TVEyes and HARO both offer robust public relations solutions, yet they diverge in their primary focus areas. TVEyes stands out with strong media analytics and data integration, catering to large enterprises looking to improve ROI through media tracking. In contrast, HARO excels in content and communication management, ideal for smaller entities aiming to boost brand awareness and establish thought leadership. The choice between TVEyes and HARO largely depends on a company's size and strategic goals in PR activities.
TVEyes: TVEyes provides broadcasting metrics for 3,000 stations across 27 countries in 30 languages. Data-driven decisions for digital and audio programs are enabled.
HARO: Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.
Deployed Industries: TVEyes vs HARO
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: TVEyes vs HARO
Share of peer evidence by company size for TVEyes and HARO. Each product segments add up to 100%. Click any segment for supporting evidence.
| TVEyes | HARO | |
|---|---|---|
| Key Capabilities Supported | TVEyes excels in public relations, content management, and social media analytics, meeting the needs of large enterprises looking for media tracking efficiency. → | HARO focuses on public relations, sales document, and communication management. It supports businesses aiming to streamline proposal management and communication. → |
| Business Goals | TVEyes aids businesses in improving ROI, expanding market reach, and enhancing customer relationships, aligning with enterprises seeking media influence. → | HARO helps acquire customers and build brand awareness, perfect for organizations prioritizing thought leadership and public engagement. → |
| Core Features | TVEyes offers analytics, custom reports, and data import/export. These features cater to enterprises needing comprehensive data integration across media platforms. → | HARO's standout features include extensive custom reports and data import, catering to businesses preferring detailed reporting and data-driven decision making. → |
| Vendor Support | TVEyes provides comprehensive support with 24/7 assistance and multiple communication channels, appealing to users with complex operational needs. → | HARO offers robust support through email and chat, with 24/7 availability, suiting users who require reliable communication channels. → |
| Segments and Industries | TVEyes serves a wide range, with large enterprises and sectors like marketing, education, and media production predominantly benefiting from its services. → | HARO caters mainly to small and mid-market enterprises, with strong usage in marketing, internet, and non-profit sectors. → |
| Operational Alignment | TVEyes integrates smoothly into workflows of large media-focused enterprises, designed for comprehensive media tracking and analysis. → | HARO fits well into the operational needs of small businesses, facilitating streamlined communication and engagement management. → |
TVEyes and HARO: Best activities based on customer satisfaction
Most deployed common Activities for TVEyes and HARO
How does TVEyes and HARO facilitate Public Relations?
"...TVEyes is great for PR professionals looking for a reliable, timely broadcast monitoring tool...." Peer review by User
"...We're finding that we are able to do public relations a lot more effectively with a took like HARO...." Peer review by User
How does TVEyes and HARO address your Content Management Challenges?
"...The website is easily navigable and sharing content takes no time at all...." Peer review by User
"...These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels...." How 6 Brands Stand Out and Get Results from Content Marketing
Why is TVEyes and HARO the best choice for Communication Management?
"...It's the best way to track and monitor our business to make sure the press releases and word is getting out to the audience when needed...." Peer review by Laura V, Multicultural Marketing Specialist
"...Cuts down on the amount of emails needed to send to sources for any story...." Peer review by Agency
TVEyes in Action: Unique Activities
What Are the key features of TVEyes for Helpdesk Management?
"...With TVEyes, we're able to share those news spots with our supporters to help the animals get adopted...." Peer review by Alicia V, Communications Director, Marketing and Advertising
Why is TVEyes the best choice for Advertisement?
"...Finding every time an opponent in a race is changing their advertising...." Peer review by Edward K, Media Buyer
IT and Other Capabilities
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- Medium
- High
Data
Support
Others
Business Setting
| TVEyes | HARO | |
|---|---|---|
| Peer score | 4.1 | 4.4 |
| Peer insights | 1279 | 1521 |
| Top industries |
Marketing And Advertising 39.0%
Education 11.0%
Media Production 7.0%
|
Marketing And Advertising 78.0%
Internet 7.0%
Non Profit Organization Management 5.0%
|
| SMB and Mid-Market | 68.0% | 82.0% |
| Enterprise | 32.0% | 18.0% |
| Pricing | TVEyes |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest TVEyes news
Official Press Release: TVEyes Unlocks Nearly Two Decades of Historical Broadcast and Podcast Data to Fuel Next-Gen Enterprise Insights
TVEyes has launched Archive+, a new intelligence offering that transforms decades of broadcast and podcast content into searchable data for enterprises and researchers. Archive+ enables deep analysis of historical media trends and narratives, supporting applications like financial research and predictive analysis. It integrates with existing workflows via APIs and dashboards, enhancing media intelligence capabilities.
Latest HARO news
Cision vinner 2026 MarTech Breakthrough Awards inom ...
Cision's brands, Brandwatch and PR Newswire, received three awards at the 2026 MarTech Breakthrough Awards. Brandwatch was named "Social Listening Solution of the Year," while PR Newswire won "Press Release Distribution Company of the Year" and "AEO Platform of the Year." These accolades highlight Cision's commitment to innovation in marketing and communication technology.