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Shopify Plus vs Optimizely Customized Commerce: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Shopify Plus vs. Optimizely Customized Commerce is based on a specific set of business needs and context. The comparison uses 2535 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Shopify Plus and Optimizely Customized Commerce

Shopify Plus, Optimizely Customized Commerce, Miva eCommerce, Ecwid, etc., belong to a category of solutions that help E-Commerce Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Shopify Plus covers Helpdesk Management with Offline, Social Media Management with Promotions, Products & Pricelist Management with Website, Communication Management with E-Mail, etc.

Optimizely Customized Commerce focuses on Engagement Management, Content Management, Products & Pricelist Management with Website, Digital Marketing with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Shopify Plus

Focus area

Software Failure Risk

  • low

logo Optimizely Customized Commerce

Focus area

Optimizely Customized Commerce is better than Shopify Plus for

Software Failure Risk

  • medium

About

Shopify Plus: Enterprise Commerce Platform

The most complete commerce suite for growing companies​

Age

2004

Financials

SERIES C

SERIES D

Business Need

Total Processes
(we found evidences for)

74

53

Total Goals
(we found evidences for)

18

12

Top Processes

Evidences indicate better relative satisfaction


helpdesk management


social media management

social media analytics


communication management

sending & publishing communications


products & pricelist management



content publishing



engagement management

engaging and following up



training & onboarding


rating and review management


promotion management



loyalty management


sales document management

contract management

proposal & quote management



campaign management



lifetime value management


referral management



competitive intelligence




compliance & governance


contact list management


generation of new leads


customer feedback management


segmentation and targeting


international marketing



distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Launch new products

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve internal communications

  • Establish thought leadership

  • Improve brand engagement

  • Manage risk

  • Improve navigation

  • See 15 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve ROI

  • Build brand awareness

  • Improve stakeholder relations

  • Launch new products

  • Increase average basket value

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more
  • website

  • promotions

  • channel partners

  • e-mail

  • mobile

  • phone calls

  • omnichannel

  • mobile app

  • social media

  • support groups

  • print media

  • magazine

  • user generated content

  • blogs

  • chat

  • video

  • newsletter

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting