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Compare Upland adestra vs ActiveTrail

Comparison Summary

For Upland adestra vs ActiveTrail comparison, Our AI algorithm looked at 1664 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Upland adestra and ActiveTrail to solve their respective business needs.

Pros and cons of Upland adestra and ActiveTrail

Upland adestra is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as ActiveTrail is focused towards Communication Management with E-Mail and Campaign Management with E-Mail .

logo Upland adestra

Focus area

Software Failure Risk

  • low

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2010

Financials

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

37

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring


helpdesk management


social media management

social media analytics

scheduling post to social media


competitive intelligence


generation of new leads


segmentation and targeting


loyalty management

customise loyalty program


training & onboarding


sales document management

contract management



personalized marketing


contact list management


social media marketing


workflow management


conference call management


rating and review management


international marketing


lead qualification



content management


customer feedback management


products & pricelist management







Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more
  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting