Alliant: Product updates, Customer stories, and Insights | 2026 Cuspera

Alliant used Neutronian certified audience segments to test data quality in advertising. Causal IQ ran campaigns comparing Alliant's certified segments to non-certified third-party segments. The test... showed Alliant segments delivered lower conversion costs and higher video engagement rates. Alliant proved that certified, high-quality data improves campaign performance for advertisers. This case highlights the value of data quality in marketing and advertising.
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Road Scholar, a nonprofit provider of educational travel programs, wanted to increase enrollment through a direct mail offer. Alliant helped by creating two custom models to improve response rates. T...hey used Road Scholar's participant records and Alliant's data to predict optimal responders. The custom response model achieved a 118% higher response rate than the vendor average and reduced the cost per acquisition by 136%.
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A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.
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American Home Protect wanted to improve their marketing and reduce costs. They used telemarketing and direct mail to get new customers. Rising costs made it hard to reach the right people. Alliant he...lped by creating a custom model using American Home Protect's data. This model identified the best prospects and reduced unnecessary outreach.
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Alliant helped Telco Brand use custom audience models. The goal was to get more people to watch their videos. Alliant used data-driven audience targeting. Telco Brand saw higher video engagement. The... solution focused on using rich consumer data for better results.
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Alliant custom audiences helped a leading publisher in the home and garden sector grow subscriptions. The publisher wanted to get more subscribers for key titles. They used Alliant's audience solutio...ns to target people on social media. This approach helped them reach the right audience and boost subscription goals. The case shows how data-driven targeting can help publishers succeed on social media.
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