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Compare Upland adestra vs Actito

Failure Risk Guidance Security Report ?

Failure Risk for Upland adestra low Failure Risk for Actito medium
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Comparison Summary

This comparison report of Upland adestra vs. Actito is based on a specific set of business needs and context. The comparison uses 1577 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and Actito

Upland adestra, Actito, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Upland adestra is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Email automation software that inspires engagement and drives conversions

Agile Marketing Automation Platform for customer engagement

Age

2010

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

50

36

Total Goals
(we found evidences for)

10

10

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (41)

Read Reviews (27)

engaging and following up

Read Reviews (30)

Read Reviews (21)

communication management

Read Reviews (40)

Read Reviews (8)

sending & publishing communications

Read Reviews (34)

Read Reviews (7)

tracking & monitoring communications

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (32)

Read Reviews (33)

campaign analytics

Read Reviews (2)

Read Reviews (10)

helpdesk management

Read Reviews (20)

Read Reviews (8)

social media management

Read Reviews (13)

Read Reviews (1)

social media analytics

Read Reviews (9)

Read Reviews (1)

scheduling post to social media

Read Reviews (3)

Read Reviews (0)

competitive intelligence

Read Reviews (7)

Read Reviews (0)

generation of new leads

Read Reviews (7)

Read Reviews (2)

segmentation and targeting

Read Reviews (6)

Read Reviews (17)

loyalty management

Read Reviews (6)

Read Reviews (12)

customise loyalty program

Read Reviews (4)

Read Reviews (2)

training & onboarding

Read Reviews (5)

Read Reviews (2)

sales document management

Read Reviews (5)

Read Reviews (0)

contract management

Read Reviews (4)

Read Reviews (0)

personalized marketing

Read Reviews (4)

Read Reviews (2)

contact list management

Read Reviews (4)

Read Reviews (1)

social media marketing

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (3)

Read Reviews (1)

conference call management

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (4)

customer feedback management

Read Reviews (1)

Read Reviews (5)

conversion management

Read Reviews (1)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting