Alexa Overview

This is a summary of the comprehensive capabilities and benefits of Alexa based on over 6684 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Alexa, Ahrefs SEO Toolbar, Google Trends, Semrush, Brightedge SEO, etc., all belong to a category of solutions that help SEO. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Alexa is right for your needs? Our Cuspera AI engine can evaluate how Alexa fits your specific business needs, industry, and context. Get your personalized assessment report today.

Alexa supports business activities such as:

  • Engagement Management
  • Communication Management
  • Social Media Management
  • Competitive Intelligence
  • Community Building

Alexa can help you with many business goals, such as Acquire Customers, Scale Best Practices, Launch New Products, Enhance Customer Relationships, Increase Sales & Revenue, etc. It can help manage these activities if you use Offline Point Of Sale Social Media etc. for these needs. As a solution, Alexa's capabilities include SEO, Personalization, Gamification, etc.

Alexa was founded in 1994. Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Create Effective Ads with Google's Keyword Planner - 99Signals - Tech News, Tech Hacks, & More

Alexa Reviews

11 buyers and buying teams have used Cuspera to assess how well Alexa solved their SEO needs. Cuspera uses 6684 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific SEO needs.

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Alexa.

Other priorities:

  • Launch New Products
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve Efficiency
  • Build Brand Awareness
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Improve Digital And Social Presence
  • Improve Consistency
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Social Media Management , as the business use cases that they have been most satisfied while using Alexa.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.94/5

Read Reviews (486)

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Create Effective Ads with Google's Keyword Planner - 99Signals - Tech News, Tech Hacks, & More
engaging and following up

4.96/5

Read Reviews (325)

"...From the results you get, you ll be able to judge the current engagement level of your blog. ..."
engaging with scheduling & cadence

4.15/5

Read Reviews (2)

Communication Management with Offline and Point Of Sale

4.40/5

Read Reviews (179)

"...Table 2 assesses overlapping members across Lozansky s think tank, the content-sharing conspiracy theory sites in Starbird et al, 2018; those associated with GI Analytics according to New Knowledge s 2018 white paper; those who the 2019 Stanford study found published fake authors attributed to the GRU, [80] and the Alexa model s findings of overlapping sites between Russia Insider, Consortium News, The Saker, and The Nation...." Alexander Reid Ross Fooling the Nation: Extremism and the Pro-Russia Disinformation Ecosystem
sending & publishing communications

4.41/5

Read Reviews (176)

"...Sending messages, providing briefings, placing replenishment orders...."
tracking & monitoring communications

3.37/5

Read Reviews (1)

"...Buzzsumo is a social network tracking tool that helps you find the most shared content for a given topic or competitor. ..."
Social Media Management with Social Media, User Generated Content, Blogs and Website

4.75/5

Read Reviews (61)

"...Quality and Diversity of the views Number of inbounds links to site (also known as backlinks) Social Media share, likes, comments count Site Load Speed (which leads to visitors not leaving your site so quickly)Site..." Increase Alexa Rank Quickly in 2019
engaging on social media

4.89/5

Read Reviews (29)

"...Since December 1, 2019 we have analyzed social media engagement with 12,664,474 articles about COVID-19...."
social media analytics

4.11/5

Read Reviews (16)

"...It provides you a good analytical report of the performance of your website with other sites...."
scheduling post to social media

4.11/5

Read Reviews (7)

"...SEmruch show us blog statistic data, also show us blog rank, Alexa rank, Social sharing Followers, Google Page rank and also help in checking backlinks for blog or website...."
managing social media account

4.53/5

Read Reviews (5)

"...You can see the PR of the site and use Alexa Rank, PageRank, and other social metrics to your social media accounts to track those, as well. ..."
PEER EXPERIENCES
Engagement Management

4.94/5

Read Reviews (486)

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Create Effective Ads with Google's Keyword Planner - 99Signals - Tech News, Tech Hacks, & More
engaging and following up

4.94/5

Read Reviews (325)

engaging with scheduling & cadence

4.94/5

Read Reviews (2)

Communication Management with Offline and Point Of Sale

4.40/5

Read Reviews (179)

"...Table 2 assesses overlapping members across Lozansky s think tank, the content-sharing conspiracy theory sites in Starbird et al, 2018; those associated with GI Analytics according to New Knowledge s 2018 white paper; those who the 2019 Stanford study found published fake authors attributed to the GRU, [80] and the Alexa model s findings of overlapping sites between Russia Insider, Consortium News, The Saker, and The Nation...." Alexander Reid Ross Fooling the Nation: Extremism and the Pro-Russia Disinformation Ecosystem
sending & publishing communications

4.40/5

Read Reviews (176)

tracking & monitoring communications

4.40/5

Read Reviews (1)

Social Media Management with Social Media, User Generated Content, Blogs and Website

4.75/5

Read Reviews (61)

"...Quality and Diversity of the views Number of inbounds links to site (also known as backlinks) Social Media share, likes, comments count Site Load Speed (which leads to visitors not leaving your site so quickly)Site..." Increase Alexa Rank Quickly in 2019
engaging on social media

4.75/5

Read Reviews (29)

social media analytics

4.75/5

Read Reviews (16)

scheduling post to social media

4.75/5

Read Reviews (7)

managing social media account

4.75/5

Read Reviews (5)

63+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6684 insights from peers and experts to help you assess how these Alexa use cases fit your SEO needs.

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What's New with the 3rd Generation Echo Frames

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Frequently Asked Questions(FAQ)

for Alexa

What is Alexa?

Alexa is an SEO and Competitive Analysis Software to find reach and convert the audience. It helps to improve the content, SEO and PPC strategy, prove success, and discover new ideas for growing the traffic.

What is Alexa used for?

Alexa is a SEO Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Communication Management and Social Media Management .

What are the top features of Alexa?

SEO, Personalization and Gamification are some of the top features of Alexa.

Who uses Alexa?

Alexa is used by Information Technology And Services, Computer Software and Internet among other industries.

What are Alexa alternatives?

Ahrefs SEO Toolbar, Google Trends, Semrush and Brightedge SEO are popular alternatives for Alexa.

Where is Alexa located?

Alexa is headquartered at Seattle, Washington.

Popular Business Setting

for Alexa

Top Industries

  • Information Technology and Services
  • Computer Software
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise
lightning

Peers used Alexa to Acquire customers and Scale best practices

Peer and Expert Opinion on Features

for Alexa

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEO

3.98/5

Read Reviews (230)
Personalization

4.45/5

Read Reviews (151)
Gamification

4.60/5

Read Reviews (97)
Templates

4.13/5

Read Reviews (82)
Rewards

4.60/5

Read Reviews (66)
FEATURES RATINGS AND REVIEWS
SEO

3.98/5

Read Reviews (230)
Personalization

4.45/5

Read Reviews (151)
Gamification

4.60/5

Read Reviews (97)
Templates

4.13/5

Read Reviews (82)
Rewards

4.60/5

Read Reviews (66)

IT and Other Capabilities

for Alexa

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.69/5

Read Reviews (130)
Data Import

3.22/5

Read Reviews (419)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.69/5

Read Reviews (130)
Data Import

3.22/5

Read Reviews (419)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (24)
Email Support

4.60/5

Read Reviews (20)
Phone Support

4.43/5

Read Reviews (32)
24/7 Support

3.42/5

Read Reviews (476)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.64/5

Read Reviews (24)
Email Support

4.60/5

Read Reviews (20)
Phone Support

4.43/5

Read Reviews (32)
24/7 Support

3.42/5

Read Reviews (476)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (236)
Custom Reports

4.03/5

Read Reviews (1013)
Analytics

3.85/5

Read Reviews (585)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.02/5

Read Reviews (236)
Custom Reports

4.03/5

Read Reviews (1013)
Analytics

3.85/5

Read Reviews (585)

Software Failure Risk Guidance

?

for Alexa

Overall Risk Meter

Low Medium High

Top Failure Risks for Alexa

Vendor Profile Details

Company Name

Amazon

Company Website

https://www.amazon.com/

Year Founded

1994

HQ Location

Seattle, Washington

Employees

10001+

Social

Financials

IPO