Real-World Case Studies and Customer Success Stories with Alliant

Alliant used Neutronian-certified data to help a leading family cruise brand improve their CTV audience strategy. The brand's agency compared... Alliant segments to other data providers during a spring-summer campaign. Alliant built custom models using purchase and brand data to target families with children and teens. These custom audiences drove higher website visitor conversion rates than other segments. The case shows the value of certified data in CTV marketing for travel brands.
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Alliant used its data-driven audience strategy for a leading hotel brand. The goal was to lower cost per acquisition in... a new customer campaign. Alliant built three custom models using past travel and purchase data. The hotel brand saw a $53 CPA, $161 lower than run-of-network audiences. The agency continued using Alliant's audiences for future campaigns.
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Alliant used its data-driven audience strategy for a leading hotel brand. The challenge was to lower customer acquisition costs using... high-quality, privacy-safe data. Alliant built three custom audience models based on past travel purchases and behaviors. The hotel brand used these models in their Q4 2023 programmatic advertising. They achieved a $53 cost per acquisition, $161 lower than run-of-network audiences and $37 lower than other third-party audiences. The agency continued using Alliant's audiences into Q1 2024.
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Alliant helped a magazine publisher turn online leads into magazine subscriptions using a custom predictive model. The model identified that... 65% of web registrants would subscribe, which is above average. Nearly 3,000 top prospects and 80,000 additional profitable names were found for direct mail. The cost per order dropped by 63%. This cross-channel marketing solution created new revenue and reduced costs for the publisher.
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Alliant helped a leading home and garden publisher lower subscription costs. The publisher wanted more subscribers for key titles using... Meta social channels. Alliant built custom audiences with transactional, CPG, social, and TV viewership data. These audiences were activated on social media. The publisher saw up to 30% lower cost per acquisition for subscriptions.
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Alliant helped Highlights for Children rebuild its magazine subscription payment models. The new custom Net Paid model targeted more qualified... prospects using campaign and DataHub data. Alliant's solution produced a custom audience of 1 million, with 33,000 from the new model. Highlights achieved 300% higher ROMI compared to their campaign goal. The team plans to expand prospecting with Alliant in future campaigns.
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Alliant helped a major life insurance company test digital display ads with direct mail. The company wanted to see if... adding digital ads would improve their acquisition program. Alliant split the audience into two groups: one got both direct mail and digital ads, the other got only mail. The group with both channels saw a 7% higher response rate and 14% more internet orders. Cost per converted policy was slightly lower for the test group.
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Alliant helped American Home Protect improve their direct mail marketing. They used predictive modeling and response data to find the... best prospects. The new approach identified 75% of the top mail universe. Direct mail response rates increased by 25%. The company saved $50,000 each week on postage and paper.
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Alliant helped American Home Protect improve their direct mail marketing. Alliant's data science team built a custom optimization model using... a year of direct mail response data. The model identified 75% of the best prospects and suppressed low responders. American Home Protect saw a 25% increase in direct mail response rate. They saved $50,000 weekly on postage and paper, reinvesting the savings.
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Alliant's optimization model helped a high-end bedding marketer improve direct mail ROI by 30%. The retailer struggled to convert leads... due to a complex order process. Alliant used consumer transactional, demographic, and lifestyle data to build a custom model. The model identified profitable prospects and suppressed poor performers. This targeted approach increased campaign efficiency and direct mail performance.
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Alliant helped a collectibles company reactivate inactive customers using data-driven direct mail. The company wanted to reengage customers who had... not purchased in 12-48 months. Alliant built a custom optimization model to predict which customers were most likely to respond. The company segmented its inactive file and tested mailings to different groups. The top group achieved a 10.83% order rate, over 5 times the expected 2%.
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Alliant used Neutronian certified audience segments to test data quality in advertising. Causal IQ ran campaigns comparing Alliant's certified segments... to non-certified third-party segments. The test showed Alliant segments delivered lower conversion costs and higher video engagement rates. Alliant proved that certified, high-quality data improves campaign performance for advertisers. This case highlights the value of data quality in marketing and advertising.
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Alliant partnered with Causal IQ to test Neutronian certified data segments. Causal IQ ran campaigns comparing Alliant's certified segments to... non-certified third-party segments. The certified segments delivered lower conversion costs and higher video engagement rates. Alliant's data outperformed other segments in direct head-to-head tests. This case shows the value of high-quality, privacy-safe audience data for advertisers.
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Alliant used its data modeling to help a leading telco brand reach multicultural audiences. The team built custom audience segments... focused on Hispanic consumers likely to buy new phone plans. The campaign used video messaging and achieved an 86% video completion rate. This outperformed third-party audiences at 81% and contextual audiences at 85%. The case shows how certified audience data can drive higher video engagement.
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Alliant used its data modeling to help a leading telco brand reach multicultural audiences. The team built custom audience segments... focused on ethnicity and telco plan purchasers. The telco brand used these segments for a Q4 2023 video ad campaign. Alliant's Neutronian Certified audiences achieved an 86% video completion rate. This outperformed third-party and contextual audiences, proving the value of high-quality, privacy-safe data.
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Alliant helped a high-tech consumer electronics brand boost its summer catalog campaign. The brand wanted to find more qualified households... for new customer acquisition. Alliant built custom look-alike models using first-party and transactional data. They focused on seasonal buyers and refined the audience to target high-propensity prospects. The campaign achieved a 12% lift in performance and a 112 index for contribution per order.
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Alliant Audiences helped a leading financial institution reach 28 million households with targeted TV ads. The campaign used Cadent’s advanced... TV platform to focus on addressable linear TV. The goal was to boost brand awareness and consideration in key markets. The campaign led to higher brand favorability and unaided awareness. More people made online deposits, called the bank, or visited the website after seeing the ads.
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Alliant's DataHub helped a leading food & beverage home delivery brand respond to COVID-19 challenges. The brand used multichannel optimization,... targeting audiences in both direct mail and Facebook. Alliant built six custom look-alike models to boost customer acquisition. The strategy led to over 20% efficiency in customer acquisition cost and a big increase in annual mail volume. Direct mail and social media worked together to grow home delivery orders.
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Alliant helped Road Scholar boost catalog signups for educational travel programs. Road Scholar used Alliant's custom response and lookalike models... to target likely responders. The models used two years of participant data plus demographic and lifestyle insights. Road Scholar achieved a 118% higher response rate than the vendor average. Cost per acquisition dropped by 136% compared to the campaign average.
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