Virtuous CRM vs. Lasso CRM: Comparing Best CRM Solutions 2026

Overview: Virtuous CRM and Lasso CRM as CRM Category solutions.

Virtuous CRM and Lasso CRM serve distinct user bases within the CRM category, focusing on specific needs. Virtuous CRM excels in facilitating engagement and relationship management for non-profit and educational sectors. Its strength lies in handling communication and stakeholder relations, catering to large enterprises and non-profits. Meanwhile, Lasso CRM primarily supports real estate, IT, and hospitality sectors. It emphasizes lead conversion and market expansion, appealing to mid-sized and large enterprises seeking growth opportunities. Both CRMs offer robust support, but their user-focused designs set them apart.

Virtuous CRM: Virtuous-CRM empowers nonprofits with a responsive donor management platform. Personalized CRM maximizes donor engagement and impact.

Lasso CRM: Lasso CRM simplifies lead management and boosts conversions for home builders, real estate developers, new home agencies, and manufactured homes. Lead tracking and sales processes are streamlined efficiently.

Deployed Industries: Virtuous CRM vs Lasso CRM

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Virtuous CRM
Shared
Lasso CRM
Virtuous CRM only
Lasso CRM only

Deployed Market Segments: Virtuous CRM vs Lasso CRM

Share of peer evidence by company size for Virtuous CRM and Lasso CRM. Each product segments add up to 100%. Click any segment for supporting evidence.

Virtuous CRM 100%
Lasso CRM 100%
Virtuous CRM Lasso CRM
Key Capabilities Supported Virtuous CRM specializes in engagement management, focusing on communication and relationship processes. Its design aligns well with the operational needs of non-profit and educational sectors, emphasizing stakeholder engagement and communication management. → Lasso CRM supports engagement and lead management, enhancing conversion and engagement processes. It’s tailored for industries seeking a robust contact and lead management system, especially in real estate and IT. →
Business Goals Virtuous CRM aids in increasing sales and improving ROI through enhanced customer and stakeholder relationships. It helps organizations scale best practices and improve overall relations, fitting strategic goals in the non-profit domain. → Lasso CRM facilitates entering new markets, enhancing customer relationships, and improving ROI. The focus is on expanding market presence and enhancing customer interaction, aligning with goals of real estate and service industries. →
Core Features Virtuous CRM offers advanced data export and integration features. Custom reports and AI capabilities meet diverse organizational needs, ensuring data processing aligns with complex user requirements. → Lasso CRM is strong in custom reports, data import, and seamless integration, appealing to industries needing detailed analytics and easy migration for lead management. →
Vendor Support Virtuous CRM provides extensive 24/7 support along with email and chat options. This support structure is crucial for large enterprises and non-profits managing ongoing operations. → Lasso CRM also offers 24/7 support, with a focus on phone assistance. It provides reliable support for businesses requiring immediate help, targeting sectors like real estate. →
Segments and Industries Virtuous CRM is favored by large enterprises in the non-profit and religious sectors. Its alignment with organizations in education and IT facilitates focused operational workflows. → Lasso CRM is popular among large enterprises and mid-market businesses in the real estate and IT sectors. It supports businesses focused on service excellence and communication. →
Operational Alignment Virtuous CRM integrates well in workflows of large and enterprise non-profits, focusing on stakeholder management and communication efforts specific to educational environments. → Lasso CRM fits businesses targeting market expansion and lead management functions. Its design supports industries requiring detailed lead conversion techniques and international market reach. →
lightning

Applying your context and needs changes the comparison

Virtuous CRM and Lasso CRM: Best activities based on customer satisfaction

Virtuous CRM in Action: Unique Activities

What benefits does Virtuous CRM offer for Relationship Management?
Virtuous is a cloud-based CRM solution that assists nonprofit organizations in managing donor relationships, driving marketing activities, and tracking gifts. It enables fundraisers to build relationships across multiple channels and manage donor data effectively. Virtuous lacks built-in support for managing memorial donations and relationships with next-of-kin.
"...It is designed as a capable partner for today s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts...." Peer review by Otto Monroy, Director of Advancement, Logos Academy
What benefits does Virtuous CRM offer for Communication Management?
The system facilitates personalized communication by tracking email opens and clicks, integrating task management, and automating email sending. It also provides tools for one-on-one communication, including meeting links and email templates. The system lacks advanced segmentation capabilities.
"...Once you send out an email it goes into each individual record, so we are able to track whether a person opened or ignored the email...." Peer review by Administrator
What benefits does Virtuous CRM offer for Workflow Management?
The platform facilitates workflow management, enabling automation of tasks and processes. nIt allows for customized workflows to cater to specific donor interactions and ensure personalized follow-up. nThe platform also supports grant management, including workflow for applications and grants.
"...Work flows are a breeze with Virtuous...." Peer review by Jaimie T

Lasso CRM in Action: Unique Activities

How can Lasso CRM enhance your Engagement Management process?
Lasso CRM facilitates engagement management by enabling users to capture, follow up, and engage with prospects. The system allows users to create and execute customized follow-up schedules, nurturing leads through pre-determined templates. Lasso CRM's primary limitation is its lack of comprehensive reporting functionality.
"...Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything...." Peer review by Janette H., Vice President, Real Estate
How does Lasso CRM facilitate Lead Management?
Lasso CRM offers tools for managing leads, automating sales processes, and organizing prospect lists. The platform provides features like email campaign management and reporting to help users convert prospects into purchasers. Lasso CRM integrates with other software to streamline data flow and improve lead management efficiency.
"...The Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features...." Peer review
What Are the key features of Lasso CRM for Contact List Management?
Lasso CRM provides contact tracking and management features. It enables users to maintain contact with customers through automated responses and reporting capabilities. The software facilitates training on its use for sales teams.
"...I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers. ...." Peer review by Heidi S., Online Sales and Marketing Consultant, Construction
How can Lasso CRM optimize your Conversion Management Workflow?
Lasso CRM is a customer relationship management system designed for real estate developers and home builders. It assists users in capturing, engaging, and converting leads into home buyers. Lasso CRM facilitates the creation of sales processes that improve lead conversion rates.
"...Lasso CRM is a customer relationship management (CRM) system that enables you to capture, engage, follow up, and convert leads into home buyers...." Peer review from Featured Customers
What solutions does Lasso CRM provide for Lead Engagement?
Lasso CRM empowers users to capture and engage with potential home buyers. nThe system facilitates effective follow-up campaigns and simplifies lead management. nLasso assists in converting prospects into home buyers by streamlining communication and providing insights into lead engagement.
"...Lasso has less bells and whistles than other CRMs, but it's exactly what we need as a builder, since it's tailored for builders, to create effective prospect follow up campaigns...." Peer review by Ember F, Director of Sales, Marketing, and Business Support, Real Estate

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

Virtuous CRM Lasso CRM
Peer score 4.4 4.2
Peer insights 545 507
Top industries
Non Profit Organization Management 49.0%
Religious Institutions 20.0%
Education 13.0%
Real Estate 59.0%
Information Technology And Services 21.0%
Telecommunications 8.0%
SMB and Mid-Market 96.0% 89.0%
Enterprise 4.0% 11.0%
Pricing Virtuous CRM

News

Latest Virtuous CRM news

Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits

Virtuous has been named to the 2026 Inc. 5000 list, marking its fifth consecutive year as one of America's fastest-growing private companies. The company is recognized for its innovative approach to AI in nonprofit fundraising, enhancing donor relationships and operational efficiency.

10/08/2026 - source

Latest Lasso CRM news

List of 30 Acquisitions by ECi Solutions (Mar 2026)

ECi Solutions has completed 30 acquisitions, with the latest being Drypowder, an accounts receivable management platform, in March 2026. The company has been active in sectors like Construction Tech and Enterprise Resource Planning, with significant acquisition activity in the United States and the United Kingdom.

03/03/2026 - source