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Compare Oracle Responsys vs ActiveTrail

Failure Risk Guidance Security Report ?

Failure Risk for Oracle Responsys low Failure Risk for ActiveTrail low
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Comparison Summary

For Oracle Responsys vs ActiveTrail comparison, Our AI algorithm looked at 1980 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and ActiveTrail to solve their respective business needs.

Pros and cons of Oracle Responsys and ActiveTrail

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as ActiveTrail is focused towards Communication Management with E-Mail and Campaign Management with E-Mail .

logo Oracle Responsys

Focus area

Oracle Responsys is better than ActiveTrail for

Software Failure Risk

  • low

logo ActiveTrail

Focus area

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

ActiveTrail: Marketing Automation | Email Marketing Platform

Age

1977

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

56

37

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (98)

Read Reviews (6)

engaging and following up

Read Reviews (66)

Read Reviews (4)

campaign management

Read Reviews (65)

Read Reviews (39)

campaign analytics

Read Reviews (13)

Read Reviews (2)

campaign monitoring

Read Reviews (0)

Read Reviews (2)

communication management

Read Reviews (45)

Read Reviews (40)

sending & publishing communications

Read Reviews (35)

Read Reviews (36)

tracking & monitoring communications

Read Reviews (1)

Read Reviews (3)

segmentation and targeting

Read Reviews (28)

Read Reviews (2)

channel marketing

Read Reviews (27)

Read Reviews (3)

digital marketing

Read Reviews (20)

Read Reviews (2)

loyalty management

Read Reviews (14)

Read Reviews (3)

identify target customers

Read Reviews (4)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

create engagement based loyalty

Read Reviews (2)

Read Reviews (0)

helpdesk management

Read Reviews (14)

Read Reviews (0)

content management

Read Reviews (12)

Read Reviews (2)

content curation

Read Reviews (2)

Read Reviews (0)

training & onboarding

Read Reviews (8)

Read Reviews (1)

channel management

Read Reviews (6)

Read Reviews (1)

account management

Read Reviews (6)

Read Reviews (0)

promotion management

Read Reviews (5)

Read Reviews (0)

lifetime value management

Read Reviews (5)

Read Reviews (1)

contact list management

Read Reviews (5)

Read Reviews (11)

competitive intelligence

Read Reviews (3)

Read Reviews (0)

personalized marketing

Read Reviews (3)

Read Reviews (4)

relationship management

Read Reviews (2)

Read Reviews (0)

touchpoint management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (10)

social media management

Read Reviews (1)

Read Reviews (15)

social media analytics

Read Reviews (1)

Read Reviews (14)

customer feedback management

Read Reviews (0)

Read Reviews (9)

products & pricelist management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

  • e-mail

  • website

  • newsletter

  • text SMS

  • social media

  • mobile

  • Facebook

  • promotions

  • user generated content

  • blogs

  • mobile app

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

{{{rsh_C_1}}}

low

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Migration Risk

low

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting