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Compare Sprout Social vs Hubspot Marketing Hub

Comparison Summary

This comparison report of Sprout Social vs. Hubspot Marketing Hub is based on a specific set of business needs and context. The comparison uses 48715 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprout Social and Hubspot Marketing Hub

Sprout Social, Hubspot Marketing Hub, Hootsuite, Zoho Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprout Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

Hubspot Marketing Hub focuses on Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

"When we evaluated all the tools and what we’d get out of them, Sprout just kind of blew us away. " - Jonathan Simon

"With HubSpot, we can spin up reports quickly to see average revenue by service package and average revenue from add-on services. We can also report on customer churn and lost deals. " - Christina Kay

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sprout Social

Focus area

Sprout Social is better than Hubspot Marketing Hub for

Software Failure Risk

  • medium

logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Sprout Social for

Software Failure Risk

  • medium

About

Sprout Social | Measure performance with the only all-in-one social media management platform built for connection

Marketing Software for Small Businesses. Inbound Marketing.

Age

2010

2006

Financials

SERIES D

IPO

Business Need

Total Processes
(we found evidences for)

116

119

Total Goals
(we found evidences for)

19

17

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing








rating and review management



touchpoint management


competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding


channel management


sales document management

contract management

proposal & quote management


generation of new leads


reputation management


influencer marketing




contact list management


relationship management



advocacy management



community building






products & pricelist management



lead qualification: technographic


conversion management


promotion management




performance management




calendar management


loyalty management

identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


follower management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing






sales call management

meeting management





outbound marketing


database marketing


create learning path


courses & assessment

create learning path



pipeline management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more
  • e-mail

  • social media

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • promotions

  • mobile

  • point of sale

  • chat

  • video

  • text SMS

  • mobile app

  • LinkedIn

  • Facebook

  • trade shows

  • on premises

  • Twitter

  • newsletter

  • causes and charity

  • Skype

  • mass media

  • games

  • Instagram

  • support groups

  • events

  • coupons

  • display advertisement

  • television

  • print media

  • magazine

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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Business Setting