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Compare Sparkcentral vs Drift

Comparison Summary

For Sparkcentral vs Drift comparison, Our AI algorithm looked at 8537 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Sparkcentral and Drift to solve their respective business needs.

Pros and cons of Sparkcentral and Drift

Sparkcentral is more suited to businesses that require Engagement Management with Social Media and Social Media Management with Social Media where as Drift is focused towards Engagement Management with Website and Playbook Creation with Website .

Both Sparkcentral and Drift are Conversational Marketing software, peers recommend Sparkcentral for social media management and helpdesk management where as Drift is more known for conversion management and lead engagement .

logo Sparkcentral

Focus area

Sparkcentral is better than Drift for

Software Failure Risk

  • low

logo Drift

Focus area

Drift is better than Sparkcentral for

Software Failure Risk

  • medium

About

Customers service that fits their lifestyle

Revenue Acceleration Platform for personalized customer experiences

Age

2008

2014

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

40

108

Total Goals
(we found evidences for)

9

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


social media management

engaging on social media

social media analytics

managing social media account

scheduling post to social media


helpdesk management


communication management

sending & publishing communications


customer feedback management

measuring customer satisfaction

measuring net promoter score


workflow management


knowledge management



contact list management


sales call management


customer case management


reputation management


relationship management


conversion management




training & onboarding


sales document management

contract management


social media marketing


lifetime value management


loyalty management

customise loyalty program

identify target customers


generation of new leads


rating and review management



products & pricelist management


competitive intelligence


talk track creation


talk track creation






content publishing


content management

content publishing



lead qualification: technographic


lead qualification: demographic


lead qualification

lead qualification: technographic

lead qualification: demographic





segmentation and targeting



business development


campaign analytics


campaign management

campaign analytics




category management


community building



personalized marketing




conference call management



international marketing



outbound marketing


relationship marketing





trade show marketing




channel management


community marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Establish thought leadership

  • Improve visibility

  • Improve consistency

  • Improve internal communications

  • Improve ROI

  • Launch new products

  • Improve brand engagement

  • See 6 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • Scale best practices

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve internal communications

  • Improve digital and social presence

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve efficiency

  • Improve navigation

  • See 14 more

Top Channels

Channels Used

  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more
  • website

  • chat

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • video

  • offline

  • mobile

  • LinkedIn

  • trade shows

  • Facebook

  • events

  • mobile app

  • games

  • promotions

  • review sites

  • Amazon

  • on premises

  • newsletter

  • Slack

  • text SMS

  • display advertisement

  • point of sale

  • Facebook page

  • omnichannel

  • out of home

  • brochure

  • mass media

  • television

  • Twitter

  • movies

  • Instagram

  • Glassdoor

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting