Feedbackly: Use-Cases, Insights and Reviews | 2025 Cuspera

Feedbackly helped Jumbo shopping mall use brand-aligned, upbeat music to improve customer experience. The study found that when music matched the mall's brand, customer experience ratings were higher.... 41.3% of shoppers spent more than planned when listening to the new playlist. The playlist featured energetic pop music from Finnish and international artists. The results showed that music selection can increase spending and satisfaction, especially among women under 39 and families.
Show More..

Feedbackly and the Emotional Value Index (EVI®) helped Stockmann measure and improve emotional experience for their customers. Stockmann faced challenges with traditional CX metrics like NPS and CSAT..., which did not give deep insights. With Feedbackly, they now track emotions at every customer journey stage using EVI® surveys. This approach gives them better data on what drives customer loyalty and conversions. Stockmann saw a positive impact on revenue and business growth by focusing on emotional experience.
Show More..

Feedbackly helped IVALO.COM improve customer experience on their sustainable fashion marketplace. They used multi-touchpoint feedback tools like popup and email surveys to collect insights across the... customer journey. In six months, their Net Promoter Score grew by 41% and Customer Effort Score by 16%. Revenue increased by 28% month-to-month, and customer retention rose from 8% to 18%. The CX program enabled fast action on feedback and better online store performance.
Show More..

Feedbackly helps Kekäle measure customer experience in stores and online. Kekäle uses the Emotional Value Index (EVI) to track how customers feel after shopping. Positive emotions like joy or trust i...ncrease the chance of a purchase by 40 percent. The software lets Kekäle see how customer experience links to business growth. Kekäle can now quickly spot reasons behind customer behavior and improve their service. Most feedback is positive, and the team uses it to make fast changes when needed.
Show More..

Feedbackly helped Banregio set and track new KPIs for customer experience at their branches. Before Feedbackly, Banregio struggled to collect enough customer feedback and could not measure or improve... their service well. With Feedbackly’s multichannel survey tools, Banregio increased response rates to 12% and gathered more real-time data. This allowed them to take new actions and improve service and customer attention at the branch level.
Show More..

Feedbackly helps the City of Helsinki collect feedback from museum visitors using Feedbackly Terminals. Surveys are available in multiple languages, including Finnish, Swedish, and English. The city ...gathers up to 1400 survey responses per week. Results are analyzed weekly and shared with facility teams. KPIs like NPS and CSAT help track and improve customer experience at city museums.
Show More..