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Compare Pathmatics vs Improvado

Failure Risk Guidance Security Report ?

Failure Risk for Pathmatics medium Failure Risk for Improvado low
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Comparison Summary

This comparison report of Pathmatics vs. Improvado is based on a specific set of business needs and context. The comparison uses 5449 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pathmatics and Improvado

Pathmatics, Improvado, Upwave, Funnel, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Improvado focuses on Advertisement with Social Media, Competitive Intelligence, Campaign Management, Social Media Management with Social Media, etc.

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

"Eliminated 90% of manual reporting hours per week. " - Ryan Booth

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pathmatics

Focus area

Software Failure Risk

  • medium

logo Improvado

Focus area

Improvado is better than Pathmatics for

Software Failure Risk

  • low

About

Advertiser Database & Digital Marketing Intelligence

Unified modern data stack for revenue operations

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

51

51

Total Goals
(we found evidences for)

9

11

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (194)

Read Reviews (338)

competitive intelligence

Read Reviews (61)

Read Reviews (151)

digital marketing

Read Reviews (31)

Read Reviews (12)

communication management

Read Reviews (29)

Read Reviews (32)

sending & publishing communications

Read Reviews (26)

Read Reviews (30)

tracking & monitoring communications

Read Reviews (3)

Read Reviews (2)

social media management

Read Reviews (21)

Read Reviews (49)

social media analytics

Read Reviews (15)

Read Reviews (47)

monitoring social media

Read Reviews (3)

Read Reviews (1)

media buying

Read Reviews (12)

Read Reviews (1)

engagement management

Read Reviews (8)

Read Reviews (9)

engaging and following up

Read Reviews (8)

Read Reviews (6)

generation of new leads

Read Reviews (6)

Read Reviews (5)

sales document management

Read Reviews (5)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (3)

Read Reviews (0)

database marketing

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (0)

content management

Read Reviews (2)

Read Reviews (12)

content publishing

Read Reviews (1)

Read Reviews (3)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

training & onboarding

Read Reviews (1)

Read Reviews (38)

campaign management

Read Reviews (1)

Read Reviews (92)

campaign monitoring

Read Reviews (1)

Read Reviews (10)

products & pricelist management

Read Reviews (1)

Read Reviews (4)

international marketing

Read Reviews (0)

Read Reviews (14)

pipeline management

Read Reviews (0)

Read Reviews (22)

social media marketing

Read Reviews (0)

Read Reviews (9)

workflow management

Read Reviews (0)

Read Reviews (8)

channel management

Read Reviews (0)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (3)

promotion management

Read Reviews (0)

Read Reviews (3)

knowledge management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Scale best practices

  • Improve digital and social presence

  • Improve visibility

  • See 8 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

{{{rsh_C_1}}}

low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting