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Compare Similarweb vs Pathmatics

Comparison Summary

For Similarweb vs Pathmatics comparison, Our AI algorithm looked at 3058 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Similarweb and Pathmatics to solve their respective business needs.

Pros and cons of Similarweb and Pathmatics

Similarweb is more suited to businesses that require Competitive Intelligence with Website and Engagement Management with Website where as Pathmatics is focused towards Advertisement and Competitive Intelligence .

logo Similarweb

Focus area

Similarweb is better than Pathmatics for

Software Failure Risk

  • medium

logo Pathmatics

Focus area

Software Failure Risk

  • medium

About

SimilarWeb | Website Traffic Statistics & Market Intelligence

Advertiser Database & Digital Marketing Intelligence

Age

2007

Financials

SERIES F

PRIVATE

Business Need

Total Processes
(we found evidences for)

75

51

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction


competitive intelligence


engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media



generation of new leads




content management





business development


promotion management


lead qualification

lead qualification: technographic



knowledge management


segmentation and targeting



training & onboarding



social media marketing


sales document management

contract management

proposal & quote management





conversion management



database marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Launch new products

  • Scale best practices

  • See 8 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more
  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting