Urllo (formerly EasyRedir) and Google Analytics 360, An In-Depth Comparison 2026

Comparison Summary

Urllo (formerly EasyRedir): EasyRedir optimizes online presence by simplifying HTTPS redirection and website migrations. It offers reliable, fast, and enterprise-ready link analytics solutions.

Google Analytics 360: Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

This comparison report of Urllo (formerly EasyRedir) vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 4991 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Urllo (formerly EasyRedir) and Google Analytics 360

Urllo (formerly EasyRedir) belong to a category of solutions that help SEO, whereas Google Analytics 360 belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Urllo (formerly EasyRedir) covers Campaign Management with Offline, Social Media Management, Engagement Management, Advertisement, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Urllo (formerly EasyRedir) and Google Analytics 360: Best activities based on customer satisfaction


Urllo (formerly EasyRedir) in Action: Unique Activities

How can Urllo (formerly EasyRedir) optimize your Campaign Management Workflow?
Easyredir simplifies campaign management by providing tools to create and track short, memorable URLs for offline marketing campaigns. It allows for redirecting typos and misspellings to the correct site. Users can measure the return on investment of their campaigns, gaining insights from usage data.
"...Measure the ROI of your marketing campaigns and gain insights that inform content and infrastructure decisions based on actual usage data...." URL Redirects for Information Technology Teams

Google Analytics 360 in Action: Unique Activities

How efficiently Does Google Analytics 360 manage your Engagement Management?
Google Analytics 360 helps you understand how people use your websites, apps, and other online properties. It can track traffic sources, campaign performance, and user engagement, providing insights to improve customer interactions. However, it does not provide detailed information about offline customer engagement or interactions.
"...I am able to track my websites and campaign statuses, find trends, and interact with users in real time to see what makes their online experience most satisfactory...." Peer review by Joshua C, Marketing, Marketing and Advertising
How can Google Analytics 360 optimize your Digital Marketing Workflow?
Google Analytics 360 helps companies analyze website traffic and user behavior. nThe platform also allows marketers to access and use insights from DoubleClick Digital Marketing. nGoogle Analytics 360 is now part of Google Marketing Platform, which combines several marketing tools.
"...The new Google Marketing Platform merges DoubleClick Digital Marketing and the Google Analytics 360 Suite. ..." Google Ads The new updated form of Adwords
How efficiently Does Google Analytics 360 manage your Social Media Management?
Google Analytics 360 offers advanced reporting features, including unsampled reports and data freshness. It enables users to track website activity and user journeys from various sources, including social media. User segmentation is limited to a 90-day period.
"...I would highly recommend Google Analytics Premium to other advertising agencies to monitor, optimize, and help report on site analytics...." Peer review by Lauren P, Analyst, Marketing and Advertising

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


campaign management

campaign analytics


social media management

social media analytics


engagement management

engaging and following up






sending & publishing communications


communication management

sending & publishing communications


training & onboarding




content publishing


content management

content publishing



contract management



sales document management

contract management



helpdesk management


generation of new leads



sales call management


touchpoint management




competitive intelligence


conversion management



personalized marketing



social media marketing



international marketing


customer feedback management


workflow management


channel management


knowledge management


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Increase sales & revenue

  • See 3 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Business Setting

Urllo (formerly EasyRedir) Google Analytics 360
Peer score 4.4 4.3
Peer insights 284 4707
Top industries
Management Consulting 53.0%
Transportation/Trucking/Railroad 27.0%
Hospitality 20.0%
Computer Software 19.0%
Telecommunications 17.0%
Legal Services 13.0%
SMB and Mid-Market 59.0% 53.0%
Enterprise 41.0% 47.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Urllo (formerly EasyRedir) news

urllo strengthens commitment to GDPR

Urllo has enhanced its GDPR compliance by completing a compliance program with an independent partner. This initiative ensures that Urllo's systems and processes align with GDPR requirements, emphasizing transparency, data governance, and secure operations. The company remains committed to adapting its practices as regulations evolve, reinforcing its dedication to privacy and security.

21/09/2025 - source

Latest Google Analytics 360 news

Nvidia, Google and Emerald AI launch flexible data center consortium

Nvidia, Google, and Emerald AI have formed the AI Energy Management Alliance to promote flexible data centers. This consortium aims to develop best practices for reducing power draw during grid strain and standardize metrics for power optimization. Google contributes demand response technologies, while Nvidia and Emerald AI collaborate on a power-flexible AI data center in Virginia.

16/09/2026 - source