Adapex | helps publishers grow their ad business, to optimize adops and maximize monetization
Media Production Case Studies and Success Stories with Adapex
CASE STUDY Voice of Motown
Voice of Motown used RevContent to boost ad revenue. The site wanted to increase earnings without hurting user experience. Adapex helped them add RevContent, a native advertising platform. RevContent... was easy to set up and gave them more control over ads. After using it, Voice of Motown saw a 7% increase in revenue and a 31% rise in ad viewability. The solution kept the site fast and user-friendly.
Adapex's header bidding solution helped NUFC.com, a Newcastle United fan site, boost its ad revenue. NUFC.com faced low mobile CPMs and underperforming ad layouts. Adapex deployed Merlin and Magnify ...to optimize ad placements and used Data Refinery for better mobile performance. In just weeks, CPM rose by 56%, RPS by 700%, RPM by 190%, impressions per page view by 250%, and overall monthly revenue by 560%. NUFC.com saw fast, strong results and improved user experience.
Adapex's header bidding solution helped NUFC.com, a fan site for Newcastle United, improve its ad revenue. NUFC.com faced challenges with low mobile CPMs and underperforming ad layouts. Adapex implem...ented Merlin™, Magnify™, and Data Refinery to optimize ad placements and use first-party data. As a result, NUFC.com saw CPM increase by 56%, RPS by 700%, RPM by 190%, impressions per page view by 250%, and overall monthly revenue by 560%. The site also improved user engagement and satisfaction.
RevContent helped Voice of Motown, a digital publisher for West Virginia sports, increase revenue. The Adapex team guided the integration of RevContent’s native advertising platform. Voice of Motown ...saw a 7% revenue uplift and a 31% increase in viewability. The solution was easy to implement and kept the user experience strong. Voice of Motown kept full control over ad placements and creatives.
Adapex used its Merlin and Magnify products to help Confidencial Digital, a Spanish-language news platform, improve ad revenue. The challenge was to boost revenue without hurting user experience or c...ontent quality. Adapex optimized ad placements and used first-party data for better targeting. As a result, Confidencial Digital saw higher revenue, better Revenue per Session (RPS), and improved CPMs. The site grew revenue with fewer ads and kept a strong user experience.
Adapex used Merlin and Magnify to help Confidencial Digital, a Spanish-language news platform, improve ad revenue. The team optimized ad placements and used first-party data for better targeting. The...y focused on raising revenue per session (RPS) and keeping the user experience strong. Confidencial Digital saw higher CPMs and overall ad performance. The CTO praised Adapex for growing revenue with fewer ads and a better customer experience.
Publishing Case Studies and Success Stories with Adapex
CASE STUDY The National Law Review
Adapex helped The National Law Review improve its website monetization. The site had strong traffic but outdated ad tech and limited optimization. Adapex implemented header bidding, server-side biddi...ng, ad refresh, new ad formats, and AI-powered layout optimization. After one year, The National Law Review saw impressions increase by 564%, RPS by 49%, RPM by 43%, and revenue by 42%. The client praised Adapex for their strategic improvements and strong results.
CASE STUDY A leading local news and information source (23rd largest independently owned daily newspaper in the U.S.)
Adapex deployed its monetization and optimization tech suite for a major local news site. The site wanted to boost revenue without changing its ad layout or adding new ad units. Adapex used header bi...dding, ad refresh, marketplace access, and analytics tools. The site saw a 66% increase in revenue, 43% higher CPM, 49% higher RPM, 50% higher RPS, and 115% more impressions. No development work was needed from the publisher.
Entertainment Case Studies and Success Stories with Adapex
CASE STUDY TheDailyQuiz.com
Adapex helped TheDailyQuiz.com boost ad revenue with its full tech suite. TheDailyQuiz.com needed better monetization and switched from a competitor to Adapex. Adapex used header bidding, data, and i...dentity solutions for a seamless transition. Results included a 200% increase in RPM, 217% more impressions per pageview, 308% more total impressions, 331% more pageviews, and 377% higher revenue. TheDailyQuiz.com now has a scalable, data-driven monetization strategy and strong support from Adapex.
Adapex helped TheDailyQuiz.com improve its ad monetization. TheDailyQuiz.com needed a better way to make money from its growing trivia site. Adapex used a full-stack approach with header bidding, dat...a, and identity solutions. The site saw a 200% increase in RPM, 217% more impressions per pageview, 308% more total impressions, 331% more pageviews, and 377% higher revenue. TheDailyQuiz.com now has a scalable and efficient monetization strategy.
Adapex used its Merlin header bidding technology to help Eurweb.com improve ad monetization. Eurweb.com wanted better revenue and a more optimized ad structure. Adapex did a full site audit and added... features like lazy loading, smart refresh, and new ad units. The team also set up a video ad unit for direct deals. After these changes, Eurweb.com saw higher revenue and a better user experience in just a few months.
Adapex used its Merlin header bidding and Google Ad Manager integration to help Quizzboom boost ad revenue. Quizzboom wanted to improve monetization and user experience compared to AdSense. Adapex fo...cused on native ads and real-time data optimization. In a few months, Quizzboom saw RPS up 76%, RPM up 52%, CPM up 32%, and daily revenue up 37%. The new strategy set a strong base for long-term growth in the quiz content market.
Adapex used its Merlin header bidding technology to help Eurweb.com improve ad monetization. The team performed a full site audit and found the ad structure needed changes. They added features like l...azy loading, smart refresh, and new ad units. Adapex also set up a video ad unit for direct deals. Eurweb.com saw higher revenue and a better user experience after these changes. The client praised Adapex for strong customer service and quick improvements.
Adapex Merlin™ helped Soundhound modernize their in-app header bidding for their music app. Soundhound wanted to increase revenue from their existing demand stack. Adapex consolidated partners and ad...ded more demand sources using Merlin™ and Prebid SDK. This led to immediate revenue uplifts and improved efficiency. Soundhound's Android app saw higher CPMs and increased revenue, while iOS revenue was protected by higher CPMs from header bidding.
Adapex used its M4 Tech Suite, including Magma and Merlin, to help PhantasyTour.com improve ad monetization. The team fixed issues with Google Double Click, enabled Safe Frames, and added new network...s to the header bidding stack. They also implemented ads.txt Guru and wrapper technology for ongoing optimization. As a result, CPMs nearly quadrupled, revenue grew by 217% year over year, and RPM and RPS increased by 227% and 203%. PhantasyTour.com saw strong growth despite lower site traffic during COVID.
Adapex helped Quizzboom launch with a strong monetization strategy. They used Merlin™ header bidding, AdSense integration, and a native ad-only approach. Adapex focused on boosting CPM, RPS, and dail...y revenue. In a few months, Quizzboom saw RPS up 76%, RPM up 52%, CPM up 32%, and daily revenue up 37%. This set Quizzboom up for long-term growth in the quiz content space.
Merlin, the in-app header bidding solution from Adapex, helped Soundhound modernize their music app monetization. Soundhound wanted to increase revenue and improve efficiency. Adapex consolidated dem...and partners and added more bidders using Merlin and Prebid SDK. The Android app saw higher CPMs and more revenue. The iOS app kept revenue steady with better CPMs. Soundhound now uses 16 demand sources and gets ongoing support from Adapex.
Legal Services Case Studies and Success Stories with Adapex
CASE STUDY The National Law Review
Adapex helped The National Law Review modernize its ad tech and boost monetization. The site lacked advanced features like header bidding and server-side bidding. Adapex implemented a full-stack solu...tion with new ad formats, AI-powered layout optimization, and demand quality monitoring. After one year, impressions increased by 564%, RPS by 49%, RPM by 43%, and revenue by 42%. The National Law Review now has a fully optimized ad stack and better user experience.
Real Estate Case Studies and Success Stories with Adapex
CASE STUDY Utahrealestate.com
Adapex’s Data Refinery helped Utahrealestate.com adapt to cookieless targeting. The platform uses AI and integrates with 26 universal IDs for privacy-first ad monetization. Utahrealestate.com saw a 1...0% increase in RPM across all browsers. On Safari, RPM rose by 19.3%. The solution future-proofed their revenue and improved performance in a changing digital ad landscape.
Adapex's Data Refinery helped Utahrealestate.com adapt to cookieless targeting and privacy rules. Utahrealestate.com used the Data Refinery to connect with 26 universal IDs and AI-driven signals. Thi...s solution increased RPM by 10% across all browsers. On Safari, RPM went up by 19.3%. The platform made it easy for Utahrealestate.com to boost revenue and stay ready for future changes in digital ads.
Internet Case Studies and Success Stories with Adapex
CASE STUDY Pissedconsumer.com
Adapex used its Data Refinery and Merlin header bidding technology to help Pissedconsumer.com improve ad and data monetization. The challenge was to boost engagement and revenue with smarter ad place...ments and a data-driven approach. Adapex's Dynamic Refresh technology increased impressions and revenue, while Data Refinery improved audience targeting and user identification. Pissedconsumer.com saw higher CPMs, RPMs, and clear revenue uplifts after switching from their previous AdOps vendor.
Adapex used its Data Refinery and Merlin header bidding technology to help Pissedconsumer.com improve ad and data monetization. The challenge was to boost engagement, optimize ad placements, and incr...ease revenue. Adapex ran a head-to-head test against the previous AdOps vendor. Their Dynamic Refresh technology and first-party data tools led to higher CPMs, RPMs, and better audience targeting. Pissedconsumer.com saw clear revenue uplifts and improved key performance metrics.
Adapex used its Server-to-Server (S2S) header bidding solution to help a popular online chat platform with over 60 million monthly page views. The platform wanted to boost ad revenue and tested Adape...x against a competitor. Adapex reduced latency, improved fill rates, and optimized ad performance. The results were strong: CPM increased by 15.7%, RPM and RPS both rose by 22.1%. The platform saw fast revenue growth and better results than the competing provider.
Adapex used the AI-powered podcast platform Rubio to help AndhraFriends, a publisher, add audio content and boost revenue. AndhraFriends wanted to find new ways to make money and improve revenue effi...ciency. Adapex integrated Rubio, which matched podcasts to the site’s audience and delivered dynamic audio ads. As a result, AndhraFriends saw a 48% increase in total revenue, a 182% improvement in CPM, and a 41% growth in RPS. The growth was steady and sustainable over time.
Adapex helped PenPal World, an online community, increase ad revenue and improve user experience. PenPal World faced declining ad revenue and too many ads on key pages. Adapex used a strategic ad lay...out and optimized ad placements. This led to a 509% increase in RPM, a 503% rise in revenue per session, and a 378% boost in net revenue. PenPal World now has better monetization and a more engaging platform for users.
Adapex used the AI-powered podcast discovery platform Rubio to help AndhraFriends, a publisher, add audio content and ads to their site. This solution made it easy for AndhraFriends to match podcasts... to their audience and create a new way to make money. After using Rubio, AndhraFriends saw a 48% increase in total revenue, a 182% improvement in CPM, and a 41% growth in RPS. These results show that adding audio ads can boost publisher revenue in a sustainable way.
Adapex helped PenPal World, a global online community, fix falling ad revenue and poor user experience. They used a new ad layout and high-impact ad units on busy pages. This led to a 509% jump in re...venue per mille, a 503% rise in revenue per session, and a 378% increase in net revenue. PenPal World saw more engagement and happier users. The partnership made the platform stronger and more profitable.
Adapex helped a popular online chat platform boost its ad revenue. The platform had over 60 million monthly page views but wanted better monetization. Adapex ran an A/B test against a competitor and ...then used a Server-to-Server header bidding solution. This led to faster page loads, better fill rates, and smarter bidding. The results were a 15.7% increase in CPM, and a 22.1% increase in both RPM and RPS.
Information Services Case Studies and Success Stories with Adapex
CASE STUDY WorthPoint
Adapex helped WorthPoint improve ad performance using its ad optimization solutions. WorthPoint wanted to grow revenue and improve revenue per session without hurting user experience. Adapex redesign...ed the site layout, reduced ad units, and improved page speed. They used data-driven decisions and non-intrusive ad formats. Results included a 52% increase in viewability, 36% higher revenue per session, 65% higher CPM, and 18% higher RPM.
Adapex helped WorthPoint improve ad performance using its ad optimization solutions. WorthPoint wanted to grow revenue and improve Revenue per Session (RPS) without hurting user experience. Adapex re...designed the site layout, reduced ad units, and used data-driven decisions to boost results. WorthPoint saw a 52% increase in viewability, a 36% rise in RPS, a 65% jump in CPM, and an 18% increase in RPM. The changes also improved site speed and user experience.
