Real-World Case Studies and Customer Success Stories with Audience2Media platform

Audience2Media used Impact’s data-driven platform to launch the #UAEcandothis campaign for Royal Sporting House. They selected 24 influencers to create... content on wellness, fitness, education, and more during the COVID-19 lockdown. The campaign reached 3.3 million people with 39 content pieces across Instagram, Twitter, and TikTok. Engagement rates hit 4.79%, which is 59.6% above the industry average. The campaign was planned and activated in just 72 hours.
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Card Factory used micro-influencers to boost brand awareness and drive store visits during the festive season. The campaign focused on... affordable, eco-friendly products for Christmas table settings. Influencers created authentic content, reaching 121,076 people with a 5.18% engagement rate. Contextual digital ads delivered 16 million impressions and a 0.19% CTR. The campaign mainly targeted women aged 34-49.
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Royal Sporting House ran a Raya campaign to boost brand presence in Malaysia and Singapore. The campaign used influencers and... Instagram to promote sporty Raya attire. It targeted people aged 25-44 near Royal Sporting House stores. The campaign reached 680,888 people and had a 30.10% engagement rate. It generated 1,423,002 impressions and a 0.84% click-through rate.
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Card Factory used Audience2Media for its "For a Christmas Well Spent" campaign. The goal was to boost brand awareness and... highlight eco-friendly products to UK shoppers. The campaign used micro-influencers on Instagram and digital ads to reach a 59% female audience aged 34-49. It achieved 121,076 reach, a 5.18% engagement rate, and 16 million contextual display impressions. The focus was on affordable, reusable Christmas products and driving store visits.
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Audience2Media ran a Raya campaign for Royal Sporting House to boost brand presence in Malaysia and Singapore. The campaign used... influencers and a Raya-themed Instagram filter to target 25-44 year-olds near stores. It achieved 680,888 reach, 1,423,002 impressions, and a 30.10% engagement rate. The campaign also delivered a 0.84% click-through rate. All activities aligned with digital and offline marketing for strong brand engagement.
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MyTenNights used Audience2Media to boost charity donations during Ramadan. The campaign used social data to pick influencers with high engagement.... Influencers created content across Instagram, YouTube, Twitter, and blogs. Top posts were turned into HTML5 ads for wider reach. Donations rose by 153% to £10.8 million. Instagram followers grew by 93%. Engagement rate was 27% above the industry average.
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Audience2Media helped Macmillan Cancer Support reach low income cancer patients. The campaign used behavioural advertising to target people seeking financial... advice. Audience2Media's platform identified and targeted users in real time. 67% of conversions came from mobile devices. The campaign achieved a 79.1% lower CPA than the target.
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Batiste wanted to grow brand awareness in Malaysia. They used beauty influencers to reach new customers and boost in-store sales.... Audience2Media picked top Instagram creators using audience data. The campaign had 22 influencers and 26 content pieces. It reached 784,200 people and got 10.6% engagement, 253% above the industry average. Video views hit 44,800.
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Batiste Dry Shampoo wanted to grow brand awareness in Malaysia and reach new customers. They used beauty influencers and Instagram... to boost in-store sales. The campaign featured a prize giveaway and targeted talent selection. 22 influencers created 26 pieces of content, reaching 784,200 people. Engagement hit 10.6%, which is 253% above the industry average.
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OYO Hotels UK wanted to grow their Instagram following by 25% and showcase their hotel locations. Audience2Media worked with UK... influencers who stayed at an OYO London hotel and shared their experiences on Instagram. Influencer content included stories and carousel posts, plus a Las Vegas trip giveaway for new followers. Behavioural Influencer Amplification targeted in-market audiences. The campaign achieved a 44.8% increase in followers, a 6.2% engagement rate, and 447,659 impressions.
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Audience2Media ran an influencer campaign for 4FINGERS Crispy Chicken to boost restaurant visits. The campaign targeted food lovers in Malaysia,... Singapore, and Australia using Instagram influencers. Influencers held competitions with free meal vouchers to drive traffic. The campaign involved 34 influencers and reached 740,000 people. It achieved an 11.78x ROI in earned media and a cost per engagement of $0.13.
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SayMine used Audience2Media to boost awareness of its digital privacy service. The campaign used influencers on Twitter, Instagram, and YouTube.... Influencers drove 8,292 link clicks and 632,169 impressions. The campaign produced 14 content pieces and 7,691 engagements. SayMine saw strong results in website visits and user engagement.
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Audience2Media created a bold mobile advert for the Toyota Vios launch in Malaysia. The campaign targeted 25-49 year olds and... encouraged test drives through a custom interstitial ad. The ad used behavioural targeting to reach business professionals in key cities. The campaign achieved a 1.08% CTR, 35% above industry average. Video completion rate reached 96%, and CPA was 317% below target.
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Juvéderm wanted to reach women aged 35+ in six European countries. Audience2Media used real-time audience behavioural data to target this... group. The campaign drove site visits and online bookings at local clinics. Click-through rate engagement increased by 157%. Cost per acquisition was 48% below target across all locations. Over 307 million ads were served in the UK, Germany, France, Spain, Italy, and the Netherlands.
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