Qualtrics and Feedbackly, An In-Depth Comparison 2026

Comparison Summary

Qualtrics: Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Feedbackly: Feedbackly reveals how customer emotions impact businesses through its unique, automated CX software, education, and consulting services. It is the only platform combining these elements with industry-leading knowledge.

This comparison report of Qualtrics vs. Feedbackly is based on a specific set of business needs and context. The comparison uses 10092 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Qualtrics and Feedbackly

Qualtrics, SurveyMonkey, Qualtrics CoreXM, etc., belong to a category of solutions that help Customer Feedback Management, whereas Feedbackly belong to a category of solutions that help Customer Experience Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Qualtrics covers Customer Feedback Management, Engagement Management, Helpdesk Management, Market Research, etc.

Feedbackly focuses on Customer Feedback Management, Communication Management with E-Mail, Social Media Management, Funnel Analysis, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Qualtrics and Feedbackly: Best activities based on customer satisfaction


Qualtrics in Action: Unique Activities

What benefits does Qualtrics offer for Customer Feedback Management?
Qualtrics helps companies collect customer feedback and create surveys to measure satisfaction. It can be used to improve customer experiences and track progress over time. While Qualtrics is a robust tool, it currently lacks the ability to manage employee surveys from an administrative perspective.
"...At this job I used Qualtrics to survey the current customer base because I was able to easily tie individual survey responses to CRM behavioral data living in the offline CRM customer warehouse...." Peer review by Nicole Scalamandre, Marketing Analyst, MediaMath
How efficiently Does Qualtrics manage your Engagement Management?
Qualtrics Engagement Management helps companies understand employee and customer perceptions. The platform provides tools to collect feedback, analyze data, and generate reports. The platform allows organizations to track engagement, improve workflows, and identify areas for growth. Qualtrics does not provide real-time feedback on individual responses.
"...Using Qualtrics, we can create even complex surveys in a matter of hours that match our branding and that are engaging, not overwhelming, for respondents...." Peer review by Jessica Hartford, Saks Fifth Avenue, Saks Fifth Avenue
How efficiently Does Qualtrics manage your Helpdesk Management?
Qualtrics provides helpful support staff who can assist with advanced features and survey setup. Users can access information through various channels, including phone, social media, and email. nThe online help resources are not comprehensive, which may lead users to contact customer support more often. nThe company's user-friendly interface and readily available support contribute to its widespread use.
"...If you need power, ease of use, low price, easy data reporting, professional helpdesk staff...." Peer review by D SKye Hodges, Computer Software
What solutions does Qualtrics provide for Market Research?
Qualtrics is a widely used market research program that helps businesses gather and analyze data from surveys. It allows users to create diverse types of questions and structure surveys for various research purposes. However, the program is more geared towards academic researchers than specifically towards market research needs.
"...Qualtrics is used for qualitative and quantitative market research projects performed for clients...." Peer review by Verified User, Consultant in Marketing, Research
What makes Qualtrics ideal for Training & Onboarding?
Qualtrics offers training and onboarding capabilities that are easy to use and require minimal training. Users can create interactive training modules and surveys to quickly onboard new employees. However, Qualtrics lacks dedicated onboarding videos or training materials.
"...It s also easy to use so it doesn t take a week of training to learn or teach...." Peer review by Brett Middendorf, Strategic Account Management Association, Strategic Account Management Association

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


helpdesk management



training & onboarding



communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

customise loyalty program

identify target customers


products & pricelist management


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


sales document management

proposal & quote management

contract management


rating and review management


workflow management


competitive intelligence




generation of new leads


lead qualification

lead qualification: technographic



campaign management


lifetime value management


category management




content management

content publishing


contact list management



reputation management


courses & assessment

identify skill gaps

create learning path



business development


knowledge management


international marketing




sales review & feedback



sales call management

meeting management


community building


advocacy management


trade show marketing



relationship management


customer case management



segmentation and targeting



conference call management


performance management


account management





motivation management


follower management



sales quota management


personalized marketing




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Build brand awareness

  • Grow market share

  • Establish thought leadership

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Launch new products

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve internal communications

  • Manage risk

  • Improve consistency

  • Improve efficiency

  • See 15 more
  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Grow market share

  • See 2 more

Business Setting

Qualtrics peer evidence is 56% Enterprise. Feedbackly peer evidence is 73% SMB and Mid-Market.

Qualtrics Feedbackly
Peer score 4.6 4.1
Peer insights 9784 308
Top industries
Education 42.0%
Research 12.0%
Management Consulting 5.0%
Marketing And Advertising 29.0%
Information Technology And Services 22.0%
Education 17.0%
SMB and Mid-Market 44.0% 73.0%
Enterprise 56.0% 27.0%

News

Latest Qualtrics news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating World's Largest AI Dataset ...

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, marking the largest tech acquisition in Utah's history. This acquisition enhances Qualtrics' Experience Management (XM) platform by integrating Press Ganey Forsta's extensive healthcare experience data, creating the world's largest AI dataset for human experiential context. The combined platform aims to transform healthcare by predicting patient needs and improving care delivery through AI-driven insights.

17/05/2026 - source

Latest Feedbackly news

Releases: amir-siami/feedbackly

Releases: amir-siami/feedbackly

28/04/2025 - source