Amazon Pinpoint Overview

Amazon Pinpoint facilitates scalable marketing communications via email, SMS, push notifications, or voice. It connects businesses with customers efficiently.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Funnel Analysis, as the business use cases that they have been most satisfied with while using Amazon Pinpoint.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Product Marketing
  • Campaign Monitoring
  • Lifetime Value Management
  • Segmentation And Targeting
  • Identify Target Customers
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Amazon Pinpoint.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Amazon Pinpoint Use-Cases and Business Priorities: Customer Satisfaction Data

Amazon Pinpoint works with different mediums / channels such as Review Sites, Amazon, Text SMS, etc.

Amazon Pinpoint's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc.


"...Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences...." Peer review

Amazon Pinpoint, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Amazon Pinpoint

Top Industries

  • Computer Software
  • Education
  • Apparel & Fashion

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Amazon Pinpoint is popular in Computer Software, Education, and Apparel & Fashion and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Amazon Pinpoint Use Cases

How efficiently Does Amazon Pinpoint manage your Engagement Management?

Amazon Pinpoint helps businesses understand their customers. It allows them to send personalized messages through different channels. This helps businesses increase user engagement and improve their apps.
"...Amazon Pinpoint | Customer Engagement Experiences | Amazon Web Services...." Customer Engagement Experiences

How efficiently Does Amazon Pinpoint manage your Sending & Publishing Communications?

Amazon Pinpoint allows you to send messages, schedule campaigns, and track user activity. You can use Amazon Pinpoint to analyze the impact of your outreach on your business goals. Amazon Pinpoint enables you to send messages to large groups of people.
"...Developers can leverage the Amazon Pinpoint APIs for message sending, scheduling campaigns, or tracking web and mobile activities...." Customer Engagement Experiences

9+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Amazon Pinpoint solved their Marketing Automation needs. Cuspera uses 191 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.


Getting Started with Amazon Pinpoint: A Multichannel Customer Communication Tool

Video Thumbnail

Peers used Amazon Pinpoint for engagement management and sending & publishing communications

Amazon Pinpoint Features

  • Low
  • Medium
  • High
AI Powered


Read Reviews (3)
Custom Reports


Read Reviews (44)


Read Reviews (32)
AI Powered


Read Reviews (3)
Custom Reports


Read Reviews (44)


Read Reviews (32)

Software Failure Risk Guidance


for Amazon Pinpoint

Top Failure Risks for Amazon Pinpoint

Amazon News

Amazon Partners With Zeta Global Deliver Gen AI Marketing Automation - Forbes

Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using AWS foundation models in the ... - source

19 Jun 2024

Amazon unveils cookieless ad-targeting solution at Cannes Lions - Marketing Dive

The Amazon Prime app is seen on a mobile phone. Amazon's new ad-targeting solution leverages AI to analyze billions of browsing, purchasing and ... - source

18 Jun 2024

Amazon Profile

Company Name


Company Website

Year Founded


HQ Location

Seattle, Washington