Adapex Overview

Adapex delivers AI-powered monetization strategies tailored for publishers seeking performance-driven growth. By leveraging advanced decision-making capabilities, Adapex enhances revenue potential through precise ad placement and optimization. The platform's focus on transparency and streamlined onboarding ensures a seamless transition for clients. With a commitment to exceptional return on investment, Adapex stands out in the digital advertising landscape. Its unique approach combines data-driven insights with strategic implementation, providing publishers the tools needed to maximize ad revenue confidently.

Use Cases

Customers recommend Sending & Publishing Communications, Social Media Analytics, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Adapex.

Other use cases:

  • Advertisement
  • Campaign Management
  • Media Buying
  • Content Curation
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Adapex.

Other priorities:

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Adapex Use-Cases and Business Priorities: Customer Satisfaction Data

Adapex, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adapex delivers performance-driven monetization strategies to publishers. AI-powered decision-making and optimized growth are harnessed.

Comprehensive Insights on Adapex Use Cases

How efficiently Does Adapex manage your Sending & Publishing Communications?

Case Studies

Entertainment

CASE STUDY PhantasyTour.com

Adapex used its M4 Tech Suite, including Magma and Merlin, to help PhantasyTour.com improve ad monetization. The team fixed issues with Google Double Click, enabled Safe Frames, and added new network...s to the header bidding stack. They also implemented ads.txt Guru and wrapper technology for ongoing optimization. As a result, CPMs nearly quadrupled, revenue grew by 217% year over year, and RPM and RPS increased by 227% and 203%. PhantasyTour.com saw strong growth despite lower site traffic during COVID.

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Information Services

CASE STUDY WorthPoint

Adapex helped WorthPoint improve ad performance using its ad optimization solutions. WorthPoint wanted to grow revenue and improve Revenue per Session (RPS) without hurting user experience. Adapex re...designed the site layout, reduced ad units, and used data-driven decisions to boost results. WorthPoint saw a 52% increase in viewability, a 36% rise in RPS, a 65% jump in CPM, and an 18% increase in RPM. The changes also improved site speed and user experience.

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Entertainment

CASE STUDY Soundhound

Adapex Merlin™ helped Soundhound modernize their in-app header bidding for their music app. Soundhound wanted to increase revenue from their existing demand stack. Adapex consolidated partners and ad...ded more demand sources using Merlin™ and Prebid SDK. This led to immediate revenue uplifts and improved efficiency. Soundhound's Android app saw higher CPMs and increased revenue, while iOS revenue was protected by higher CPMs from header bidding.

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Entertainment

CASE STUDY Eurweb.com

Adapex used its Merlin header bidding technology to help Eurweb.com improve ad monetization. Eurweb.com wanted better revenue and a more optimized ad structure. Adapex did a full site audit and added... features like lazy loading, smart refresh, and new ad units. The team also set up a video ad unit for direct deals. After these changes, Eurweb.com saw higher revenue and a better user experience in just a few months.

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Internet

CASE STUDY PenPal World

Adapex helped PenPal World, an online community, increase ad revenue and improve user experience. PenPal World faced declining ad revenue and too many ads on key pages. Adapex used a strategic ad lay...out and optimized ad placements. This led to a 509% increase in RPM, a 503% rise in revenue per session, and a 378% boost in net revenue. PenPal World now has better monetization and a more engaging platform for users.

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Media Production

CASE STUDY NUFC.com

Adapex's header bidding solution helped NUFC.com, a fan site for Newcastle United, improve its ad revenue. NUFC.com faced challenges with low mobile CPMs and underperforming ad layouts. Adapex implem...ented Merlin™, Magnify™, and Data Refinery to optimize ad placements and use first-party data. As a result, NUFC.com saw CPM increase by 56%, RPS by 700%, RPM by 190%, impressions per page view by 250%, and overall monthly revenue by 560%. The site also improved user engagement and satisfaction.

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Adapex Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.83/5 ★

Read Reviews (5)
Analytics

3.65/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.83/5 ★

Read Reviews (5)
Analytics

3.65/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Adapex

Top Failure Risks for Adapex

Adapex Inc. News

Awards

Adapex Named Finalist in 2025 Digiday Media Awards

Adapex has been named a finalist in the 2025 Digiday Media Awards for its Data Refinery platform, recognized for innovation and impact in privacy-first publisher monetization. The nomination highlights Adapex's leadership amid industry privacy changes.

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Partnership

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

Adapex partners with Quizzly.ai to enhance audience engagement and revenue for publishers using AI-driven tools for better insights and advertising strategies.

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Awards

Digiday Media Awards 2023 - adapex.io

Adapex.io received recognition at the Digiday Media Awards 2023. A client from Soundhound praised their collaboration with Adapex for improving app revenue performance through insights and actionable tips.

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Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Adapex wins AdExchanger Award for Best Account Support, highlighting their commitment to exceptional client service and personalized, hands-on approach.

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Adapex Inc. Profile

Company Name

Adapex Inc.

Company Website

https://adapex.io/

HQ Location

178 E 7th St, New York, US

Employees

11-50

Social

Facebook Linkedin

Financials

PRIVATE