Overview: Moz Pro and Lumar (formerly Deepcrawl) as SEO Category solutions.
Moz Pro and Lumar both cater to the SEO needs of businesses but serve different scopes and scales. Moz Pro offers a comprehensive suite emphasizing content and digital marketing with strong analytics and reporting features. It supports large-scale enterprises, primarily in marketing. Lumar provides focused SEO tools for digital marketing with capabilities for lead generation and integration, supporting small to medium enterprises, especially in retail and IT sectors.
Moz Pro: Moz Pro is a comprehensive SEO tool designed to improve website rankings and drive traffic. Users can optimize content and execute effective SEO campaigns with a free trial.
Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.
Moz Pro and Lumar (formerly Deepcrawl): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Moz Pro enhances content management and competitive intelligence, aligning with digital marketing needs. read more →
Lumar (formerly Deepcrawl) emphasizes competitive intelligence and lead generation in digital marketing. read more →
Business Goals
Moz Pro helps in acquiring new customers and expanding market reach, supporting growth initiatives. read more →
Lumar (formerly Deepcrawl) focuses on boosting sales and increasing efficiency for targeted growth. read more →
Core Features
Moz Pro provides custom reports, analytics, and seamless data import/export for detailed performance tracking. read more →
Lumar (formerly Deepcrawl) offers analytics and easy data migration with a focus on integration and compliance. read more →
Vendor Support
Moz Pro offers round-the-clock support through chat, email, and phone, accommodating diverse user needs. read more →
Lumar (formerly Deepcrawl) provides basic support through multiple channels, including 24/7 options. read more →
Segments and Industries
Moz Pro predominantly serves large enterprises in marketing and advertising industries with a broad base. read more →
Lumar (formerly Deepcrawl) caters to small and mid-market businesses, notably in retail and tech industries. read more →
Operational Alignment
Moz Pro fits into scalable operational workflows suitable for diverse channels including social media and blogs. read more →
Lumar (formerly Deepcrawl) is designed for operations with specific needs, like digital presence enhancement. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Moz Pro in Action: Unique Use Cases
What makes Moz Pro ideal for Content Management?
What benefits does Moz Pro offer for Communication Management?
What Are the key features of Moz Pro for Engagement Management?
Lumar (formerly Deepcrawl) in Action: Unique Use Cases
What solutions does Lumar (formerly Deepcrawl) provide for Digital Marketing?
Alternatives
News
Latest Moz Pro News
Moz Pro Review: How Good Is This SEO Tool in 2024? - Gizmodo
Moz Pro is an SEO tool reviewed for its effectiveness in 2024 by Gizmodo.
Latest Lumar (formerly Deepcrawl) News
SEO News, February 2025: Google Testing New AI Mode for Search & More
Deepcrawl has rebranded to Lumar, offering a comprehensive platform for website optimization with features like technical SEO metrics, site speed metrics, and accessibility insights.
What makes Moz Pro ideal for Social Media Management?