Alliant Overview

Alliant's offering focuses on enhancing marketing profitability through audience-based solutions. Leveraging transactional data and advanced data science, the product delivers high-performance technology solutions tailored for various marketing channels. A key feature is the integration of data into Amazon DSP, providing advertisers with quality, choice, and flexibility. This capability allows for precise audience targeting and improved campaign outcomes. The DataHub, central to Alliant's offerings, powers these audience solutions, ensuring data-driven marketing strategies. Additionally, the platform supports syndicated CPG segments, catering to consumer packaged goods markets. This strategic approach positions marketers to effectively engage audiences, optimizing campaign strategies and driving measurable results.

Use Cases

Customers recommend Advertisement, Direct Marketing, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Alliant.

Other use cases:

  • Engaging And Following Up
  • Billing And Invoice Management
  • Media Buying
  • Helpdesk Management
  • Lead Analytics
  • Competitive Intelligence
  • Sending & Publishing Communications
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Business Priorities

Acquire Customers and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Alliant.

Other priorities:

  • Increase Customer Life Time Value
  • Improve ROI
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Alliant Use-Cases and Business Priorities: Customer Satisfaction Data

Alliant works with different mediums / channels such as Website. and Omnichannel.

Alliant's features include Personalization. and Alliant support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Alliant analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We ve been testing out some Alliant segments, and they are crushing it in terms of engagement and traffic!..." Peer review by Jennifer Barry, Director of Paid Social, Dragon360

Alliant, Salesken, Firefiles.ai, Gong, Jiminny, etc., all belong to a category of solutions that help Conversation Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Alliant optimizes marketing profitability using audience-based solutions derived from transactional data. Advanced data science and high-performance technology are utilized.

Comprehensive Insights on Alliant Use Cases

What solutions does Alliant provide for Direct Marketing?

How can Alliant optimize your Lifetime Value Management Workflow?

How does Alliant facilitate Engaging And Following Up?

18+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Alliant solved their Conversation Intelligence needs. Cuspera uses 215 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversation Intelligence needs.

Case Studies

Telecommunications

CASE STUDY Telecommunications Brand

A telecommunications brand wanted to improve video engagement using high-quality, privacy-safe data. They faced challenges in understanding how different data sets performed. Alliant worked with Neut...ronian to create an ethnicity-focused audience strategy. This strategy aimed to reach multicultural audiences with video messaging for new phone plans. The process involved comparing Neutronian certified segments with non-certified ones to prove the effectiveness of Alliant's data quality and audience development.

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Financial Services

CASE STUDY A leading financial institution

A leading financial institution used Alliant Audiences and Cadent to improve brand health. They launched a brand awareness campaign in March 2021. The campaign adapted to changing media consumption h...abits. The institution aimed to enhance communication with consumers.

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CASE STUDY Collectibles Company

A collectibles company wanted to reactivate inactive customers using direct mail. They partnered with Alliant to create a custom optimization model. Alliant analyzed the company's records of inactive... customers and segmented them into 20 groups based on response likelihood. The company tested three segments for mailing. They achieved higher response rates than expected using Alliant's solution.

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Telecommunications

CASE STUDY Telco Brand

Telco Brand used custom audience models to increase video engagement. They saw a 30% rise in video views. The strategy improved customer interaction. It also boosted brand awareness. The campaign was... a success.

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Hospitality

CASE STUDY Leading Hotel Brand

A leading hotel brand wanted to improve its customer acquisition campaign. They needed high-quality, privacy-safe data to compare different data sets. Alliant worked with Neutronian to create a custo...m audience strategy. This strategy aimed to drive conversions and reduce costs. The process involved comparing Neutronian certified segments with non-certified ones to measure performance.

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CASE STUDY American Home Protect

American Home Protect wanted to improve their marketing and reduce costs. They used telemarketing and direct mail to get new customers. Rising costs made it hard to reach the right people. Alliant he...lped by creating a custom model using American Home Protect's data. This model identified the best prospects and reduced unnecessary outreach.

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lightning

Peers used Alliant for advertisement and direct marketing

Alliant Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.09/5 ★

Read Reviews (7)
Analytics

4.58/5 ★

Read Reviews (58)
Custom Reports

4.52/5 ★

Read Reviews (29)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.09/5 ★

Read Reviews (7)
Analytics

4.58/5 ★

Read Reviews (58)
Custom Reports

4.52/5 ★

Read Reviews (29)

Software Failure Risk Guidance

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for Alliant

Overall Risk Meter

Low Medium High

Top Failure Risks for Alliant

Alliant Insurance Services, Inc. News

Partnership

Alliant Integrates Data into Amazon DSP: Offering Advertisers Quality, Choice and Flexibility

Alliant has integrated its audience data into Amazon DSP, enabling advertisers to access high-quality, privacy-compliant audience segments for programmatic campaigns. This partnership enhances advertiser choice and flexibility by leveraging Alliants comprehensive consumer data within Amazons demand-side platform.

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Partnership

Alliant Partners with Ribeye Media to Bolster Data Transparency and Scalability

Alliant partners with Ribeye Media to enhance data transparency and scalability.

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Partnership

Alliant Audiences Now Available in Experians New Data Marketplace

Alliant's audience data is now available in Experian's new data marketplace, enhancing consumer behavior insights by combining transactional, demographic, and lifestyle data from over 500 brands.

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The Forces Driving Stronger First-Party Data Practices

Ever since Google announced plans to deprecate third-party cookies back in 2020, marketers have been inundated with reminders of the importance of building a strong foundation of first-party data. That’s for good reason. While everyone agrees that more high-quality data is crucial for modern marketing success, it’s also important to acknowledge that not all data ...

The post The Forces Driving Stronger First-Party Data Practices appeared first on Alliant.

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Alliant Insurance Services, Inc. Profile

Company Name

Alliant Insurance Services, Inc.

Company Website

https://alliantinsight.com/

HQ Location

301 Fields Lane Brewster, NY 10509-2621

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