Alliant: Use-Cases, Insights and Reviews | 2025 Cuspera

Road Scholar, a nonprofit provider of educational travel programs, wanted to increase enrollment through a direct mail offer. Alliant helped by creating two custom models to improve response rates. T...hey used Road Scholar's participant records and Alliant's data to predict optimal responders. The custom response model achieved a 118% higher response rate than the vendor average and reduced the cost per acquisition by 136%.
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High-quality data helps advertisers meet their goals. The data is certified and reliable. It improves advertising performance. The case study shows success in marketing. It highlights the importance ...of data quality.
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Highlights for Children used an Alliant custom model. They achieved 300% higher ROMI. This helped them grow their business. The model was rebuilt to improve results.

American Home Protect wanted to improve their marketing and reduce costs. They used telemarketing and direct mail to get new customers. Rising costs made it hard to reach the right people. Alliant he...lped by creating a custom model using American Home Protect's data. This model identified the best prospects and reduced unnecessary outreach.
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A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.
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A leading financial institution used Alliant Audiences and Cadent to improve brand health. They launched a brand awareness campaign in March 2021. The campaign adapted to changing media consumption h...abits. The institution aimed to enhance communication with consumers.
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