Real-World Case Studies and Customer Success Stories with Feedbackly

Feedbackly helped Stockmann measure customer emotions using the Emotional Value Index (EVI®). Stockmann faced challenges with traditional KPIs and needed... deeper insight into customer behavior. With Feedbackly, they now track emotions at every stage of the customer journey, both online and in-store. This led to higher web store conversion rates and better delivery experiences. Employees are more engaged, and Stockmann can quickly identify what drives customer actions.
Show More..

Feedbackly helped Peten Koiratarvike collect and analyze customer feedback across web and in-store channels. The company faced challenges in understanding... real customer opinions beyond transactional data. With Feedbackly, they gained real-time insights into customer happiness and improved decision-making. They increased response rates by up to 7% each year. Their eCommerce revenue grew 30–40% annually, driven by better customer experience and actionable feedback.
Show More..

Kekäle used Feedbackly to measure customer experience in both online and physical stores. They wanted to connect customer emotions to... business results and understand why customers buy. Feedbackly's Emotional Value Index (EVI®) helped them see that joy or trust increases purchase decisions by 40%. The tool let them track customer feelings at key touchpoints and quickly act on feedback. Now, Kekäle can manage their CX program and see how it drives business growth.
Show More..

Feedbackly helped Chedraui detect problems in their eCommerce checkout process. The company struggled to get real-time feedback and track customer... experiences across all touchpoints. With Feedbackly, Chedraui can now monitor every customer journey step and react quickly to issues. This improved their ability to manage customer experience both online and in-store. They now use real-time insights to make fast decisions and improve customer satisfaction.
Show More..

Feedbackly helped Jumbo shopping mall improve customer experience with brand-aligned music. The study used Feedbackly's emotional analytics to collect over... 15,000 responses. Upbeat playlists that matched the mall's brand led to higher customer experience ratings. 41.3% of shoppers spent more than planned when listening to these playlists. The results show that music tailored to a brand can boost both satisfaction and spending.
Show More..

Kekäle used Feedbackly to measure customer experience in both online and physical stores. They wanted to understand how emotions impact... buying decisions and business growth. With Feedbackly’s Emotional Value Index (EVI®), they tracked customer feelings at key touchpoints. They found that joy or trust increased purchase likelihood by 40% compared to irritation or sadness. The new insights helped Kekäle align their customer experience strategy with business outcomes and improve customer retention.
Show More..

Feedbackly helped Stockmann measure customer emotions using the Emotional Value Index (EVI®). Stockmann faced challenges with traditional KPIs and lacked... tools to understand emotional drivers of customer behavior. With Feedbackly, they now track emotions at every stage of the customer journey, from online pre-purchase to delivery. Employees use real-time dashboards to see their impact on customer experience. As a result, Stockmann increased web store conversions and improved delivery partnerships based on emotional feedback.
Show More..

Feedbackly helped Chedraui spot problems in their checkout process fast. The company struggled to get real-time feedback on online services... and track customer journeys. With Feedbackly, Chedraui now measures every customer experience and reacts quickly to issues. They monitor each step of the eCommerce journey and make changes in real time. This lets them improve customer experience across all touchpoints.
Show More..

Feedbackly helped Peten Koiratarvike collect and analyze customer feedback across web and in-store channels. The company faced challenges in understanding... real customer opinions and needed a unified solution. With Feedbackly, they measured satisfaction, NPS, and usability, and used real-time insights to improve marketing and store operations. They collected up to 7% more responses each year and saw annual eCommerce revenue growth of 30–40%. Customer experience data now guides key business decisions.
Show More..

Feedbackly helps XXL, a leading Nordic sports retailer, collect customer feedback both online and in stores. XXL uses Feedbackly to... find blind spots in the customer journey and gather thousands of feedback responses daily. The solution improves marketing focus, store operations, and online experience. XXL also collects thousands of new marketing leads through surveys. The company plans to expand Feedbackly to more stores and countries.
Show More..

Feedbackly helped Jumbo shopping mall use brand-aligned, upbeat music to improve customer experience. The study found that when music matched... the mall's brand, customer experience ratings were higher. 41.3% of shoppers spent more than planned when listening to the new playlist. The playlist featured energetic pop music from Finnish and international artists. The results showed that music selection can increase spending and satisfaction, especially among women under 39 and families.
Show More..

Feedbackly helped IVALO. COM improve customer experience on their sustainable fashion marketplace. They used popup and email surveys to collect...feedback at every stage of the online shopping journey. In just six months, their Net Promoter Score rose by 41% and Customer Effort Score increased by 16%. Revenue grew by 28% month-to-month, and customer retention jumped from 8% to 18%. Fast feedback and actionable insights led to better product selection and happier customers.
Show More..

Feedbackly helped IVALO. COM double its customer retention rate in just 6 months. The company used multi-touchpoint feedback tools, including...popup and email surveys, to gather insights across the customer journey. NPS increased by 41% and CES improved by 16%. Revenue grew by an average of 28% month-to-month, and customer numbers rose by 25% monthly. Automated notifications and analytics enabled fast action on feedback, driving significant improvements in user experience and business growth.
Show More..

Feedbackly helped IVALO. COM improve customer experience on their sustainable fashion marketplace. They used popup and embedded surveys to collect...feedback at every stage of the online shopping journey. In just six months, Net Promoter Score rose by 41% and Customer Effort Score increased by 16%. Revenue grew by 28% month-to-month, and customer retention jumped from 8% to 18%. Fast feedback and actionable insights led to better product selection and a smoother purchase process.
Show More..