delivered 577,978 ad impressions and outperformed market benchmarks for in-store traffic uplift.
Azira helped Vodafone boost Samsung phone sales by 78%. Vodafone wanted to connect digital ads with in-store visits. Azira used real-time audience data for dynamic OOH ads and digital retargeting. Bl...ack C Media managed a cross-channel strategy to guide users to stores. Results included a 4.3x higher click-through rate, 33% more accessories sold, and a 48% store visit rate from digital-to-retail campaigns.
Azira helped a leading global QSR brand expand into India. The brand faced low awareness and tough competition. Azira used custom audience targeting, campaign measurement, and attribution. They ran i...n-app ads with real-time geofencing for users aged 18 to 35 near restaurant sites. The campaign drove a 68.6% increase in footfall to restaurant locations. The QSR saw higher engagement, more sales, and clear return on ad spend.
McDonald's Singapore wanted to bring more people into their restaurants and boost sales. They worked with Stellar Ace and Azira to run out-of-home ads and target commuters with mobile offers. Azira u...sed geofencing and mobile ad targeting to reach people who saw the ads. They tracked how many people visited the stores after seeing the ads. The campaign led to more engagement, better measurement of ad results, and a wider reach.
Azira helped Škoda dealerships run a digital advertising campaign during the Tour de France. The goal was to increase dealership visits and car sales by targeting car shoppers and cycling fans. Azira... used audience targeting, personalized ads, and dealership-level reporting. The campaign generated 1,305 dealership visits across nine locations. Over 193,000 high-intent car shoppers saw the ads. The cost per visit was €3.45, which is lower than typical automotive averages.
Azira and Solimar ran a digital marketing campaign for the Armenia Tourism Committee. The challenge was to make Armenia a top travel spot and increase visitors from France, Germany, the USA, and the ...UAE. Azira used mobile location data to target audiences and ran ads on many channels. The campaign got over 30.7 million impressions and 300,000 engagements. It brought more than 24,000 unique international visitors to Armenia.
The South Australian Tourism Commission wanted to measure how their digital ads on SBS On Demand affected visits to South Australia during summer. They used Azira and InfoSum’s Private Path clean roo...m technology to match ad data with Azira’s identity graph while keeping data private. This let them see how well their campaign worked and improve future targeting. The campaign led to a 42% increase in visitors to South Australian tourist spots. The exposed audience had a 2.3% footfall rate, and 20,000 people visited after seeing the ads.
CASE STUDY South Australian Tourism Commission (SATC)
Azira and InfoSum helped the South Australian Tourism Commission measure the impact of digital ads on SBS On Demand. SATC wanted to know if their ads increased visits to South Australia. Using InfoSu...m’s Private Path clean room, Azira matched ad data with their identity graph while keeping data private. The campaign led to a 42% increase in visitors compared to a control group. 12,300 people from the exposed audience visited after seeing the ads. The footfall rate was 3.3% for the exposed group, higher than the 2.3% for the control group.
