Azira (formerly Teemo): Use-Cases, Insights and Reviews | 2025 Cuspera

Azira helped Škoda dealerships run a data-driven digital advertising campaign during France’s auto show season. The campaign targeted high-intent car shoppers using audience insights and dynamic, loc...ation-based ads. Azira’s platform exposed 408,000+ shoppers to targeted ads and generated 1,362 dealership visits across 13 locations. The cost per visit was €5.51, below typical automotive averages. Real-time reporting and agile execution improved marketing return on ad spend.
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Epsilon used Azira’s marketing intelligence platform to help amsterdam&partners change Amsterdam’s image and promote sustainable tourism. The "Renew Your View" campaign ran from November 2023 to Marc...h 2024. Epsilon targeted two main audience groups and used real-time location measurement to track results. The campaign generated over 18 million impressions and drove more than 150,000 visitors to ten featured attractions. This helped balance visitor distribution and improved the city’s reputation.
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Azira and Nine Entertainment helped an Australian furniture retailer boost showroom visits. The campaign used Nine's 9Tribes segmentation and Azira's consumer behavior data to target luxury buyers. A...ds promoted a 50% summer sale and premium product quality. The campaign led to a 1.8% increase in showroom footfall and a 148 Attribution Lift Index, surpassing industry standards. 48% of the exposed audience was likely to visit showrooms.
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Azira helped Vodafone boost Samsung phone sales by 78%. Vodafone wanted to connect digital ads with in-store visits. Azira used real-time audience data for dynamic OOH ads and digital retargeting. Bl...ack C Media managed a cross-channel strategy to guide users to stores. Results included a 4.3x higher click-through rate, 33% more accessories sold, and a 48% store visit rate from digital-to-retail campaigns.
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Azira and InfoSum helped the South Australian Tourism Commission measure the impact of digital ads on SBS On Demand. SATC wanted to know if their ads increased visits to South Australia. Using InfoSu...m’s Private Path clean room, Azira matched ad data with their identity graph while keeping data private. The campaign led to a 42% increase in visitors compared to a control group. 12,300 people from the exposed audience visited after seeing the ads. The footfall rate was 3.3% for the exposed group, higher than the 2.3% for the control group.
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Azira helped Škoda dealerships run a digital advertising campaign during the Tour de France. The goal was to increase dealership visits and car sales by targeting car shoppers and cycling fans. Azira... used audience targeting, personalized ads, and dealership-level reporting. The campaign generated 1,305 dealership visits across nine locations. Over 193,000 high-intent car shoppers saw the ads. The cost per visit was €3.45, which is lower than typical automotive averages.
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