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Tubular vs Alation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tubular vs. Alation is based on a specific set of business needs and context. The comparison uses 2922 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tubular and Alation

Tubular, Alation, Lotame, Altair Monarch, etc., belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tubular covers Social Media Management with Social Media, Engagement Management with Video, Communication Management with Video, Advertisement with Mass Media, etc.

Alation focuses on Collaboration, Competitive Intelligence, Workflow Management, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tubular

Focus area

Tubular is better than Alation for

Software Failure Risk

  • medium

logo Alation

Focus area

Software Failure Risk

  • low

About

Tubular | The Leading Measurement and Analytics Solution for Social Video

Alation | Enterprise Data Catalog & Data Governance

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

49

45

Total Goals
(we found evidences for)

8

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



competitive intelligence





content management

content publishing


workflow management


generation of new leads


sales call management




social media marketing


business development


sales document management

proposal & quote management


loyalty management

identify target customers


lead qualification



campaign management


relationship management


contact list management


training & onboarding



knowledge management


customer case management







compliance & governance


helpdesk management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • See 5 more
  • Improve visibility

  • Acquire customers

  • Manage risk

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve consistency

  • Improve efficiency

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Improve ROI

  • Establish thought leadership

  • See 11 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • promotions

  • phone calls

  • offline

  • on premises

  • print media

  • social media

  • LinkedIn

  • causes and charity

  • point of sale

  • video

  • Netflix

  • events

  • trade shows

  • See 12 more
  • user generated content

  • blogs

  • promotions

  • phone calls

  • offline

  • on premises

  • print media

  • social media

  • LinkedIn

  • causes and charity

  • point of sale

  • video

  • Netflix

  • events

  • trade shows

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

No Data

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low

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Business Setting