SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.
Ovation: Ovation provides 2-question, SMS-based surveys for real-time guest feedback, driving retention and 5-star reviews. The Digital Table Touch™ enhances restaurant revenue and customer satisfaction.
Introducing SmileBack and Ovation
SmileBack, Ovation, CustomerSure, Simplesat, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SmileBack covers Collecting Feedback, Engaging Conversational Surveys with Phone Calls, Rating And Review Management, Helpdesk Management, etc.
Ovation focuses on Customer Feedback Management, Rating And Review Management, Engagement Management with Offline, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SmileBack and Ovation: Best activities based on customer satisfaction
SmileBack in Action: Unique Activities
How does SmileBack facilitate Collecting Feedback?
"...Our responses on CSAT surveys have increased 10 fold since implementing Smileback, this allows us to be closer to our clients and understand the experience that they have when interacting with us...." Peer review by Barry M
How can SmileBack optimize your Engaging Conversational Surveys Workflow?
"...We use SmileBack to gauge customer satisfaction on a service ticket basis and it is part of our weekly/monthly/quarterly scorecard metrics and we monitor trends and follow up on responses that are neutral or negative...." Peer review by Project Manager in Professional Services
How can SmileBack enhance your Helpdesk Management process?
"...Our customers are users of help desks, this includes outsourced help desks such as MSPs but also the broader helpdesk space, where the helpdesk supports a business, rather than is the business...." Peer review from SmileBack
Ovation in Action: Unique Activities
What makes Ovation ideal for Rating And Review Management?
"...Our positive reviews online have increased substantially!..." Peer review by Jolene D., Owner, Retail
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Improve digital and social presence
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Build brand awareness
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Improve brand engagement
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Improve efficiency
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Increase sales & revenue
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Grow market share
- See 5 more
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Build brand awareness
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Improve digital and social presence
- See 2 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| SmileBack | Ovation | |
|---|---|---|
| Peer score | 4.8 | 4.5 |
| Peer insights | 1239 | 118 |
| Top industries |
Information Technology And Services 60.0%
Computer Software 12.0%
Computer & Network Security 12.0%
|
Retail 36.0%
Pharmaceuticals 28.0%
Restaurants 20.0%
|
| SMB and Mid-Market | 98.0% | 100.0% |
| Enterprise | 2.0% | 0.0% |
| Pricing | SmileBack |
News
Latest Ovation news
Ovations Summer 2025 Release
Ovationup.com has launched its Summer 2025 release, introducing new features like Competitive Pulse for benchmarking guest experiences against competitors. Enhancements include API user management, bulk user invites, and single sign-on with Google or Microsoft. Ovation now integrates with Crisp POS, enabling guest surveys post-purchase. These updates aim to improve user management and reputation management for multi-unit operators.
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