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Compare Upland adestra vs ActiveTrail

Failure Risk Guidance Security Report ?

Failure Risk for Upland adestra low Failure Risk for ActiveTrail low
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Comparison Summary

For Upland adestra vs ActiveTrail comparison, Our AI algorithm looked at 1664 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Upland adestra and ActiveTrail to solve their respective business needs.

Pros and cons of Upland adestra and ActiveTrail

Upland adestra is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as ActiveTrail is focused towards Communication Management with E-Mail and Campaign Management with E-Mail .

logo Upland adestra

Focus area

Software Failure Risk

  • low

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

37

Total Goals
(we found evidences for)

10

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (41)

Read Reviews (6)

engaging and following up

Read Reviews (30)

Read Reviews (4)

communication management

Read Reviews (40)

Read Reviews (40)

sending & publishing communications

Read Reviews (34)

Read Reviews (36)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (3)

campaign management

Read Reviews (32)

Read Reviews (39)

campaign analytics

Read Reviews (2)

Read Reviews (2)

campaign monitoring

Read Reviews (1)

Read Reviews (2)

helpdesk management

Read Reviews (20)

Read Reviews (0)

social media management

Read Reviews (13)

Read Reviews (15)

social media analytics

Read Reviews (9)

Read Reviews (14)

scheduling post to social media

Read Reviews (3)

Read Reviews (1)

competitive intelligence

Read Reviews (7)

Read Reviews (0)

generation of new leads

Read Reviews (7)

Read Reviews (10)

segmentation and targeting

Read Reviews (6)

Read Reviews (2)

loyalty management

Read Reviews (6)

Read Reviews (3)

customise loyalty program

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (5)

Read Reviews (1)

sales document management

Read Reviews (5)

Read Reviews (0)

contract management

Read Reviews (4)

Read Reviews (0)

personalized marketing

Read Reviews (4)

Read Reviews (4)

contact list management

Read Reviews (4)

Read Reviews (11)

social media marketing

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (3)

Read Reviews (0)

conference call management

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (1)

international marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (2)

customer feedback management

Read Reviews (1)

Read Reviews (9)

products & pricelist management

Read Reviews (1)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting