Overview: Pinterest and Feedly as Social Media Marketing Category solutions.

Pinterest excels in capabilities and feature richness for enterprises focusing on engagement and content management. Its strength is in analytics and comprehensive communication tools. Feedly, with a niche in content curation, offers streamlined support for smaller companies emphasizing thought leadership through curated content. Pinterest is for those with broad marketing needs, while Feedly suits those wanting focused content curation, especially in IT.

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Feedly: Feedly is used to track important topics and trends quickly. Solutions are provided for cybersecurity teams, market intel teams, and curious individuals.

Pinterest and Feedly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Pinterest aids in advertisement, social media management, and engagement management, suiting large-scale marketing activities. read more →

Feedly supports content management and curation, ideal for users focusing on streamlined content organization. read more →

Business Goals

Pinterest helps acquire customers and build brand awareness, which is crucial for increasing sales & revenue. read more →

Feedly focuses on establishing thought leadership and enhancing customer relationships, aligning with firms seeking market growth. read more →

Core Features

Pinterest offers compliance, AI, extensive analytics, custom reports, and robust integration, which are ideal for complex marketing operations. read more →

Feedly features basic analytics, custom reports, and a focus on security & privacy, meeting the needs of those focusing on content management. read more →

Vendor Support

Pinterest provides 24/7 support, offering chat, email, and phone support to match large enterprises' needs. read more →

Feedly offers limited support mainly via 24/7 contact, serving smaller operations efficiently. read more →

Segments and Industries

Pinterest attracts large enterprises across marketing and advertising, as well as education sectors. read more →

Feedly is used mainly by the marketing and advertising and IT industries, suiting tech-savvy environments. read more →

Operational Alignment

Pinterest fits into large-scale operational workflows, designed for enterprises with broad marketing needs. read more →

Feedly aligns with smaller scales and focused content curation tasks, especially in IT environments. read more →