Overview: Thryv and CiviCRM as CRM Category solutions.

Thryv and CiviCRM are both CRM solutions but cater to different user needs and industries. Thryv excels in social media management and targets larger enterprises in consumer services and construction. CiviCRM focuses on membership management and is preferred by non-profit organizations. Thryv supports strong social media integration whereas CiviCRM is adept at offline and event management. Both offer 24/7 support, but Thryv provides more extensive contact management features.

Thryv: Thryv provides software to help local businesses manage essential functions like CRM, marketing, and payment processing. It integrates contact management, appointment booking, and social media scheduling.

CiviCRM: CiviCRM is an open-source CRM for nonprofit and civic organizations, offering features like contact management, event management, and email marketing. It provides a privacy-friendly platform that can be customized and integrated with other technologies.

Thryv and CiviCRM: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Thryv supports social media management and helps with content creation and communication management. read more →

CiviCRM emphasizes membership and contact list management, focusing on event management and relationship engagement. read more →

Business Goals

Thryv users aim to improve digital presence and acquire customers while enhancing relationships. read more →

CiviCRM focuses on scaling best practices and enhancing relationships, ideal for non-profits. read more →

Core Features

Thryv includes advanced analytics, AI, and extensive integration options. read more →

CiviCRM provides robust custom reports and data import features, aligning with non-profit needs. read more →

Vendor Support

Thryv offers 24/7 support and the versatility of phone and chat support. read more →

CiviCRM emphasizes around-the-clock support with an option for email and chat assistance. read more →

Segments and Industries

Thryv is favored by large enterprises in consumer services and construction. read more →

CiviCRM is popular among non-profit organizations and aligns with IT and internet industries. read more →

Operational Alignment

Thryv integrates well with social media channels and is designed for large-scale digital operations. read more →

CiviCRM fits into offline and charitable contexts, focusing on event and engagement management. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Thryv in Action: Unique Use Cases

Why is Thryv the best choice for Social Media Management?

How can Thryv enhance your Communication Management process?

How does Thryv facilitate Engagement Management?


CiviCRM in Action: Unique Use Cases

What benefits does CiviCRM offer for Contact List Management?

How can CiviCRM optimize your Membership Management Workflow?

How does CiviCRM facilitate Event Management?

News

Latest Thryv News

Thryv Australia named global winner of the 2025 Microsoft Advertising Partner Awards

Thryv Australia has been named the global winner of the 2025 Microsoft Advertising Partner Awards.

12/03/2025 - source

Business Setting

Thryv

CiviCRM