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Compare PathFactory vs Oracle Marketing Cloud

Comparison Summary

For PathFactory vs Oracle Marketing Cloud comparison, Our AI algorithm looked at 3285 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using PathFactory and Oracle Marketing Cloud to solve their respective business needs.

Pros and cons of PathFactory and Oracle Marketing Cloud

PathFactory is more suited to businesses that require Engagement Management and Content Management where as Oracle Marketing Cloud is focused towards Engagement Management with E-Mail and Content Management .

Both PathFactory and Oracle Marketing Cloud are Content Marketing software, peers recommend PathFactory for content tracking where as Oracle Marketing Cloud is more known for content management and social media management .

logo PathFactory

Focus area

PathFactory is better than Oracle Marketing Cloud for

Software Failure Risk

  • medium

logo Oracle Marketing Cloud

Focus area

Oracle Marketing Cloud is better than PathFactory for

Software Failure Risk

  • low

About

PathFactory powers Content Insight and Activation for B2B ...

Oracle | Integrated Cloud Applications and Platform Services

Age

1977

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

70

87

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content publishing

searching for content



generation of new leads


campaign management

campaign analytics

campaign monitoring





social media management

social media analytics


sales document management

proposal & quote management


training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications








conversion management



lifetime value management


contact list management


rating and review management


knowledge management


lead qualification

lead qualification: firmographic



personalized marketing


customer feedback management




international marketing


social media marketing


revenue cycle management


helpdesk management



loyalty management

identify target customers


competitive intelligence


workflow management


segmentation and targeting


subscription management


channel management


relationship marketing



touchpoint management


products & pricelist management



relationship management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more
  • e-mail

  • social media

  • website

  • mobile

  • user generated content

  • blogs

  • promotions

  • omnichannel

  • mobile app

  • phone calls

  • offline

  • newsletter

  • on premises

  • display advertisement

  • video

  • text SMS

  • point of sale

  • events

  • trade shows

  • coupons

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting