Alliant Overview

Alliant's offering focuses on enhancing marketing profitability through audience-based solutions. Leveraging transactional data and advanced data science, the product delivers high-performance technology solutions tailored for various marketing channels. A key feature is the integration of data into Amazon DSP, providing advertisers with quality, choice, and flexibility. This capability allows for precise audience targeting and improved campaign outcomes. The DataHub, central to Alliant's offerings, powers these audience solutions, ensuring data-driven marketing strategies. Additionally, the platform supports syndicated CPG segments, catering to consumer packaged goods markets. This strategic approach positions marketers to effectively engage audiences, optimizing campaign strategies and driving measurable results.

Use Cases

Customers recommend Advertisement, Direct Marketing, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Alliant.

Other use cases:

  • Engaging And Following Up
  • Billing And Invoice Management
  • Media Buying
  • Helpdesk Management
  • Lead Analytics
  • Competitive Intelligence
  • Sending & Publishing Communications
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Business Priorities

Acquire Customers and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Alliant.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
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Alliant Use-Cases and Business Priorities: Customer Satisfaction Data

Alliant works with different mediums / channels such as Website. and Omnichannel.

Alliant's features include Personalization. and Alliant support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Alliant analytics capabilities include Analytics, and Custom Reports.

Reviews

"...proprietary Cooperative Performance Databases are built from historical transaction-level customer records contributed by many of the world s leading direct response marketers, powering marketing decisions with a rich, detailed source of consumer behavioral information. ...." Peer review

Alliant, Salesken, Firefiles.ai, Gong, Jiminny, etc., all belong to a category of solutions that help Conversation Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alliant optimizes marketing profitability using audience-based solutions derived from transactional data. Advanced data science and high-performance technology are utilized.

Comprehensive Insights on Alliant Use Cases

How can Alliant optimize your Direct Marketing Workflow?

What solutions does Alliant provide for Lifetime Value Management?

How efficiently Does Alliant manage your Engaging And Following Up?

11 buyers and buying teams have used Cuspera to assess how well Alliant solved their Conversation Intelligence needs. Cuspera uses 215 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversation Intelligence needs.

Case Studies

CASE STUDY American Home Protect

American Home Protect wanted to improve their marketing and reduce costs. They used telemarketing and direct mail to get new customers. Rising costs made it hard to reach the right people. Alliant he...lped by creating a custom model using American Home Protect's data. This model identified the best prospects and reduced unnecessary outreach.

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Telecommunications

CASE STUDY Telco Brand

Alliant helped Telco Brand use custom audience models. The goal was to get more people to watch their videos. Alliant used data-driven audience targeting. Telco Brand saw higher video engagement. The... solution focused on using rich consumer data for better results.

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Hospitality

CASE STUDY A leading hotel brand

Alliant’s data-driven audience strategy helped a leading hotel brand improve its acquisition campaign. The hotel brand used Alliant’s audience targeting and data enrichment solutions. These tools gav...e the brand a better view of consumer behavior. The campaign became more effective. The hotel brand saw better results from its marketing efforts.

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Insurance

CASE STUDY Home Warranty Company

Alliant helped a home warranty company use data optimization to protect homeowners and improve their bottom line. The company used Alliant's data solutions to get a better view of consumer behavior. ...This helped them make smarter decisions. The result was stronger protection for homeowners and better financial results for the company.

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Publishing

CASE STUDY A leading publisher in the home and garden sector

Alliant custom audiences helped a leading publisher in the home and garden sector grow subscriptions. The publisher wanted to get more subscribers for key titles. They used Alliant's audience solutio...ns to target people on social media. This approach helped them reach the right audience and boost subscription goals. The case shows how data-driven targeting can help publishers succeed on social media.

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Hospitality

CASE STUDY Leading Hotel Brand

A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.

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lightning

Peers used Alliant for advertisement and direct marketing

Alliant Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.09/5 ★

Read Reviews (7)
Analytics

4.58/5 ★

Read Reviews (58)
Custom Reports

4.52/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.09/5 ★

Read Reviews (7)
Analytics

4.58/5 ★

Read Reviews (58)
Custom Reports

4.52/5 ★

Read Reviews (29)

Software Failure Risk Guidance

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for Alliant

Overall Risk Meter

Low Medium High

Top Failure Risks for Alliant

Alliant Insurance Services, Inc. News

Awards

Winners in Second Annual Stevie Awards for Technology Excellence Announced

Alliant won five Stevie Awards for Technology Excellence, recognizing its achievements in shaping the future of technology. The awards highlight outstanding performances across various sectors, with winners celebrated at a gala in New York.

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Executive

People Moves : Liberty Company Insurance Brokers Launch Liberty Naranjo ; King Joins Alliant Employee Benefits Team in Utah

Alliant Insurance Services has appointed Karston King as vice president of its Employee Benefits Team in Utah. King brings experience from GBS Benefits Inc., where he worked with clients in various sectors, including technology and manufacturing.

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M&A

Alliant Acquires AnalyticsIQ To Scale Up Its Audience Graph

Alliant has acquired AnalyticsIQ to enhance and expand its Audience Graph data platform. This move aims to strengthen Alliant's data-driven marketing capabilities by integrating AnalyticsIQ's predictive analytics and consumer data assets, enabling more precise audience targeting for advertisers and marketers.

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Partnership

Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility

Alliant has integrated its audience data into Amazon DSP, enabling advertisers to access high-quality, privacy-compliant audience segments for programmatic campaigns. This partnership enhances advertiser choice and flexibility by leveraging Alliants comprehensive consumer data within Amazons demand-side platform.

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Alliant Insurance Services, Inc. Profile

Company Name

Alliant Insurance Services, Inc.

Company Website

https://alliantinsight.com/

HQ Location

301 Fields Lane Brewster, NY 10509-2621

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