Real-World Case Studies and Customer Success Stories with Alliant

A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.
Show More..

Alliant’s data-driven audience strategy helped a leading hotel brand improve its acquisition campaign. The hotel brand used Alliant’s audience targeting and data enrichment solutions. These tools gav...e the brand a better view of consumer behavior. The campaign became more effective. The hotel brand saw better results from its marketing efforts.
Show More..

Highlights for Children used an Alliant custom model. They achieved 300% higher ROMI. This helped them grow their business. The model was rebuilt to improve results.

Alliant custom audiences helped a leading publisher in the home and garden sector grow subscriptions. The publisher wanted to get more subscribers for key titles. They used Alliant's audience solutio...ns to target people on social media. This approach helped them reach the right audience and boost subscription goals. The case shows how data-driven targeting can help publishers succeed on social media.
Show More..

A telecommunications brand wanted to improve video engagement using high-quality, privacy-safe data. They faced challenges in understanding how different data sets performed. Alliant worked with Neut...ronian to create an ethnicity-focused audience strategy. This strategy aimed to reach multicultural audiences with video messaging for new phone plans. The process involved comparing Neutronian certified segments with non-certified ones to prove the effectiveness of Alliant's data quality and audience development.
Show More..

Alliant helped Telco Brand use custom audience models. The goal was to get more people to watch their videos. Alliant used data-driven audience targeting. Telco Brand saw higher video engagement. The... solution focused on using rich consumer data for better results.
Show More..

A leading financial institution used Alliant Audiences and Cadent to improve brand health. They launched a brand awareness campaign in March 2021. The campaign adapted to changing media consumption h...abits. The institution aimed to enhance communication with consumers.
Show More..

Alliant helped a home warranty company use data optimization to protect homeowners and improve their bottom line. The company used Alliant's data solutions to get a better view of consumer behavior. ...This helped them make smarter decisions. The result was stronger protection for homeowners and better financial results for the company.
Show More..

High-quality data helps advertisers meet their goals. The data is certified and reliable. It improves advertising performance. The case study shows success in marketing. It highlights the importance ...of data quality.
Show More..

Road Scholar, a nonprofit provider of educational travel programs, wanted to increase enrollment through a direct mail offer. Alliant helped by creating two custom models to improve response rates. T...hey used Road Scholar's participant records and Alliant's data to predict optimal responders. The custom response model achieved a 118% higher response rate than the vendor average and reduced the cost per acquisition by 136%.
Show More..

American Home Protect wanted to improve their marketing and reduce costs. They used telemarketing and direct mail to get new customers. Rising costs made it hard to reach the right people. Alliant he...lped by creating a custom model using American Home Protect's data. This model identified the best prospects and reduced unnecessary outreach.
Show More..

A collectibles company wanted to reactivate inactive customers using direct mail. They partnered with Alliant to create a custom optimization model. Alliant analyzed the company's records of inactive... customers and segmented them into 20 groups based on response likelihood. The company tested three segments for mailing. They achieved higher response rates than expected using Alliant's solution.
Show More..

Alliant's CTV audience targeting helped a family cruise brand turn viewers into vacationers. The brand used data-driven marketing to reach the right audience. Alliant combined transactional, demograp...hic, and lifestyle data for precise targeting. The campaign focused on converting TV viewers into cruise bookings. Results show improved marketing performance for the travel industry.
Show More..