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Compare Sprout Social vs Hubspot Marketing Hub

Comparison Summary

For Sprout Social vs Hubspot Marketing Hub comparison, Our AI algorithm looked at 47288 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Sprout Social and Hubspot Marketing Hub to solve their respective business needs.

logo Sprout Social

Focus area

  • social media management
  • Communication Management with Social Media

Sprout Social is better than Hubspot Marketing Hub for

logo Hubspot Marketing Hub

Focus area

  • social media management
  • Communication Management with E-Mail, Social Media and Website

Hubspot Marketing Hub is better than Sprout Social for

About

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Marketing Software for Small Businesses. Inbound Marketing.

Age

2010

2006

Financials

Series D

IPO

Business Need

Total Processes
(we found evidences for)

115

116

Total Goals
(we found evidences for)

19

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing








rating and review management



touchpoint management


competitive intelligence


customer feedback management

measuring customer satisfaction

measuring net promoter score



channel management


training & onboarding


sales document management

contract management

proposal & quote management


generation of new leads


reputation management


influencer marketing




relationship management


contact list management




advocacy management




community building




products & pricelist management



conversion management


promotion management


lead qualification: technographic





calendar management


performance management



loyalty management

identify target customers

customise loyalty program



segmentation and targeting


lifetime value management




revenue cycle management


follower management




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing



international marketing





sales call management

meeting management





outbound marketing


database marketing


create learning path


courses & assessment

create learning path


pipeline management




Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Build brand awareness

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • chat

  • point of sale

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • See 27 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • chat

  • point of sale

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting