Feedbackly: Product updates, Customer stories, and Insights | 2026 Cuspera

Feedbackly helped Peten Koiratarvike collect and analyze customer feedback for their online store. They used Feedbackly to measure customer satisfaction and improve user experience. The company saw u...p to 7% more feedback responses each year. Their eCommerce revenue grew by about 30-40% annually. Customer feedback led to better marketing and higher sales. The management team now uses customer experience data for key decisions.
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Feedbackly helps XXL, a leading Nordic sports retailer, collect customer feedback both online and in stores. XXL uses Feedbackly to find blind spots in the customer journey and gather thousands of fe...edback responses daily. The solution improves marketing focus, store operations, and online experience. XXL also collects thousands of new marketing leads through surveys. The company plans to expand Feedbackly to more stores and countries.
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Feedbackly helped GNP Seguros boost their customer feedback response rate to 12% within 24 hours. GNP, Mexico's largest insurance company, struggled with low response rates and outdated feedback. Wit...h Feedbackly's multichannel survey solution, they increased response rates by 20% on average. Managers now use real-time feedback to improve processes and customer experience. Employee confidence in customer data has grown, leading to better service and higher ROI.
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Feedbackly helped Jumbo shopping mall use brand-aligned, upbeat music to improve customer experience. The study found that when music matched the mall's brand, customer experience ratings were higher.... 41.3% of shoppers spent more than planned when listening to the new playlist. The playlist featured energetic pop music from Finnish and international artists. The results showed that music selection can increase spending and satisfaction, especially among women under 39 and families.
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Feedbackly and the Emotional Value Index (EVI®) helped Stockmann measure and improve emotional experience for their customers. Stockmann faced challenges with traditional CX metrics like NPS and CSAT..., which did not give deep insights. With Feedbackly, they now track emotions at every customer journey stage using EVI® surveys. This approach gives them better data on what drives customer loyalty and conversions. Stockmann saw a positive impact on revenue and business growth by focusing on emotional experience.
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Feedbackly helped IVALO.COM improve customer experience on their sustainable fashion marketplace. They used multi-touchpoint feedback tools like popup and email surveys to collect insights across the... customer journey. In six months, their Net Promoter Score grew by 41% and Customer Effort Score by 16%. Revenue increased by 28% month-to-month, and customer retention rose from 8% to 18%. The CX program enabled fast action on feedback and better online store performance.
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