Membrain CRM and Act!, An In-Depth Comparison 2026

Comparison Summary

Membrain CRM: Membrain-CRM simplifies execution of B2B sales strategies. Sales teams consistently reach targets when HOW YOU SELL™ matters.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

This comparison report of Membrain CRM vs. Act! is based on a specific set of business needs and context. The comparison uses 6024 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Membrain CRM and Act!

Membrain CRM, Vymo, SalesDirector.ai, etc., belong to a category of solutions that help Sales Enablement, whereas Act!, GreenRope, GoldMine Premium CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Membrain CRM covers Coaching, Engagement Management, Account Management, Collaboration with Video, etc.

Act! focuses on Contact List Management, Engagement Management with E-Mail, Communication Management with E-Mail, Sales Document Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Membrain CRM and Act!: Best activities based on customer satisfaction


Membrain CRM in Action: Unique Activities

What benefits does Membrain CRM offer for Coaching?
The software provides coaching capabilities for sales teams, offering real-time opportunity coaching and integrated checklists. These features aim to improve sales performance by promoting effective coaching, accountability, and improved prospecting. However, specific details about the limitations of the coaching features are not provided in these comments.
"...Coaching sales team based on their activities resulting in improved prospecting...." Peer review by Dave N, Sales Manager
What Are the key features of Membrain CRM for Engagement Management?
Membrain provides a system for organizing and managing sales prospects, facilitating efficient follow-up and scheduling. It enables teams to track sales cycles, follow-up reminders, and sales progress, standardizing the sales process with templates and improving client engagement. Membrain lacks project management capabilities for follow-up on closed projects.
"...During each sales cycle, we our team utilizes the follow-up reminders and advice notifications to continually improve they way we move through the process, ultimately providing a better service for our clients...." Peer review by Nick F, Partnership Executive, Human Resources
What makes Membrain CRM ideal for Account Management?
The system provides tools for managing complex B2B sales opportunities. It specifically caters to organizations focused on value-based sales with lengthy sales cycles. Membrain streamlines sales processes by holding salespeople accountable for activities and progress.
"...But most of today's "leading" CRM systems (you know who I'm talking about) betray their roots as "sales accounting" systems that are based on managing companies, contacts and opportunities...." Peer review by Bob A, Founder, Management Consulting
What makes Membrain CRM ideal for Collaboration?
Membrain CRM facilitates collaboration among sales teams. It streamlines the sales process through real-time communication and shared access to data. These collaborative features enhance customer experience and improve sales results.
"...I would say this is easily the most intuitive tool, simple to use and easy to collaborate with...." Peer review by YH

Act! in Action: Unique Activities

What solutions does Act! provide for Contact List Management?
Act assists in organizing contacts, scheduling interactions, and tracking communication history. It facilitates managing customer information and maintaining current contact lists. Act's capabilities are limited by the fact that some users have found it less effective than previous versions.
"...Right now we're using Act to save contacts, generate documents like quotations, sending out marketing emails, and also for tracking communication history with clients...." Peer review by Nirmohi D., Education
Why is Act! the best choice for Communication Management?
Act Communication Management helps users manage interactions with clients and colleagues. It offers features such as email tracking, call logging, and appointment scheduling. Act Communication Management has limitations in areas such as mobile device integration and reporting capabilities.
"...As a sales writer, published in such magazines as Selling Power and Life Insurance Selling, I have recommended and used Act!..." Peer review by John, The Christians' Writer
What Are the key features of Act! for Sales Document Management?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...The sales team uses it in conjunction with QuoteWerks to send quotes...." Peer review by John I, Technical Services Specialist, Information Technology and Services
Why is Act! the best choice for Lead Tracking?
ACT! is a robust tool for tracking sales opportunities. It allows users to record prospect information, manage calendars, and track lead sources and status changes. While ACT! provides many helpful features, it can sometimes require extra steps to track opportunities.
"...There are so many different customizable fields for you to use to track customers and prospects...." Peer review by Dave, Brown Dog Studios, Inc

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



engagement management

engaging and following up


account management


sales document management

proposal & quote management

contract management




sales call management

meeting management


workflow management



performance management


training & onboarding


pipeline management


generation of new leads



communication management

sending & publishing communications

tracking & monitoring communications


opportunity management



contact list management



content management



social media management

social media analytics


lead qualification


helpdesk management


conversion management



relationship management


competitive intelligence


promotion management


customer feedback management


lifetime value management


business development


campaign management





follower management


products & pricelist management





calendar management


knowledge management





identify target customers


loyalty management

identify target customers


rating and review management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Scale best practices

  • Acquire customers

  • Improve efficiency

  • Enhance customer relationships

  • Improve consistency

  • Improve stakeholder relations

  • Improve ROI

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • Shorten ramp up time

  • Establish thought leadership

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Improve consistency

  • See 7 more

Business Setting

Membrain CRM Act!
Peer score 4.6 3.9
Peer insights 1812 4212
Top industries
Professional Training & Coaching 80.0%
Information Technology And Services 7.0%
Management Consulting 5.0%
Financial Services 9.0%
Real Estate 8.0%
Computer Software 7.0%
SMB and Mid-Market 98.0% 93.0%
Enterprise 2.0% 7.0%
Pricing Membrain CRM

News

Latest Membrain CRM news

Membrain Updates Price Model, Making CRM Free and Workflows Modular

Membrain has updated its pricing model, offering its CRM database for free while allowing customers to purchase workflow and add-on modules individually. This new model aims to enhance flexibility and appeal to B2B sales teams focused on improving sales effectiveness. The pricing strategy includes Lite user licenses to promote cross-functional collaboration.

20/08/2025 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source