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SAP Marketing Cloud vs Zymplify: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Marketing Cloud low Failure Risk for Zymplify medium
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Comparison Summary

This comparison report of SAP Marketing Cloud vs. Zymplify is based on a specific set of business needs and context. The comparison uses 3657 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Zymplify

SAP Marketing Cloud, Zymplify, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Zymplify focuses on Social Media Management with Social Media, Digital Marketing, Generation Of New Leads with Website, Engagement Management, etc.

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

"I would absolutely recommend Zymplify for small businesses... The platform and services would be ideal for companies with limited marketing experience, and the platform would certainly help an average person to pick up marketing. You can pretty much... send out a campaign in 10 minutes. " - Gary Gates

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Zymplify

Focus area

Zymplify is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Sales & Marketing Automation Software to accelerate business revenue

Age

1972

Financials

IPO

NA

Business Need

Total Processes
(we found evidences for)

80

68

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (78)

Read Reviews (39)

sending & publishing communications

Read Reviews (60)

Read Reviews (31)

tracking & monitoring communications

Read Reviews (13)

Read Reviews (7)

engagement management

Read Reviews (78)

Read Reviews (42)

engaging and following up

Read Reviews (57)

Read Reviews (41)

campaign management

Read Reviews (55)

Read Reviews (38)

campaign analytics

Read Reviews (9)

Read Reviews (0)

campaign monitoring

Read Reviews (5)

Read Reviews (6)

social media management

Read Reviews (47)

Read Reviews (82)

social media analytics

Read Reviews (18)

Read Reviews (6)

scheduling post to social media

Read Reviews (10)

Read Reviews (41)

engaging on social media

Read Reviews (9)

Read Reviews (28)

monitoring social media

Read Reviews (6)

Read Reviews (5)

workflow management

Read Reviews (40)

Read Reviews (3)

contact list management

Read Reviews (29)

Read Reviews (8)

creating contact list

Read Reviews (15)

Read Reviews (0)

contacts history

Read Reviews (5)

Read Reviews (0)

account management

Read Reviews (19)

Read Reviews (5)

loyalty management

Read Reviews (19)

Read Reviews (1)

identify target customers

Read Reviews (6)

Read Reviews (1)

customise loyalty program

Read Reviews (4)

Read Reviews (0)

generation of new leads

Read Reviews (16)

Read Reviews (47)

sales document management

Read Reviews (14)

Read Reviews (17)

contract management

Read Reviews (7)

Read Reviews (1)

proposal & quote management

Read Reviews (6)

Read Reviews (12)

content management

Read Reviews (14)

Read Reviews (32)

segmentation and targeting

Read Reviews (12)

Read Reviews (0)

customer feedback management

Read Reviews (9)

Read Reviews (4)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

personalized marketing

Read Reviews (8)

Read Reviews (0)

promotion management

Read Reviews (7)

Read Reviews (2)

discount management

Read Reviews (5)

Read Reviews (2)

products & pricelist management

Read Reviews (5)

Read Reviews (2)

customer case management

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (16)

rating and review management

Read Reviews (2)

Read Reviews (1)

touchpoint management

Read Reviews (2)

Read Reviews (1)

channel management

Read Reviews (2)

Read Reviews (1)

lifetime value management

Read Reviews (2)

Read Reviews (0)

relationship management

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (1)

Read Reviews (15)

performance management

Read Reviews (1)

Read Reviews (2)

social media marketing

Read Reviews (1)

Read Reviews (17)

conversion management

Read Reviews (1)

Read Reviews (2)

helpdesk management

Read Reviews (0)

Read Reviews (6)

SeealllessActivities

Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Establish thought leadership

  • Improve efficiency

  • See 7 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • offline

  • text SMS

  • mobile

  • video

  • point of sale

  • omnichannel

  • mobile app

  • user generated content

  • blogs

  • Facebook

  • phone calls

  • causes and charity

  • Twitter

  • LinkedIn

  • promotions

  • trade shows

  • newsletter

  • Instagram

  • See 18 more

  • social media

  • e-mail

  • website

  • offline

  • text SMS

  • mobile

  • video

  • point of sale

  • omnichannel

  • mobile app

  • user generated content

  • blogs

  • Facebook

  • phone calls

  • causes and charity

  • Twitter

  • LinkedIn

  • promotions

  • trade shows

  • newsletter

  • Instagram

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting