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Compare Similarweb vs Nielsen

Comparison Summary

For Similarweb vs Nielsen comparison, Our AI algorithm looked at 4737 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Similarweb and Nielsen to solve their respective business needs.

Pros and cons of Similarweb and Nielsen

Similarweb is more suited to businesses that require Competitive Intelligence with Website and Engagement Management with Website where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both Similarweb and Nielsen are Marketing Data Intelligence software, peers recommend Similarweb for competitive intelligence where as Nielsen is more known for influencer marketing and rating and review management .

logo Similarweb

Focus area

Similarweb is better than Nielsen for

Software Failure Risk

  • medium

logo Nielsen

Focus area

Nielsen is better than Similarweb for

Software Failure Risk

  • low

About

SimilarWeb | Website Traffic Statistics & Market Intelligence

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Age

2007

Financials

SERIES F

IPO

Business Need

Total Processes
(we found evidences for)

75

103

Total Goals
(we found evidences for)

11

18

Top Processes

Evidences indicate better relative satisfaction


competitive intelligence


engagement management

engaging and following up



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account



generation of new leads




content management

content publishing





business development


promotion management


lead qualification

lead qualification: technographic



knowledge management


segmentation and targeting



training & onboarding



social media marketing


rating and review management


trade show marketing


customer feedback management


category management


campaign management


sales document management

contract management

proposal & quote management


products & pricelist management



loyalty management





account management



referral management


workflow management


international marketing


discount management


influencer marketing




lifetime value management



advocacy management


personalized marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Launch new products

  • Scale best practices

  • See 8 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting