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Oktopost vs Brandwatch: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Oktopost vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 8851 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oktopost and Brandwatch

Oktopost, Brandwatch, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oktopost covers Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

"It's clear to us and our customers that the B2B buyer journey doesn't always start with a Google search or an email click. Today, we see many leads coming directly from social media and using channels like Facebook, Twitter, and LinkedIn to research... about the company's product and service. Thanks to Oktopost, we can now provide our customers with unlimited social intelligence, allowing them to understand the entire buyer journey and tailor nurture, scoring, and attribution campaigns more effectively. " - Jennifer Zember

"As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. " - Mike McGuirk

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Oktopost

Focus area

Oktopost is better than Brandwatch for

Software Failure Risk

  • low

logo Brandwatch

Focus area

Brandwatch is better than Oktopost for

Software Failure Risk

  • medium

About

B2B Social Media Management Platform

Brandwatch | Digital Consumer Intelligence

Age

2013

2005

Financials

SEED

SERIES C

Business Need

Total Processes
(we found evidences for)

83

91

Total Goals
(we found evidences for)

16

16

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


content publishing

searching for content


advocacy management


campaign monitoring


social media marketing


account management


generation of new leads


workflow management


conversion management



training & onboarding





international marketing




lead qualification

lead qualification: technographic

lead qualification: demographic



touchpoint management


competitive intelligence




channel management



trade show marketing


helpdesk management


database marketing



community marketing



motivation management



reputation management


influencer marketing


customer feedback management


sales document management


knowledge management




sales review & feedback


lifetime value management



identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program



sales call management





category management


rating and review management


referral management


sales incentive management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more
  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more

Top Channels

Channels Used

  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more
  • social media

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • website

  • offline

  • Instagram

  • LinkedIn

  • video

  • on premises

  • promotions

  • display advertisement

  • e-mail

  • mobile

  • Pinterest

  • trade shows

  • events

  • mobile app

  • point of sale

  • mass media

  • radio

  • television

  • chat

  • review sites

  • Amazon

  • Snapchat

  • print media

  • magazine

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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high

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting